No effect of 'watching eyes': An attempted replication and extension investigating individual differences

Three roots of online toxicity: disembodiment, accountability, and disinhibition

Online communication is central to modern social life, yet it is often linked to toxic manifestations and reduced well-being. How and why online communication enables these toxic social effects remains unanswered. In this opinion, we propose three roots of online toxicity: disembodiment, limited accountability, and disinhibition. We suggest that virtual disembodiment results in a chain of psychological states primed for deleterious social interaction. Drawing from differences between face-to-face and online interactions, the framework highlights and addresses the fundamental problems that result in impaired communication between individuals and explicates its effects on social toxicity online.

Watching eyes effect: the impact of imagined eyes on prosocial behavior and satisfactions in the dictator game

The concept of the watching eyes effect suggests that the presence of eye or eye-like cues can influence individual altruistic behavior. However, few studies have investigated the effects of imagined eyes on altruistic behaviors and the psychological measures of dictators and recipients in the dictator game. This study used a 2 (Presentation Mode: Imagined/Visual) 2 (Cue Type: Eye/Flower) between-subject design and measured the effects of recipients' psychological variables and the communication texts between the dictator and the recipient. The results showed that there was a significant interaction between Presentation Mode and Cue Type. In the imagined condition, the dictator exhibited more altruistic behavior than in the visual condition. However, there was no significant difference in altruistic behavior between the Imagined Eye and Imagined Flower conditions. In addition, the study found that the Cue Type had a significant main effect on the recipients' satisfaction with the allocation outcome. Notably, in the Visual Flower condition, the dictator used more egoistic norm words when communicating with the recipient than other conditions. This study provides novel evidence on the effect of imagined social cues on individual behavior in the dictator game, and to some extent validates the robustness of the watching eyes effect under manipulation of higher-level verbal cognitive processes. At the same time, the study is the first to explore the impacts on recipients' psychological variables and the communication texts. These efforts offer new insights into the psychological and cognitive mechanisms underlying the watching eyes effect.

The Medusa effect: a registered replication report of Will, Merritt, Jenkins and Kingstone (2021)

Will et al.'s (2021 Proc. Natl Acad. Sci. USA 118, e2106640118 (doi:10.1073/pnas.2106640118)) found the Medusa effect, which refers to the tendency that people evaluate a 'person in picture' more mindful than a 'person in picture of a picture'. The present study tried to directly replicate the Experiments 2 and 5 of Will et al.'s (2021), to examine the reliability, validity and generalization of the Medusa effect, as well as its effect on prosocial behaviour. We used the same stimuli and methodology as the original research, but recruited participants in Japan with a larger sample size (N = 1387 in total) as a registered report. In our two replication experiments, we again found that pictures with lower levels of abstraction (L1) were perceived to convey more mind and lead to higher levels of prosocial behaviour, successfully replicating the original findings. The results of the present study suggested the high reproducibility and generalizability of the Medusa effect. Pre-registered Stage 1 protocol: https://osf.io/xj46z (date of in-principle acceptance: 9 February 2023).

Flexible Cultural Learning Through Action Coordination

The cultural transmission of technical know-how has proven vital to the success of our species. The broad diversity of learning contexts and social configurations, as well as the various kinds of coordinated interactions they involve, speaks to our capacity to flexibly adapt to and succeed in transmitting vital knowledge in various learning contexts. Although often recognized by ethnographers, the flexibility of cultural learning has so far received little attention in terms of cognitive mechanisms. We argue that a key feature of the flexibility of cultural learning is that both the models and learners recruit cognitive mechanisms of action coordination to modulate their behavior contingently on the behavior of their partner, generating a process of mutual adaptation supporting the successful transmission of technical skills in diverse and fluctuating learning environments. We propose that the study of cultural learning would benefit from the experimental methods, results, and insights of joint-action research and, complementarily, that the field of joint-action research could expand its scope by integrating a learning and cultural dimension. Bringing these two fields of research together promises to enrich our understanding of cultural learning, its contextual flexibility, and joint action coordination.

Consumption replaces charity: Altruistic consumption behaviors and motivations targeting vulnerable groups—Research based on poverty alleviation consumption in China

Poverty alleviation consumption, which we call altruistic consumption, has become a new effective way to help vulnerable groups, but there are a few empirical researches on poverty alleviation through consumption. This article takes China's poverty alleviation actions as the research object, investigates and studies the relationship between altruistic consumption motivations and altruistic consumption behaviors that aim for vulnerable groups. It is found that altruistic consumption behavior is mainly affected by benefit group motivation, benefit morality motivation, benefit demander motivation, and benefit supplier motivation. There is a correspondence between the four altruistic consumption motivations and the four altruistic consumption behaviors. The strength of altruistic consumption motivations changes with changes in altruistic buying behavior. The strength of benefit group motivation decreases with the increase in the times of altruistic purchases, while the strength of benefit morality motivation, benefit demander motivation, and benefit supplier motivation increase with the increase in the times of altruistic purchases. Among the four kinds of altruistic consumption motivations that affect the times of altruistic purchases, the benefit demander motivation has a relatively greater influence. The results of this study have important guiding significance for vulnerable groups to formulating targeted proactive marketing strategies, preventing the altruistic consumption relationship dissolution, and realizing sustainable altruistic consumption.

How conformity can lead to polarised social behaviour

Learning social behaviour of others strongly influences one’s own social attitudes. We compare several distinct explanations of this phenomenon, testing their predictions using computational modelling across four experimental conditions. In the experiment, participants chose repeatedly whether to pay for increasing (prosocial) or decreasing (antisocial) the earnings of an unknown other. Halfway through the task, participants predicted the choices of an extremely prosocial or antisocial agent (either a computer, a single participant, or a group of participants). Our analyses indicate that participants polarise their social attitude mainly due to normative expectations. Specifically, most participants conform to presumed demands by the authority (vertical influence), or because they learn that the observed human agents follow the norm very closely (horizontal influence).

What drives people to extreme acts of generosity? What causes behaviour that is unduly spiteful? This study explored how our social decisions polarise. Participants chose whether to spend money to increase or decrease the earnings of an unknown person. Halfway through this task, they observed another agent playing. The agent took participants’ choices to the extremes: if for instance the participant was moderately generous, it spent considerable sums to help the other. Participants conformed regardless of whether the agent was a computer algorithm, a person, or a group of people. We tested several competing explanations of why this happened with the help of cognitive modelling. Our analyses identify two factors behind polarisation: willingness to comply with the experimenter expectations (social desirability), and concern about appropriate behaviour (norm conformity). Our approach provided insight into how social choices are influenced by others, and could be applied in the study of conformity in other types of decisions.