The addition of anticipated regret to attitudinally based, goal-directed models of information search behaviours under conditions of uncertainty and risk

Understanding the travel decision-making processes of COVID-19-vaccinated South Korean travelers

During the COVID-19 pandemic, many countries allowed only the vaccinated to travel abroad, and some still continue with these restrictions. This study aimed to determine the factors associated with the intention to travel abroad during this pandemic. An online survey was conducted with 270 vaccinated Korean participants. The theoretical framework of the extended goal-directed behavior model was used to predict the overseas travel intentions of tourists in the COVID-19 environment. The data were examined using frequency analysis, confirmatory factor analysis, correlation analysis, and path analysis using CB-SEM. The results show, first, that attitude, expected positive emotions, and expected negative emotions are positively correlated with desire. Second, desire and prior knowledge are positively correlated with behavioral intentions. Thus, attitude toward COVID-19 and expected emotions significantly influenced desire, and prior knowledge influenced travelers' behavioral intentions during the pandemic. The findings suggest that travelers' attitudes and emotions during the pandemic reflect their desire to travel abroad and to do so with prior knowledge. Therefore, to help potential overseas tourists meet their basic needs for personal quarantine security during travel, travel industry staff should provide personalized security services. Airlines and the tourism industry should continue to provide hand sanitizers and personal hygiene products at airports and tourist attractions to make the travel experience relatively safer for tourists. In addition, the tourism industry should introduce a campaign on safe quarantine and health to give a positive impression to potential tourists, planning their next trip. The study identifies changing travel trends, provides a foundation for safe travel experiences, and can help develop policies to improve future international travel.

Research on the Influence Mechanism of Intention to Proximity Travel under the COVID-19

The outbreak of COVID-19 has brought increasing attention to proximity travel. This mode of travel is a convenient travel setup for both tourists and neighboring destinations. With the help of the model of goal-directed behavior (MGB), this study investigates the influence of tourists' perception of epidemic risk on their intentions for proximity travel during the normalization of epidemic prevention and control. This study takes Shenzhen, China as the research area, and carried out the investigation in the context of normalization of the epidemic in China. A total of 489 pieces of valid sample data were collected through questionnaire surveys. Statistical analysis software, such as SPSS26.0 and AMOS23.0, were used to analyze the collected data information quantitatively, including descriptive statistical analysis, reliability and validity test, CFA and SEM. The results showed that attitude, subjective norms, positive anticipated emotions, and perceptual behavior control have significant positive effects on travel desire. Travel desire has a significant positive impact on travel intention, whereas negative anticipated emotions have no significant effect on travel desire. Meanwhile, the epidemic risk perception has a significant positive effect on attitudinal travel desire and travel intention. Under the background of the COVID-19, the stronger that the epidemic risk is perceived by tourists, the more the desire and intention to proximity travel are enhanced.

Towards Environmentally Sustainable Diets: Consumer Attitudes and Purchase Intentions for Plant-Based Meat Alternatives in Taiwan

With increasing concerns over environmental and animal protection, along with consumers' preoccupation with health and wellness, the concept of a green diet is gaining popularity. This is leading to a new trend in the food culture of plant-based meat. Employing the extended model of goal-directed behavior (EMGB), this study examines the factors influencing the intentions of young consumers to consume plant-based meat. In particular, this study incorporates two vital constructs in food consumption, namely environmental concern and sensory appeal, into the model of goal-directed behavior (MGB) framework. Data were collected from closed questionnaires: a total of 537 questionnaire responses were gathered in Taiwan. The analysis was performed using the SPSS 25.0 for Windows and AMOS 24.0 for Windows. The results reveal that the EMGB included a satisfactory level of ability in predicting participants' intentions to consume plant-based meat and was superior to the original MGB. Furthermore, the two incorporated constructs were significant variables influencing consumers' decision formation. In addition, the attitude, subjective norm, perceived behavioral control, and positive anticipated emotion influenced consumer desire, which, in turn, influenced behavioral intentions.

Is health consciousness and perceived privacy protection critical to use wearable health devices? Extending the model of goal-directed behavior

Purpose

The present study is an attempt to extend the Model of Goal-directed Behavior (MGB) to consider health consciousness and perceived privacy protection as two critical factors to predict desire and intention by individuals to adopt and use wearable health devices (WHDs).

Design/methodology/approach

Based on the literature review hypotheses were framed and tested using data collected through a questionnaire survey. A total of 418 self-reported complete responses were considered to analyze the hypotheses proposed in the study. Structural equation modeling, effects analysis and model comparison (MGB and extended MGB) were performed to understand the predictability of the suggested model.

Findings

The results of the study corroborate that along with MGB, health consciousness and perceived privacy protection also induces the intention of users toward using WHDs. Health-consciousness is found to have a positive and significant direct and indirect impact on intention to use WHDs. Further, the model comparison exhibits that the proposed extended MGB is a better predictor of intention to use WHDs.

Practical implications

Apart from the conventional framework of MGB, health consciousness and perceived privacy protection promote desire and intention to use WHDs. This research provides a framework for marketers to promote health consciousness among consumers by motivating them to adopt WHDs. Further, privacy protection features should be showcased in order to induce trust in consumers which in turn will trigger their intention to use WHDs to lead a healthy lifestyle.

Originality/value

The current study incorporates health consciousness and perceived privacy protection in MGB to fit into the context of healthcare intention study, which enhances the predictability of intention behavior of consumers and adds to the existing body of MGB and healthcare literature.

Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model

Drawing from the theory of self-regulation and a model of goal-directed behaviour, this study examines the determinants (i.e., attitudes, subjective norms, perceived behavioural control, desire, negative WOM coping strategies, and avoidance coping strategies) of visitors’ intentions to engage in cultural tourism within Sicily. Based on a sample of 469 visitors, the results revealed that 12 of the 14 proposed hypothesised direct effects were significant in explaining behavioural intentions to choose a cultural holiday. As for indirect effects, negative WOM coping strategies served as a more salient mediator in the model, as opposed to avoidance coping strategies.

Investigating Factors Influencing the Behavioral Intention of Online Duty-Free Shop Users

Korean duty-free shops sales rank first among duty-free shops around the world (Generation Research, 2018) and have become a target of interest for academics and industry observers. In particular, attention has been focused on variables affecting the shopping behavior of this fast-growing segment of online duty-free shop users. In this research, the main variables of the technology innovation acceptance model and the target-oriented behavior model are added. Focus is placed on the decomposed theory of planned behavior, and the variables affecting the behavioral intention are identified. A survey is conducted with users of online duty-free shops (Internet, mobile) as targets, and an analysis of the structural equation model is utilized. Among the technology innovation acceptance variables, the factors affecting attitude are compatibility and perceived usefulness. It is determined that only perceived behavioral control has a significant effect on behavioral intention, which is a dependent variable of the decomposed theory of planned behavior, and the attitude and subjective norms are found to have a significant effect on both desire and behavioral intention. Thus, it is confirmed that attitude is a key variable in explaining this research model. This research has academic implications because it examines variables affecting the behavioral intention of online duty-free shop users by integrating the theory of technology innovation acceptance and the decomposed theory of planned behavior, with the addition of a desire variable. Moreover, there are practical implications in that online duty-free shop operators have provided meaningful basic data to establish differentiated marketing strategies from offline duty-free shops with the goal of expanding use. The results of this study are expected to serve as basic data for increasing the behavioral intention of online duty-free shop users and promoting the sustainable development of online duty-free shops in South Korea.

The Effect of Food Tourism Behavior on Food Festival Visitor’s Revisit Intention

In this paper, the effects of novelty-seeking and food involvement on food tourism behavior and the effect of food tourism behavior on intention to revisit the Jeonju Bibimbab Food Festival are studied. Additionally, the effects of attitude, anticipated emotions, perceived behavioral control, and subjective norms on intention to revisit through desire are identified. Three hundred and forty questionnaires are used for the study. These are analyzed with partial least squares structural equation model (PLS-SEM) using SmartPLS 2.0. The results show that two variables of novelty-seeking and food involvement have positive effects on food tourism behavior. It is also found that the effect of food involvement is higher on the food tourism behavior than that of novelty-seeking. This is because survey respondents are mostly domestic visitors, and for them, Bibimbab itself is familiar. In addition, the food tourism behavior has a significant effect on the intention to revisit the Jeonju Bibimbab festival. It implies that people who like to travel to enjoy food are also interested in the food festival.

The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior

Theoretically, in the tourism context this study introduced a new concept of non-pharmaceutical intervention (NPI) for influenza, and tested the impact of NPI on the behavioral intention of potential international tourists. This study also extended the model of goal-directed behavior (MGB) by incorporating the new concepts of NPI, and the perception of 2009 H1N1. The model found that desire, perceived behavioral control, frequency of past behavior, and non-pharmaceutical interventions predicted tourists' intention but perceptions of 2009 H1N1 had nil effect on desire and intention. Personal non-pharmaceutical interventions were theorized as adaptive behavior of tourists intending to travel during a pandemic which should be supported by tourism operators on a system-wide basis. Practically, this study dealt with the issue of influenza 2009 H1N1 with the study findings and implications providing government agencies, tourism marketers, policy-makers, transport systems, and hospitality services with important suggestions for NPI and international tourism during pandemics.

Cognitive-emotional decision making (CEDM): a framework of patient medical decision making

OBJECTIVE

Assistance for patients faced with medical decisions has largely focussed on the clarification of information and personal values. Our aim is to draw on the decision research describing the role of emotion in combination with health behaviour models to provide a framework for conceptualizing patient decisions.

METHODS

A review of the psychological and medical decision making literature concerned with the role of emotion/affect in decision making and health behaviours.

RESULTS

Emotion plays an influential role in decision making. Both current and anticipated emotions play a motivational role in choice. Amalgamating these findings with that of Leventhal's (1970) SRM provide a framework for thinking about the influence of emotion on a patient medical decision.

CONCLUSION

Our framework suggests that a patient must cope with four sets of elements. The first two relate to the need to manage the cognitive and emotional aspects of the health threat. The second set relate to the management of the cognitive and emotional elements of the decision, itself.

PRACTICE IMPLICATIONS

The framework provides a way for practitioners and researchers to frame thinking about a patient medical decision in order to assist the patient in clarifying decisional priorities.

Role of prevolitional processes in aggressive behavior: the indirect influence of goal

The central aim of this article is to investigate the relationship between prevolitional processes and aggressive behavior. More specifically, the role of the goal underlying aggressive behavior was examined. A model of attitude, the Extended Model of Goal-directed Behavior, was tested with structural equation models to analyze the process that leads to the verbally aggressive behavior of calling someone names. Results showed that Goal Desire was a significant predictor but its relation to behavior is indirect, through desire toward and intention of calling someone names. Moreover, the results indicated that the positive emotions one anticipates if successful in calling someone names and the control one has over calling someone names play a significant role in the desire to call someone names. The discussion emphasizes the necessity of considering prevolitional processes when studying deliberative processes involved in the emergence of aggressive behavior.