Social Cognitions and Past Behavior as Predictors of Behavioral Intentions Related to Cardiovascular Health

How Do Perceived Health Threats Affect the Junk Food Eating Behavior and Consequent Obesity? Moderating Role of Product Knowledge Hiding

The predominant use of junk food in our societies is continuously held responsible for the obese body physiques and overweight among the kids and adolescents. The current supportive environments where organic foods are limited, and new processed foods have been brought to the market with more variant tastes and acceptability for the kids and adolescents that have diverged their eating patterns. It has significantly contributed to the health issues and growth discrepancies of the users. However, the awareness of the food contents is an important milestone for understanding the risks associated with the usage of junk foods. A quantitative approach has been used in this study to measure the effect of perceived severity, vulnerability and fear on the junk food eating behaviors and ultimately on the obesity. The moderating role of product knowledge hiding has also been measured on the relationship of junk food eating and obesity. Structural equation modeling is used using the software Smart-PLS for measuring the hypothesis with a sample size of 228 selected through purposive sampling. The sample consisted of kids and adolescents who were reached on purpose for data collection. The current study has explored the role of perceived severity, vulnerability and the fear of using junk foods which have been found as a negative effect on junk food eating behavior which is positively associated with obesity among the kids and adolescents. The result of study shows that perceived threat has a negative effect on the junk food eating behavior of the adolescents. However, the positive relationship of junk food eating behavior with obesity can be decreased if the information about the products is not hidden. This study will be useful for making the consumers aware of the product knowledge hiding of the junk food usage. Moreover, it will help the users in creating understanding of risks allied with the use of junk food which may be addressed in order to avoid obesity issues in the kids and adolescents globally.

Cognitive Appraisals and Smoking Intentions: The Role of Decision Making Competence

An important element of smoking cessation programs is the modification of health beliefs about risks and benefits. However, Janis and Mann's (1977) conflict-theory suggests only vigilant decision-makers are motivated by such outcome appraisals. Thus, this study examined the extent to which relations between health beliefs and cigarette smoking are moderated by decision-making competence. Over 150 university undergraduates completed a questionnaire survey assessing health beliefs about smoking (perceptions of susceptibility to and severity of lung cancer, and benefits of not smoking), smoking intentions, and decision-making competence. Hierarchical regression analysis revealed interactions between risk perceptions and competence, whereby perceived susceptibility and severity appraisals better predicted smoking intentions in less proficient decision-makers. However, these interactions disappeared after controlling for smoking status. These findings suggest that risk perceptions are more important in college students averse to information search and appraisal, albeit this is confounded by smoking status.

Investigating the influence of threat appraisals and social support on healthy eating behavior and drive for thinness

This study examined the relationship between perceived obesity threats, social support, and college students' eating attitudes and behaviors. Results showed that perceived vulnerability to obesity negatively predicted healthy eating behavior. In addition, the perceived severity of obesity-related health problems positively predicted women's drive for thinness. Social support played a significant role in explaining health behaviors. Specifically, appraisal by others indirectly predicted college students' healthy eating behavior through increased self-efficacy. Among women, informational support moderated the relationships between both vulnerability and severity on healthy eating behavior. At low levels of support, vulnerability and severity negatively predicted students' healthy eating behavior. Overall, results suggest that messages designed to increase perceived vulnerability and severity may be detrimental when trying to improve people's dietary habits; however, among women certain types of social support may buffer the defensive responses resulting from obesity threats.

Theory of planned behavior and multivitamin supplement use in Caucasian college females

The objective of this study was to identify predictors of the use of multivitamin supplements (MVS) among Caucasian college females utilizing the Theory of Planned Behavior (TPB). Variables of the TPB and the self-reported use of multivitamin supplements were measured by two separate surveys within 1 week with a convenience sample of 96 Caucasian college student females. Two attitudinal beliefs and one control belief significantly predicted behavioral intention to use multivitamin. A belief that taking multivitamin supplements helps to feel and look good was the most important predictor of the use of multivitamin supplements. EDITORS' STRATEGIC IMPLICATIONS: Findings from this study, although in need of replication, suggest that prevention campaigns would be more successful if messages used to reach these females were consistent with perceived beliefs regarding benefits of using MVS. More broadly, TPB appears to offer a useful framework for understanding or predicting behavior based on psychological constructs theorized to influence behavior.