Schneider TR, Feufel MA, Berkel HJ. Promoting colorectal cancer screening in public health outreach campaigns.
HUMAN FACTORS 2011;
53:637-646. [PMID:
22235526 DOI:
10.1177/0018720811427134]
[Citation(s) in RCA: 1] [Impact Index Per Article: 0.1] [Reference Citation Analysis] [Abstract] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 05/31/2023]
Abstract
OBJECTIVE
Research on public outreach campaigns is presented.
BACKGROUND
One study examines the effects of instruction design on adherence to cancer self-screening instructions. A second study examines the effect of persuasive announcements on increasing screening campaign participation.
METHOD
The first study examined adherence to screening (operationalized as returning results for evaluation) given standard instructions, or one of three other versions: persuasive, human factored, or a combination of the two.The second study investigated combining persuasion with a campaign announcement to increase participation (operationalized as picking up a test kit).
RESULTS
The first study found that among first-time participants, the persuasive and human-factored instructions evoked higher result return rates than did the standard. The second study found that participation was significantly increased by adding persuasion to the campaign announcement.
CONCLUSION
Enhancing motivation and reducing cognitive barriers increase adherence to test instructions and increase participation.
APPLICATION
These are simple, cost-effective strategies that increase adherence to cancer screening in public outreach campaigns,which may reduce cancer-specific mortality.
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