The bittersweet smell of success: Malicious online responses to others achievements

A prominent recurring theme in social comparison is the concept that individuals are not indifferent to the results that others achieve, and typically seek pleasure while avoiding pain. However, in some cases they behave atypically-counter to this principle. The purpose of this research is to investigate one atypical response, namely gluckschmerz-a negative response to information about others' success (feeling bad at others' fortunes). To advance objectives, a mixed-mode of two studies were conducted using a combination of primary and secondary analyzes, and qualitative and quantitative methods. Findings reveal that this aversive feeling encourages consumers to share online "positive" information with others but using negative malicious word-of-mouth narratives. They provide compelling evidence supporting the theory that some of the positive commercial information conveyed through electronic media triggers negative word-of mouth in the form of online firestorms driven by the discordant atypical sentiment of gluckschmerz.

High achievers, Schadenfreude and Gluckschmerz in New Zealanders and Chinese

The willingness to support (or denigrate) high-profile individuals online was examined across cultures using the Tall Poppy Scale. A sample of 106 Chinese and 164 New Zealand Europeans answered an online questionnaire addressing their preference for high achievers to be rewarded or fail. Participants were asked whether they would vote to support reality TV contestants, and offered further information (about success or failure) on a debrief page. The Favour Reward scale predicted willingness to vote and support others. The Favour Fall subscale tended to predict time spent viewing achievement-related information on a debrief page. The Chinese sample did not prefer reward of high achievers, instead favoring their fall, but spent less time per click on the debrief page, suggesting they disliked recognizing individual achievement.

Author Reply: More About When Bad News Arrives and Good News Strikes

We address the differences between schadenfreude and happiness and those between gluckschmerz and anger. We argue that these emotions are largely elicited by distinct interactions of appraisals that trigger distinct emotional responses. Moreover, we discuss both schadenfreude and gluckschmerz in relation to the emotional lexicon of several languages and conclude that these emotions help us to better understand human behaviour.