Sport Fanship at the Age of the Pandemic: Preliminary Thoughts in Times of (Global) Change

The Model of Goal-Directed Behavior in Sports Participation: A Meta-Analysis Comparing Pre- and Post-COVID-19 Eras in the Republic of Korea

The COVID-19 pandemic has had a significant impact on sports participation worldwide, including in Republic of Korea. Due to the restrictions and safety measures implemented to prevent the spread of the virus, many individuals have had to alter their sports participation. Therefore, this study conducted a meta-analysis based on studies applying the Model of Goal-directed Behavior (MGB) in sports participation to compare the pre- and post-COVID-19 eras in Republic of Korea. By analyzing 18 selected studies involving 5772 Korean respondents, the study investigates the relationships between MGB variables and sports consumption behaviors pre- and post-COVID-19. This study found that all correlations with the MGB were significant, indicating the applicability of the MGB in understanding sports participation in Republic of Korea. Moreover, the moderating effect of COVID-19 was identified in the relationships between subjective norms and desire and between perceived behavioral control and desire. The findings of this study contribute to a deeper understanding of the factors influencing sports participation in Republic of Korea. Additionally, the study provides valuable insights for sports managers and policymakers in Republic of Korea to develop strategies and interventions that can promote and support sports participation during challenging times.