Social network architecture and the tempo of cumulative cultural evolution

A Social Network Theory-Based Investigation into the Characteristics of MSM in Virtual Communities

Social networks significantly influence MSM's HIV prevention behaviors, with virtual communities serving as key interaction platforms. Using a Python web crawler, we analyzed 960 user profiles from Baidu Tieba's "Gay Bar" forum. The social network within this community exhibits a core-periphery structure, where a densely connected core facilitates effective information dissemination, while the majority of users reside in peripheral positions with limited and isolated connections. Relationships within the network are primarily formed based on shared interests rather than geographical proximity, fostering homophilous interactions that enhance peer support and community cohesion. Despite the fragmented nature of peripheral connections, the tightly knit core enables the strategic targeting of key individuals to optimize the spread of health-related information and interventions. These findings highlight the importance of leveraging the network's core structure to implement efficient and inclusive public health strategies, ensuring that resources reach all members of the MSM community effectively. In addition, interest-based connections are essential in promoting a fair and supportive virtual environment, which is essential to address stigma and promote broad participation in HIV prevention.

The contribution of movement to social network structure and spreading dynamics under simple and complex transmission

The structure of social networks fundamentally influences spreading dynamics. In general, the more contact between individuals, the more opportunity there is for the transmission of information or disease to take place. Yet, contact between individuals, and any resulting transmission events, are determined by a combination of spatial (where individuals choose to move) and social rules (who they choose to interact with or learn from). Here, we examine the effect of the social-spatial interface on spreading dynamics using a simulation model. We quantify the relative effects of different movement rules (localized, semi-localized, nomadic and resource-based movement) and social transmission rules (simple transmission, anti-conformity, proportional, conformity and threshold rules) to both the structure of social networks and spread of a novel behaviour. Localized movement created weakly connected sparse networks, nomadic movement created weakly connected dense networks, and resource-based movement generated strongly connected modular networks. The resulting rate of spreading varied with different combinations of movement and transmission rules, but-importantly-the relative rankings of transmission rules changed when running simulations on static versus dynamic representations of networks. Our results emphasize that individual-level social and spatial behaviours influence emergent network structure, and are of particular consequence for the spread of information under complex transmission rules.This article is part of the theme issue 'The spatial-social interface: a theoretical and empirical integration'.

Decoding the Dynamics of Cultural Change: A Cultural Evolution Approach to the Psychology of Acculturation

PUBLIC ABSTRACT

Acculturation describes the cultural and psychological changes resulting from intercultural contact. Here, we use concepts from "cultural evolution" to better understand the processes of acculturation. Cultural evolution researchers view cultural change as an evolutionary process, allowing them to borrow tools and methods from biology. Cultural evolutionary mechanisms such as conformity (copying the numerical majority), anti-conformity (copying the numerical minority), prestige bias (copying famous individuals), payoff bias (copying successful people), and vertical cultural transmission (copying your parents) can cause people to adopt elements from other cultures and/or conserve their cultural heritage. We explore how these transmission mechanisms might create distinct acculturation strategies, shaping cultural change and diversity over the long-term. This theoretical integration can pave the way for a more sophisticated understanding of the pervasive cultural shifts occurring in many ethnically diverse societies, notably by identifying conditions that empower minority-group members, often marginalized, to significantly influence the majority group and society.

Understanding the Role of Naive Learners in Cultural Change

AbstractA change to a population's social network is a change to the substrate of cultural transmission, affecting behavioral diversity and adaptive cultural evolution. While features of network structure such as population size and density have been well studied, less is understood about the influence of social processes such as population turnover-or the repeated replacement of individuals by naive individuals. Experimental data have led to the hypothesis that naive learners can drive cultural evolution by better assessing the relative value of behaviors, although this hypothesis has been expressed only verbally. We conducted a formal exploration of this hypothesis using a generative model that concurrently simulated its two key ingredients: social transmission and reinforcement learning. We simulated competition between high- and low-reward behaviors while varying turnover magnitude and tempo. Variation in turnover influenced changes in the distributions of cultural behaviors, irrespective of initial knowledge-state conditions. We found optimal turnover regimes that amplified the production of higher reward behaviors through two key mechanisms: repertoire composition and enhanced valuation by agents that knew both behaviors. These effects depended on network and learning parameters. Our model provides formal theoretical support for, and predictions about, the hypothesis that naive learners can shape cultural change through their enhanced sampling ability. By moving from experimental data to theory, we illuminate an underdiscussed generative process that can lead to changes in cultural behavior, arising from an interaction between social dynamics and learning.

Maintaining Transient Diversity Is a General Principle for Improving Collective Problem Solving

Humans regularly solve complex problems in cooperative teams. A wide range of mechanisms have been identified that improve the quality of solutions achieved by those teams on reaching consensus. We argue that many of these mechanisms work via increasing the transient diversity of solutions while the group attempts to reach a consensus. These mechanisms can operate at the level of individual psychology (e.g., behavioral inertia), interpersonal communication (e.g., transmission noise), or group structure (e.g., sparse social networks). Transient diversity can be increased by widening the search space of possible solutions or by slowing the diffusion of information and delaying consensus. All of these mechanisms increase the quality of the solution at the cost of increased time to reach it. We review specific mechanisms that facilitate transient diversity and synthesize evidence from both empirical studies and diverse formal models-including multiarmed bandits, NK landscapes, cumulative-innovation models, and evolutionary-transmission models. Apparent exceptions to this principle occur primarily when problems are sufficiently simple that they can be solved by mere trial and error or when the incentives of team members are insufficiently aligned. This work has implications for our understanding of collective intelligence, problem solving, innovation, and cumulative cultural evolution.

The Spread of Beliefs in Partially Modularized Communities

Many life-influencing social networks are characterized by considerable informational isolation. People within a community are far more likely to share beliefs than people who are part of different communities. The spread of useful information across communities is impeded by echo chambers (far greater connectivity within than between communities) and filter bubbles (more influence of beliefs by connected neighbors within than between communities). We apply the tools of network analysis to organize our understanding of the spread of beliefs across modularized communities and to predict the effect of individual and group parameters on the dynamics and distribution of beliefs. In our Spread of Beliefs in Modularized Communities (SBMC) framework, a stochastic block model generates social networks with variable degrees of modularity, beliefs have different observable utilities, individuals change their beliefs on the basis of summed or average evidence (or intermediate decision rules), and parameterized stochasticity introduces randomness into decisions. SBMC simulations show surprising patterns; for example, increasing out-group connectivity does not always improve group performance, adding randomness to decisions can promote performance, and decision rules that sum rather than average evidence can improve group performance, as measured by the average utility of beliefs that the agents adopt. Overall, the results suggest that intermediate degrees of belief exploration are beneficial for the spread of useful beliefs in a community, and so parameters that pull in opposite directions on an explore-exploit continuum are usefully paired.

Network structure shapes the impact of diversity in collective learning

It is widely believed that diversity arising from different skills enhances the performance of teams, and in particular, their ability to learn and innovate. However, diversity has also been associated with negative effects on the communication and coordination within collectives. Yet, despite the importance of diversity as a concept, we still lack a mechanistic understanding of how its impact is shaped by the underlying social network. To fill this gap, we model skill diversity within a simple model of collective learning and show that its effect on collective performance differs depending on the complexity of the task and the network density. In particular, we find that diversity consistently impairs performance in simple tasks. In contrast, in complex tasks, link density modifies the effect of diversity: while homogeneous populations outperform diverse ones in sparse networks, the opposite is true in dense networks, where diversity boosts collective performance. Our findings also provide insight on how to forge teams in an increasingly interconnected world: the more we are connected, the more we can benefit from diversity to solve complex problems.

Comparative approaches in social network ecology

Social systems vary enormously across the animal kingdom, with important implications for ecological and evolutionary processes such as infectious disease dynamics, anti-predator defence, and the evolution of cooperation. Comparing social network structures between species offers a promising route to help disentangle the ecological and evolutionary processes that shape this diversity. Comparative analyses of networks like these are challenging and have been used relatively little in ecology, but are becoming increasingly feasible as the number of empirical datasets expands. Here, we provide an overview of multispecies comparative social network studies in ecology and evolution. We identify a range of advancements that these studies have made and key challenges that they face, and we use these to guide methodological and empirical suggestions for future research. Overall, we hope to motivate wider publication and analysis of open social network datasets in animal ecology.

Innovation-facilitating networks create inequality

Theories of innovation often balance contrasting views that either smart people create smart things or smartly constructed institutions create smart things. While population models have shown factors including population size, connectivity and agent behaviour as crucial for innovation, few have taken the individual-central approach seriously by examining the role individuals play within their groups. To explore how network structures influence not only population-level innovation but also performance among individuals, we studied an agent-based model of the Potions Task, a paradigm developed to test how structure affects a group's ability to solve a difficult exploration task. We explore how size, connectivity and rates of information sharing in a network influence innovation and how these have an impact on the emergence of inequality in terms of agent contributions. We find, in line with prior work, that population size has a positive effect on innovation, but also find that large and small populations perform similarly per capita; that many small groups outperform fewer large groups; that random changes to structure have few effects on innovation in the task; and that the highest performing agents tend to occupy more central positions in the network. Moreover, we show that every network factor which improves innovation leads to a proportional increase in inequality of performance in the network, creating 'genius effects' among otherwise 'dumb' agents in both idealized and real-world networks.

Conditions under which faithful cultural transmission through teaching promotes cumulative cultural evolution

It has been argued that teaching promotes the accurate transmission of cultural traits and eventually leads to cumulative cultural evolution (CCE). However, previous studies have questioned this argument. In this study, we modified the action sequences model into a network exploring model with reinforcement learning to examine the conditions under which teaching promotes CCE. Our model incorporates a time trade-off between innovation and teaching. Simulations revealed that the positive influence of teaching on CCE depends on task difficulty. When the task was too difficult and advanced, such that it could not be accomplished through individual learning within a limited time, spending more time on teaching-even at the expense of time for innovation-contributed to CCE. On the contrary, the easier the task, the more time was spent on innovation than on teaching, which contributed to the improvement of performance. These findings suggest that teaching becomes more valuable as cultures become more complex. Therefore, humanity must have co-evolved a complex cumulative culture and teaching that supports cultural fidelity.

Pathways to cultural adaptation: the coevolution of cumulative culture and social networks

Humans have adapted to an immense array of environments by accumulating culturally transmitted knowledge and skills. Adaptive culture can accumulate either via more distinct cultural traits or via improvements of existing cultural traits. The kind of culture that accumulates depends on, and coevolves with, the social structure of societies. Here, we show that the coevolution of learning networks and cumulative culture results in two distinct pathways to cultural adaptation: highly connected populations with high proficiency but low trait diversity vs. sparsely connected populations with low proficiency but higher trait diversity. Importantly, we show there is a conflict between group-level payoffs, which are maximised in highly connected groups that attain high proficiency, and individual level selection, which favours disconnection. This conflict emerges from the interaction of social learning with population structure and causes populations to cycle between the two cultural and network states. The same conflict creates a paradox where increasing innovation rate lowers group payoffs. Finally, we explore how populations navigate these two pathways in environments where payoffs differ among traits and can change over time, showing that high proficiency is favoured when payoffs are stable and vary strongly between traits, while frequent changes in trait payoffs favour more trait diversity. Our results illustrate the complex interplay between networks, learning and the environment, and so inform our understanding of human social evolution.

Social learning mechanisms shape transmission pathways through replicate local social networks of wild birds

The emergence and spread of novel behaviours via social learning can lead to rapid population-level changes whereby the social connections between individuals shape information flow. However, behaviours can spread via different mechanisms and little is known about how information flow depends on the underlying learning rule individuals employ. Here, comparing four different learning mechanisms, we simulated behavioural spread on replicate empirical social networks of wild great tits and explored the relationship between individual sociality and the order of behavioural acquisition. Our results reveal that, for learning rules dependent on the sum and strength of social connections to informed individuals, social connectivity was related to the order of acquisition, with individuals with increased social connectivity and reduced social clustering adopting new behaviours faster. However, when behavioural adoption depends on the ratio of an individuals' social connections to informed versus uninformed individuals, social connectivity was not related to the order of acquisition. Finally, we show how specific learning mechanisms may limit behavioural spread within networks. These findings have important implications for understanding whether and how behaviours are likely to spread across social systems, the relationship between individuals' sociality and behavioural acquisition, and therefore for the costs and benefits of sociality.

Mechanisms of collective learning: how can animal groups improve collective performance when repeating a task?

Learning is ubiquitous in animals: individuals can use their experience to fine-tune behaviour and thus to better adapt to the environment during their lifetime. Observations have accumulated that, at the collective level, groups can also use their experience to improve collective performance. Yet, despite apparent simplicity, the links between individual learning capacities and a collective's performance can be extremely complex. Here we propose a centralized and broadly applicable framework to begin classifying this complexity. Focusing principally on groups with stable composition, we first identify three distinct ways through which groups can improve their collective performance when repeating a task: each member learning to better solve the task on its own, members learning about each other to better respond to one another and members learning to improve their complementarity. We show through selected empirical examples, simulations and theoretical treatments that these three categories identify distinct mechanisms with distinct consequences and predictions. These mechanisms extend well beyond current social learning and collective decision-making theories in explaining collective learning. Finally, our approach, definitions and categories help generate new empirical and theoretical research avenues, including charting the expected distribution of collective learning capacities across taxa and its links to social stability and evolution. This article is part of a discussion meeting issue 'Collective behaviour through time'.

Cultural evolution in the science of culture and cultural evolution

My critical review [1] elicited a welcome diversity of perspectives across the 12 commentaries now published [2-13]. In total 28 co-authors were inspired to contribute. In addition to engaging with the critical perspectives of my review, several of the commentaries take the debates and discussions into insightful and potentially important supplementary domains that I highlight in what follows. I have extracted a number of major themes in which I detected overlaps in the foci of different commentaries, and I use these to organise my replies. I hope that our shared efforts will constitute some degree of 'cultural evolution' in our science, as suggested in the title of this reply to commentaries.

Beyond collective intelligence: Collective adaptation

We develop a conceptual framework for studying collective adaptation in complex socio-cognitive systems, driven by dynamic interactions of social integration strategies, social environments and problem structures. Going beyond searching for 'intelligent' collectives, we integrate research from different disciplines and outline modelling approaches that can be used to begin answering questions such as why collectives sometimes fail to reach seemingly obvious solutions, how they change their strategies and network structures in response to different problems and how we can anticipate and perhaps change future harmful societal trajectories. We discuss the importance of considering path dependence, lack of optimization and collective myopia to understand the sometimes counterintuitive outcomes of collective adaptation. We call for a transdisciplinary, quantitative and societally useful social science that can help us to understand our rapidly changing and ever more complex societies, avoid collective disasters and reach the full potential of our ability to organize in adaptive collectives.

What made us "hunter-gatherers of words"

This paper makes three interconnected claims: (i) the "human condition" cannot be captured by evolutionary narratives that reduce it to a recent 'cognitive modernity', nor by narratives that eliminates all cognitive differences between us and out closest extinct relatives, (ii) signals from paleogenomics, especially coming from deserts of introgression but also from signatures of positive selection, point to the importance of mutations that impact neurodevelopment, plausibly leading to temperamental differences, which may impact cultural evolutionary trajectories in specific ways, and (iii) these trajectories are expected to affect the language phenotypes, modifying what is being learned and how it is put to use. In particular, I hypothesize that these different trajectories influence the development of symbolic systems, the flexible ways in which symbols combine, and the size and configurations of the communities in which these systems are put to use.

Cultural diffusion dynamics depend on behavioural production rules

Culture is an outcome of both the acquisition of knowledge about behaviour through social transmission, and its subsequent production by individuals. Acquisition and production are often discussed or modelled interchangeably, yet to date no study has explored the consequences of their interaction for cultural diffusions. We present a generative model that integrates the two, and ask how variation in production rules might influence diffusion dynamics. Agents make behavioural choices that change as they learn from their productions. Their repertoires may also change, and the acquisition of behaviour is conditioned on its frequency. We analyse the diffusion of a novel behaviour through social networks, yielding generalizable predictions of how individual-level behavioural production rules influence population-level diffusion dynamics. We then investigate how linking acquisition and production might affect the performance of two commonly used inferential models for social learning; network-based diffusion analysis, and experience-weighted attraction models. We find that the influence that production rules have on diffusion dynamics has consequences for how inferential methods are applied to empirical data. Our model illuminates the differences between social learning and social influence, demonstrates the overlooked role of reinforcement learning in cultural diffusions, and allows for clearer discussions about social learning strategies.

The Emergence of Cultural Attractors: How Dynamic Populations of Learners Achieve Collective Cognitive Alignment

When a population exhibits collective cognitive alignment, such that group members tend to perceive, remember, and reproduce information in similar ways, the features of socially transmitted variants (i.e., artifacts, behaviors) may converge over time towards culture-specific equilibria points, often called cultural attractors. Because cognition may be plastic, shaped through experience with the cultural products of others, collective cognitive alignment and stable cultural attractors cannot always be taken for granted, but little is known about how these patterns first emerge and stabilize in initially uncoordinated populations. We propose that stable cultural attractors can emerge from general principles of human categorization and communication. We present a model of cultural attractor dynamics, which extends a model of unsupervised category learning in individuals to a multiagent setting wherein learners provide the training input to each other. Agents in our populations spontaneously align their cognitive category structures, producing emergent cultural attractor points. We highlight three interesting behaviors exhibited by our model: (1) noise enhances the stability of cultural category structures; (2) short 'critical' periods of learning early in life enhance stability; and (3) larger populations produce more stable but less complex attractor landscapes, and cliquish network structure can mitigate the latter effect. These results may shed light on how collective cognitive alignment is achieved in the absence of shared, innate cognitive attractors, which we suggest is important to the capacity for cumulative cultural evolution.

Social information use shapes the coevolution of sociality and virulence

Social contacts can facilitate the spread of both survival-related information and infectious diseases, but little is known about how these processes combine to shape host and parasite evolution. Here, we use a theoretical model that captures both infection and information transmission processes to investigate how host sociality (contact effort) and parasite virulence (disease-associated mortality rate) (co)evolve. We show that selection for sociality (and in turn, virulence) depends on both the intrinsic costs and benefits of social information and infection as well as their relative prevalence in the population. Specifically, greater sociality and lower virulence evolve when the risk of infection is either low or high and social information is neither very common nor too rare. Lower sociality and higher virulence evolve when the prevalence patterns are reversed. When infection and social information are both at moderate levels in the population, the direction of selection depends on the relative costs and benefits of being infected or informed. We also show that sociality varies inversely with virulence, and that parasites may be unable to prevent runaway selection for higher contact efforts. Together, these findings provide new insights for our understanding of group living and how apparently opposing ecological processes can influence the evolution of sociality and virulence in a range of ways.

The social transmission of stress in animal collectives

The stress systems are powerful mediators between the organism's systemic dynamic equilibrium and changes in its environment beyond the level of anticipated fluctuations. Over- or under-activation of the stress systems' responses can impact an animal's health, survival and reproductive success. While physiological stress responses and their influence on behaviour and performance are well understood at the individual level, it remains largely unknown whether-and how-stressed individuals can affect the stress systems of other group members, and consequently their collective behaviour. Stressed individuals could directly signal the presence of a stressor (e.g. via an alarm call or pheromones), or an acute or chronic activation of the stress systems could be perceived by others (as an indirect cue) and spread via social contagion. Such social transmission of stress responses could then amplify the effects of stressors by impacting social interactions, social dynamics and the collective performance of groups. As the neuroendocrine pathways of the stress response are highly conserved among vertebrates, transmission of physiological stress states could be more widespread among non-human animals than previously thought. We therefore suggest that identifying the extent to which stress transmission modulates animal collectives represents an important research avenue.

Complex foraging behaviours in wild birds emerge from social learning and recombination of components

Recent well-documented cases of cultural evolution towards increasing efficiency in non-human animals have led some authors to propose that other animals are also capable of cumulative cultural evolution, where traits become more refined and/or complex over time. Yet few comparative examples exist of traits increasing in complexity, and experimental tests remain scarce. In a previous study, we introduced a foraging innovation into replicate subpopulations of great tits, the 'sliding-door puzzle'. Here, we track diffusion of a second 'dial puzzle', before introducing a two-step puzzle that combines both actions. We mapped social networks across two generations to ask if individuals could: (1) recombine socially-learned traits and (2) socially transmit a two-step trait. Our results show birds could recombine skills into more complex foraging behaviours, and naïve birds across both generations could learn the two-step trait. However, closer interrogation revealed that acquisition was not achieved entirely through social learning-rather, birds socially learned components before reconstructing full solutions asocially. As a consequence, singular cultural traditions failed to emerge, although subpopulations of birds shared preferences for a subset of behavioural variants. Our results show that while tits can socially learn complex foraging behaviours, these may need to be scaffolded by rewarding each component. This article is part of a discussion meeting issue 'The emergence of collective knowledge and cumulative culture in animals, humans and machines'.

Group size and modularity interact to shape the spread of infection and information through animal societies

Social interactions between animals can provide many benefits, including the ability to gain useful environmental information through social learning. However, these social contacts can also facilitate the transmission of infectious diseases through a population. Animals engaging in social interactions therefore face a trade-off between the potential informational benefits and the risk of acquiring disease. Theoretical models have suggested that modular social networks, associated with the formation of groups or sub-groups, can slow spread of infection by trapping it within particular groups. However, these social structures will not necessarily impact the spread of information in the same way if its transmission follows a "complex contagion", e.g. through individuals disproportionally copying the majority (conformist learning). Here we use simulation models to demonstrate that modular networks can promote the spread of information relative to the spread of infection, but only when the network is fragmented and group sizes are small. We show that the difference in transmission between information and disease is maximised for more well-connected social networks when the likelihood of transmission is intermediate. Our results have important implications for understanding the selective pressures operating on the social structure of animal societies, revealing that highly fragmented networks such as those formed in fission-fusion social groups and multilevel societies can be effective in modulating the infection-information trade-off for individuals within them.

SUPPLEMENTARY INFORMATION

The online version contains supplementary material available at 10.1007/s00265-021-03102-4.

The role of habitat configuration in shaping animal population processes: a framework to generate quantitative predictions

By shaping where individuals move, habitat configuration can fundamentally structure animal populations. Yet, we currently lack a framework for generating quantitative predictions about the role of habitat configuration in modulating population outcomes. To address this gap, we propose a modelling framework inspired by studies using networks to characterize habitat connectivity. We first define animal habitat networks, explain how they can integrate information about the different configurational features of animal habitats, and highlight the need for a bottom–up generative model that can depict realistic variations in habitat potential connectivity. Second, we describe a model for simulating animal habitat networks (available in the R package AnimalHabitatNetwork), and demonstrate its ability to generate alternative habitat configurations based on empirical data, which forms the basis for exploring the consequences of alternative habitat structures. Finally, we lay out three key research questions and demonstrate how our framework can address them. By simulating the spread of a pathogen within a population, we show how transmission properties can be impacted by both local potential connectivity and landscape-level characteristics of habitats. Our study highlights the importance of considering the underlying habitat configuration in studies linking social structure with population-level outcomes.

Social network architecture and the tempo of cumulative cultural evolution

The ability to build upon previous knowledge-cumulative cultural evolution-is a hallmark of human societies. While cumulative cultural evolution depends on the interaction between social systems, cognition and the environment, there is increasing evidence that cumulative cultural evolution is facilitated by larger and more structured societies. However, such effects may be interlinked with patterns of social wiring, thus the relative importance of social network architecture as an additional factor shaping cumulative cultural evolution remains unclear. By simulating innovation and diffusion of cultural traits in populations with stereotyped social structures, we disentangle the relative contributions of network architecture from those of population size and connectivity. We demonstrate that while more structured networks, such as those found in multilevel societies, can promote the recombination of cultural traits into high-value products, they also hinder spread and make products more likely to go extinct. We find that transmission mechanisms are therefore critical in determining the outcomes of cumulative cultural evolution. Our results highlight the complex interaction between population size, structure and transmission mechanisms, with important implications for future research.