Cognitive and neural underpinnings of friend-prioritization in a perceptual matching task

Previous findings of better behavioral responses to self- over other-related stimuli suggest prioritized cognitive processes of self-related information. However, it is unclear whether the processing of information related to important others (e.g.friends) may be prioritized over that related to the self in certain subpopulations and, if yes, whether friend-prioritization and self-prioritization engage distinct cognitive and neural mechanisms. We collected behavioral and electroencephalography (EEG) data from a large sample (N = 1006) during learning associations between shapes and person labels (self or a friend). Analyses of response times and sensitivities revealed two subpopulations who performed better to friend-shape or self-shape associations, respectively (N = 216 for each group). Drift diffusion model (DDM) analyses unraveled faster information acquisition for friend-shape (vs. self-shape) associations in the friend-prioritization group but an opposite pattern in the self-prioritization group. Trial-by-trial regression analyses of EEG data showed that the greater amplitudes of a frontal/central activity at 180-240 ms poststimulus were correlated with faster information acquisition from friend-shape associations in the friend-prioritization group but from self-shape associations in the self-prioritization group. However, the frontal/central neural oscillations at 8-18 Hz during perceptual learning were specifically associated with speed of information acquisition from friend-shape associations in the friend-prioritization-group. Our findings provide evidence for friend-prioritization in perceptual learning in a subpopulation of adults and clarify the underlying cognitive and neural mechanisms.

The temporal profile of self-prioritization

Personal relevance exerts a powerful influence on decisional processing, such that arbitrary stimuli associated with the self are classified more rapidly than identical material linked with other people. Notwithstanding numerous demonstrations of this facilitatory effect, it remains unclear whether self-prioritization is a temporally stable outcome of decision-making. Accordingly, using a shape-label matching task in combination with computational modeling, the current experiment investigated this matter. The results were informative. First, regardless of the target of comparison (i.e., friend or stranger), self-prioritization was a persistent product of decision-making across the testing session. Second, a variant of the standard drift diffusion model in which decisional boundaries collapsed gradually over the course of the task best fit the observed data. Third, whereas the efficiency of stimulus processing increased for other-related stimuli during the task, it decreased for self-related material. Collectively, these findings advance understanding of the temporal profile of self-prioritization.

The self can be associated with novel faces of in-group and out-group members: A cross-cultural study

The self can be associated with arbitrary images, such as geometric figures or unknown faces. By adopting a cross-cultural perspective, we explored in two experiments whether the self can be associated with faces of unknown people from different ethnic groups. In Experiment 1, Asian Japanese participants completed a perceptual matching task, associating Asian or White faces with themselves. The same task was used in Experiment 2 with White Italians. Both experiments showed a reliable association between the self and facial stimuli. Importantly, this association was similar for both Asian and White faces. Additionally, no correlations were found between the strength of this association and an index of implicit bias towards Asian and White individuals. These results suggest that the self is malleable and can incorporate social stimuli from different groups.

Stimulus valence moderates self-learning

Self-relevance has been demonstrated to impair instrumental learning. Compared to unfamiliar symbols associated with a friend, analogous stimuli linked with the self are learned more slowly. What is not yet understood, however, is whether this effect extends beyond arbitrary stimuli to material with intrinsically meaningful properties. Take, for example, stimulus valence an established moderator of self-bias. Does the desirability of to-be-learned material influence self-learning? Here, in conjunction with computational modelling (i.e. Reinforcement Learning Drift Diffusion Model analysis), a probabilistic selection task was used to establish if and how stimulus valence (i.e. desirable/undesirable posters) impacts the acquisition of knowledge relating to object-ownership (i.e. owned-by-self vs. owned-by-friend). Several interesting results were observed. First, undesirable posters were learned more rapidly for self compared to friend, an effect that was reversed for desirable posters. Second, learning rates were accompanied by associated differences in reward sensitivity toward desirable and undesirable choice selections as a function of ownership. Third, decisional caution was greater for self-relevant (vs. friend relevant) responses. Collectively, these findings inform understanding of self-function and how valence and stimulus relevance mutually influence probabilistic learning.

Causal Roles of Ventral and Dorsal Neural Systems for Automatic and Control Self-Reference Processing: A Function Lesion Mapping Study

Background: Humans perceive and interpret the world through the lens of self-reference processes, typically facilitating enhanced performance for the task at hand. However, this research has predominantly emphasized the automatic facet of self-reference processing, overlooking how it interacts with control processes affecting everyday situations. Methods: We investigated this relationship between automatic and control self-reference processing in neuropsychological patients performing self-face perception tasks and the Birmingham frontal task measuring executive functions. Results: Principal component analysis across tasks revealed two components: one loaded on familiarity/orientation judgments reflecting automatic self-reference processing, and the other linked to the cross task and executive function indicating control processing requirements. Voxel-based morphometry and track-wise lesion-mapping analyses showed that impairments in automatic self-reference were associated with reduced grey matter in the ventromedial prefrontal cortex and right inferior temporal gyrus, and white matter damage in the right inferior fronto-occipital fasciculus. Deficits in executive control were linked to reduced grey matter in the bilateral inferior parietal lobule and left anterior insula, and white matter disconnections in the left superior longitudinal fasciculus and arcuate fasciculus. Conclusions: The causal evidence suggests that automatic and control facets of self-reference processes are subserved by distinct yet integrated ventral prefrontal-temporal and dorsal frontal-parietal networks, respectively.

Exploring the influence of self-identification on perceptual judgments of physical and social causality

People tend to overestimate the causal contribution of the self to the observed outcome in various situations, a cognitive bias known as the 'illusion of control.' This study delves into whether this cognitive bias impacts causality judgments in animations depicting physical and social causal interactions. In two experiments, participants were instructed to associate themselves and a hypothetical stranger identity with two geometrical shapes (a circle and a square). Subsequently, they viewed animations portraying these shapes assuming the roles of agent and patient in causal interactions. Within one block, the shape related to the self served as the agent, while the shape associated with the stranger played the role of the patient. Conversely, in the other block, the identity-role association was reversed. We posited that the perception of the self as a causal agent might influence explicit judgments of physical and social causality. Experiment 1 demonstrated that physical causality ratings were solely shaped by kinematic cues. In Experiment 2, emphasising social causality, the dominance of kinematic parameters was confirmed. Therefore, contrary to the hypothesis anticipating diminished causality ratings with specific identity-role associations, results indicated negligible impact of our manipulation. The study contributes to understanding the interplay between kinematic and non-kinematic cues in human causal reasoning. It suggests that explicit judgments of causality in simple animations primarily rely on low-level kinematic cues, with the cognitive bias of overestimating the self's contribution playing a negligible role.

Electrophysiological correlates of self-related processing in adults with autism

The term "self-bias" refers to the human propensity to prioritize self- over other-related stimuli and is believed to influence various stages of the processing stream. By means of event-related potentials (ERPs), it was recently shown that the self-bias in a shape-label matching task modulates early as well as later phases of information processing in neurotypicals. Recent claims suggest autism-related deficits to specifically impact later stages of self-related processing; however, it is unclear whether these claims hold based on current findings. Using the shape-label matching task while recording ERPs in individuals with autism can clarify which stage of self-related processing is specifically affected in this condition. Therefore, this study sought to investigate the temporal course of self-related processing in adults with and without autism. Thirty-two adults with autism and 27 neurotypicals completed a shape-label matching task while ERPs were concomitantly recorded. At the behavioral level, results furnished evidence for a comparable self-bias across groups, with no differences in task performance between adults with and without autism. At the ERP level, the two groups showed a similar self-bias at early stages of self-related information processing (the N1 component). Conversely, the autism group manifested a lessened differentiation between self- and other-related stimuli at later stages (the parietal P3 component). In line with recent claims of later phases of self-related processing being altered in autism, we found an equivalent self-bias between groups at an early, sensory stage of processing, yet a strongly diminished self-bias at a later, cognitive stage in adults with autism.

The oscillatory fingerprints of self-prioritization: Novel markers in spectral EEG for self-relevant processing

Self-prioritization is a very influential modulator of human information processing. Still, little is known about the time-frequency dynamics of the self-prioritization network. In this EEG study, we used the familiarity-confound free matching task to investigate the spectral dynamics of self-prioritization and their underlying cognitive functions in a drift-diffusion model. Participants (N = 40) repeatedly associated arbitrary geometric shapes with either "the self" or "a stranger." Behavioral results demonstrated prominent self-prioritization effects (SPEs) in reaction time and accuracy. Remarkably, EEG cluster analysis also revealed two significant SPEs, one in delta/theta power (2-7 Hz) and one in beta power (19-29 Hz). Drift-diffusion modeling indicated that beta activity was associated with evidence accumulation, whereas delta/theta activity was associated with response selection. The decreased beta suppression of the SPE might indicate more efficient sensorimotor processing of self-associated stimulus-response features, whereas the increased delta/theta SPE might refer to the facilitated retrieval of self-relevant features across a widely distributed associative self-network. These novel oscillatory biomarkers of self-prioritization indicate their function as an associative glue for the self-concept.

To see or not to see: the parallel processing of self-relevance and facial expressions

The self, like the concept of central "gravity", facilitates the processing of information that is directly relevant to the self. This phenomenon is known as the self-prioritization effect. However, it remains unclear whether the self-prioritization effect extends to the processing of emotional facial expressions. To fill this gap, we used a self-association paradigm to investigate the impact of self-relevance on the recognition of emotional facial expressions while controlling for confounding factors such as familiarity and overlearning. Using a large and diverse sample, we replicated the effect of self-relevance on face processing but found no evidence for a modulation of self-relevance on facial emotion recognition. We propose two potential theoretical explanations to account for these findings and emphasize that further research with different experimental designs and a multitasks measurement approach is needed to understand this mechanism fully. Overall, our study contributes to the literature on the parallel cognitive processing of self-relevance and facial emotion recognition, with implications for both social and cognitive psychology.

Learning about me and you: Only deterministic stimulus associations elicit self-prioritization

Self-relevant material has been shown to be prioritized over stimuli relating to others (e.g., friend, stranger), generating benefits in attention, memory, and decision-making. What is not yet understood, however, is whether the conditions under which self-related knowledge is acquired impacts the emergence of self-bias. To address this matter, here we used an associative-learning paradigm in combination with a stimulus-classification task to explore the effects of different learning experiences (i.e., deterministic vs. probabilistic) on self-prioritization. The results revealed an effect of prior learning on task performance, with self-prioritization only emerging when participants acquired target-related associations (i.e., self vs. friend) under conditions of certainty (vs. uncertainty). A further computational (i.e., drift diffusion model) analysis indicated that differences in the efficiency of stimulus processing (i.e., rate of information uptake) underpinned this self-prioritization effect. The implications of these findings for accounts of self-function are considered.

Decoding individual differences in self-prioritization from the resting-state functional connectome

Although the self has traditionally been viewed as a higher-order mental function by most theoretical frameworks, recent research advocates a fundamental self hypothesis, viewing the self as a baseline function of the brain embedded within its spontaneous activities, which dynamically regulates cognitive processing and subsequently guides behavior. Understanding this fundamental self hypothesis can reveal where self-biased behaviors emerge and to what extent brain signals at rest can predict such biased behaviors. To test this hypothesis, we investigated the association between spontaneous neural connectivity and robust self-bias in a perceptual matching task using resting-state functional magnetic resonance imaging (fMRI) in 348 young participants. By decoding whole-brain connectivity patterns, the support vector regression model produced the best predictions of the magnitude of self-bias in behavior, which was evaluated via a nested cross-validation procedure. The out-of-sample generalizability was further authenticated using an external dataset of older adults. The functional connectivity results demonstrated that self-biased behavior was associated with distinct connections between the default mode, cognitive control, and salience networks. Consensus network and computational lesion analyses further revealed contributing regions distributed across six networks, extending to additional nodes, such as the thalamus, whose role in self-related processing remained unclear. These results provide evidence that self-biased behavior derives from spontaneous neural connectivity, supporting the fundamental self hypothesis. Thus, we propose an integrated neural network model of this fundamental self that synthesizes previous theoretical models and portrays the brain mechanisms by which the self emerges at rest internally and regulates responses to the external environment.

Self-Prioritization Reconsidered: Scrutinizing Three Claims

Such is the power of self-relevance, it has been argued that even arbitrary stimuli (e.g., shapes, lines, colors) with no prior personal connection are privileged during information processing following their association with the self (i.e., self-prioritization). This prioritization effect, moreover, is deemed to be stimulus driven (i.e., automatic), grounded in perception, and supported by specialized processing operations. Here, however, we scrutinize these claims and challenge this viewpoint. Although self-relevance unquestionably influences information processing, we contend that, at least at present, there is limited evidence to suggest that the prioritization of arbitrary self-related stimuli is compulsory, penetrates perception, and is underpinned by activity in a dedicated neural network. Rather, self-prioritization appears to be a task-dependent product of ordinary cognitive processes.

Electrophysiological correlates of self-prioritization

Personally relevant stimuli exert a powerful influence on social cognition. What is not yet fully understood, however, is how early in the processing stream self-relevance influences decisional operations. Here we used a shape-label matching task in conjunction with electroencephalography and computational modeling to explore this issue. A theoretically important pattern of results was observed. First, a standard self-prioritization effect emerged indicating that responses to self-related items were faster and more accurate than responses to other-related stimuli. Second, a hierarchical drift diffusion model analysis revealed that this effect was underpinned by the enhanced uptake of evidence from self-related stimuli. Third, self-other discrimination during matching trials was observed at both early posterior N1 and late centro-parietal P3 components. Fourth, whereas the N1 was associated with the rate of information accumulation during decisional processing, P3 activity was linked with the evidential requirements of response selection. These findings elucidate the electrophysiological correlates of self-prioritization.

Self-prioritization with unisensory and multisensory stimuli in a matching task

A shape-label matching task is commonly used to examine the self-advantage in motor reaction-time responses (the Self-Prioritization Effect; SPE). In the present study, auditory labels were introduced, and, for the first time, responses to unisensory auditory, unisensory visual, and multisensory object-label stimuli were compared across block-type (i.e., trials blocked by sensory modality type, and intermixed trials of unisensory and multisensory stimuli). Auditory stimulus intensity was presented at either 50 dB (Group 1) or 70 dB (Group 2). The participants in Group 2 also completed a multisensory detection task, making simple speeded motor responses to the shape and sound stimuli and their multisensory combinations. In the matching task, the SPE was diminished in intermixed trials, and in responses to the unisensory auditory stimuli as compared with the multisensory (visual shape+auditory label) stimuli. In contrast, the SPE did not differ in responses to the unisensory visual and multisensory (auditory object+visual label) stimuli. The matching task was associated with multisensory ‘costs’ rather than gains, but response times to self- versus stranger-associated stimuli were differentially affected by the type of multisensory stimulus (auditory object+visual label or visual shape+auditory label). The SPE was thus modulated both by block-type and the combination of object and label stimulus modalities. There was no SPE in the detection task. Taken together, these findings suggest that the SPE with unisensory and multisensory stimuli is modulated by both stimulus- and task-related parameters within the matching task. The SPE does not transfer to a significant motor speed gain when the self-associations are not task-relevant.

EXPRESS: Self-Relevance and the Activation of Attentional Networks

Recent theoretical accounts maintain that core components of attentional functioning are preferentially tuned to self-relevant information. Evidence in support of this viewpoint is equivocal, however, with research overly reliant on personally significant (i.e., familiar) stimulus inputs (e.g., faces, forenames) and a diverse range of methodologies. Addressing these limitations, here we utilized arbitrary items (i.e., geometric shapes) and administered the Attention Network Test (ANT) to establish the extent to which self-relevance (vs. friend-relevance) moderates the three subsystems of attentional functioning - alerting, orienting, and executive control. The results revealed that only executive control was sensitive to the meaning of the stimuli, such that conflict resolution was enhanced following the presentation of self-associated compared to friend-associated shapes (i.e., cues). Probing the origin of this effect, a further computational analysis (i.e., Shrinking Spotlight Diffusion Model analysis) indicated that self-relevance facilitated the narrowing of visual attention. These findings highlight when and how the personal significance of otherwise trivial material modulates attentional processing.

Sticky me: Self-relevance slows reinforcement learning

A prominent facet of social-cognitive functioning is that self-relevant information is prioritized in perception, attention, and memory. What is not yet understood, however, is whether similar effects arise during learning. In particular, compared to other people (e.g., best friend) is information about the self acquired more rapidly? To explore this matter, here we used a probabilistic selection task in combination with computational modeling (i.e., Reinforcement Learning Drift Diffusion Model analysis) to establish how self-relevance influences learning under conditions of uncertainty (i.e., choices are based on the perceived likelihood of positive and negative outcomes). Across two experiments, a consistent pattern of effects was observed. First, learning rates for both positive and negative prediction errors were slower for self-relevant compared to friend-relevant associations. Second, self-relevant (vs. friend-relevant) learning was characterized by the exploitation (vs. exploration) of choice selections. That is, in a complex (i.e., probabilistic) decision-making environment, previously rewarded self-related outcomes were selected more often than novel - but potentially riskier - alternatives. The implications of these findings for accounts of self-function are considered.

Self-Prioritization Effect in Children and Adults

Self-related information is processed with priority, an effect known as the self-prioritization effect (SPE). Recent studies on SPE show enhanced cognitive processing of the newly learned self-association compared to non-self (such as mother, friend, and stranger) associations among younger and older adults. However, developmental influences on the magnitude of SPE remain poorly understood. In order to examine the developmental impacts on the SPE, in the present study, we recruited participants ranging from 9–22 years of age and divided them into three age groups: older children (age 9–13), teenagers (age 14–17), and young adult (age 18–22) and compared their performance in the matching judgment task. Our results show more significant bias toward self than mother, friend, or stranger condition in all the three age groups, showing robust SPE in the 9-22-year-old age group. We also observed a more significant bias toward mother-association than friend and stranger-association in all the age groups showing an enhanced bias toward mother. Our study extends the SPE in older children and teenagers and shows that SPE remains robust and stable throughout childhood.

Differences in working memory coding of biological motion attributed to oneself and others

The question how the brain distinguishes between information about self and others is of fundamental interest to both philosophy and neuroscience. In this functional magnetic resonance imaging (fMRI) study, we sought to distinguish the neural substrates of representing a full‐body movement as one's movement and as someone else's movement. Participants performed a delayed match‐to‐sample working memory task where a retained full‐body movement (displayed using point‐light walkers) was arbitrarily labeled as one's own movement or as performed by someone else. By using arbitrary associations we aimed to address a limitation of previous studies, namely that our own movements are more familiar to us than movements of other people. A searchlight multivariate decoding analysis was used to test where information about types of movement and about self‐association was coded. Movement specific activation patterns were found in a network of regions also involved in perceptual processing of movement stimuli, however not in early sensory regions. Information about whether a memorized movement was associated with the self or with another person was found to be coded by activity in the left middle frontal gyrus (MFG), left inferior frontal gyrus (IFG), bilateral supplementary motor area, and (at reduced threshold) in the left temporoparietal junction (TPJ). These areas are frequently reported as involved in action understanding (IFG, MFG) and domain‐general self/other distinction (TPJ). Finally, in univariate analysis we found that selecting a self‐associated movement for retention was related to increased activity in the ventral medial prefrontal cortex.

Bicultural Minds: A Cultural Priming Approach to the Self-Bias Effect

Recent research has discovered a robust bias towards the processing of self-relevant information in perceptual matching. Self-associated stimuli are processed faster and more accurately than other-associated stimuli. Priming of independent or interdependent self-construal can dynamically modulate self-biases in high-level cognitive tasks. This study explored whether priming of independent/interdependent mindsets can modulate the self-bias effect in perceptual matching. In two experiments, British participants performed a priming task (Experiment 1 using a word-search task—an implicit priming approach, Experiment 2 with a reflective thinking task—an explicit priming method) immediately followed by a perceptual matching task, where they first learned to associate geometric shapes with labels (e.g., circle is you, square is friend, triangle is stranger) and then made judgments on whether shape-label pairs displayed on-screen were the correct associations or not. The analysis in Experiment 1 revealed that priming the interdependent self-construal led to a reduced self-bias effect in perceptual matching in participants who had low bias compared to those with high bias in the neutral/non-priming condition. In contrast, priming the independent self-construal did not modulate the self-bias in perceptual matching. The effects were replicated in Experiment 2. The results indicate that the self is a dynamic concept that can modulate perceptual processing by accessing different cultural contexts.

The roles of the LpSTS and DLPFC in self-prioritization: A transcranial magnetic stimulation study

The Self‐Attention Network (SAN) has been proposed to describe the underlying neural mechanism of the self‐prioritization effect, yet the roles of the key nodes in the SAN—the left posterior superior temporal sulcus (LpSTS) and the dorsolateral prefrontal cortex (DLPFC)—still need to be clarified. One hundred and nine participants were randomly assigned into the LpSTS group, the DLPFC group, or the sham group. We used the transcranial magnetic stimulation (TMS) technique to selectively disrupt the functions of the corresponding targeted region, and observed its impacts on self‐prioritization effect based on the difference between the performance of the self‐matching task before and after the targeted stimulation. We analyzed both model‐free performance measures and HDDM‐based performance measures for the self‐matching task. The results showed that the inhibition of LpSTS could lead to reduced performance in processing self‐related stimuli, which establishes a causal role for the LpSTS in self‐related processing and provide direct evidence to support the SAN framework. However, the results of the DLPFC group from HDDM analysis were distinct from the results based on response efficiency. Our investigation further the understanding of the differentiated roles of key nodes in the SAN in supporting the self‐salience in information processing.

Prioritization of personally relevant stimuli in male abstinent heroin users

The prioritization of the processing of highly relevant personal stimuli pervades various cognitive domains and is vital to our survival and normal functioning. However, the extent to which this process is altered by drug addiction remains to be elucidated. The present study examined the self-prioritization effect in abstinent heroin users (AHUs) using the perceptual matching task, which controls for the confounding effect of familiarity, and further modified it to revalidate the drug-prioritization effect (DPE). Eighty male AHUs and forty healthy control (HC) participants were recruited for this study. Participants filled in the questionnaire and completed two perceptual matching tasks. The questionnaire included demographic information (e.g., age, education) and characteristics of drug use, whereas the HC participants only completed the demographic information. AHUs exhibited a robust self-advantage in the self-perceptual matching task, and that the magnitude of the self-prioritization effect (MSPE) was comparable to that in HCs. Only AHUs prioritized the processing of drug-related stimuli in the drug-perceptual matching task, and showed similar prioritization effects during self- and drug-related processing. The MSPE and magnitude of the drug-prioritization effect (MDPE) were correlated with the heroin consumption behavior in AHUs. The process of self-prioritization is intact in drug users, and they uniquely prioritize the processing of drug cues. The similar pattern between the self- and drug-related processing provided behavioral evidence to support that drug cues are likely to be associated with heightened personal relevance in drug users. These prioritization processes may play critical roles in addiction and provide a promising route for intervention.

Self-prioritization depends on assumed task-relevance of self-association

We conducted three experiments to test the effect of assumed task-relevance of self-association on the self-prioritization effect (SPE). Participants were first performing the standard matching task, and then a pseudo-word matching task, in which familiar labels from the standard task were replaced with pseudo-words. In the pseudo-words task, the association between stimuli and the self was, in fact, task-irrelevant. Learning instructions were varied to make participants believe that the self-association was task-relevant (Experiments 1 and 3) or task-irrelevant (Experiment 2). In Experiment 1, we told participants that geometrical shapes represent specific identities (self, friend, none) and pseudo-words' meanings reflect each of these identities to make participants believe that semantic associations of pseudo-words were task-relevant. In this experiment, a SPE was present in the pseudo-words task. Experiment 2 was identical to Experiment 1, but participants were told to form association pairs between pseudo-words and shapes, and not pseudo-words and identities. Thus, because the matching task presented only shapes and pseudo-words, participants were led to correctly believe that associations were task-irrelevant. Under these conditions, we did not observe a SPE in the pseudo-words task. Finally, in Experiment 3, participants were told that pseudo-words are "paired with" identities, making their relations with identities weaker than in Experiment 1, but still task-relevant. The SPE in the pseudo-word task reappeared. Together, the results suggest that a SPE can be observed in the absence of any stimuli with established self-associations, but only if self-associations are represented as task-relevant.

A pre-existing self-referential anchor is not necessary for self-prioritisation

Self-prioritisation effect (SPE) has consistently occurred in perceptual matching tasks in which neutral stimuli are paired with familiar labels representing different identities (e.g., triangle-Self, square-Friend). Participants are faster and more accurate at judging self-related shape-label pairings than the pairings associated with others. Much evidence has suggested that the SPE is driven by the self acting as an integrative hub that enhances stimulus processing (e.g., triangle). However, there is a growing debate as to whether the SPE is genuine or determined by the labels (e.g., 'me', 'you') being pre-existing self-referential anchor points. We investigated this in an adapted perceptual matching task in which participants were instructed to associate arbitrary stimulus pairs (visual features: shape and colour) with different people and then immediately carried out a colour-shape matching task. The results showed the standard pattern of the SPE in this perceptual matching task without familiar labels, indicating that the effect is not critically dependent on familiar labels. Further analysis revealed that the SPE emerged only when the complete shape-colour pairing was presented rather than individual elements (self-shape or self-colour). The theoretical implications of these findings are considered.

The impact of newly self-associated pictorial and letter-based stimuli in attention holding

Familiar self-associated stimuli such as one's own name and face are more efficient in guiding attention than other-associated stimuli. Remarkably, a short association of geometric shapes to the self versus others is sufficient to induce prioritization of the self- (vs. other-) associated shape in a matching task. Replications with other tasks measuring different stages of information processing, however, produced mixed results. It thus remains unclear whether the effect can be attributed to the newly associated stimulus alone. Therefore, in Study 1 (N = 28), we implemented the matching task and additionally compared the effectiveness of familiar versus newly self-associated stimuli with that of stranger-related stimuli to hold attention as cues in a dot-probe task. The self and the stranger were either represented by familiar labels ("I" vs. "stranger"), newly associated shapes, or shape-label pairs. In Study 2 (N = 31), participants associated nonwords to themselves and a stranger to compare the attentional impact of familiar and new self-associated letter combinations. Thus, we addressed the potential limitation due to modality present in former studies-which used mostly pictorial stimuli as new representations and letter combinations as familiar representations. Across both studies, in the dot-probe task, responses were faster towards targets following the self-associated stimuli compared with stranger-associated stimuli but only when familiar representations were used. Responses in the matching task were faster when confirming the correct self-associated pair. The results suggest that, under conditions of attentional competition, the prioritization of self-associated compared with other-associated cues does not generalize to newly associated stimuli.

More or less of me and you: self-relevance augments the effects of item probability on stimulus prioritization

Self-relevance exerts a powerful influence on information processing. Compared to material associated with other people, personally meaningful stimuli are prioritized during decision-making. Further exploring the character of this effect, here we considered the extent to which stimulus enhancement is impacted by the frequency of self-relevant versus friend-relevant material. In a matching task, participants reported whether shape-label stimulus pairs corresponded to previously learned associations (e.g., triangle = self, square = friend). Crucially however, before the task commenced, stimulus-based expectancies were provided indicating the probability with which both self- and friend-related shapes would be encountered. The results revealed that task performance was impacted by the frequency of stimulus presentation in combination with the personal relevance of the items. When self- and friend-related shapes appeared with equal frequencies, a self-prioritization effect emerged (Expt. 1). Additionally, in both confirmatory (Expt. 2) and dis-confirmatory (Expt. 3) task contexts, stimuli that were encountered frequently (vs. infrequently) were prioritized, an effect that was most pronounced for self-relevant (vs. friend-relevant) items. Further computational analyses indicated that, in each of the reported experiments, differences in performance were underpinned by variation in the rate of information uptake, with evidence extracted more rapidly from self-relevant compared to friend-relevant stimuli. These findings advance our understanding of the emergence and origin of stimulus-prioritization effects during decisional processing.

Self-face and emotional faces-are they alike?

The image of one’s own face is a particularly distinctive feature of the self. The self-face differs from other faces not only in respect of its familiarity but also in respect of its subjective emotional significance and saliency. The current study aimed at elucidating similarities/dissimilarities between processing of one’s own face and emotional faces: happy faces (based on the self-positive bias) and fearful faces (because of their high perceptual saliency, a feature shared with self-face). Electroencephalogram data were collected in the group of 30 participants who performed a simple detection task. Event-related potential analyses indicated significantly increased P3 and late positive potential amplitudes to the self-face in comparison to all other faces: fearful, happy and neutral. Permutation tests confirmed the differences between the self-face and all three types of other faces for numerous electrode sites and in broad time windows. Representational similarity analysis, in turn, revealed distinct processing of the self-face and did not provide any evidence in favour of similarities between the self-face and emotional (either negative or positive) faces. These findings strongly suggest that the self-face processing do not resemble those of emotional faces, thus implying that prioritized self-referential processing is driven by the subjective relevance of one’s own face.

Judging me and you: Task design modulates self-prioritization

An extensive literature has revealed the benefits of self-relevance during stimulus processing. Compared to material associated with other persons (e.g., friend, mother), self-relevant information elicits faster and more accurate responses (i.e., the self-prioritization effect). Probing the boundary conditions of this effect, recent research has sought to identify whether the advantages of self-relevance can be attenuated (or even eliminated) under certain circumstances. Continuing in this tradition, here we explored the extent to which basic aspects of the task design modulate self-prioritization. The results of two experiments demonstrated just such an effect. During both simultaneous (i.e., Expt. 1) and sequential (i.e., Expt. 2) versions of a standard shape-label matching task, self-prioritization was reduced when stimulus presentation was blocked (i.e., self- or friend-relevant items) compared to intermixed (i.e., self- and friend-relevant items). These findings highlight both the persistence of self-prioritization and its sensitivity to task-related variation.

The Self-Prioritization Effect: Self-referential processing in movement highlights modulation at multiple stages

A wealth of recent research supports the validity of the Self-Prioritization Effect (SPE)—the performance advantage for responses to self-associated as compared with other-person-associated stimuli in a shape–label matching task. However, inconsistent findings have been reported regarding the particular stage(s) of information processing that are influenced. In one account, self-prioritization modulates multiple stages of processing, whereas according to a competing account, self-prioritization is driven solely by a modulation in central-stage information-processing. To decide between these two possibilities, the present study tested whether the self-advantage in arm movements previously reported could reflect a response bias using visual feedback (Experiment 1), or approach motivation processes (Experiments 1 and 2). In Experiment 1, visual feedback was occluded in a ballistic movement-time variant of the matching task, whereas in Experiment 2, task responses were directed away from the stimuli and the participant’s body. The advantage for self in arm-movement responses emerged in both experiments. The findings indicate that the self-advantage in arm-movement responses does not depend on the use of visual feedback or on a self/stimuli-directed response. They further indicate that self-relevance can modulate movement responses (predominantly) using proprioceptive, kinaesthetic, and tactile information. These findings support the view that self-relevance modulates arm-movement responses, countering the suggestion that self-prioritization only influences central-stage processes, and consistent with a multiple-stage influence instead.

Immediate self-information is prioritized over expanded self-information across temporal, social, spatial, and probability domains

People construct self-representation beyond the experiential self and the self-concept can expand to interpersonal as well as intrapersonal dimensions. The cognitive ability to project oneself onto expanded selves in different time points and places plays a crucial role in planning and decision-making situations. However, no research to date has shown evidence explaining the early mechanism of how processing the experiential self-information differs from processing the expanded self-information across temporal, social, spatial, and probability domains. We report novel effects showing a systematic information prioritization toward the experiential selves (i.e., the self that is now, here, and with highest certainty) compared to the expanded selves (i.e., the self that is in the future, at a distant location, and with lower certainty; Experiments 1a, 2, and 3). Implicit prioritization biases lasted over time (Experiment 1b; i.e., 4 months) indicating a trait-like more than a state-like measure of individual differences. Different biases, however, did not consistently correlate with each other (Experiments 1a to 3) suggesting separate underlying mechanisms. We discuss potential links to the basic structure of self-representation and individual differences for implications.

On stopping yourself: Self-relevance facilitates response inhibition

It is well documented that stimuli associated with the self are easier to process than identical material paired with other people (i.e., self-prioritization effect). Surprisingly, however, relatively little is known about how self-relevance impacts core aspects of executive functioning, notably response inhibition. Accordingly, here we used a stop-signal task to establish how effectively responses toward self-relevant (vs. other-relevant) stimuli can intentionally be inhibited. In the context of personal possession, participants were required to classify stimuli (i.e., pens and pencils) based on ownership (i.e., owned-by-self vs. owned-by-friend/stranger), unless an occasional auditory tone indicated that the response should be withheld. The results revealed the benefits of self-relevance on response inhibition. Compared with items owned by a friend or stranger, responses to self-owned objects were inhibited more efficiently. These findings confirm that self-relevance facilitates executive control.

Self-Positivity or Self-Negativity as a Function of the Medial Prefrontal Cortex

Self and emotions are key motivational factors of a person strivings for health and well-being. Understanding neural mechanisms supporting the relationship between these factors bear far-reaching implications for mental health disorders. Recent work indicates a substantial overlap between self-relevant and emotion information processing and has proposed the medial prefrontal cortex (MPFC) as one shared neural signature. However, the precise cognitive and neural mechanisms represented by the MPFC in investigations of self- and emotion-related processing are largely unknown. Here we examined whether the neural underpinnings of self-related processing in the MPFC link to positive or negative emotions. We collected fMRI data to test the distinct and shared neural circuits of self- and emotion-related processing while participants performed personal (self, friend, or stranger) and emotion (happy, sad, or neutral) associative matching tasks. By exploiting tight control over the factors that determine the effects of self-relevance and emotions (positive: Happy vs. neutral; negative: Sad vs. neutral), our univariate analysis revealed that the ventral part of the MPFC (vmPFC), which has established involvement in self-prioritisation effects, was not recruited in the negative emotion prioritisation effect. In contrast, there were no differences in brain activity between the effects of positive emotion- and self-prioritisation. These results were replicated by both region of interest (ROI)-based analysis in the vmPFC and the seed- to voxel functional connectivity analysis between the MPFC and the rest of the brain. The results suggest that the prioritisation effects for self and positive emotions are tightly linked together, and the MPFC plays a large role in discriminating between positive and negative emotions in relation to self-relevance.

Spatial Inhibition of Return Affected by Self-Prioritization Effect in Three-Dimensional Space

Spatial inhibition of return (IOR) being affected by the self-prioritization effect (SPE) in a two-dimensional plane has been well documented. However, it remains unknown how the spatial IOR interacts with the SPE in three-dimensional (3D) space. By constructing a virtual 3D environment, Posner's classically two-dimensional cue-target paradigm was applied to a 3D space. Participants first associated labels for themselves, their best friends, and strangers with geometric shapes in a shape-label matching task, then performed Experiment 1 (referential information appeared as the cue label) and Experiment 2 (referential information appeared as the target label) to investigate whether the IOR effect could be influenced by the SPE in 3D space. This study showed that when the cue was temporarily established with a self-referential shape and appeared in far space, the IOR effect was the smallest. When the target was temporarily established with a self-referential shape and appeared in near space, the IOR effect disappeared. This study suggests that the IOR effect was affected by the SPE when attention was oriented or reoriented in 3D space and that the IOR effect disappeared or decreased when affected by the SPE in 3D space.

Overlap in processing advantages for minimal ingroups and the self

Cognitive biases shape our perception of the world and our interactions with other people. Information related to the self and our social ingroups is prioritised for cognitive processing and can therefore form some of these key biases. However, ingroup biases may be elicited not only for established social groups, but also for minimal groups assigned by novel or random social categorisation. Moreover, whether these ‘ingroup biases’ are related to self-processing is unknown. Across three experiments, we utilised a social associative matching paradigm to examine whether the cognitive mechanisms underpinning the effects of minimal groups overlapped with those that prioritise the self, and whether minimal group allocation causes early processing advantages. We found significant advantages in response time and sensitivity (dprime) for stimuli associated with newly-assigned ingroups. Further, self-biases and ingroup-biases were positively correlated across individuals (Experiments 1 and 3). However, when the task was such that ingroup and self associations competed, only the self-advantage was detected (Experiment 2). These results demonstrate that even random group allocation quickly captures attention and enhances processing. Positive correlations between the self- and ingroup-biases suggest a common cognitive mechanism across individuals. These findings have implications for understanding how social biases filter our perception of the world.

Sticking together? Re-binding previous other-associated stimuli interferes with self-verification but not partner-verification

The self-prioritisation and we-prioritisation effects can be observed through faster responses to self-stimuli (self and group) than non-self-stimuli. It remains uncertain if we-prioritisation extends to individual members of one's own group. In light of recent work that implicates memory-based processes in identity-prioritisation effects, the present experiment was developed to determine whether a task-partner's identity relevant information also benefits from an enhanced representation, despite conflicting evidence of partner-prioritisation. To this end, pairs of participants were recruited to perform a joint task. Each partner was assigned a shape and a stranger was also assigned a shape. Participants then completed a shape-to-label matching task where one participant responded if a shape and a label pair matched and the other responded if the shape and a label pair did not match. Halfway through the task the associated identities were switched such that the same shapes and labels were reassigned. Overall, a standard self-prioritisation effect was observed with match-responders making faster responses to self- over partner- and stranger-stimuli. After identities were remapped a decrement in performance was observed for self-trials relative to baseline self-responses. Conversely, responses were faster to partner- and stranger-stimuli relative to baseline performance for each stimulus type. Thus, no evidence was observed for an enhanced representation for task-partner-associated identities. However, an interaction between old and new memory traces for self- and other-associated identities does seem to interfere with self-retrieval and self-verification processes.

It's not always about me: The effects of prior beliefs and stimulus prevalence on self-other prioritisation

Although self-relevance is widely acknowledged to enhance stimulus processing, the exclusivity of this effect remains open to question. In particular, in commonly adopted experimental paradigms, the prioritisation of self-relevant (vs. other-relevant) material may reflect the operation of a task-specific strategy rather than an obligatory facet of social-cognitive functioning. By changing basic aspects of the decisional context, it may therefore be possible to generate stimulus-prioritisation effects for targets other than the self. Based on the demonstration that ownership facilitates object categorisation (i.e., self-ownership effect), here we showed that stimulus prioritisation is sensitive to prior expectations about the prevalence of forthcoming objects (owned-by-self vs. owned-by-friend) and whether these beliefs are supported during the task. Under conditions of stimulus uncertainty (i.e., no prior beliefs), replicating previous research, objects were classified more rapidly when owned-by-self compared with owned-by-friend (Experiment 1). When, however, the frequency of stimulus presentation either confirmed (Experiment 2) or disconfirmed (Experiment 3) prior expectations, stimulus prioritisation was observed for the most prevalent objects regardless of their owner. A hierarchical drift diffusion model (HDDM) analysis further revealed that decisional bias was underpinned by differences in the evidential requirements of response generation. These findings underscore the flexibility of ownership effects (i.e., stimulus prioritisation) during object processing.

Self-relevance enhances evidence gathering during decision-making

Despite repeated demonstrations that self-relevant material is prioritized during stimulus appraisal, a number of unresolved issues remain. In particular, it is unclear if self-relevance facilitates task performance when stimuli are encountered under challenging processing conditions. To explore this issue, using a backward masking procedure, here participants were required to report if briefly presented objects (pencils and pens) had previously been assigned to the self or a best friend (i.e., object-ownership task). The results yielded a standard self-ownership effect, such that responses were faster and more accurate to self-owned (vs. friend-owned) objects. In addition, a drift diffusion model analysis indicated that this effect was underpinned by a stimulus bias. Specifically, evidence was accumulated more rapidly from self-owned compared to friend-owned stimuli. These findings further elucidate the extent and origin of self-prioritization during decisional processing.

Stranger to my face: Top-down and bottom-up effects underlying prioritization of images of one's face

Recent studies suggest that we rapidly and effortlessly associate neutral information with the self, leading to subsequent prioritization of this information in perception. However, the exact underlying processes behind these effects are not fully known. Here, we focus specifically on top-down and bottom-up processes involved in self-prioritization, and report results from three experiments involving face detection, using a sequential match-non-match task. Across the three experiments we asked participants to associate an unfamiliar face with the self (Experiment 1), to associate one's face with a stranger's name (Experiment 2), and to establish both associations simultaneously (Experiment 3). We found that while participants showed evidence of bottom-up prioritization of their real faces, they did not show such an effect for self-associated strangers' faces. However, the participants showed a robust self-related top-down effect; when presented with a self-related cue, they were later faster at classifying both subsequent correct and incorrect targets. Together, our results suggest that self-prioritization is underpinned by distinct top-down and bottom-up processes. We discuss our findings in the context of the proposal that the self acts as an "integrative glue", and suggest an interpretation of our results within the framework of predictive coding.

Prioritised self-referential processing is modulated by emotional arousal

Stimuli related to the self are processed more efficiently in a variety of cognitive tasks. Recent studies have shown that this self-referential processing bias is modulated by emotion. However, a clear understanding of how emotional valence and arousal affect self-referential processing is still lacking. With a label-shape matching task, Experiment 1 measured a self-prioritisation effect in four different mood states. The results revealed stronger self-prioritisation effects in moods with higher arousal levels and a reliable correlation between the self-prioritisation effect and the arousal level reported by the participants; however, the effect of emotional valence was not statistically reliable. Experiment 2 further showed that alerting cues, known to raise arousal level, effectively increased the self-prioritisation effect in the same label-shape matching task. Experiment 3 clarified that alerting cues do not affect reward processing in a similar label-shape matching task, suggesting that arousal may selectively modulate self-referential processing. These observations provide clear evidence that emotional arousal modulates self-referential processing.