Consumer Preference for Virtual Reality Advertisements with Human-Scene Interaction: An Intermediary Based on Psychological Needs

Consumption is undergoing a digital revolution brought about by virtual technology, and the emergence of virtual spokespersons has changed the pattern of advertising endorsement sales. Are virtual character spokespersons better than real celebrity spokespersons? This article aims to explore the relationships between different types of advertising spokespersons, different types of advertising scenarios, and consumers' purchase intentions. The results of 2 pilot experiments and 4 formal experiments show that compared with spokespersons by real people, virtual character spokespersons have a greater positive impact on consumers' purchase intentions, which is achieved through the mediating role of psychological need satisfaction. In addition, different advertising scenarios provided by virtual technology have a moderating effect on this process. This empirical study investigates the possible positive effects of virtual character spokesperson compared with real character spokesperson and expands the results of spokesperson category based on self-determination theory.

Associations between two conceptualizations of materialism and subjective wellbeing in China: A meta-analysis of studies from 1998 to 2022

This meta-analysis examines the relationship between materialism (materialistic values and extrinsic aspirations) and subjective wellbeing in the Chinese population. Fifty-six relevant studies covering the period from 1998 to 2022 were included in the meta-analysis. Fifty-eight independent effect sizes from a total of 52,368 participants were obtained to calculate the mean effect sizes. Materialistic values correlated with significantly lower subjective wellbeing (r = −0.205), while the mean effect size for extrinsic aspirations was found to be not significant (r = −0.048). The effect sizes varied across different types of wellbeing outcomes (materialistic values: rs = −0.095 to −0.202; extrinsic aspirations: rs = 0.066 to −0.125). The associations were also moderated by certain demographic factors (age and gender), methodological factors (study design and scoring method), publication features (type of publication and publication year), and economic indicators (economic growth and wealth inequality). We discuss our limitations and the implications for future research.

Acculturation Stress, Satisfaction, and Frustration of Basic Psychological Needs and Mental Health of Chinese Migrant Children: Perspective from Basic Psychological Needs Theory

Acculturation stress is prevalent among migrant populations. The current study examines whether acculturation stress influences migrant children’s mental health through the mediators of the satisfaction and frustration of basic psychological needs for autonomy, relatedness, and competence. A sample of 484 migrant children is obtained in Kunming, China using a multi-stage cluster random sampling. Data are analyzed through structural equation modeling in Mplus 8.0. Results indicate that acculturation stress has a direct impact on children’s depression but no significant direct effect on children’s happiness. Acculturation stress also has indirect effects on depression and happiness via the mediators of need satisfaction and frustration. Acculturation stress is negatively associated with need satisfaction and positively associated with need frustration, which is further significantly predictive of children’s happiness and depression. Overall, this study validates the basic psychological needs theory in the context of China’s internal migration. Findings contribute to the understanding of the mechanisms that underlie the relationship between acculturation stress and psychological outcomes and provide practical implications for future interventions.

Acculturation Stress, Satisfaction, and Frustration of Basic Psychological Needs and Mental Health of Chinese Migrant Children: Perspective from Basic Psychological Needs Theory

Acculturation stress is prevalent among migrant populations. The current study examines whether acculturation stress influences migrant children’s mental health through the mediators of the satisfaction and frustration of basic psychological needs for autonomy, relatedness, and competence. A sample of 484 migrant children is obtained in Kunming, China using a multi-stage cluster random sampling. Data are analyzed through structural equation modeling in Mplus 8.0. Results indicate that acculturation stress has a direct impact on children’s depression but no significant direct effect on children’s happiness. Acculturation stress also has indirect effects on depression and happiness via the mediators of need satisfaction and frustration. Acculturation stress is negatively associated with need satisfaction and positively associated with need frustration, which is further significantly predictive of children’s happiness and depression. Overall, this study validates the basic psychological needs theory in the context of China’s internal migration. Findings contribute to the understanding of the mechanisms that underlie the relationship between acculturation stress and psychological outcomes and provide practical implications for future interventions.

Two sources of autonomy support and depressive symptoms among Chinese gay men: The sequential mediating effect of internalized homonegativity and rumination

BACKGROUND

A high level of depressive symptoms is a universal phenomenon among gay groups. Autonomy support, which refers to supporting an opportunity for others to authentically express themselves and behave consistently with their own beliefs, values and interests, is considered a critical protective factor facilitating the relief of depressive symptoms in gay men. The aim of the current study was to examine the relationships between two sources of autonomy support (from parents and friends) and depressive symptoms in a Chinese context and evaluate the mediating effects of internalized homonegativity and rumination.

METHODS

Altogether, 385 Chinese gay men (mean age = 24.00 years old, standard deviation (SD) = 4.84) who were voluntarily recruited by web-sampling were measured on scales regarding autonomy support, internalized homonegativity, rumination and depressive symptoms.

RESULTS

Autonomy support from both parents and friends were negatively correlated with depressive symptoms among Chinese gay men. Internalized homonegativity and rumination played a sequential mediating role between friends' autonomy support and depressive symptoms, yet this sequential mediation effect was not significant between parental autonomy support and depressive symptoms.

LIMITATIONS

The cross-sectional design limited casual inferences between variables. The effects of domain-specific autonomy support were not involved in this study, and other mediators between autonomy support and depressive symptoms and more sociodemographic variables should be considered.

CONCLUSION

Autonomy support from both parents and friends might be protective factors against depressive symptoms in Chinese gay men. Friends' autonomy support was related to decreased depressive symptoms via lower internalized homonegativity and rumination, while parental autonomy support was related to less depressive symptoms through other possible mechanisms.

Relationships of professional identity and psychological reward satisfaction with subjective well-being among Chinese nurses

AIM

This study aimed at exploring the impact of professional identity and psychological reward satisfaction on subjective well-being and clarifying the effect of psychological reward satisfaction on this relationship.

BACKGROUND

People know little about the effect of psychological reward satisfaction on the relationship between professional identity and subjective well-being.

METHODS

A cross-sectional survey was carried out on 1,009 nurses from Qiqihar City, Heilongjiang Province of China. Professional Identity Scale, Psychological Reward Satisfaction Scale and General Well-Being Schedule were used to assess professional identity, psychological reward satisfaction and subjective well-being, respectively. Associations were explored by using structural equation modelling.

RESULTS

The subjective well-being of 436 (43.2%) nurses was at low and moderate levels. After the adjustment of potential confounding factors, professional identity was still associated with subjective well-being (B = 3.035, β = 0.215, p < .001). Professional identity (r = .308) and psychological reward satisfaction (r = .309) were positively correlated with subjective well-being. Psychological reward satisfaction mediated the association between professional identity and subjective well-being (effect = 0.114, p < .001).

CONCLUSION

This study suggested that the subjective well-being of nurses should be improved by paying special attention to them and taking targeted support measures.

IMPLICATIONS FOR NURSING MANAGEMENT

Nursing managers can help enhance the professional identity of nurses by organising nursing education activities, and pay more attention to psychological reward satisfaction to improve the subjective well-being of nurses.

Cultural intelligence and work engagement of expatriate academics: The role of psychological needs satisfaction

Cultural intelligence (CQ) has received considerable research attention in studies on expatriates. However, most of the studies on this have been conducted on business expatriates, neglecting other types of expatriates, such as self-initiated expatriate academics. The growing number of expatriate academics taking up faculty positions in universities in an upper middle-income economy, like Malaysia, which is known for its complex cultural, racial, and religious diversity, has posed greater challenges to human resource managers of the respective universities. This study aims to examine the direct and indirect effects of CQ on work engagement (WE) with the presence of psychological needs satisfaction (PNS) as a mediating factor. Using a sample of 152 expatriate academics employed in 20 Malaysian public universities, it is found that PNS partially mediates the relationship between CQ and WE. In other words, the relationship between CQ and WE is both direct and indirect and mediated through PNS. The findings give rise to a number of implications, both theoretical and practical, in cross-cultural management research.

Adolescentes Materialistas Brasileiros Estão Satisfeitos com suas Vidas?

Resumo Em nossa sociedade, os valores materiais têm apresentado grande importância. Estudos apontam que a valorização demasiada dos bens materiais (materialismo) pode influenciar negativamente o desenvolvimento dos indivíduos. Este estudo investiga os níveis de materialismo e sua relação com os níveis de satisfação de vida em adolescentes de escolas públicas e privadas de Porto Alegre. Participaram deste estudo 128 adolescentes, de 11 a 18 anos (M = 13,80; DP = 1,74), sendo 75% do sexo feminino. Utilizaram-se as escalas EVM (Materialismo) e EMSVA (Satisfação de vida adolescência). Os resultados indicam uma correlação inversamente proporcional significativa entre os níveis de materialismo e de satisfação com a família (r = -0,550, p < 0,001) e com a escola (r = -0,436, p < 0,001). De acordo com a literatura, esses adolescentes mostram-se mais suscetíveis ao adoecimento e a prejuízos acadêmicos. Sugere-se que, em futuros estudos, utilizem-se também entrevistas com os participantes.

Buying to Blunt Negative Feelings: Materialistic Escape from the Self

We propose that escape theory, which describes how individuals seek to free themselves from aversive states of self-awareness, helps explain key patterns of materialistic people's behavior. As predicted by escape theory, materialistic individuals may feel dissatisfied with their standard of living, cope with failed expectations and life stressors less effectively than others, suffer from aversive self-awareness, and experience negative emotions as a result. To cope with negative, self-directed emotions, materialistic people may enter a narrow, cognitively deconstructed mindset in order to temporarily blunt the capacity for self-reflection. Cognitive narrowing decreases inhibitions thereby engendering impulsivity, passivity, irrational thought, and disinhibited behaviors, including maladaptive consumption.