Subliminal Conditioning of Attitudes

Most of the literature on attitude formation assumes that attitudes are the products of deductive integration of an individual's beliefs about an object's attributes. Two studies demonstrate that attitudes can develop without deduction from such beliefs and, indeed, without individuals' being aware of the antecedents of those attitudes. Subjects viewed nine slides of a target person going about normal daily activities; immediately preceding the presentation of each photograph was a subliminal exposure of an affect-arousing photograph. Half the subjects in each study were subliminally exposed to positive-affect-arousing photos and half to negative-affect-arousing photos. The subliminal photographs affected attitudes toward the target person and shaped beliefs about the target person's personality traits. Presumably because relevant objective data were available, the subliminal photographs apparently had less impact on judgments of the target person's physical attractiveness. These findings demonstrate conditioning of attitudes without awareness of their antecedents.

The implications of conceptual critiques and empirical research on unconscious processes for psychoanalytic theory

The paper examines the implications of conceptual critiques and empirical research on psychoanalytic formulations of unconscious processes. Different conceptions of unconscious processes and states are discussed: as markers for brain states, as unformulated and not-spelled-out fleeting experiences, and as implicit knowledge. The author notes and discusses the interpersonal and interactional aspects of unconscious processes in classical theory as well as in contemporary formulations. Representative examples of empirical research on unconscious processes are presented and their implications for psychoanalytic conceptions are examined. The author then discusses the conception of unconscious processes that emerges in view of conceptual critiques, empirical research findings, and clinical phenomena. Finally, the emphasis of both early and late Freudian theory on integration of various aspects of the personality rather than (or at least in addition to) on conscious versus unconscious is noted, and various ways of understanding what it means to make the unconscious conscious are discussed.

When seeing outweighs feeling: a role for prefrontal cortex in passive control of negative affect in blindsight

Affective neuroscience has been strongly influenced by the view that a ‘feeling’ is the perception of somatic changes and has consequently often neglected the neural mechanisms that underlie the integration of somatic and other information in affective experience. Here, we investigate affective processing by means of functional magnetic resonance imaging in nine cortically blind patients. In these patients, unilateral postgeniculate lesions prevent primary cortical visual processing in part of the visual field which, as a result, becomes subjectively blind. Residual subcortical processing of visual information, however, is assumed to occur in the entire visual field. As we have reported earlier, these patients show significant startle reflex potentiation when a threat-related visual stimulus is shown in their blind visual field. Critically, this was associated with an increase of brain activity in somatosensory-related areas, and an increase in experienced negative affect. Here, we investigated the patients’ response when the visual stimulus was shown in the sighted visual field, that is, when it was visible and cortically processed. Despite the fact that startle reflex potentiation was similar in the blind and sighted visual field, patients reported significantly less negative affect during stimulation of the sighted visual field. In other words, when the visual stimulus was visible and received full cortical processing, the patients’ phenomenal experience of affect did not closely reflect somatic changes. This decoupling of phenomenal affective experience and somatic changes was associated with an increase of activity in the left ventrolateral prefrontal cortex and a decrease of affect-related somatosensory activity. Moreover, patients who showed stronger left ventrolateral prefrontal cortex activity tended to show a stronger decrease of affect-related somatosensory activity. Our findings show that similar affective somatic changes can be associated with different phenomenal experiences of affect, depending on the depth of cortical processing. They are in line with a model in which the left ventrolateral prefrontal cortex is a relay station that integrates information about subcortically triggered somatic responses and information resulting from in-depth cortical stimulus processing. Tentatively, we suggest that the observed decoupling of somatic responses and experienced affect, and the reduction of negative phenomenal experience, can be explained by a left ventrolateral prefrontal cortex-mediated inhibition of affect-related somatosensory activity.

Levels of appraisal: A medial prefrontal role in high-level appraisal of emotional material

Appraisal refers to the evaluation of the meaning of emotional stimuli and is considered causal in the generation of an emotional response. Cognitive neuroscience has paid little attention to a theoretical distinction between low-level appraisal, considered to be automatic and preattentive, and high-level appraisal that requires attentional and working memory resources. To disentangle low-level from high-level appraisal, we varied cognitive load in a concurrent, unrelated working memory task, while anxiety was induced through anticipation of impending pain. Confirming theoretical predictions, we show that anxiety-related activity in dorsal medial prefrontal/rostral anterior cingulate cortex (dorsal MPFC/ACC) is attenuated under high, relative to low, cognitive load. Lateral prefrontal regions previously implicated in reappraisal and cognitive emotion regulation show a similar interaction between anxiety and cognitive load. Critically, there were no changes in physiological and subjective measures of low-level appraisal outcome and emotional response generation as a function of load, allowing us to conclude that MPFC/ACC and lateral PFC activity during anticipatory anxiety reflects high-level appraisal. Our data provide neurobiological evidence for a distinction between low-level and high-level appraisal mechanisms.

Awareness of subtle emotional feelings: A comparison of long-term meditators and nonmeditators

The authors explored whether meditation training to enhance emotional awareness improves discrimination of subtle emotional feelings hypothesized to guide decision-making. Long-term meditators and nonmeditators were compared on measures of self-reported valence and arousal, skin conductance response (SCR), and facial electromyography (EMG) to masked and nonmasked emotional pictures, and on measures of heartbeat detection and self-reported emotional awareness. Groups responded similarly to nonmasked pictures. In the masked condition, only controls showed discrimination in valence self-reports. However, meditators reported greater emotional clarity than controls, and meditators with higher clarity had reduced arousal and improved valence discrimination in the masked condition. These findings provide qualified support for the somatic marker hypothesis and suggest that meditation may influence how emotionally ambiguous information is processed, regulated, and represented in conscious awareness.

Unconscious affective reactions to masked happy versus angry faces influence consumption behavior and judgments of value

The authors explored three properties of basic, unconsciously triggered affective reactions: They can influence consequential behavior, they work without eliciting conscious feelings, and they interact with motivation. The authors investigated these properties by testing the influence of subliminally presented happy versus angry faces on pouring and consumption of beverage (Study 1), perception of beverage value (Study 2), and reports of conscious feelings (both studies). Consistent with incentive motivation theory, the impact of affective primes on beverage value and consumption was strongest for thirsty participants. Subliminal smiles caused thirsty participants to pour and consume more beverage (Study 1) and increased their willingness to pay and their wanting more beverage (Study 2). Subliminal frowns had the opposite effect. No feeling changes were observed, even in thirsty participants. The results suggest that basic affective reactions can be unconscious and interact with incentive motivation to influence assessment of value and behavior toward valenced objects.

The effects of stereotype activation on behavior: a review of possible mechanisms

Considerable recent research has examined the effects that activated stereotypes have on behavior. Research on both self-stereotype activation and other-stereotype activation has tended to show that people behave in ways consistent with the stereotype (e.g., walking more slowly if the elderly stereotype is activated). Interestingly, however, the dominant account for the behavioral effects of self-stereotype activation involves a hot motivational factor (i.e., stereotype threat), whereas the dominant account for the behavioral effects of other-stereotype activation focuses on a rather cold cognitive explanation (i.e., ideomotor processes). The current review compares and contrasts the behavioral research on self- and other-stereotype activation and concludes that both motivational and cognitive explanations might account for effects in each domain.

Effects of subliminal stimuli on unconscious processing of anxiety: an examination of implicit perception

Researchers in cognitive psychology generally accept that information, including emotions, may be processed outside of awareness. Some have postulated that anxiety may be induced by stimuli presented below the level of detection, a process called implicit perception; however, conflicting findings as to the validity of subliminal stimuli in influencing anxiety have been reported over the past decade. In the present study, 39 subjects were exposed to either positive, negative, or neutral subliminal stimuli, and half the subjects were informed as to the type of stimuli they received. All subjects were monitored for frontalis muscle tension, a physiological indicator of anxiety, on an electromyograph (EMG). No significant effects of the exposure upon EMG recordings were noted. Awareness of the type of stimuli presented had a small but insignificant effect. These results, although tentative, when replicated would question the validity of subliminal visual presentation in altering emotive states.

Effects of subliminal backward-recorded messages on attitudes

This study was designed to measure the effects of subliminal backward messages on attitudes. It was hypothesized that subliminal backward-recorded messages would influence the attitudes of listeners. Three subliminal backward-recorded messages from a popular song were used. 82 undergraduates were randomly assigned to one of four conditions: a three-message group heard a tape containing the backward messages recorded three times in succession, a six-message group heard a tape with the same backward messages recorded six times in succession, two control groups heard nonbackward recorded music. No statistically significant differences were found between the groups on a posttape attitude questionnaire. The results are discussed in terms of unconscious processing and the tricomponent theory of attitudes and attitude change.