Doody S. Making sense of a pandemic: reasoning about COVID-19 in the intellectual dark web.
FRONTIERS IN SOCIOLOGY 2024;
9:1374042. [PMID:
39351293 PMCID:
PMC11440435 DOI:
10.3389/fsoc.2024.1374042]
[Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Figures] [Subscribe] [Scholar Register] [Received: 01/21/2024] [Accepted: 07/31/2024] [Indexed: 10/04/2024]
Abstract
In this study, I examine how users of an online Reddit community, r/IntellectualDarkWeb, forged an anti-establishment collective identity through practices of "heterodox scientific" reasoning. I do so through a discursive analysis of comments and posts made to r/IntellectualDarkWeb during the COVID-19 pandemic. First, I deploy the BERTopic algorithm to cluster my corpus and surface topics pertaining to COVID-19. Second, I engage in a qualitative content analysis of the relevant clusters to understand how discourses about COVID-19 were mobilized by subreddit users. I show that discussions about COVID-19 were polarized along "contrarian" and "anti-contrarian" lines, with significant implications for the subreddit's process of collective identity. Overwhelmingly, contrarian content that expressed skepticism towards vaccines, mistrust towards experts, and cynicism about the medical establishment was affirmed by r/IntellectualDarkWeb users. By contrast, anti-contrarian content that sought to counter anti-vaccine rhetoric, defend expertise, or criticize subreddit users for their contrarianism was penalized. A key factor in this dynamic was Reddit's scoring mechanism, which empowered users to publicly upvote contrarian affirming content while simultaneously downvoting anti-contrarian content. As users participated in sense making about COVID-19, they deployed Reddit's scoring mechanism to reinforce a contrarian collective identity oriented around a practice of heterodox science. My research shows the continued relevance of the concept of collective identity in the digital age and its utility for understanding contemporary reactionary social movements.
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