When self-prioritization crosses the senses: Crossmodal self-prioritization demonstrated between vision and touch

You do you: susceptibility of temporal binding to self-relevance

The self-prioritization effect suggests that self-relevant information has a processing advantage over information that is not directly associated with the self. In consequence, reaction times are faster and accuracy rates higher when reacting to self-associated stimuli rather than to other-related stimuli (Sui et al., Journal of Experimental Psychology: Human Perception and Performance 38:1105-1117, 2012). This spurs the assumption that self-associated action-effects should also be perceived earlier than other-related outcomes. One way to measure this is temporal binding. Previous research indeed showed that the perceived temporal interval between actions and self-associated outcomes was reduced compared to friend- and other-associated outcomes. However, the employed method (interval estimations) and several experimental design choices make it impossible to discern whether the perceived shortening of the interval between a keypress and a self-relevant outcome is due to a perceptual shift of the action or of the action-effect or both. Thus, we conducted four experiments to assess whether temporal binding can indeed be modulated by self-relevance and if so where this perceptual bias is located. The results did not support stronger temporal binding for self- vs other-related action-effects. We discuss these results against the backdrop of the attentional basis of self-prioritization and propose directions for future research.

Specific Neural Mechanisms of Self-Cognition and the Application of Brainprint Recognition

The important identity attribute of self-information presents unique cognitive processing advantages in psychological experiments and has become a research hotspot in psychology and brain science. The unique processing mode of own information has been widely verified in visual and auditory experiments, which is a unique neural processing method for own name, face, voice and other information. In the study of individual behavior, the behavioral uniqueness of self-information is reflected in the faster response of the human brain to self-information, the higher attention to self-information, and the stronger memory level of self-reference. Brain imaging studies have also presented the uniqueness of self-cognition in the brain. EEG studies have shown that self-information induces significant P300 components. fMRI and PET results show that the differences in self and non-self working patterns were located in the frontal and parietal lobes. In addition, this paper combines the self-uniqueness theory and brain-print recognition technology to explore the application of self-information in experimental design, channel combination strategy and identity feature selection of brainprints.

The (Gami)fictional Ego-Center: Projecting the Location of the Self Into an Avatar

A rich body of research suggests that self-associated stimuli are preferentially processed and therefore responses to such stimuli are typically faster and more accurate. In addition, people have an understanding of what they consider their “Self” and where it is located, namely near the head and upper torso—further boosting the processing of self-related stimuli if they are presented near the felt location of the self. We were interested in whether the same mechanism can be found when people transfer their “Self” into a static avatar. We investigated this in two studies with N = 33 and N = 39 young, healthy adults, respectively. Taken together, the results showed that (i) people indeed show enhanced processing for self-avatar-related stimuli and (ii) that self-associations are stronger if the to-be-associated stimuli are closer to the avatar’s upper torso—suggesting some kind of a projected location of the self in the avatar. This implies that attention is not equally distributed across the avatar. Beyond a theoretical level, this also has implications for practical use. For example, digital games opting for a non-traditional user interface where information is displayed on or in the direct vicinity of the character should take this effect into account when choosing which information to present where (i.e., present the most crucial piece of information close to the self-center of the avatar).

Self-prioritization with unisensory and multisensory stimuli in a matching task

A shape-label matching task is commonly used to examine the self-advantage in motor reaction-time responses (the Self-Prioritization Effect; SPE). In the present study, auditory labels were introduced, and, for the first time, responses to unisensory auditory, unisensory visual, and multisensory object-label stimuli were compared across block-type (i.e., trials blocked by sensory modality type, and intermixed trials of unisensory and multisensory stimuli). Auditory stimulus intensity was presented at either 50 dB (Group 1) or 70 dB (Group 2). The participants in Group 2 also completed a multisensory detection task, making simple speeded motor responses to the shape and sound stimuli and their multisensory combinations. In the matching task, the SPE was diminished in intermixed trials, and in responses to the unisensory auditory stimuli as compared with the multisensory (visual shape+auditory label) stimuli. In contrast, the SPE did not differ in responses to the unisensory visual and multisensory (auditory object+visual label) stimuli. The matching task was associated with multisensory ‘costs’ rather than gains, but response times to self- versus stranger-associated stimuli were differentially affected by the type of multisensory stimulus (auditory object+visual label or visual shape+auditory label). The SPE was thus modulated both by block-type and the combination of object and label stimulus modalities. There was no SPE in the detection task. Taken together, these findings suggest that the SPE with unisensory and multisensory stimuli is modulated by both stimulus- and task-related parameters within the matching task. The SPE does not transfer to a significant motor speed gain when the self-associations are not task-relevant.

More than skin deep: about the influence of self-relevant avatars on inhibitory control

One important aspect of cognitive control is the ability to stop a response in progress and motivational aspects, such as self-relevance, which may be able to influence this ability. We test the influence of self-relevance on stopping specifically if increased self-relevance enhances reactive response inhibition. We measured stopping capabilities using a gamified version of the stop-signal paradigm. Self-relevance was manipulated by allowing participants to customize their game avatar (Experiment 1) or by introducing a premade, self-referential avatar (Experiment 2). Both methods create a motivational pull that has been shown to increase motivation and identification. Each participant completed one block of trials with enhanced self-relevance and one block without enhanced self-relevance, with block order counterbalanced. In both experiments, the manipulation of self-relevance was effective in a majority of participants as indicated by self-report on the Player-Identification-Scale, and the effect was strongest in participants that completed the self-relevance block first. In those participants, the degree of subjectively experienced that self-relevance was associated with improvement in stopping performance over the course of the experiment. These results indicate that increasing the degree to which people identify with a cognitive task may induce them to exert greater, reactive inhibitory control. Consequently, self-relevant avatars may be used when an increase in commitment is desirable such as in therapeutic or training settings.

The thickness of the ventral medial prefrontal cortex predicts the prior-entry effect for allocentric representation in near space

Neuropsychological studies have demonstrated that the preferential processing of near-space and egocentric representation is associated with the self-prioritization effect (SPE). However, relatively little is known concerning whether the SPE is superior to the representation of egocentric frames or near-space processing in the interaction between spatial reference frames and spatial domains. The present study adopted the variant of the shape-label matching task (i.e., color-label) to establish an SPE, combined with a spatial reference frame judgment task, to examine how the SPE leads to preferential processing of near-space or egocentric representations. Surface-based morphometry analysis was also adopted to extract the cortical thickness of the ventral medial prefrontal cortex (vmPFC) to examine whether it could predict differences in the SPE at the behavioral level. The results showed a significant SPE, manifested as the response of self-associated color being faster than that of stranger-associated color. Additionally, the SPE showed a preference for near-space processing, followed by egocentric representation. More importantly, the thickness of the vmPFC could predict the difference in the SPE on reference frames, particularly in the left frontal pole cortex and bilateral rostral anterior cingulate cortex. These findings indicated that the SPE showed a prior entry effect for information at the spatial level relative to the reference frame level, providing evidence to support the structural significance of the self-processing region.

Judging me and you: Task design modulates self-prioritization

An extensive literature has revealed the benefits of self-relevance during stimulus processing. Compared to material associated with other persons (e.g., friend, mother), self-relevant information elicits faster and more accurate responses (i.e., the self-prioritization effect). Probing the boundary conditions of this effect, recent research has sought to identify whether the advantages of self-relevance can be attenuated (or even eliminated) under certain circumstances. Continuing in this tradition, here we explored the extent to which basic aspects of the task design modulate self-prioritization. The results of two experiments demonstrated just such an effect. During both simultaneous (i.e., Expt. 1) and sequential (i.e., Expt. 2) versions of a standard shape-label matching task, self-prioritization was reduced when stimulus presentation was blocked (i.e., self- or friend-relevant items) compared to intermixed (i.e., self- and friend-relevant items). These findings highlight both the persistence of self-prioritization and its sensitivity to task-related variation.