Consumption practices during the COVID-19 crisis

Individualized prediction of online shopping addiction from whole-brain functional connectivity

Online shopping addiction (OSA) is defined as a behavioral addiction where an individual exhibits an unhealthy and excessive attachment to shopping on the Internet. Since the OSA shown its adverse impacts on individuals' daily life and social functions, it is important to examine the neurobiological underpinnings of OSA that could be used in clinical practice to identify individuals with OSA. The present study addressed this question by employing a connectome-based prediction model approach to predict the OSA tendency of healthy subjects from whole-brain resting-state functional connectivity. The OSA connectome - a set of connections across multiple brain networks that contributed to predict individuals' OSA tendency was identified, including the functional connectivity between the frontal-parietal network (FPN) and cingulo-opercular network (CON) (i.e., positive network), as well as the functional connectivity within default mode network (DMN) and that between FPN and DMN (i.e., negative network). Key nodes that contributed to the prediction model included the middle frontal gyrus, inferior frontal gyrus, anterior cingulate cortex, and inferior temporal gyrus, which have been associated with impulsivity and emotional processing. Notably, this connectome has shown its specific role in predicting OSA by controlling for the influence of general Internet addiction. Moreover, the strength of the negative network mediated the relationship between OSA and impulsivity, highlighting that the negative network underlies the impulsivity characteristic of OSA. Together, these findings advanced our understanding of the neural correlates of OSA and provided a promising framework for diagnosing OSA.

The Influence of Cognitive and Emotional Factors on Social Media Users' Information-Sharing Behaviours during Crises: The Moderating Role of the Construal Level and the Mediating Role of the Emotional Response

Understanding the intricate dynamics of social media users' information-sharing behaviours during crises is essential for effective public opinion management. While various scholarly efforts have attempted to uncover the factors influencing information sharing through different lenses, the underlying mechanisms remain elusive. Building upon the heuristic-systematic model (HSM) and construal level theory (CLT), this study explores the complex mechanisms that govern social media users' information-sharing behaviours. The results indicate that both cognition and emotion play crucial roles in shaping users' information-sharing behaviours, with systematic cues having the most significant impact on information-sharing behaviours. In terms of heuristic cues, positive emotions are more influential on information-sharing behaviours than primary cognition and negative emotions. Furthermore, spatial distance emerges as a key moderator, influencing individuals' levels of engagement in information sharing. Emotion also acts as a mediator, connecting cognition to information sharing. This study provides insights into the sophisticated mechanisms of information sharing during crises, offering valuable implications for emergency management agencies to utilise social media for targeted public opinion guidance.

The demand for online grocery shopping: COVID-induced changes in grocery shopping behavior of Canadian consumers

The COVID-19 pandemic has had a lasting impact on many economies around the globe. One area where significant changes have been documented is consumer behavior. A questionnaire survey was carried out to understand the impact of COVID-19 on grocery purchase behavior of Canadian consumers and evaluate the permanence of these effects. With a focus on online grocery shopping, this work integrates multiple existing theories of consumer behavior to explore the influence of different factors on consumers' adoption of online mode of grocery shopping during the pandemic and their intentions to continue the use of this mode in the post-pandemic world. A total of more than 600 usable survey responses were analyzed using statistical analysis and a Logit econometrics technique. The results reveal that 72% of the survey participants had to alter their grocery shopping habits as a result of the COVID-19 pandemic; 63% of these consumers claim that the changes that occurred would prevail in the future, with no return to the "pre-COVID normal". The results also show that the pandemic resulted in significant proliferation of online grocery shopping among Canadian consumers. Further, the findings show that the important factors that explain adoption of online grocery shopping and the shift towards higher reliance on online grocery purchases in the future include the perceived threat of COVID, pre-COVID shopping habits, socio-demographic characteristics, and the variables that capture technological opportunities and abilities.

Analyzing the impact of COVID-19 on consumption behaviors through recession and recovery patterns

The COVID-19 outbreak has dramatically impacted the economy, particularly consumption behaviors. Studies on how consumption responses to COVID-19 can be a powerful aid for urban consumption recovery. In this paper, based on a high-frequency consumption dataset from January 6, 2020, to April 28, 2020 covering 18 sectors and dataset from the corresponding lunar period in 2021, we look at how COVID-19 changed how people spent their money by looking at patterns of recession and recovery during the pandemic. Specifically, we first explore the recession-recovery pattern of national consumption and the effects of various policies and quantify it using regression methods. Then, recession-recovery patterns across cities are widely studied. We also reveal how consumption structures change during a pandemic and the relationship between patterns of change in citizens' consumption and the socioeconomic characteristics of cities. And the specific empirical analysis is provided through panel regression models. In general, national consumption represented a Vshaped pattern during the pandemic, experiencing a dramatic decline and a rapid rebound. Consumption is significantly inhibited by lockdown, while it is stimulated positively but gradually by easing policies. Consumption patterns at the city level are associated with socioeconomic characteristics. Cities with high-income groups experience a more significant decline, and cities with a high share of the secondary sector have a higher recovery rate in consumption. The consumption structure redistributes but does not fundamentally change. During the recession and early recovery phase, consumption related to basic living saw a significant rise, whereas leisure-related consumption dropped dramatically and recovered slowly. Our study can assist policymakers in implementing diversified market provisions and targeted lockdown policy adjustments for consumption recovery in cities with different socioeconomic backgrounds.

Social Distancing and Shopping Behaviour: The Role of Anxiety, Attention, and Awareness on Safety Preferences while Queuing during the COVID-19 Pandemic

The COVID-19 pandemic increased global anxiety, and many people shopped less frequently. This study quantifies customer preferences in where to shop while following social distancing regulations, specifically focusing on customers' anxiety. Collecting data online from 450 UK participants, we measured trait anxiety, COVID-19 anxiety, queue awareness, and queue safety preferences. Confirmatory factor analyses were used to develop novel queue awareness and queue safety preference variables from new items. Path analyses tested the hypothesised relationships between them. Queue awareness and COVID-19 anxiety were positive predictors of queue safety preference, with queue awareness partially mediating the effect of COVID-19 anxiety. These results suggest that customers' preferences for shopping at one business and not another may depend on safe queueing and waiting conditions, especially in those more anxious about COVID-19 transmission. Interventions that target highly aware customers are suggested. Limitations are acknowledged and areas for future development are outlined.

The impact of loneliness on compliance with COVID-19 prevention guidelines

Many individuals have been reluctant to follow the COVID-19 prevention guidelines (e.g., wearing a mask, physical distancing, and vigilant handwashing) set forth by the U.S. Center for Disease Control to reduce the spread of COVID-19. In this research, we use reciprocal altruism theory to investigate the role of loneliness and its impact on compliance with these guidelines. Our findings indicate that lonely individuals are less willing to comply with COVID-19 prevention guidelines than non-lonely individuals. Process evidence suggests that this occurs as loneliness can inhibit an individual's sense of obligation to reciprocate to others. However, we demonstrate that framing information about COVID-19 through agentic (vs. communal) advertising messaging strategies can offset the negative impact of loneliness on compliance with COVID-19 prevention guidelines. Thus, marketers and policymakers may want to consider the important role of loneliness when tailoring messaging appeals that encourage compliance with COVID-19 prevention guidelines.

Examining the role of saving and safety on the buying behavior: lessons from the Indian consumer's in COVID-19 crisis

Purpose

The COVID-19 pandemic has transformed consumer buying behavior across the world. COVID-19 crisis brought a behavioral change in consumers' attitudes toward health, financial and social well-being. The current research work highlights the factors influencing consumer buying behavior during the COVID-19 pandemic considering saving and safety perspectives.

Design/methodology/approach

This study attempts to understand the gap in buying behavior with reference to saving and safety. Survey-based study was conducted during the second phase of COVID-19, and the respondents were those who lived in highly affected COVID cities in India. Exploratory factor analysis and multiple regression analysis were carried out for testing the hypotheses.

Findings

Seven factors became the prominent factors in consumer buying patterns during the pandemic. Consumers in the times of COVID-19 pandemic spend only on essential items as compared to nice-to-have and non-essential items.

Research limitations/implications

Respondents considered in the research were millennials aged 25–40. The current research is limited to specific geographic location.

Practical implications

The study assessed how savings and safety influence consumer buying behavior. The 2S framework model for consumer buying behavior during pandemic has been developed. The findings of the study provides a road map to the companies, policy makers, managers and consumers in understanding the consumer buying behavior during pandemic.

Originality/value

The current research work observe the changes in the behavioral patterns of consumers in the context of 2S framework, i.e. saving and safety. This study offer novel contribution as there is no available literature that examined the saving and safety aspects together for consumer buying behavior during crisis.

An investigation of self-service technology usage during the COVID-19 pandemic: The changing perceptions of 'self' and technologies

Self-service technologies (SSTs) are not new to modern consumers, yet the COVID-19 pandemic brings new motivations into SST usage. This study aims to revisit consumers' SST usage under the pandemic context, focusing on consumers' changing perceptions on social interactions (i.e. the 'self' element) and technologies. The impacts of social distancing, individualistic culture, self-identity as technology users, and innovativeness on consumers' SST usage are explored in the field of smart locker self-collection service. A survey instrument is designed for data collection, and the data are analysed through a hierarchical regression followed by latent class analysis. The findings confirm the contributing effects of the four proposed factors on consumers' SST usage. Further, four distinct SST user segments emerge which are labelled as: technology lovers, social excluders, SST embracers, and indifferent pandemic responders. This study contributes to the SST literature by emphasising the pandemic-induced effects on the consumption environment externally and individuals' self-perceptions internally, both leading to behavioural implications of SST usage.

Positive behavioral change during the COVID‐19 crisis: The role of optimism and collective resilience

While the issue of behavioral change is of increasing interest to academics and practitioners, an understanding of its drivers remains limited. Consistent with the possibility that destabilizing events can trigger the implementation of beneficial changes in one's life, this research studies the COVID‐19 pandemic and its influence on the adoption of positive habits. More specifically, it focuses on positive health and lifestyle‐related behavioral changes observed within the confined population, as well as the antecedents of such changes. Two surveys conducted 1 month apart in an urban setting severely affected by the pandemic confirm the role of optimism toward the crisis as an antecedent to four changes: slowdown in pace of life, decluttering of personal space, reflection on consumption habits and adoption of healthy behaviors. Collective resilience, social support and anxiety are identified as determinants of optimism. Results suggest an evolution of certain relations including the increase of collective resilience effect on optimism over time.

Impact of COVID-19 on changing consumer behaviour: Lessons from an emerging economy

The present study investigates the impact of COVID-19 on Consumers' changing way of life and buying behaviour based on their socio-economic backgrounds. A questionnaire survey was carried out to understand the impact of COVID-19 on consumers' affordability, lifestyle, and health awareness and how these effects influenced their buying behaviour. A total of 425 usable responses were analysed using the structural equation modelling considering Consumers' socio-economic background as exogenous variables and Consumers' changing way of life and Adaptation in consumers' buying behaviour as endogenous variables. The study reveals that COVID-19 has affected the consumers in the unorganised sectors more than others and induced an increase in the demand for affordable substitutes for daily necessities. The demand for wellness and entertainment products is found to depend upon the occupation and family earning status of consumers which is jointly mediated by affordability and lifestyle changes. Further, the findings show that the demand for health and hygiene products depends on the current employment status and family earning status of consumers which is jointly mediated by affordability and awareness towards health and hygiene. The model developed in the present study allows the decision-makers to identify which segments of the population with certain socio-economic backgrounds could be targeted for wellness products and which ones could be targeted for health and hygiene products. In addition, the model provides rich insights to the managers as to what kind of product substitution would be viable in the market during the pandemic.

Parents Influence Responsible Credit Use in Young Adults: Empirical Evidence from the United States, France, and Brazil

From the start of adulthood, consumers are frequently faced with complex financial decisions, and the consequences of these decisions may be reflected throughout the rest of their lives. As access to credit has expanded among college students around the world, it is critical that we understand both universal and culture-specific processes. Although some work has examined credit card use in two cultures simultaneously, there is, to our knowledge, no research examining such use in three cultures on three continents and across both genders. This study analyzes credit card use behavior among 1458 young adults living either in Brazil, the United States, or France. A structural equations model is used to incorporate relationships between the latent variables. The model, which was validated by the study, examines how financial well-being is affected by the way in which the individual uses credit cards, which in its turn is affected by social comparison and by financial self-confidence, the latter being also impacted by the financial education received from the parents. In the comparison between groups we found evidence that men are more dependent on parental education than women.

An exploration of the substitutions of British pub consumers during the COVID-19 crisis

This research draws on substitution theory to understand how British pub consumers describe their substitutions in the context of the COVID-19 pandemic crisis. A two-stage research method design is adopted, with an exploratory netnography stage followed by 13 semi-structured interviews to gain a deeper insight. Five themes emerge that are either direct substitutions for the physical closing of the pub venues (online social drinking and pub-dating alternatives), or they were indirect effects of the substituting venues (in-the-home drinking, different drinks in the home and no work-related substitutions). The findings show that drinking in pubs is a functional as well as a symbolic act. Key stakeholders are recommended to remain in contact with customers through blended online and offline activities to help keep the pubs relevant to them. This will benefit the pub sector long after the COVID-19 pandemic crisis.