Okuhara T, Okada H, Goto E, Tsunezumi A, Kagawa Y, Kiuchi T. Encouraging COVID-19 vaccination via an evolutionary theoretical approach: A randomized controlled study in Japan.
PATIENT EDUCATION AND COUNSELING 2022;
105:2248-2255. [PMID:
35216853 PMCID:
PMC8853961 DOI:
10.1016/j.pec.2022.02.013]
[Citation(s) in RCA: 7] [Impact Index Per Article: 2.3] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Received: 11/17/2021] [Revised: 02/15/2022] [Accepted: 02/16/2022] [Indexed: 05/11/2023]
Abstract
OBJECTIVE
We aimed to examine the effect of a message that target the fundamental human motive of kin care on COVID-19 vaccination recommendations among participants with young children, based on an evolutionary theoretical approach.
METHODS
Participants with young children (n = 969) were randomly assigned either to a group that received an intervention message that targeted the fundamental motive of kin care, or that targeted the fundamental motive of disease avoidance, or a control message. Intention to receive COVID-19 vaccination was assessed both before and after reading the messages. A one-way ANOVA with Tukey's or Games-Howell test was conducted.
RESULTS
An intervention message targeting the fundamental motive of kin care and disease avoidance significantly increased intention of vaccination versus a control message (p < 0.001, respectively).
CONCLUSION
The evolutionary theoretical approach that focuses on fundamental human motives has the potential to extend the communication strategy for COVID-19 vaccination recommendations.
PRACTICE IMPLICATIONS
Health professionals should deliver messages that target the fundamental motive of kin care as well as messages about the susceptibility and severity of COVID-19 and vaccine efficacy (e.g., "Get vaccinated against COVID-19 for your child's sake, because if you are infected, you will be unable to care for your child.").
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