Interpretive multi-criteria valuation of flexibility initiatives on direct value chain

Agility adaptability and alignment in start-ups

Purpose

When coping with uncertainties, three characteristics distinguish firms: agility, adaptability and alignment (triple-A). Based on significant field research, the triple-A highlights the significance of coordinating agility, adaptability and alignment. Start-ups are facing a lot of challenges in this turbulent environment. However, this sector is undergoing a major transformation. Agility, adaptability and alignment concepts have had a major influence on the supply chain, but their implementation in start-ups has been less visible. This paper aims to identify, analyze and categorize the enablers for agility, adaptability and alignment in start-ups using the total interpretive structural modeling (TISM) approach.

Design/methodology/approach

In addition to the scheduled interview, a closed-ended questionnaire was used to collect data. To identify how the factors interact, the TISM technique is used, and the Matriced’Impacts Croises-Multipication Applique’ and Classment method is used to rank and categorize the agility, adaptability and alignment enablers.

Findings

This study identified ten agility, adaptability and alignment factors for start-ups. It has been found that the key importance should be given to management involvement, conflict management, collaboration and information integration.

Research limitations/implications

This study primarily focused on the agility, adaptability and alignment factors in start-ups.

Practical implications

This study will help academics and key stakeholders understand the aspects that lead to agility, adaptability and alignment in start-ups.

Originality/value

Agility, adaptability and alignment concepts have had a major influence on the supply chain, but their implementation in start-ups has been less visible. Therefore, this is a novel attempt in this industry’s agility, adaptability and alignment.

Analysis of barriers of cyber-physical system adoption in small and medium enterprises using interpretive ranking process

Purpose

The purpose of this paper is to report a study on analysis of barriers for cyber-physical system (CPS) adoption in small and medium enterprises (SMEs).

Design/methodology/approach

In Industry 4.0 scenario, Indian SMEs are struggling to bring their manufacturing processes in line with large manufacturing sector. CPS is considered as the backbone of Industry 4.0, and its implementation in SMEs will make significant changes pertaining to manufacturing automation. However, due to the lack of a proper CPS implementation strategy, SMEs face many challenges in its adoption. Hence, this study identified 18 possible barriers and seven performance measures pertaining to CPS adoption in Indian SMEs. Interpretive ranking process (IRP) is used to develop the contextual relationships among CPS barriers. IRP process include structured step-by-step matrix-based approach in which dominance among various alternatives is determined using performance measures developing a structured ranking model.

Findings

The developed IRP model revealed that CPS barriers “Lack of skilled manpower (CPSB2)” and “Lack of robustness with respect to environmental conditions in automotive environments (CPSB7)” are the most significant barriers (top two) hindering CPS adoption in SMEs.

Research limitations/implications

In the present study, barriers for CPS adoption has been analyzed. In future, barriers for adopting other Industry 4.0 technologies could be analyzed.

Practical implications

The present research work is one of the few studies which analyzed CPS barriers in SMEs and provided improvement suggestions to the most significant barriers for its smooth adoption. The managerial and practical implications have been derived.

Originality/value

The analysis of barriers for CPS adoption in SMEs is the original contribution of the authors.

Technology and Entrepreneurial Marketing Decisions During COVID-19

The prime concern of this study is to explore how technology influences entrepreneurial marketing decisions during the world pandemic (COVID-19). The study uses a sample of 127 SMEs from Bangladesh. Data were collected by sending out questionnaires electronically and by mail. Smart PLS (SEM) 3.0 was used to analyse the data following the quantitative method. The study reveals positive and significant relationships between entrepreneurial opportunity recognition, opportunity development and opportunity exploitation with their entrepreneurial marketing decisions. It also claims that entrepreneurial passion mediates the relationship between entrepreneurial opportunity recognition and opportunity development with their entrepreneurial marketing decisions. However, entrepreneurial passion does not mediate the relationship between entrepreneurial opportunity exploitation and entrepreneurial marketing decisions. The study offers researchers a broader and more wide-ranging view of the importance of artificial intelligence in small firms. Researchers, educators and practitioners will benefit from the findings. The analyses are more complex and varied than the methodologies used in most of the limited previous research.

Internal flexibility in health-care organizations: a value-laden perspective on sustainability

Purpose

This study aims to identify the constituents of internal flexibility in health-care organizations for achieving sustainability. The study incorporates resources-based theory and resource-dependence theory to illustrate how health-care organizations exhibit internal flexibility to redress environmental uncertainties and maximize organizational responsiveness.

Design/methodology/approach

This paper conducts a case study in a health-care organization to explore how health-care organizations acquire several resources for attaining internal flexibility. A survey of health-care professionals was conducted to assess the relationships using partial least squares-structural equation modeling.

Findings

In the present study, the dimensions of internal flexibility in health-care organizations are identified. This study also established internal flexibility as a higher-order factor and explained its underlying aspects as a value-laden perspective on sustainability.

Research limitations/implications

The study was conducted in the public health-care context in India. The framework needs to be tested in another context. The sample size for the study was limited to health-care experts, which could be extended to include the customer’s perspective.

Originality/value

The study contributes to the body of knowledge by identifying the specific dimensions of internal flexibility and explains as a higher-order factor. It enhances the understanding of sustainability from a flexibility perspective of the firm.

Effect of SCF on automobile industry performance during sales promotional schemes

Purpose

In today's competitive market subject to various uncertainties, supply chain flexibility (SCF) arose as a potential weapon to enhance the firm's performance. This paper model the effect of SCF on automobile industry performance during sales promotional schemes (SPS), which has turned out to be one of the most important marketing tools.

Design/methodology/approach

In view of the literature and the expert opinion taken from an automobile OEM, the SCFs and performance measures pertaining to the SPS environment have been identified. For the purpose of ranking the SCFs with respect to the performance measures, the Interpretive Ranking Process (IRP) has been applied using the direct contact method as a means for establishing the contextual relationships between SCFs and performance measures and to draw the interpreting reasons behind them.

Findings

The findings of this study along with the validity and stability of the results assessed through the system graphs and sensitivity analysis demonstrate that flexibility at the procurement end followed by the organizational end has the highest impact on the performance of the company during SPS.

Originality/value

Analysis of SCFs in regard to performance measures during SPS helps improve supply chain performance and offer valuable insights to the practicing managers in decision-making. This study augments the flexibility literature, by clubbing the two independent research streams, SCF and SPS.