The evolutionary basis of human social learning

Humans flexibly integrate social information despite interindividual differences in reward

There has been much progress in understanding human social learning, including recent studies integrating social information into the reinforcement learning framework. Yet previous studies often assume identical payoffs between observer and demonstrator, overlooking the diversity of social information in real-world interactions. We address this gap by introducing a socially correlated bandit task that accommodates payoff differences among participants, allowing for the study of social learning under more realistic conditions. Our Social Generalization (SG) model, tested through evolutionary simulations and two online experiments, outperforms existing models by incorporating social information into the generalization process, but treating it as noisier than individual observations. Our findings suggest that human social learning is more flexible than previously believed, with the SG model indicating a potential resource-rational trade-off where social learning partially replaces individual exploration. This research highlights the flexibility of humans' social learning, allowing us to integrate social information from others with different preferences, skills, or goals.

Decoding the Dynamics of Cultural Change: A Cultural Evolution Approach to the Psychology of Acculturation

PUBLIC ABSTRACT

Acculturation describes the cultural and psychological changes resulting from intercultural contact. Here, we use concepts from "cultural evolution" to better understand the processes of acculturation. Cultural evolution researchers view cultural change as an evolutionary process, allowing them to borrow tools and methods from biology. Cultural evolutionary mechanisms such as conformity (copying the numerical majority), anti-conformity (copying the numerical minority), prestige bias (copying famous individuals), payoff bias (copying successful people), and vertical cultural transmission (copying your parents) can cause people to adopt elements from other cultures and/or conserve their cultural heritage. We explore how these transmission mechanisms might create distinct acculturation strategies, shaping cultural change and diversity over the long-term. This theoretical integration can pave the way for a more sophisticated understanding of the pervasive cultural shifts occurring in many ethnically diverse societies, notably by identifying conditions that empower minority-group members, often marginalized, to significantly influence the majority group and society.

Brain structure correlates of social information use: an exploratory machine learning approach

Introduction

Individual differences in social learning impact many important decisions, from voting behavior to polarization. Prior research has found that there are consistent and stable individual differences in social information use. However, the underlying mechanisms of these individual differences are still poorly understood.

Methods

We used two complementary exploratory machine learning approaches to identify brain volumes related to individual differences in social information use.

Results and discussion

Using lasso regression and random forest regression we were able to capture linear and non-linear brain-behavior relationships. Consistent with previous studies, our results suggest there is a robust positive relationship between the volume of the left pars triangularis and social information use. Moreover, our results largely overlap with common social brain network regions, such as the medial prefrontal cortex, superior temporal sulcus, temporal parietal junction, and anterior cingulate cortex. Besides, our analyses also revealed several novel regions related to individual differences in social information use, such as the postcentral gyrus, the left caudal middle frontal gyrus, the left pallidum, and the entorhinal cortex. Together, these results provide novel insights into the neural mechanisms that underly individual differences in social learning and provide important new leads for future research.

Unpredictable benefits of social information can lead to the evolution of individual differences in social learning

Human ecological success is often attributed to our capacity for social learning, which facilitates the spread of adaptive behaviours through populations. All humans rely on social learning to acquire culture, but there is substantial variation across societies, between individuals and over developmental time. However, it is unclear why these differences exist. Here, we present an evolutionary model showing that individual variation in social learning can emerge if the benefits of social learning are unpredictable. Unpredictability selects for flexible developmental programmes that allow individuals to update their reliance on social learning based on previous experiences. This developmental flexibility, in turn, causes some individuals in a population to end up consistently relying more heavily on social learning than others. We demonstrate this core evolutionary mechanism across three scenarios of increasing complexity, investigating the impact of different sources of uncertainty about the usefulness of social learning. Our results show how evolution can shape how individuals learn to learn from others, with potentially profound effects on cultural diversity.

Heterogeneity in strategy use during arbitration between experiential and observational learning

To navigate our complex social world, it is crucial to deploy multiple learning strategies, such as learning from directly experiencing action outcomes or from observing other people's behavior. Despite the prevalence of experiential and observational learning in humans and other social animals, it remains unclear how people favor one strategy over the other depending on the environment, and how individuals vary in their strategy use. Here, we describe an arbitration mechanism in which the prediction errors associated with each learning strategy influence their weight over behavior. We designed an online behavioral task to test our computational model, and found that while a substantial proportion of participants relied on the proposed arbitration mechanism, there was some meaningful heterogeneity in how people solved this task. Four other groups were identified: those who used a fixed mixture between the two strategies, those who relied on a single strategy and non-learners with irrelevant strategies. Furthermore, groups were found to differ on key behavioral signatures, and on transdiagnostic symptom dimensions, in particular autism traits and anxiety. Together, these results demonstrate how large heterogeneous datasets and computational methods can be leveraged to better characterize individual differences.

Investigating the effects of social information on spite in an online game

While humans are highly cooperative, they can also behave spitefully. Yet spite remains understudied. Spite can be normatively driven and while previous experiments have found some evidence that cooperation and punishment may spread via social learning, no experiments have considered the social transmission of spiteful behaviour. Here we present an online experiment where, following an opportunity to earn wealth, we asked participants to choose an action towards an anonymous partner across a full spectrum of social behaviour, from spite to altruism. In accordance with cultural evolutionary theory, participants were presented with social information that varied in source and content. Across six conditions, we informed participants that either the majority or the highest earner had chosen to behave spitefully, neutrally or altruistically. We found an overall tendency towards altruism, but at lower levels among those exposed to spite compared with altruism. We found no difference between social information that came from the majority or the highest earner. Exploratory analysis revealed that participants' earnings negatively correlated with altruistic behaviour. Our results contrast with previous literature that report high rates of spite in experimental samples and a greater propensity for individuals to copy successful individuals over the majority.

Misperception of peer beliefs reinforces inequitable gender norms among Tanzanian men

Gender role ideology, i.e. beliefs about how genders should behave, is shaped by social learning. Accordingly, if perceptions about the beliefs of others are inaccurate this may impact trajectories of cultural change. Consistent with this premise, recent studies report evidence of a tendency to overestimate peer support for inequitable gender norms, especially among men, and that correcting apparent 'norm misperception' promotes transitions to relatively egalitarian beliefs. However, supporting evidence largely relies on self-report measures vulnerable to social desirability bias. Consequently, observed patterns may reflect researcher measurement error rather than participant misperception. Addressing this shortcoming, we examine men's gender role ideology using both conventional self-reported and a novel wife-reported measure of men's beliefs in an urbanising community in Tanzania. We confirm that participants overestimate peer support for gender inequity. However, the latter measure, which we argue more accurately captures men's true beliefs, implies that this tendency is relatively modest in magnitude and scope. Overestimation was most pronounced among men holding relatively inequitable beliefs, consistent with misperception of peer beliefs reinforcing inequitable norms. Furthermore, older and poorly educated men overestimated peer support for gender inequity the most, suggesting that outdated and limited social information contribute to norm misperception in this context.

Neurophysiological correlates of interpersonal discrepancy and social adjustment in an interactive decision-making task in dyads

Introduction

The pursuit of convergence and the social behavioral adjustment of conformity are fundamental cooperative behaviors that help people adjust their mental frameworks to reach a common goal. However, while social psychology has extensively studied conformity by its influence context, there is still plenty to investigate about the neural cognitive mechanisms involved in this behavior.

Methods

We proposed a paradigm with two phases, a pre-activation phase to enhance cooperative tendencies and, later, a social decision-making phase in which dyads had to make a perceptual estimation in three consecutive trials and could converge in their decisions without an explicit request or reward to do so. In Study 1, 80 participants were divided in two conditions. In one condition participants did the pre-activation phase alone, while in the other condition the two participants did it with their partners and could interact freely. In Study 2, we registered the electroencephalographical (EEG) activity of 36 participants in the social decision-making phase.

Results

Study 1 showed behavioral evidence of higher spontaneous convergence in participants who interacted in the pre-activation phase. Event related Potentials (ERP) recorded in Study 2 revealed signal differences in response divergence in different time intervals. Time-frequency analysis showed theta, alpha, and beta evidence related to cognitive control, attention, and reward processing associated with social convergence.

Discussion

Current results support the spontaneous convergence of behavior in dyads, with increased behavioral adjustment in those participants who have previously cooperated. In addition, neurophysiological components were associated with discrepancy levels between participants, and supported the validity of the experimental paradigm to study spontaneous social behavioral adaptation in experimental settings.

Identifying who adolescents prefer as source of information within their social network

Adolescents are highly influenced by their peers within their social networks. This social influence can stem from both unsolicited peer pressure and the active search for guidance. While extensive research examined the mechanisms of peer pressure, little is known about who adolescents prefer as a source of information. To address this gap, we conducted two independent studies using a novel social search paradigm that allows participants to choose which social sources they wish to observe. In both studies, adolescents demonstrated a preference for their friends over non-friends, as well as for peers who were perceived as trustworthy. Across both studies, we found mixed evidence for the role of perceived popularity as a selection criterion. Notable, study 2 revealed the significance of "cool", "admirable" and "acting mean" as additional characteristics of preferred peers, traits that are often associated with elevated peer status. It also revealed an interest for peers perceived as being smart. These findings highlight the active role adolescents have in choosing social sources and emphasize the importance of multiple peer characteristics. Future research should investigate whether adolescents' interest in these types of peers is contingent upon specific social contexts, age groups, and peer cultures.

Neural correlates of evaluations of non-binary social feedback: An EEG study

PURPOSE

In complex and diverse social circumstances, decision making is affected by social feedback. Although previous studies have examined the electrophysiological correlates of social feedback with a binary valence, those related to non-binary feedback, or the magnitude of social feedback, remain unclear. This study investigated the electrophysiological correlates of non-binary social feedback and subsequent action selection processing.

METHODS

Participants were asked to complete a Gabor patch direction judgment task in which they were required to make judgments before and after receiving social feedback. They were informed that the feedback stimuli represented the degree to which other participants made the same choice.

RESULTS & CONCLUSION

The results revealed that feedback that was highly concordant with the participant's judgments elicited greater P300 activity, which was associated with the fulfillment of expectations regarding social reward. Moreover, moderately concordant feedback induced stronger theta band power, which may indicate monitoring of subjective conflict. Temporal changes in theta power during feedback phase may also relate to adjustments in prediction error. Additionally, when an initial judgment was maintained following social feedback, we observed a stronger increase in beta power, indicating an association with post-social-feedback action processing.

Conformity and Group Performance

This research provides evidence regarding the causal effect of group conformity on task performance in stable and variable environments. Drawing on studies in cultural evolution, social learning, and social psychology, we experimentally tested the hypotheses that conformity improves group performance in a stable environment (H1) and decreases performance (by hindering adaptability) in a temporally variable environment (H2). We compare the performance of individuals, low conformity groups, and high conformity groups in a four-arm randomized lab experiment (N = 240). High conformity was manipulated by rewarding agreement with the group's majority and imposing a cost on disagreement. The monetary implications of conformity impaired performance in a variable environment but did not have a significant effect on performance in the stable environment. Intragroup individual-level analyses provide insights into the mechanisms that account for the group-level results by showing that lower conformity in groups facilitates efficient adaptability in the use of social information.

Intra- and inter-brain synchrony oscillations underlying social adjustment

Humans naturally synchronize their behavior with other people. However, although it happens almost automatically, adjusting behavior and conformity to others is a complex phenomenon whose neural mechanisms are still yet to be understood entirely. The present experiment aimed to study the oscillatory synchronization mechanisms underlying automatic dyadic convergence in an EEG hyperscanning experiment. Thirty-six people performed a cooperative decision-making task where dyads had to guess the correct position of a point on a line. A reinforcement learning algorithm was used to model different aspects of the participants' behavior and their expectations of their peers. Intra- and inter-connectivity among electrode sites were assessed using inter-site phase clustering in three main frequency bands (theta, alpha, beta) using a two-level Bayesian mixed-effects modeling approach. The results showed two oscillatory synchronization dynamics related to attention and executive functions in alpha and reinforcement learning in theta. In addition, inter-brain synchrony was mainly driven by beta oscillations. This study contributes preliminary evidence on the phase-coherence mechanism underlying inter-personal behavioral adjustment.

How we learn social norms: a three-stage model for social norm learning

As social animals, humans are unique to make the world function well by developing, maintaining, and enforcing social norms. As a prerequisite among these norm-related processes, learning social norms can act as a basis that helps us quickly coordinate with others, which is beneficial to social inclusion when people enter into a new environment or experience certain sociocultural changes. Given the positive effects of learning social norms on social order and sociocultural adaptability in daily life, there is an urgent need to understand the underlying mechanisms of social norm learning. In this article, we review a set of works regarding social norms and highlight the specificity of social norm learning. We then propose an integrated model of social norm learning containing three stages, i.e., pre-learning, reinforcement learning, and internalization, map a potential brain network in processing social norm learning, and further discuss the potential influencing factors that modulate social norm learning. Finally, we outline a couple of future directions along this line, including theoretical (i.e., societal and individual differences in social norm learning), methodological (i.e., longitudinal research, experimental methods, neuroimaging studies), and practical issues.

Agent-based models of the cultural evolution of occupational gender roles

The causes of sex differences in human behaviour are contested, with 'evolutionary' and 'social' explanations often being pitted against each other in the literature. Recent work showing positive correlations between indices of gender equality and the size of sex differences in behaviour has been argued to show support for 'evolutionary' over 'social' approaches. This argument, however, neglects the potential for social learning to generate arbitrary gender segregation. In the current paper we simulate, using agent-based models, a population where agents exist as one of two 'types' and can use social information about which types of agents are performing which 'roles' within their environment. We find that agents self-segregate into different roles even where real differences in performance do not exist, if there is a common belief (modelled as priors) that group differences may exist in 'innate' competence. Facilitating role changes such that agents should move without cost to the predicted highest-rewards for their skills (i.e. fluidity of the labour market) reduced segregation, while forcing extended exploration of different roles eradicated gender segregation. These models are interpreted in terms of bio-cultural evolution, and the impact of social learning on the expression of gender roles.

The form of uncertainty affects selection for social learning

Social learning is a critical adaptation for dealing with different forms of variability. Uncertainty is a severe form of variability where the space of possible decisions or probabilities of associated outcomes are unknown. We identified four theoretically important sources of uncertainty: temporal environmental variability; payoff ambiguity; selection-set size; and effective lifespan. When these combine, it is nearly impossible to fully learn about the environment. We develop an evolutionary agent-based model to test how each form of uncertainty affects the evolution of social learning. Agents perform one of several behaviours, modelled as a multi-armed bandit, to acquire payoffs. All agents learn about behavioural payoffs individually through an adaptive behaviour-choice model that uses a softmax decision rule. Use of vertical and oblique payoff-biased social learning evolved to serve as a scaffold for adaptive individual learning - they are not opposite strategies. Different types of uncertainty had varying effects. Temporal environmental variability suppressed social learning, whereas larger selection-set size promoted social learning, even when the environment changed frequently. Payoff ambiguity and lifespan interacted with other uncertainty parameters. This study begins to explain how social learning can predominate despite highly variable real-world environments when effective individual learning helps individuals recover from learning outdated social information.

Conformity and anti-conformity in a finite population

Conformist and anti-conformist cultural transmission have been studied both empirically, in several species, and theoretically, with population genetic models. Building upon standard, infinite-population models (IPMs) of conformity, we introduce finite-population models (FPMs) and study them via simulation and a diffusion approximation. In previous IPMs of conformity, offspring observe the variants of n adult role models, where n is often three. Numerical simulations show that while the short-term behavior of the FPM with n=3 role models is well approximated by the IPM, stable polymorphic equilibria of the IPM become effective equilibria of the FPM at which the variation persists prior to fixation or loss, and which produce plateaus in curves for fixation probabilities and expected times to absorption. In the FPM with n=5 role models, the population may switch between two effective equilibria, which is not possible in the IPM, or may cycle between frequencies that are not effective equilibria, which is possible in the IPM. In all observed cases of 'equilibrium switching' and 'cycling' in the FPM, model parameters exceed O(1/N), required for the diffusion approximation, resulting in an over-estimation of the actual times to absorption. However, in those cases with n=5 role models that have one effective equilibrium and stable fixation states, even if conformity coefficients exceed O(1/N), the diffusion approximation matches closely the numerical simulations of the FPM. This suggests that the robustness of the diffusion approximation depends not only on the magnitudes of coefficients, but also on the qualitative behavior of the conformity model.

Conditions that favour cumulative cultural evolution

The emergence of human societies with complex language and cumulative culture is considered a major evolutionary transition. Why such a high degree of cumulative culture is unique to humans is perplexing given the potential fitness advantages of cultural accumulation. Here, Boyd & Richerson's (1996 Why culture is common, but cultural evolution is rare. Proc. Br. Acad. 88, 77-93) discrete-cultural-trait model is extended to incorporate arbitrarily strong selection; conformist, anti-conformist and unbiased frequency-dependent transmission; random and periodic environmental variation; finite population size; and multiple 'skill levels.' From their infinite-population-size model with success bias and a single skill level, Boyd and Richerson concluded that social learning is favoured over individual learning under a wider range of conditions when social learning is initially common than initially rare. We find that this holds only if the number n of individuals observed by a social learner is sufficiently small, but with a finite population and/or a combination of success-biased and conformist or unbiased transmission, this result holds with larger n. Assuming social learning has reached fixation, the increase in a population's mean skill level is lower if cumulative culture is initially absent than initially present, if population size is finite, or if cultural transmission has a frequency-dependent component. Hence, multiple barriers to cultural accumulation may explain its rarity. This article is part of the theme issue 'Human socio-cultural evolution in light of evolutionary transitions'.

Social Influence Under Uncertainty in Interaction with Peers, Robots and Computers

Taking advice from others requires confidence in their competence. This is important for interaction with peers, but also for collaboration with social robots and artificial agents. Nonetheless, we do not always have access to information about others’ competence or performance. In these uncertain environments, do our prior beliefs about the nature and the competence of our interacting partners modulate our willingness to rely on their judgments? In a joint perceptual decision making task, participants made perceptual judgments and observed the simulated estimates of either a human participant, a social humanoid robot or a computer. Then they could modify their estimates based on this feedback. Results show participants’ belief about the nature of their partner biased their compliance with its judgments: participants were more influenced by the social robot than human and computer partners. This difference emerged strongly at the very beginning of the task and decreased with repeated exposure to empirical feedback on the partner’s responses, disclosing the role of prior beliefs in social influence under uncertainty. Furthermore, the results of our functional task suggest an important difference between human–human and human–robot interaction in the absence of overt socially relevant signal from the partner: the former is modulated by social normative mechanisms, whereas the latter is guided by purely informational mechanisms linked to the perceived competence of the partner.

Flexible use of confidence to guide advice requests

Subjective confidence plays an important role in guiding behavior, for example, people typically commit to decisions immediately if high in confidence and seek additional information if not. The present study examines whether people are flexible in their use of confidence, such that the mapping between confidence and behavior is not fixed but can instead vary depending on the specific context. To investigate this proposal, we tested the hypothesis that the seemingly natural relationship between low confidence and requesting advice varies according to whether people know, or do not know, the quality of the advice. Participants made an initial perceptual judgement and then chose between re-sampling evidence or receiving advice from a virtual advisor, before committing to a final decision. The results indicated that, when objective information about advisor reliability was not available, participants selected advice more often when their confidence was high rather than when it was low. This pattern reflects the use of confidence as a feedback proxy to learn about advisor quality: Participants were able to learn about the reliability of advice even in the absence of feedback and subsequently requested more advice from better advisors. In contrast, when participants had prior knowledge about the reliability of advisors, they requested advice more often when their confidence was low, reflecting the use of confidence as a self-monitoring tool signaling that help should be solicited. These findings indicate that people use confidence in a way that is context-dependent and directed towards achieving their current goals.

Subjective selection and the evolution of complex culture

Why is culture the way it is? Here I argue that a major force shaping culture is subjective (cultural) selection, or the selective retention of cultural variants that people subjectively perceive as satisfying their goals. I show that people evaluate behaviors and beliefs according to how useful they are, especially for achieving goals. As they adopt and pass on those variants that seem best, they iteratively craft culture into increasingly effective-seeming forms. I argue that this process drives the development of many cumulatively complex cultural products, including effective technology, magic and ritual, aesthetic traditions, and institutions. I show that it can explain cultural dependencies, such as how certain beliefs create corresponding new practices, and I outline how it interacts with other cultural evolutionary processes. Cultural practices everywhere, from spears to shamanism, develop because people subjectively evaluate them to be effective means of satisfying regular goals.

Combining Conformist and Payoff Bias in Cultural Evolution : An Integrated Model for Human Decision-Making

Most research on transmission biases in cultural evolution has treated different biases as distinct strategies. Here I present a model that combines both frequency dependent bias (including conformist bias) and payoff bias in a single decision-making calculus and show that such an integrated learning strategy may be superior to relying on either bias alone. Natural selection may operate on humans' relative dependence on frequency and payoff information, but both are likely to contribute to the spread of variants with high payoffs. Importantly, the magnitude of conformist bias affects the evolutionary dynamics, and I show that an intermediate level of conformity may be most adaptive and may spontaneously evolve as it resists the invasion of low-payoff variants yet enables the fixation of high-payoff variants in the population.

The experimental evolution of human culture: flexibility, fidelity and environmental instability

The past 2 Myr have seen both unprecedented environmental instability and the evolution of the human capacity for complex culture. This, along with the observation that cultural evolution occurs faster than genetic evolution, has led to the suggestion that culture is an adaptation to an unstable environment. We test this hypothesis by examining the ability of human social learning to respond to environmental changes. We do this by inserting human participants (n = 4800) into evolutionary simulations with a changing environment while varying the social information available to individuals across five conditions. We find that human social learning shows some signs of adaptation to environmental instability, including critical social learning, the adoption of up-and-coming traits and, unexpectedly, contrariness. However, these are insufficient to avoid significant fitness declines when the environment changes, and many individuals are highly conformist, which exacerbates the fitness effects of environmental change. We conclude that human social learning reflects a compromise between the competing needs for flexibility to accommodate environmental change and fidelity to accurately transmit valuable cultural information.

Biological adaptations for cultural transmission?

According to several interlinked and influential lines of argument, human minds have been shaped by natural selection so as to include biological adaptations with the evolved, naturally selected function to facilitate the transmission of cultural knowledge. This 'cultural minds' hypothesis has proved highly influential, and if it is correct it is a major step forward in understanding how and why humans have survived and prospered in a hugely diverse range of ecologies. It can be contrasted with a 'social minds' hypothesis, according to which cultural transmission occurs as an outcome, but not the biologically evolved function, of social cognition the domain of which is relatively small-group interaction. Here, I critique the cultural minds hypothesis and I argue that the data favour the social minds perspective. Cultural phenomena can clearly emerge and persist over time without cognitive adaptations for cultural transmission. Overtly intentional communication plays an especially pivotal role.

Polychotomous traits and evolution under conformity

Polychotomous traits (i.e., traits with more than two variants) are ubiquitous in nature, from phonemes to food sources. Individuals may adopt variants nonrandomly, influenced by biases including conformity and anticonformity. Mathematical models of (anti)conformity to a dichotomous trait, with two variants, are widely accepted, but fewer conformity models incorporate more than two discrete variants, and in those that do, the level of conformity is determined by a single coefficient. We generalize standard dichotomous trait conformity models—where there may be different conformity coefficients depending on the numbers of sampled variants—to include m variants. Frequency dynamics, including polymorphic equilibria, stable cycles, and chaos, can differ from what is known for a trait with only two variants.

Conformist and anticonformist transmission of dichotomous cultural traits (i.e., traits with two variants) have been studied both experimentally, in many species, and theoretically, with mathematical models. Signatures of types of conformity to polychotomous traits (with more than two variants; e.g., baby names and syllables in bird song) have been inferred from population-level data, but there are few models that include individual-level biases among more than two discrete variants. We generalize the standard dichotomous trait conformity model by Boyd and Richerson to incorporate n≥3 role models and m≥2 variants. Our analysis shows that in the case of n=3 role models, under anticonformity, the central polymorphic equilibrium p*=(1m,…,1m) is globally stable, whereas under conformity, if initially the frequencies of ℓ variants are all equal to the maximum variant frequency in the population, there is global convergence to an equilibrium in which the frequencies of these variants are all 1ℓ and all other variants are absent. With a general number n of role models, the same result holds with conformity, whereas under anticonformity, global convergence is not guaranteed, and there may be stable frequency cycles or chaos. If both conformity and anticonformity occur for different configurations of variants among the n role models, a variety of novel polymorphic equilibria may exist and be stable. Future empirical studies may use this formulation to directly quantify an individual’s level of (anti)conformist bias to a polychotomous trait.

Social learning across adolescence: A Bayesian neurocognitive perspective

Adolescence is a period of social re-orientation in which we are generally more prone to peer influence and the updating of our beliefs based on social information, also called social learning, than in any other stage of our life. However, how do we know when to use social information and whose information to use and how does this ability develop across adolescence? Here, we review the social learning literature from a behavioral, neural and computational viewpoint, focusing on the development of brain systems related to executive functioning, value-based decision-making and social cognition. We put forward a Bayesian reinforcement learning framework that incorporates social learning about value associated with particular behavior and uncertainty in our environment and experiences. We discuss how this framework can inform us about developmental changes in social learning, including how the assessment of uncertainty and the ability to adaptively discriminate between information from different social sources change across adolescence. By combining reward-based decision-making in the domains of both informational and normative influence, this framework explains both negative and positive social peer influence in adolescence.

(Super-)cultural clustering explains gender differences too

The target paper shows how cultural adaptations to ecological problems can underpin "paradoxical" patterns of phenotypic variation. We argue: (1) Gendered social learning is a cultural adaptation to an ecological problem. (2) In evolutionarily novel environments, this adaptation generates arbitrary-gendered outcomes, leading to the paradoxical case of larger sex differences in more gender equal societies.

Cultural diffusion dynamics depend on behavioural production rules

Culture is an outcome of both the acquisition of knowledge about behaviour through social transmission, and its subsequent production by individuals. Acquisition and production are often discussed or modelled interchangeably, yet to date no study has explored the consequences of their interaction for cultural diffusions. We present a generative model that integrates the two, and ask how variation in production rules might influence diffusion dynamics. Agents make behavioural choices that change as they learn from their productions. Their repertoires may also change, and the acquisition of behaviour is conditioned on its frequency. We analyse the diffusion of a novel behaviour through social networks, yielding generalizable predictions of how individual-level behavioural production rules influence population-level diffusion dynamics. We then investigate how linking acquisition and production might affect the performance of two commonly used inferential models for social learning; network-based diffusion analysis, and experience-weighted attraction models. We find that the influence that production rules have on diffusion dynamics has consequences for how inferential methods are applied to empirical data. Our model illuminates the differences between social learning and social influence, demonstrates the overlooked role of reinforcement learning in cultural diffusions, and allows for clearer discussions about social learning strategies.

A conceptual framework to predict social information use based on food ephemerality and individual resource requirements

Environmental variability poses a range of challenges to foraging animals trying to meet their energetic needs. Where food patches are unpredictable but shareable, animals can use social information to locate patches more efficiently or reliably. However, resource unpredictability can be heterogeneous and complex. The behavioural strategies animals employ to exploit such resources also vary, particularly if, when, and where animals use available social information. We reviewed the literature on social information use by foraging animals and developed a novel framework that integrates four elements - (1) food resource persistence; (2) the relative value of social information use; (3) behavioural context (opportunistic or coordinated); and (4) location of social information use - to predict and characterize four strategies of social information use - (1) local enhancement; (2) group facilitation; (3) following; and (4) recruitment. We validated our framework by systematically reviewing the growing empirical literature on social foraging in bats, an ideal model taxon because they exhibit extreme diversity in ecological niche and experience low predation risk while foraging but function at high energy expenditures, which selects for efficient foraging behaviours. Our framework's predictions agreed with the observed natural behaviour of bats and identified key knowledge gaps for future studies. Recent advancements in technology, methods, and analysis will facilitate additional studies in bats and other taxa to further test the framework and our conception of the ecological and evolutionary forces driving social information use. Understanding the links between food distribution, social information use, and foraging behaviour will help elucidate social interactions, group structure, and the evolution of sociality for species across the animal kingdom.

Modelling pandemic behaviour using an economic multiplayer game

During a pandemic, isolating oneself from the community limits viral transmission and helps avoid repeated societal lockdowns. This entails a social dilemma—either distance oneself from others for the benefit of the public good or free-ride and enjoy the benefits of freedom. It is not yet understood how the unfamiliar incentive structure and interpersonal context presented by a pandemic together modulate individuals’ approach to this social dilemma. In this preregistered study, we take a game-theoretical approach and investigate people’s decisions to self-isolate, using a novel iterated multiplayer game designed to capture the decision-making environment in the pandemic. To elucidate players’ thinking, we use a variation of the strategy method and elicit beliefs about how much others will self-isolate. Players tend to respond to social norms with abidance, rather than transgression; they resist the temptation to freeride when others are self-isolating. However, they deal with exponential growth poorly, as they only self-isolate sufficiently when lockdowns are imminent. Further, increased collective risk can motivate more self-isolation, even though the link between self-isolation and lockdowns is stochastic. Players underreport the influence of others’ choices on their own, and underestimate others’ self-isolation. We discuss implications for public health, and communication to the public.

Does social influence affect COVID-19 vaccination intention among the unvaccinated?

Conformist social influence is a double-edged sword when it comes to vaccine promotion. On the one hand, social influence may increase vaccine uptake by reassuring the hesitant about the safety and effectiveness of the vaccine; on the other hand, people may forgo the cost of vaccination when the majority is already vaccinated - giving rise to a public goods dilemma. Here, we examine whether available information on the percentage of double-vaccinated people affects COVID-19 vaccination intention among unvaccinated people in Turkey. In an online experiment, we divided participants (n = 1013) into low, intermediate and high social influence conditions, reflecting the government's vaccine promotion messages. We found that social influence did not predict COVID-19 vaccination intention, but psychological reactance and collectivism did. People with higher reactance (intolerance of others telling one what to do and being sceptical of consensus views) had lower vaccination intention, whilst people with higher collectivism (how much a person considers group benefits over individual success) had higher vaccination intention. Our findings suggest that advertising the percentage of double-vaccinated people is not sufficient to trigger a cascade of others getting themselves vaccinated. Diverse promotion strategies reflecting the heterogeneity of individual attitudes could be more effective.

Social influence in adolescence as a double-edged sword

Social learning is fundamental to human development, helping individuals adapt to changing circumstances and cooperate in groups. During the formative years of adolescence, the social environment shapes people's socio-cognitive skills needed in adulthood. Although peer influence among adolescents is traditionally associated with risky and unruly conduct, with long-term negative effects on educational, economic and health outcomes, recent findings suggest that peers may also have a positive impact. Here, we present a series of experiments with 10-20-year-olds (n = 146) showing that positive and negative peer effects reflect a domain-general factor of social information use which declines during adolescence. Exposure to disobedient peers provoked rule breaking, and selfish peers reduced prosocial behaviour, particularly in early adolescence. However, compliant peers also promoted rule compliance and fair peers increased prosociality. A belief formation task further revealed that younger adolescents tend to assimilate social information, while older adolescents prioritize personal views. Our results highlight early adolescence as a key window for peer-based interventions to improve developmental trajectories.

Success-biased social learning in a one-consumer, two-resource model

Previous analyses have predicted that social learning should not evolve in a predator-prey system. Here we examine whether success-biased social learning, by which social learners copy successful demonstrators, allows social learning by foragers to evolve. We construct a one-predator, two-prey system in which foragers must learn how to feed on depletable prey populations in an environment where foraging information can be difficult to obtain individually. We analyze two models in which social learning is success-biased: in the first, individual learning does not depend on the resource dynamics, and in the second model it depends on the relative frequency of the resource. Unlike previous results, we find that social learning does not cause predators to over-harvest one type of prey over the other. Furthermore, increasing the probability of social learning increases the probability of learning a successful foraging behavior, especially when individually learned information tends to be inaccurate. Whereas social learning does not evolve among individual learners in the first model, the assumption of resource-dependent learning in the second model allows a mutant with an increased probability of social learning to spread through the forager population.

Consistency of Multiagent Distributed Generative Adversarial Networks

The mathematical properties of generative adversarial networks (GANs) are presented via opinion dynamics, in which the discriminator is regarded as an agent while the generator is regarded as the principal (or another type of agent) in a GAN. In some cases, the overall convergence must be achieved through establishing a local information interaction between one agent and its neighbors via the multiagent system consistency theory and algorithms. So the goals of the multiagent consistency algorithm and the Nash equilibrium of GANs are virtually identical. Then, the existence of the Degroot model solution proves that the generator and discriminator in GANs can reach a consensus on the distribution function. Therefore, a new sufficient and necessary condition for the existence of a Nash equilibrium in GANs is obtained. Furthermore, a novel multiagent distributed GAN (MADGAN) is proposed to address the multiagent cognitive consistency problem in large-scale distributed network, based on the social group wisdom and the influence of the network structure on the agent. The nodes of a multiagent network are regarded as discriminators and generators, the discriminator with a relatively large degree of influence as a leader, and the generator as a follower, the lines with the degree denote the influence between the agents. The conditions of consensus are presented for a multigenerator and multidiscriminator (multiagent) distributed GAN by analyzing the existence of stationary distribution to the Markov chain of multiple agent states. Finally, theoretical results are verified with simulation based on the MNIST dataset.

Sensitivity to Evidential Dependencies in Judgments Under Uncertainty

According to Bayesian models of judgment, testimony from independent informants has more evidential value than dependent testimony. Three experiments investigated learners' sensitivity to this distinction. Each experiment used a social version of the balls-and-urns task, in which participants judged which of two urns was the most likely source of evidence presented by multiple informants. Informants either provided independent testimony based solely on their own observations or dependent-sequential testimony that considered the testimonies of previous informants. Although participants updated their beliefs with additional evidence, this updating was generally insensitive to evidential dependency (Experiments 1 and 2). A notable exception was when individuals were separated according to their beliefs about the relative value of independent and sequential evidence. Those who viewed independent evidence as having greater value subsequently gave more weight to independent testimony in the balls-and-urns task (Experiment 3), in line with the predictions of a Bayesian model. Our findings suggest that only a minority of individuals conform to Bayesian predictions in the relative weighting of independent and dependent evidence in judgments under uncertainty.

Dopaminergic challenge dissociates learning from primary versus secondary sources of information

Some theories of human cultural evolution posit that humans have social-specific learning mechanisms that are adaptive specialisations moulded by natural selection to cope with the pressures of group living. However, the existence of neurochemical pathways that are specialised for learning from social information and individual experience is widely debated. Cognitive neuroscientific studies present mixed evidence for social-specific learning mechanisms: some studies find dissociable neural correlates for social and individual learning, whereas others find the same brain areas and, dopamine-mediated, computations involved in both. Here, we demonstrate that, like individual learning, social learning is modulated by the dopamine D2 receptor antagonist haloperidol when social information is the primary learning source, but not when it comprises a secondary, additional element. Two groups (total N = 43) completed a decision-making task which required primary learning, from own experience, and secondary learning from an additional source. For one group, the primary source was social, and secondary was individual; for the other group this was reversed. Haloperidol affected primary learning irrespective of social/individual nature, with no effect on learning from the secondary source. Thus, we illustrate that dopaminergic mechanisms underpinning learning can be dissociated along a primary-secondary but not a social-individual axis. These results resolve conflict in the literature and support an expanding field showing that, rather than being specialised for particular inputs, neurochemical pathways in the human brain can process both social and non-social cues and arbitrate between the two depending upon which cue is primarily relevant for the task at hand.

Meta-control of social learning strategies

Social learning, copying other’s behavior without actual experience, offers a cost-effective means of knowledge acquisition. However, it raises the fundamental question of which individuals have reliable information: successful individuals versus the majority. The former and the latter are known respectively as success-based and conformist social learning strategies. We show here that while the success-based strategy fully exploits the benign environment of low uncertainly, it fails in uncertain environments. On the other hand, the conformist strategy can effectively mitigate this adverse effect. Based on these findings, we hypothesized that meta-control of individual and social learning strategies provides effective and sample-efficient learning in volatile and uncertain environments. Simulations on a set of environments with various levels of volatility and uncertainty confirmed our hypothesis. The results imply that meta-control of social learning affords agents the leverage to resolve environmental uncertainty with minimal exploration cost, by exploiting others’ learning as an external knowledge base.

Which individuals have reliable information: successful individuals or the majority? Seeking a suitable compromise between individual and social learning is crucial for optimum learning in a population. Motivated by the recent findings in neuroscience showing that the brain can arbitrate between different learning strategies, termed meta-control, we propose a meta-control approach in social learning context. First, we show that environmental uncertainty is a crucial predictor of the performance of the individual and two social learning strategies: success-based and conformist. Our meta social learning model uses environmental uncertainty to find a compromise between these two strategies. In simulations on a set of environments with various levels of volatility and uncertainty, we demonstrate that our model outperforms other meta-social learning approaches. In the subsequent evolutionary analysis, we show that our model dominated others in survival rate. Our work provides a new account of the trade-offs between individual, success-based, and conformist learning strategies in multi-agent settings. Critically, our work unveils an optimal social learning strategy to resolve environmental uncertainty with minimal exploration cost.

The potential for effective reasoning guides children's preference for small group discussion over crowdsourcing

Communication between social learners can make a group collectively "wiser" than any individual, but conformist tendencies can also distort collective judgment. We asked whether intuitions about when communication is likely to improve or distort collective judgment could allow social learners to take advantage of the benefits of communication while minimizing the risks. In three experiments (n = 360), 7- to 10-year old children and adults decided whether to refer a question to a small group for discussion or "crowdsource" independent judgments from individual advisors. For problems affording the kind of 'demonstrative' reasoning that allows a group member to reliably correct errors made by even a majority, all ages preferred to consult the discussion group, even compared to a crowd ten times as large-consistent with past research suggesting that discussion groups regularly outperform even their best members for reasoning problems. In contrast, we observed a consistent developmental shift towards crowdsourcing independent judgments when reasoning by itself was insufficient to conclusively answer a question. Results suggest sophisticated intuitions about the nature of social influence and collective intelligence may guide our social learning strategies from early in development.

Negative observational learning might play a limited role in the cultural evolution of technology

Theoretical and empirical studies of the cultural evolution in technology have often focused on positive observational learning, i.e., copying a successful individual. However, negative observational learning, i.e., avoiding negative or bad exemplar behavior, is ubiquitous in humans and other animals. In this paper, we experimentally investigate whether observing negative examples can assist in tool making in the virtual arrowhead task, which has been widely applied to test the theory of cultural evolution in the technological domain. We set three conditions that differ in the kinds of social learning available to participants: (1) positive observational learning, (2) negative observational learning, and (3) pure asocial learning. The results of the positive observational and pure asocial learning conditions replicated previous studies; i.e., participants in the positive observational learning condition outperformed those in the asocial learning condition. In contrast, opportunities to observe negative examples did not increase the performance compared to pure asocial learning. Computer simulations in the same setting showed that the presence of negative exemplars is in theory beneficial to participants, providing additional pieces of information on the relationship between arrowhead designs and their performance scores. These findings together suggest that negative observational learning might play only a limited role in the cultural evolution of technologies possibly due to a cognitive bias in humans toward copying.

Taking account of others' goals in social information use: Developmental changes in 3- to 7-year-old children

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Social information use improved with age but only for exploration of alternatives.

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Children were able to account for others’ conflicting motivations from 4 years.

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Alignment of the demonstrator’s and children’s goals did not influence performance.

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From 6 years children could infer the outcome of others’ behaviour.

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Rates of copying were low at all ages, even when it was the appropriate response.

The ability to take mental states such as goals into account when interpreting others’ behavior has been proposed to be what sets human use of social information apart from that of other animals. If so, children’s social information use would be expected to change as their understanding of others’ mental states develops. We explored age-related changes in 3- to 7-year-old children’s ability to strategically use social information by taking into account another’s goal when it was, or was not, aligned with their own. Children observed as a puppet demonstrator selected a capsule, peeked inside, and chose to accept or reject it, following which children made their own selection. Children were able to account for others’ conflicting motivations from around 4 years of age and reliably inferred the outcome of others’ behavior from 6 years. However, using social information based on such inferences appeared to be challenging regardless of whether the demonstrator’s goal was, or was not. aligned to that of the participant. We found that social information use improved with age; however, this improvement was restricted to cases in which the appropriate response was to avoid copying the demonstrator’s selection. In contrast to previous research, appropriate copying responses remained at chance. Possible explanations for this unexpected pattern of results are discussed. The cognitive challenge associated with the ability to account for others’ goals could offer humans a significant advantage over that of other animals in their ability to use social information.

Confidence Modulates the Conformity Behavior of the Investors and Neural Responses of Social Influence in Crowdfunding

The decision about whether to invest can be affected by the choices or opinions of others known as a form of social influence. People make decisions with fluctuating confidence, which plays an important role in the decision process. However, it remains a fair amount of confusion regarding the effect of confidence on the social influence as well as the underlying neural mechanism. The current study applied a willingness-to-invest task with the event-related potentials method to examine the behavioral and neural manifestations of social influence and its interaction with confidence in the context of crowdfunding investment. The behavioral results demonstrate that the conformity tendency of the people increased when their willingness-to-invest deviated far from the group. Besides, when the people felt less confident about their initial judgment, they were more likely to follow the herd. In conjunction with the behavioral findings, the neural results of the social information processing indicate different susceptibilities to small and big conflicts between the own willingness of the people and the group, with small conflict evoked less negative feedback-related negativity (FRN) and more positive late positive potential (LPP). Moreover, confidence only modulated the later neural processing by eliciting larger LPP in the low confidence, implying more reliance on social information. These results corroborate previous findings regarding the conformity effect and its neural mechanism in investment decision and meanwhile extend the existing works of literature through providing behavioral and neural evidence to the effect of confidence on the social influence in the crowdfunding marketplace.

Social Learning Strategies and Cooperative Behaviour: Evidence of Payoff Bias, but Not Prestige or Conformity, in a Social Dilemma Game

Human cooperation, occurring without reciprocation and between unrelated individuals in large populations, represents an evolutionary puzzle. One potential explanation is that cooperative behaviour may be transmitted between individuals via social learning. Using an online social dilemma experiment, we find evidence that participants’ contributions were more consistent with payoff-biased transmission than prestige-biased transmission or conformity. We also found some evidence for lower cooperation (i) when exposed to social information about peer cooperation levels than without such information, and (ii) in the prisoners’ dilemma game compared to the snowdrift game. A simulation model established that the observed cooperation was more likely to be caused by participants’ general propensity to cooperate than by the effect of social learning strategies employed within the experiment, but that this cooperative propensity could be reduced through selection. Overall, our results support previous experimental evidence indicating the role of payoff-biased transmission in explaining cooperative behaviour, but we find that this effect was small and was overwhelmed by participants’ general propensity for cooperation.

Conformity and content-biased cultural transmission in the evolution of altruism

The evolution of altruism has been extensively modeled under the assumption of genetic transmission, whereas the dynamics under cultural transmission are less well understood. Previous research has shown that cultural transmission can facilitate the evolution of altruism by increasing 1) the probability of adopting the altruistic phenotype, and 2) assortment between altruists. We incorporate vertical and oblique transmission, which can be conformist or anti-conformist, into models of parental care, sibling altruism, and altruism between individuals that meet assortatively. If oblique transmission is conformist, it becomes easier for altruism to invade a population of non-altruists as the probability of vertical transmission increases. If oblique transmission is anti-conformist, decreasing vertical transmission facilitates invasion by altruism in the assortative meeting model, whereas in other models, there is a trade-off: greater vertical transmission produces greater assortment among genetically related altruists, but lowers the probability of adopting altruism via anti-conformity. Compared to conditions for invasion under genetic transmission, e.g., Hamilton's rule, we show that invasion can be easier with sufficiently strong anti-conformity, and in some models, with sufficiently high assortment even if oblique transmission is conformist. We also explore invasion by an allele A that increases individuals' content bias for altruism, in the absence of other forms of cultural transmission. If costs and benefits combine additively, A invades under previously known conditions. If costs and benefits combine multiplicatively, invasion by A and by altruism become more difficult than in the corresponding additive models.

Timing of social feedback shapes observational learning in strategic interaction

Many types of social interaction require the ability to anticipate others' behavior, which is commonly referred to as strategic sophistication. In this context, observational learning can represent a decisive tool for behavioral adaptation. However, little is known on whether and when individuals learn from observation in interactive settings. In the current study, 321 participants played one-shot interactive games and, at a given time along the experiment, they could observe the choices of an overtly efficient player. This social feedback could be provided before or after the participant's choice in each game. Results reveal that players with a sufficient level of strategic skills increased their level of sophistication only when the social feedback was provided after their choices, whereas they relied on blind imitation when they received feedback before their decision. Conversely, less sophisticated players did not increase their level of sophistication, regardless of the type of social feedback. Our findings disclose the interplay between endogenous and exogenous factors modulating observational learning in strategic interaction.

Development of decision making based on internal and external information: A hierarchical Bayesian approach

In decision making, people may rely on their own information as well as on information from external sources, such as family members, peers, or experts. The current study investigated how these types of information are used by comparing four decision strategies: 1) an internal strategy that relies solely on own information; 2) an external strategy that relies solely on the information from an external source; 3) a sequential strategy that relies on information from an external source only after own information is deemed inadequate; 4) an integrative strategy that relies on an integration of both types of information. Of specific interest were individual and developmental differences in strategy use. Strategy use was examined via Bayesian hierarchical mixture model analysis. A visual decision task was administered to children and young adolescents (N=305, ages 9–14). Individual differences but no age-related changes were observed in either decision accuracy or strategy use. The internal strategy was dominant across ages, followed by the integrative and sequential strategy, respectively, while the external strategy was extremely rare. This suggests a reluctance to rely entirely on information provided by external sources. We conclude that there are individual differences but not developmental changes in strategy use pertaining to perceptual decision-making in 9- through 14-year-olds. Generalizability of these findings is discussed with regard to different forms of social influence and varying perceptions of the external source. This study provides stepping stones in better understanding and modeling decision making processes in the presence of both internal and external information.

Trusting and learning from others: immediate and long-term effects of learning from observation and advice

Social learning underpins our species's extraordinary success. Learning through observation has been investigated in several species, but learning from advice-where information is intentionally broadcast-is less understood. We used a pre-registered, online experiment (n = 1492) combined with computational modelling to examine learning through observation and advice. Participants were more likely to immediately follow advice than to copy an observed choice, but this was dependent upon trust in the adviser: highly paranoid participants were less likely to follow advice in the short term. Reinforcement learning modelling revealed two distinct patterns regarding the long-term effects of social information: some individuals relied fully on social information, whereas others reverted to trial-and-error learning. This variation may affect the prevalence and fidelity of socially transmitted information. Our results highlight the privileged status of advice relative to observation and how the assimilation of intentionally broadcast information is affected by trust in others.

On randomly changing conformity bias in cultural transmission

Animals, from humans to Drosophila, display conformity and anticonformity. Population dynamics under (anti)conformity may explain emergent properties of groups including fads, norms, and collective behavior. Although empirical evidence suggests that a population’s level of conformity can vary over time, most mathematical models have not included time-varying conformity coefficients. To potentially improve applicability to real-world systems, we allow conformity coefficients, numbers of sampled “role models,” and weak selection to vary stochastically in an established conformity model. Novel dynamics are possible, including simultaneous stochastic local stability of monomorphisms and polymorphism. Interpreting real-world population differences in terms of (anti)conformity may therefore not be straightforward. Under some conditions, however, the deterministic model provides a useful approximation to the stochastic model.

Humans and nonhuman animals display conformist as well as anticonformist biases in cultural transmission. Whereas many previous mathematical models have incorporated constant conformity coefficients, empirical research suggests that the extent of (anti)conformity in populations can change over time. We incorporate stochastic time-varying conformity coefficients into a widely used conformity model, which assumes a fixed number n of “role models” sampled by each individual. We also allow the number of role models to vary over time (nt). Under anticonformity, nonconvergence can occur in deterministic and stochastic models with different parameter values. Even if strong anticonformity may occur, if conformity or random copying (i.e., neither conformity nor anticonformity) is expected, there is convergence to one of the three equilibria seen in previous deterministic models of conformity. Moreover, this result is robust to stochastic variation in nt. However, dynamic properties of these equilibria may be different from those in deterministic models. For example, with random conformity coefficients, all equilibria can be stochastically locally stable simultaneously. Finally, we study the effect of randomly changing weak selection. Allowing the level of conformity, the number of role models, and selection to vary stochastically may produce a more realistic representation of the wide range of group-level properties that can emerge under (anti)conformist biases. This promises to make interpretation of the effect of conformity on differences between populations, for example those connected by migration, rather difficult. Future research incorporating finite population sizes and migration would contribute added realism to these models.

Trusting the experts: The domain-specificity of prestige-biased social learning

Prestige-biased social learning (henceforth “prestige-bias”) occurs when individuals predominantly choose to learn from a prestigious member of their group, i.e. someone who has gained attention, respect and admiration for their success in some domain. Prestige-bias is proposed as an adaptive social-learning strategy as it provides a short-cut to identifying successful group members, without having to assess each person’s success individually. Previous work has documented prestige-bias and verified that it is used adaptively. However, the domain-specificity and generality of prestige-bias has not yet been explicitly addressed experimentally. By domain-specific prestige-bias we mean that individuals choose to learn from a prestigious model only within the domain of expertise in which the model acquired their prestige. By domain-general prestige-bias we mean that individuals choose to learn from prestigious models in general, regardless of the domain in which their prestige was earned. To distinguish between domain specific and domain general prestige we ran an online experiment (n = 397) in which participants could copy each other to score points on a general-knowledge quiz with varying topics (domains). Prestige in our task was an emergent property of participants’ copying behaviour. We found participants overwhelmingly preferred domain-specific (same topic) prestige cues to domain-general (across topic) prestige cues. However, when only domain-general or cross-domain (different topic) cues were available, participants overwhelmingly favoured domain-general cues. Finally, when given the choice between cross-domain prestige cues and randomly generated Player IDs, participants favoured cross-domain prestige cues. These results suggest participants were sensitive to the source of prestige, and that they preferred domain-specific cues even though these cues were based on fewer samples (being calculated from one topic) than the domain-general cues (being calculated from all topics). We suggest that the extent to which people employ a domain-specific or domain-general prestige-bias may depend on their experience and understanding of the relationships between domains.

I'm not a little kid anymore! Reciprocal social influence in child-adult interaction

Human decisions are often influenced by others' opinions. This process is regulated by social norms: for instance, we tend to reciprocate the consideration received from others, independently of their reliability as information sources. Nonetheless, no study to date has investigated whether and how reciprocity modulates social influence in child-adult interaction. We tested 6-, 8- and 10-year-old children in a novel joint perceptual task. A child and an adult experimenter made perceptual estimates and then took turns in making a final decision, choosing between their own and partner's response. We manipulated the final choices of the adult partner, who in one condition chose often the child's estimates, whereas in another condition tended to confirm her own response. Results reveal that 10-year-old children reciprocated the consideration received from the partner, increasing their level of conformity to the adult's judgements when the partner had shown high consideration towards them. At the same time, 10-year-old children employed more elaborate decision criteria in choosing when trusting the adult partner compared to younger children and did not show egocentric biases in their final decisions. Our results shed light on the development of the cognitive and normative mechanisms modulating reciprocal social influence in child-adult interaction.