Cross-cultural variation in women's preferences for cues to sex- and stress-hormones in the male face

Sexually dimorphic traits are associated with subsistence strategy in African faces from the Sahel/Savannah belt

OBJECTIVES

Previous research revealed that in some African populations, food-production strategies are associated with facial shape. Nomadic pastoralists living in the African Sahel/Savannah belt have a different facial morphology than their sedentary neighbors. We investigated whether the lifestyle associated with a subsistence pattern has an impact on sexual dimorphism in the facial structure.

METHODS

We employed several methods from geometric morphometrics and demonstrated such effect in four ethnically distinct populations that share the same geographic space.

RESULTS

We show that the facial traits which correlate with a subsistence strategy are systematically associated with levels of facial sex-typicality. In particular, we found that faces with more pronounced pastoralist features have on average more masculine facial traits and that this effect is more pronounced in men than in women.

CONCLUSIONS

In general, though, the magnitude of overall facial dimorphism does not differ between pastoralists and farmers. Pastoralists (in contrast to farmers) tend to have a more masculine facial morphology but facial differences between the sexes are in both groups the same.

Methodological issues when using face prototypes: A case study on the Faceaurus dataset

Prototype faces, created by averaging faces from several individuals sharing a common characteristic (for example a certain personality trait), can be used for highly informative experimental designs in face research. Although the facial prototype method is both ingenious and useful, we argue that its implementation is associated with three major issues: lack of external validity and non-independence of the units of information, both aggravated by a lack of transparency regarding the methods used and their limitations. Here, we describe these limitations and illustrate our claims with a systematic review of studies creating facial stimuli using the prototypes dataset 'Faceaurus'. We then propose some solutions that can eliminate or reduce these problems. We provide recommendations for future research employing this method on how to produce more generalisable and replicable results.

Morphological Uniqueness: The Concept and Its Relationship to Indicators of Biological Quality of Human Faces from Equatorial Africa

Facial symmetry, averageness, and the level of sex-typical development of dimorphic traits are traditionally associated with various biological quality indicators and should be, therefore, preferred in mate choice. The aim of this study is to propose a concept of morphological uniqueness and uncover its possible associations to putative phenotypic cues of biological quality. In contrast to typicality expressed by averageness, morphological uniqueness quantifies the degree of possessing characteristics unique to particular groups. I employed a combination of geometric morphometric and Bayesian multiple regression to analyze 300 Cameroonian faces, while an additional 1153 faces from eight distinct populations from across four continents were used as a reference sample of the global population to calculate the morphological uniqueness of Cameroonians. I found that morphological uniqueness is positively associated with a feminine facial shape in women and negatively with morphological masculinity in men. Facial symmetry was positively associated with female faces with greater levels of uniqueness; the result for male faces was inconclusive. The faces of both sexes perceived as more attractive had lower levels of morphological uniqueness. Facial distinctiveness showed no relationship to morphological uniqueness in either sex, which indicates that morphological uniqueness and distinctiveness are two complementary approaches to studying facial typicality. In the conclusion, the evolutionary significance of the proposed concept and its potential applicability is discussed.

Differential effects of resource scarcity and pathogen prevalence on heterosexual women's facial masculinity preferences

The present research focused on how environmental harshness may affect heterosexual women's preferences of potential male mates' facial characteristics, namely masculinity-femininity. The evidence on this issue is mixed and mostly from Western samples. We aimed to provide causal evidence using a sample of Turkish women and Turkish male faces. A video-based manipulation was developed to heighten environmental harshness perceptions. In the main experiment, participants were primed with resource scarcity, pathogen prevalence or neither (control). They then saw masculinised vs. feminised versions of the same faces and indicated the face that they would prefer for a long-term relationship and separately rated the faces on various dimensions. In general, masculinised faces were perceived as slightly more attractive, slightly healthier and much more formidable. A multilevel Bayesian model showed that pathogen prevalence lowered the preference for masculinised faces while resource scarcity weakly elevated it. The overall drop in attractiveness ratings in cases of high perceived pathogen prevalence, one of the strongest effects we observed, suggests that during epidemics, the formation of new relationships is not a favourable strategy. Implications for evolutionary theories of mate preference are discussed.

Testing Mate Choice Hypotheses in a Transitional Small Scale Population

Objective

Tests of theories of mate choice often rely on data gathered in White, industrialised samples and this is especially the case for studies of facial attraction. Our understanding of preferences for sexual dimorphism is currently in flux and a number of hypotheses require testing in more diverse participant samples. The current study uses opportunistically gathered facial dimorphism preference data from 271 participants in rural Nicaragua, and 40 from the national capital Managua. We assess pre-registered hypotheses drawn from sexual selection theory, and from more recent approaches which consider the impacts of economic development and cultural ‘modernisation’ on mate preferences.

Methods

Participants verbally reported demographic data, and indicated preferences for five male and five female pairs of faces manipulated to differ in sexually dimorphic facial structure based on a sample of Salvadoran individuals.

Results

While urban participants showed a preference for more feminine female faces, this preference was not evident in the rural participants. Neither urban nor rural participants showed any directional preference for masculinised/feminised male faces. Furthermore, there was no support for any other pre-registered hypothesis.

Conclusions

Our results are consistent with previous studies showing no interest in facial dimorphism in less globally-acculturated, or market integrated, populations. Together, this suggests that while facial dimorphism may be subject to systematically varying preferences amongst some low-fertility, industrialised populations, it is not a feature which is likely to have been important in ancestral populations. We call for further work attempting to replicate well known mate choice phenomena in more diverse samples.

Concern About Contracting COVID-19 Predicts Men's Preference for Female Facial Femininity, But Not Women's Preference for Male Facial Masculinity

Objectives

Humans have evolved a behavioral system that responds to perceptual cues suggesting the existence of a pathogenic threat in other individuals and the environment. While previous investigations have reported that individuals’ sexual preferences are influenced by a pathogen threat, the empirical support for face preference is mixed (i.e., the association of pathogenic threat and individuals’ preferences for masculine and/or feminine faces is equivocal). The COVID-19 pandemic provides the opportunity to investigate the association of pathogenic threat and men’s and women’s preferences for sexual dimorphism of faces in the opposite sex in a real-world pathogenic situation.

Methods

Data were collected during COVID-19 pandemic (March 2020) from men and women in the United States, and women in Iran, on preferences for masculinity in men’s faces using women participants, and femininity in women’s faces using men.

Results

Results showed that concern about an actual pathogenic threat (i.e., contracting COVID-19) predicts men’s preference for female facial femininity, but not women’s preference for male facial masculinity (for both U.S. and Iranian women).

Conclusion

By using an actual pathogenic threat, our results support previous findings that men’s preferences for female faces are shifted to less feminine faces under pathogenic threat. Moreover, our results provide support for the distinction between the behavioral immune system and pathogen disgust, at least for men’s preference for feminine female faces.

Supplementary Information

The online version contains supplementary material available at 10.1007/s40750-020-00158-w.

Feeling Stressed and Ugly? Leave the City and Visit Nature! An Experiment on Self-and Other-Perceived Stress and Attractiveness Levels

Natural environments, compared to urban environments, usually lead to reduced stress and positive body appreciation. We assumed that walks through nature and urban environments affect self- and other-perceived stress and attractiveness levels. Therefore, we collected questionnaire data and took photographs of male participants' faces before and after they took walks. In a second step, female participants rated the photographs. As expected, participants felt more restored and attractive, and less stressed after they walked in nature compared to an urban environment. A significant interaction of environment (nature, urban) and time (pre, post) indicated that the men were rated by the women as being more stressed after the urban walk. Other-rated attractiveness levels, however, were similar for both walks and time points. In sum, we showed that the rather stressful experience of a short-term urban walk mirrors in the face of men and is detectable by women.

A multivariate analysis of women's mating strategies and sexual selection on men's facial morphology

The strength and direction of sexual selection via female choice on masculine facial traits in men is a paradox in human mate choice research. While masculinity may communicate benefits to women and offspring directly (i.e. resources) or indirectly (i.e. health), masculine men may be costly as long-term partners owing to lower paternal investment. Mating strategy theory suggests women's preferences for masculine traits are strongest when the costs associated with masculinity are reduced. This study takes a multivariate approach to testing whether women's mate preferences are context-dependent. Women (n = 919) rated attractiveness when considering long-term and short-term relationships for male faces varying in beardedness (clean-shaven and full beards) and facial masculinity (30% and 60% feminized, unmanipulated, 30% and 60% masculinized). Participants then completed scales measuring pathogen, sexual and moral disgust, disgust towards ectoparasites, reproductive ambition, self-perceived mate value and the facial hair in partners and fathers. In contrast to past research, we found no associations between pathogen disgust, self-perceived mate value or reproductive ambition and facial masculinity preferences. However, we found a significant positive association between moral disgust and preferences for masculine faces and bearded faces. Preferences for beards were lower among women with higher ectoparasite disgust, providing evidence for ectoparasite avoidance hypothesis. However, women reporting higher pathogen disgust gave higher attractiveness ratings for bearded faces than women reporting lower pathogen disgust, providing support for parasite-stress theories of sexual selection and mate choice. Preferences for beards were also highest among single and married women with the strongest reproductive ambition. Overall, our results reflect mixed associations between individual differences in mating strategies and women's mate preferences for masculine facial traits.

Perceived attractiveness of Czech faces across 10 cultures: Associations with sexual shape dimorphism, averageness, fluctuating asymmetry, and eye color

Research on the perception of faces typically assumes that there are some universal values of attractiveness which are shared across individuals and cultures. The perception of attractiveness may, however, vary across cultures due to local differences in both facial morphology and standards of beauty. To examine cross-cultural consensus in the ratings of attractiveness, we presented a set of 120 non-manipulated photographs of Czech faces to ten samples of raters from both European (Czech Republic, Estonia, Sweden, Romania, Turkey, Portugal) and non-European countries (Brazil, India, Cameroon, Namibia). We examined the relative contribution of three facial markers (sexual shape dimorphism, averageness, fluctuating asymmetry) to the perception of attractiveness as well as the possible influence of eye color, which is a locally specific trait. In general, we found that both male and female faces which were closer to the average and more feminine in shape were regarded as more attractive, while fluctuating asymmetry had no effect. Despite a high cross-cultural consensus on attractiveness standards, significant differences in the perception of attractiveness seem to be related to the level of socio-economic development (as measured by the Human Development Index, HDI). Attractiveness ratings by raters from low-HDI countries (India, Cameroon, Namibia) converged less with ratings from Czech Republic than ratings from high-HDI countries (European countries and Brazil). With respect to eye color, some local patterns emerged which we discuss as a consequence of negative frequency-dependent selection.

Positive association between facial and vocal femininity/masculinity in women but not in men

Multicomponent stimuli improve information reception. In women, perceived facial and vocal femininity-masculinity (FM) are concordant; however, mixed results are found for men. Some feminine and masculine traits are related to sex hormone action and can indicate reproductive qualities. However, most of the current research about human mate choice focuses on isolated indicators, especially visual assessment of faces. We therefore examined the cross-modal concordance hypothesis by testing correlations between perceptions of FM based on facial, vocal, and behavioral stimuli. Standardized facial pictures, vocal recordings and dance videos of 38 men and 41 women, aged 18-35 years, were rated by 21 male and 43 female students, aged 18-35 years, on 100-point scale (0 = very feminine; 100 = very masculine). All participants were Brazilian students from University of Sao Paulo. In women, facial and vocal FM correlated positively, suggesting concordant information about mate quality. Such results were not found in men, indicating multiple messages, which agree with women's multifaceted preference for male FM. In both sexes, FM of dance did not correlate with voices or faces, indicating different information and distinct process of development. We thus partially supported the cross-modal concordance hypothesis.

Sexually Dimorphic Faciometrics in Black Racial Groups From Early Adulthood to Late Middle Age

An increasing body of research focusing on gender-related traits has utilized faciometrics in order to consider sexual dimorphism: Aspects as diverse as social heuristics, facial attractiveness, sexual orientation, aggression, and trustworthiness have all been investigated. However, the majority of these studies have tended to focus on White or Caucasian student populations and have paid little regard to either older populations or racial background. The current study therefore investigated sexual dimorphism in 450 participants (225 women) from a Black population across four age groups (20s, 30s, 40s, and 50s). In line with much previous research using White or Caucasian faces, the expected sexual dimorphism was seen in the younger age-group in three of the four indices (cheekbone prominence, facial width to lower facial height, and lower face height to full face height). However, consistent with more recent literature, the facial width to height ratio (fWHR) was not found to be significantly different between men and women in this age-group. Contrary to previous research, when considering broader age groups, the three established measures of facial sexual dimorphism, when looked at independently, remained static over time, but this was not true for fWHR. It is concluded that facial structure does not follow the same aging trajectory in all populations and care should be taken in choice of facial metric, depending on the nature of the sample under investigation.

Facial appearance reveals immunity in African men

Facial appearance is thought to indicate immunity in humans, but very few studies have tested this relationship directly. The aim of this study was to test the relationship between direct measures of immunity, perceived facial health and attractiveness, and facial cues in African men. We show that men with a stronger cytokine response are considered significantly more attractive and healthy. Men with more masculine, heavier facial features (i.e. muscular appearance) have a significantly higher cytokine response and appear significantly healthier and more attractive, while men with a yellower, lighter, "carotenoid" skin colour, have a marginally higher immune response and are also considered significantly more healthy and attractive. In contrast, more symmetrical, skinnier looking men appeared more attractive and healthier, but did not have a stronger cytokine response. These findings also shed new light on the "androgen-mediated" traits proposed by the immunocompetence handicap hypothesis (ICHH) and we propose that facial muscularity serves as a better estimate of an "androgen-mediated" trait than facial masculinity. Finally, we build on previous evidence to show that men's facial features do indeed reveal aspects of immunity, even better than more traditional measures of health, such as body mass index (BMI).

Microbes and masculinity: Does exposure to pathogenic cues alter women's preferences for male facial masculinity and beardedness?

Women's preferences for men's androgen dependent secondary sexual traits are proposed to be phenotypically plastic in response to exposure to pathogens and pathogen disgust. While previous studies report that masculinity in facial shape is more attractive to women who have recently been exposed to pathogenic cues and who are high in self-reported pathogen disgust, facial hair may reduce male attractiveness under conditions of high pathogens as beards are a possible breeding ground for disease carrying ectoparasites. In the present study, we test whether women's preferences for beardedness and facial masculinity vary due to exposure to different pathogenic cues. Participants (N = 688, mean age + 1SD = 31.94 years, SD = 6.69, range = 18-67) rated the attractiveness of facial composite stimuli of men when they were clean-shaven or fully bearded. These stimuli were also manipulated in order to vary sexual dimorphism by ±50%. Ratings were conducted before and after exposure to one of four experimental treatments in which participants were primed to either high pathogens (e.g. infected cuts), ectoparasites (e.g. body lice), a mixture of pathogens and ectoparasites, or a control condition (e.g. innocuous liquids). Participants then completed the three-domain disgust scale measuring attitudes to moral, sexual and pathogen disgust. We predicted that women would prefer facial masculinity following exposure to pathogenic cues, but would show reduced preferences for facial hair following exposure to ectoparasites. Women preferred full beards over clean-shaven faces and masculinised over feminised faces. However, none of the experimental treatments influenced the direction of preferences for facial masculinity or beardedness. We also found no association between women's self-reported pathogen disgust and their preferences for facial masculinity. However, there was a weak positive association between moral disgust scores and preferences for facial masculinity, which might reflect conservatism and preferences for gender typicality in faces. Women's preferences for beards were positively associated with their pathogen disgust, which runs contrary to our predictions and may reflect preferences for high quality individuals who can withstand any costs of beardedness, although further replications are necessary before firm conclusions can be made. We conclude that there is little support for pathogenic exposure being a mechanism that underpins women's directional preferences for masculine traits.

Positive association between vocal and facial attractiveness in women but not in men: A cross-cultural study

Various species use multiple sensory modalities in the communication processes. In humans, female facial appearance and vocal display are correlated and it has been suggested that they serve as redundant markers indicating the bearer's reproductive potential and/or residual fertility. In men, evidence for redundancy of facial and vocal attractiveness is ambiguous. We tested the redundancy/multiple signals hypothesis by correlating perceived facial and vocal attractiveness in men and women from two different populations, Brazil and the Czech Republic. We also investigated whether facial and vocal attractiveness are linked to facial morphology. Standardized facial pictures and vocal samples of 86 women (47 from Brazil) and 81 men (41 from Brazil), aged 18-35, were rated for attractiveness by opposite-sex raters. Facial and vocal attractiveness were found to positively correlate in women but not in men. We further applied geometric morphometrics and regressed facial shape coordinates on facial and vocal attractiveness ratings. In women, facial shape was linked to their facial attractiveness but there was no association between facial shape and vocal attractiveness. In men, none of these associations was significant. Having shown that women with more attractive faces possess also more attractive voices, we thus only partly supported the redundant signal hypothesis.

What can cross-cultural correlations teach us about human nature?

Many recent evolutionary psychology and human behavioral ecology studies have tested hypotheses by examining correlations between variables measured at a group level (e.g., state, country, continent). In such analyses, variables collected for each aggregation are often taken to be representative of the individuals present within them, and relationships between such variables are presumed to reflect individual-level processes. There are multiple reasons to exercise caution when doing so, including: (1) the ecological fallacy, whereby relationships observed at the aggregate level do not accurately represent individual-level processes; (2) non-independence of data points, which violates assumptions of the inferential techniques used in null hypothesis testing; and (3) cross-cultural non-equivalence of measurement (differences in construct validity between groups). We provide examples of how each of these gives rise to problems in the context of testing evolutionary hypotheses about human behavior, and we offer some suggestions for future research.

Body height, immunity, facial and vocal attractiveness in young men

Health, facial and vocal attributes and body height of men may affect a diverse range of social outcomes such as attractiveness to potential mates and competition for resources. Despite evidence that each parameter plays a role in mate choice, the relative role of each and inter-relationships between them, is still poorly understood. In this study, we tested relationships both between these parameters and with testosterone and immune function. We report positive relationships between testosterone with facial masculinity and attractiveness, and we found that facial masculinity predicted facial attractiveness and antibody response to a vaccine. Moreover, the relationship between antibody response to a hepatitis B vaccine and body height was found to be non-linear, with a positive relationship up to a height of 188 cm, but an inverse relationship in taller men. We found that vocal attractiveness was dependent upon vocal masculinity. The relationship between vocal attractiveness and body height was also non-linear, with a positive relationship of up to 178 cm, which then decreased in taller men. We did not find a significant relationship between body height and the fundamental frequency of vowel sounds provided by young men, while body height negatively correlated with the frequency of second formant. However, formant frequency was not associated with the strength of immune response. Our results demonstrate the potential of vaccination research to reveal costly traits that govern evolution of mate choice in humans and the importance of trade-offs among these traits.

Integrating shape cues of adiposity and color information when judging facial health and attractiveness

Facial cues of adiposity play an important role in social perceptions, such as health and attractiveness judgments. Although relatively low levels of adiposity are generally associated with good health, low levels of adiposity are also a symptom of many communicable diseases. Consequently, it may be important to distinguish between individuals displaying low levels of facial adiposity because they are in good physical condition and those displaying low levels of facial adiposity because they are ill. Integrating information from facial cues of adiposity with information from other health cues, such as facial coloration, may facilitate such distinctions. Here, participants rated the health and attractiveness of face images experimentally manipulated to vary in shape cues of adiposity and color cues associated with perceived health. As we had predicted, the extent to which faces with low levels of adiposity were rated more positively than faces with relatively high levels of adiposity was greater for faces with healthy color cues than it was for faces with unhealthy color cues. Such interactions highlight the integrative processes that allow us to distinguish between healthy and unhealthy individuals during social interactions, potentially reducing the likelihood of contracting infectious diseases.

Body height affects the strength of immune response in young men, but not young women

Body height and other body attributes of humans may be associated with a diverse range of social outcomes such as attractiveness to potential mates. Despite evidence that each parameter plays a role in mate choice, we have little understanding of the relative role of each, and relationships between indices of physical appearance and general health. In this study we tested relationships between immune function and body height of young men and women. In men, we report a non-linear relationship between antibody response to a hepatitis-B vaccine and body height, with a positive relationship up to a height of 185 cm, but an inverse relationship in taller men. We did not find any significant relationship between body height and immune function in women. Our results demonstrate the potential of vaccination research to reveal costly traits that govern evolution of mate choice in humans and the importance of trade-offs among these traits.

The influence of the digital divide on face preferences in El Salvador: people without internet access prefer more feminine men, more masculine women, and women with higher adiposity

Previous studies on face preferences have found that online and laboratory experiments yield similar results with samples from developed countries, where the majority of the population has internet access. No study has yet explored whether the same holds true in developing countries, where the majority of the population does not have internet access. This gap in the literature has become increasingly important given that several online studies are now using cross-country comparisons. We therefore sought to determine if an online sample is representative of the population in the developing country of El Salvador. In studies of Hispanic men and women aged 18-25, we tested facial masculinity and adiposity preferences by collecting data in person as well as online. Our results showed that there were no differences in preferences between people who reported having internet access, whether they were tested online or in person. This provides evidence that testing style does not bias preferences among the same population. On the other hand, our results showed multiple differences in preferences between people who reported having internet access and people who reported not having internet access. More specifically, we found that people without internet access preferred more feminine men, more masculine women, and women with higher adiposity than people with internet access. We also found that people without internet access had fewer resources (e.g. running water) than people with internet access, suggesting that harshness in the environment may be influencing face preferences. These findings suggest that online studies may provide a distorted perspective of the populations in developing countries.

Cross-cultural variation in men's preference for sexual dimorphism in women's faces

Both attractiveness judgements and mate preferences vary considerably cross-culturally. We investigated whether men's preference for femininity in women's faces varies between 28 countries with diverse health conditions by analysing responses of 1972 heterosexual participants. Although men in all countries preferred feminized over masculinized female faces, we found substantial differences between countries in the magnitude of men's preferences. Using an average femininity preference for each country, we found men's facial femininity preferences correlated positively with the health of the nation, which explained 50.4% of the variation among countries. The weakest preferences for femininity were found in Nepal and strongest in Japan. As high femininity in women is associated with lower success in competition for resources and lower dominance, it is possible that in harsher environments, men prefer cues to resource holding potential over high fecundity.