Observer age and the social transmission of attractiveness in humans: Younger women are more influenced by the choices of popular others than older women

The aesthetic experience of general beauty and ugly-cute memes: the role of emotion

Generally, beauty has been regarded as an outward expression of elegance and harmony, providing visual pleasure and evoking a sense of aesthetic enjoyment. However, in recent years, a phenomenon called "ugly-cute" has emerged, challenging the conventional standards of beauty by embracing a form of "ugliness" to enhance its appeal. The reasons and mechanisms behind this phenomenon remain largely unexplored so far. This study aims to investigate the role of emotions, such as pleasure, humor, and surprise, in the relationship between ugly-cute characteristics and attractiveness. The findings reveal that general beauty directly generates attractiveness by eliciting pleasurable emotions, whereas ugly-cute memes achieve attractiveness by inducing pleasurable emotions through the mediation of humor. Furthermore, while both "ugly" and "ugly-cute" memes evoke a sense of surprise, that elicited by ugly-cute memes is accompanied by a humorous response, thereby enhancing their attractiveness, whereas the "ugly" memes fail to evoke humor and lack attractiveness. Finally, we discuss the potential implications and practical value of the current research.

The Role of Vision in the Emergence of Mate Preferences

Cross-cultural research has repeatedly demonstrated sex differences in the importance of partner characteristics when choosing a mate. Men typically report higher preferences for younger, more physically attractive women, while women typically place more importance on a partner's status and wealth. As the assessment of such partner characteristics often relies on visual cues, this raises the question whether visual experience is necessary for sex-specific mate preferences to develop. To shed more light onto the emergence of sex differences in mate choice, the current study assessed how preferences for attractiveness, resources, and personality factors differ between sighted and blind individuals using an online questionnaire. We further investigate the role of social factors and sensory cue selection in these sex differences. Our sample consisted of 94 sighted and blind participants with different ages of blindness onset: 19 blind/28 sighted males and 19 blind/28 sighted females. Results replicated well-documented findings in the sighted, with men placing more importance on physical attractiveness and women placing more importance on status and resources. However, while physical attractiveness was less important to blind men, blind women considered physical attractiveness as important as sighted women. The importance of a high status and likeable personality was not influenced by sightedness. Blind individuals considered auditory cues more important than visual cues, while sighted males showed the opposite pattern. Further, relationship status and indirect, social influences were related to preferences. Overall, our findings shed light on the availability of visual information for the emergence of sex differences in mate preference.

Trait/Financial Information of Potential Male Mate Eliminates Mate-Choice Copying by Women: Trade-Off Between Social Information and Personal Information in Mate Selection

Mate-choice copying occurs when people rely on the mate choices of others (social information) to inform their own mate decisions. The present study investigated women's strategic trade-off between such social learning and using the personal information of a potential mate. We conducted two experiments to investigate how mate-choice copying was affected by the personal information (e.g., trait/financial information, negative/positive valence of this information, and attractiveness) of a potential male mate in short-/long-term mate selection. The results demonstrated that when women had no trait/financial information other than photos of potential mates, they showed mate-choice copying, but when women obtained personality trait or financial situation information (no matter negative or positive) of a potential mate, their mate-choice copying disappeared; this effect was only observed for low-attractiveness and long-term potential partners. These results demonstrated human social learning strategies in mate selection through a trade-off between social information and personal information.

Making Choices in Discourse: New Alternative Masculinities Opposing the "Warrior's Rest"

Psychology research on men studies, attractiveness, and partner preferences has evolved from the influence of sociobiological perspectives to the role of interactions in shaping election toward sexual–affective relationships and desire toward different kinds of masculinities. However, there is a scientific gap in how language and communicative acts among women influence the kind of partner they feel attracted to and in the reproduction of relationship double standards, like the myth of the “warrior’s rest” where female attractiveness to “bad boys” is encouraged or supported. Some women imitate “the warrior” behavior of men by choosing dominant traditional masculinities (DTM) to have “fun” with and oppressed traditional masculinities (OTM) for “rest” after the “fun” with DTM—choosing an OTM for a stable relationship, but perhaps without passion, while also feeling attraction toward DTM, a response which perpetuates the chauvinist double standard that the feminist movement has condemned when men behave in this sexist way. Through conducting a qualitative study with communicative daily life stories, this article explores, on the one hand, how language and social interaction among women can lead to the reproduction of the DTM role by women and, on the other hand, also how new alternative masculinities (NAM) offer an alternative by explicitly rejecting, through the language of desire, to be the rest for the female warrior, the second fiddle to any woman. This has the potential to become a highly attractive alternative to DTM. Findings provide new knowledge through the analysis of communicative acts and masculinities evidencing the importance of language uses in the reproduction of the double standards in gender relations and to understand how and why these practices are maintained and which kind of language uses can contribute to preventing them. Implications for research and interventions on preventive socialization of gender violence are discussed.

Social Transmission of Leadership Preference: Knowledge of Group Membership and Partisan Media Reporting Moderates Perceptions of Leadership Ability From Facial Cues to Competence and Dominance

While first impressions of dominance and competence can influence leadership preference, social transmission of leadership preference has received little attention. The capacity to transmit, store and compute information has increased greatly over recent history, and the new media environment may encourage partisanship (i.e., "echo chambers"), misinformation and rumor spreading to support political and social causes and be conducive both to emotive writing and emotional contagion, which may shape voting behavior. In our pre-registered experiment, we examined whether implicit associations between facial cues to dominance and competence (intelligence) and leadership ability are strengthened by partisan media and knowledge that leaders support or oppose us on a socio-political issue of personal importance. Social information, in general, reduced well-established implicit associations between facial cues and leadership ability. However, as predicted, social knowledge of group membership reduced preferences for facial cues to high dominance and intelligence in out-group leaders. In the opposite-direction to our original prediction, this "in-group bias" was greater under less partisan versus partisan media, with partisan writing eliciting greater state anxiety across the sample. Partisanship also altered the salience of women's facial appearance (i.e., cues to high dominance and intelligence) in out-group versus in-group leaders. Independent of the media environment, men and women displayed an in-group bias toward facial cues of dominance in same-sex leaders. Our findings reveal effects of minimal social information (facial appearance, group membership, media reporting) on leadership judgments, which may have implications for patterns of voting or socio-political behavior at the local or national level.

The effect of sexual selection on phenotypic diversification among human populations: A simulation study

Despite the generally low level of inter-population genetic differentiation in humans as compared with great apes, it has long been acknowledged that there is a considerable amount of geographic variations in human phenotypes, for example, skin pigmentation, cranial morphology, and soft-tissue facial morphology, to name but a few. Indeed, recent studies have suggested that the extent of inter-population diversity in some human phenotypes is greater than expected from random drift alone. Such an excess of phenotypic diversity is often attributed to adaptation to local environment. However, this account is valid only if populations differ in some ecological aspects that elicit differential selection acting on a given phenotypic feature. Another long-standing hypothesis is the sexual selection hypothesis, which claims that phenotypic diversity arises and/or is maintained owing to variations in preference for mating partners. In this paper, we explore the plausibility of the sexual selection hypothesis by means of computer simulations, in which the inter-population diversity of a quantitative trait is evaluated against the expectation from random drift, using the Q_ST-F_ST comparison. As possible driving factors of sexual selection, we consider two types of mate-choice preference: preference for the population average and preference for a culturally-transmitted arbitrary trend. Our simulations suggest that sexual selection can, under certain circumstances, maintain and/or generate a detectable amount of inter-population phenotypic diversity, even when populations are ecologically identical and loosely connected to each other by mutual migration. Since mating decisions in humans are considerably affected by social learning, human mate-choice preference may be more readily diversified between populations than in other animals. We suggest, therefore, that some of the observed human phenotypic variations may be better understood as a product of cultural, rather than ecological, diversification.

Human mate-choice copying is domain-general social learning

Women appear to copy other women’s preferences for men’s faces. This ‘mate-choice copying’ is often taken as evidence of psychological adaptations for processing social information related to mate choice, for which facial information is assumed to be particularly salient. No experiment, however, has directly investigated whether women preferentially copy each other’s face preferences more than other preferences. Further, because prior experimental studies used artificial social information, the effect of real social information on attractiveness preferences is unknown. We collected attractiveness ratings of pictures of men’s faces, men’s hands, and abstract art given by heterosexual women, before and after they saw genuine social information gathered in real time from their peers. Ratings of faces were influenced by social information, but no more or less than were images of hands and abstract art. Our results suggest that evidence for domain-specific social learning mechanisms in humans is weaker than previously suggested.

Mate-choice copying, social information processing, and the roles of oxytocin

Social and sexual behaviors, including that of mate choice, are dependent on social information. Mate choice can be modified by prior and ongoing social factors and experience. The mate choice decisions of one individual can be influenced by either the actual or potential mate choice of another female or male. Such non-independent mate choice, where individuals gain social information and socially learn about and recognizes potential mates by observing the choices of another female or male, has been termed "mate-choice copying". Here we first briefly review how, why, and under what circumstances individuals engage in mate-choice copying. Secondly, we review the neurobiological mechanisms underlying mate-choice copying. In particular, we consider the roles of the nonapeptide, oxytocin, in the processing of social information and the expression of mate-choice copying.

Individual Aesthetic Preferences for Faces Are Shaped Mostly by Environments, Not Genes

Although certain characteristics of human faces are broadly considered more attractive (e.g., symmetry, averageness), people also routinely disagree with each other on the relative attractiveness of faces. That is, to some significant degree, beauty is in the "eye of the beholder." Here, we investigate the origins of these individual differences in face preferences using a twin design, allowing us to estimate the relative contributions of genetic and environmental variation to individual face attractiveness judgments or face preferences. We first show that individual face preferences (IP) can be reliably measured and are readily dissociable from other types of attractiveness judgments (e.g., judgments of scenes, objects). Next, we show that individual face preferences result primarily from environments that are unique to each individual. This is in striking contrast to individual differences in face identity recognition, which result primarily from variations in genes [1]. We thus complete an etiological double dissociation between two core domains of social perception (judgments of identity versus attractiveness) within the same visual stimulus (the face). At the same time, we provide an example, rare in behavioral genetics, of a reliably and objectively measured behavioral characteristic where variations are shaped mostly by the environment. The large impact of experience on individual face preferences provides a novel window into the evolution and architecture of the social brain, while lending new empirical support to the long-standing claim that environments shape individual notions of what is attractive.