Stacking Up With the Stars: Relative Deprivation and Excessive Admiration of Celebrities

Personal relative deprivation and pro-environmental intentions

Personal relative deprivation (PRD; the belief that one is worse off than other people who are similar to oneself) is associated with a reduced willingness to delay gratification, lower prosociality, and increased materialism. These results suggest that PRD may play a role in shaping people’s willingness to act to protect the natural environment. We report 3 studies that investigate a possible link between PRD and pro-environmental intentions (ENV). Study 1 was an exploratory study using a US sample; Studies 2 and 3 were pre-registered replications using UK and US samples, respectively. In each study, participants self-reported PRD and ENV; they also indicated their subjective social status (where they come on a national “ladder” of social class) and reported their income, education, age, and gender/sex. All three studies found a negative correlation between PRD and ENV. However, multiple regression analyses in which ENV was regressed on PRD and all other variables simultaneously indicated that the unique effect of PRD was small and, for Studies 2 and 3, the 95% confidence intervals included zero. No other variable emerged as a clear unique predictor across all three studies. The data suggest that PRD may be associated with reduced intention to act pro-environmentally, but the causal status of this association, and its relationship to other demographic and social-status variables, remains a topic for further research.

Individual Differences in the Association Between Celebrity Worship and Subjective Well-Being: The Moderating Role of Gender and Age

The association of celebrity worship with mental health concerns has been extensively studied in the past two decades. However, there is a lack of research on basic demographic characteristics that can potentially alter the link between celebrity admiration and different aspects of mental health. The present study investigates the possible moderating role of gender, age, and opposite/same-gender celebrity selection on the association of celebrity worship with general well-being, self-esteem and perceived daytime sleepiness. A total of 1763 Hungarian adults (66.42% men, M age = 37.2 years, SD = 11.4) completed an online survey focusing on attitudes and behaviors relating to celebrities and mental well-being. The moderation analysis showed that (i) the negative association between celebrity worship and self-esteem was slightly stronger for women than for men, and (ii) the association between celebrity worship and perceived daytime sleepiness was slightly stronger for younger individuals than for older ones. Although both gender and age were particularly weak moderators, these results draw the attention to some potential individual differences when interpreting links between celebrity worship and different aspects of mental health.

Values of College Students in Iran and the United States Who Admire Celebrities

This study had two goals. The first goal was to compare scores on the Celebrity Attitude Scale (CAS) and values of college students in Iran and the United States on how they differ in their admiration for their favorite celebrities. The second goal was to examine additional psychometric data on the Twenty Item Values Inventory (TWIVI). We administered the TWIVI, the CAS, and demographic items to 200 students at a university in Iran, and 199 students at one university and two colleges in the United States. The results revealed that Iranian students scored about the same as American students on the CAS, and both samples scored higher per item on Celebrity Attitude Scale Entertainment-Social, the entertainment or social subscale as compared with the two more problematic subscales of the CAS. Stepwise multiple regressions showed that Hedonism and Power predicted total CAS scores for Americans and Tradition and Stimulation predicted total CAS scores for Iranians. We found that the TWIVI performed reasonably well given its brevity. That is, predictions stemming from Schwartz's values theory were generally confirmed in both samples by data obtained from the TWIVI.