Specifying attentional top-down influences on subsequent unconscious semantic processing

Dynamics of task preparation processes revealed by effect course analysis on response times and error rates

Cuing or executing a task impacts processing pathways for task-relevant information. While there is ample evidence that processing associated with task execution changes with practice, such evidence regarding cue-induced task preparation is scarce. Here we explored practice-related changes of processing pathways by task cuing in order to assess the plasticity of task preparation. We first developed and validated a new method for the study of practice-related changes, the effect course analysis. The effect course analysis is a model-free, non-parametric method designed to reveal effect changes within an experimental session on a continuous time scale. Then we applied this method to a new study in which cued task sets were supposed to remain activated during assessment of task-relevant pathways, as potential task execution was postponed at the end of the trial. The results showed that, with little practice, task cuing amplified task-relevant pathways, whereas this effect vanished with practice, suggesting that practice prompts fundamental changes of how task cues are used for task preparation. Hence, if one cannot be certain that cognitive processing is stationary, investigating the time course of experimental effects appears to be crucial to determine how cognitive processing is influenced by practice.

Subliminal meaning-contingent attentional orienting: The role of attentional control setting based on displaywide features

People’s subjective factors can affect the spatial allocation of attention, and objects that are more in line with people’s expectations are easier to attract attention. In the current study, we wanted to know whether the meaning-contingent spatial attentional orienting could occur at the subliminal level, that is, whether conscious awareness was needed, and which attentional control settings worked. The current study employed a modified spatial cueing paradigm and the cues were made imperceptible by backward masking. The results showed that the capture effects of the left and the right positions stemmed from the meaning-contingent attentional control setting based on displaywide features, while the inhibition effect of the lower position and the capture effect of the upper position stemmed from the abrupt onset of subliminal cues and their masks. It is concluded that the attentional orienting of meaning contingency could occur at the subliminal level, which was not restricted by conscious perception. In particular, the attentional control setting based on displaywide features played an important role in spatial attentional orienting, which was manifested in the consistent capture effects on the horizontal sides. This study refined and separated the spatial attentional orienting effects, supported the contingent involuntary attentional orienting hypothesis, and expanded its scope of application.

Cumulative Genetic Score of DRD2 Polymorphisms Is Associated with Impulsivity and Masked Semantic Priming

Individual differences in the magnitude of semantic priming effects are associated with executive functions (EF). Striatal dopamine has been shown to be associated with EF as well as impulsivity and could therefore be associated with differences in the magnitude of semantic priming. We investigated n = 155 individuals in an unmasked as well as in a masked semantic priming paradigm. We additionally assessed self-reported impulsivity and a cumulative genetic score (CGS) comprising six polymorphisms that have been found to be functionally relevant for the expression of the DRD2 gene. We found a significantly negative association between the DRD2 CGS and reaction time priming in the masked semantic priming paradigm. In addition, the DRD2 CGS was positively associated with self-reported impulsivity. Our findings complement previous research by showing a role of the DRD2 gene for masked semantic priming. Therefore, the investigation of genes within the dopamine system might improve our understanding of the genetic basis of impulsivity and semantic processing. Thus, the DRD2 CGS is of interest for clinical as well as experimental psychological research.

Task-induced attention load guides and gates unconscious semantic interference

The tight relationship between attention and conscious perception has been extensively researched in the past decades. However, whether attentional modulation extended to unconscious processes remained largely unknown, particularly when it came to abstract and high-level processing. Here we use a double Stroop paradigm to demonstrate that attention load gates unconscious semantic processing. We find that word and color incongruencies between a subliminal prime and a supraliminal target cause slower responses to non-Stroop target words-but only if the task is to name the target word (low-load task), and not if the task is to name the target's color (high-load task). The task load hypothesis is confirmed by showing that the word-induced incongruence effect can be detected in the color-naming task, but only in the late, practiced trials. We further replicate this task-induced attentional modulation phenomenon in separate experiments with colorless words (word-only) and words with semantic relationship but no orthographic similarities (semantics-only).

Illuminating Smiles and Frowns: Visual-Affective Cueing Influences Viewer Perceptions of Page Layout Images

The present research was motivated by the routine digital media practice of producing page layouts as composite images that include several unrelated pictures. We investigated whether or how visually highlighting affective and positional components of pictures in a viewer's field of vision might influence viewer perception and evaluation of the composite image. We examined combinations of visual, spatial, and affective features of cues in composite images to learn whether they affected the viewer's attentional capture of other affective information in the composite image and viewer's affective evaluations. The manipulation check of the feature combinations (positive/negative affect, presence/absence of highlighted color, central/peripheral position) showed significant effects of these features and their interactions on viewers' eye movements. On the other hand, we observed only a small effect on viewers' affective evaluations. Our results suggested that media page layout designers might manipulate the viewer's attention by visual and positional adjustments of affective components in composite images. Future researchers might use this study's design to better understand the human perception of real media images.

Conditional automaticity: interference effects on the implicit memory retrieval process

Many studies have indicated that executing a secondary task during encoding has little influence on implicit memory (priming effect). However, relatively few studies have discussed the effect of interference on implicit memory during retrieval. Our previous studies found asymmetry between implicit encoding and retrieval processes, with the priming effect disrupted by retrieval interference. Therefore, the present study investigated why and how the priming effect is affected by interference at retrieval. We adopted a dual-task paradigm, with a lexical decision task as the memory task and an odd-even decision task as the interference task. The effect of interference during retrieval was assessed by comparing the performance in the interference condition with that in the full-attention condition. In Experiment 1, we observed that the priming effect was absent in the synchronous retrieval interference condition. In Experiment 2, asynchronous interference was also found to block the priming effect. To verify the assumption that the priming effect is sensitive to attentional resource competition during retrieval, we used two different manipulations (an extended stimulus interval in the dual-task paradigm, Experiment 3, and an interference inhibition manipulation, Experiment 4) known to reduce attentional distraction. In these experiments, the priming effect was protected from interference effects. We suggest that implicit memory retrieval could be regarded as a conditional automatic process that depends on a configuration of the cognitive system by attention and task sets. If the limited resources are occupied by another task, the implicit retrieval process can be impacted.

Attentional modulation of masked semantic priming by visible and masked task cues

In contrast to classical theories of cognitive control, recent evidence suggests that cognitive control and unconscious automatic processing influence each other. First, masked semantic priming, an index of unconscious automatic processing, depends on attention to semantics induced by a previously executed task. Second, cognitive control operations (e.g., implementation of task sets indicating how to process a particular stimulus) can be activated by masked task cues, presented outside awareness. In this study, we combined both lines of research. We investigated in three experiments whether induction tasks and presentation of visible or masked task cues, which signal subsequent semantic or perceptual tasks but do not require induction task execution, comparably modulate masked semantic priming. In line with previous research, priming was consistently larger following execution of a semantic rather than a perceptual induction task. However, we observed in experiment 1 (masked letter cues) a reversed priming pattern following task cues (larger priming following cues signaling perceptual tasks) compared to induction tasks. Experiment 2 (visible letter cues) and experiment 3 (visible color cues) showed that this reversed priming pattern depended only on apriori associations between task cues and task elements (task set dominance), but neither on awareness nor on the verbal or non-verbal format of the cues. These results indicate that task cues have the power to modulate subsequent masked semantic priming through attentional mechanisms. Task-set dominance conceivably affects the time course of task set activation and inhibition in response to task cues and thus the direction of their modulatory effects on priming.

Mechanisms of masked evaluative priming: task sets modulate behavioral and electrophysiological priming for picture and words differentially

Research with the evaluative priming paradigm has shown that affective evaluation processes reliably influence cognition and behavior, even when triggered outside awareness. However, the precise mechanisms underlying such subliminal evaluative priming effects, response activation vs semantic processing, are matter of a debate. In this study, we determined the relative contribution of semantic processing and response activation to masked evaluative priming with pictures and words. To this end, we investigated the modulation of masked pictorial vs verbal priming by previously activated perceptual vs semantic task sets and assessed the electrophysiological correlates of priming using event-related potential (ERP) recordings. Behavioral and electrophysiological effects showed a differential modulation of pictorial and verbal subliminal priming by previously activated task sets: Pictorial priming was only observed during the perceptual but not during the semantic task set. Verbal priming, in contrast, was found when either task set was activated. Furthermore, only verbal priming was associated with a modulation of the N400 ERP component, an index of semantic processing, whereas a priming-related modulation of earlier ERPs, indexing visuo-motor S-R activation, was found for both picture and words. The results thus demonstrate that different neuro-cognitive processes contribute to unconscious evaluative priming depending on the stimulus format.

Influence of Temporal Expectations on Response Priming by Subliminal Faces

Unconscious processes are often assumed immune from attention influence. Recent behavioral studies suggest however that the processing of subliminal information can be influenced by temporal attention. To examine the neural mechanisms underlying these effects, we used a stringent masking paradigm together with fMRI to investigate how temporal attention modulates the processing of unseen (masked) faces. Participants performed a gender decision task on a visible neutral target face, preceded by a masked prime face that could vary in gender (same or different than target) and emotion expression (neutral or fearful). We manipulated temporal attention by instructing participants to expect targets to appear either early or late during the stimulus sequence. Orienting temporal attention to subliminal primes influenced response priming by masked faces, even when gender was incongruent. In addition, gender-congruent primes facilitated responses regardless of attention while gender-incongruent primes reduced accuracy when attended. Emotion produced no differential effects. At the neural level, incongruent and temporally unexpected primes increased brain response in regions of the fronto-parietal attention network, reflecting greater recruitment of executive control and reorienting processes. Congruent and expected primes produced higher activations in fusiform cortex, presumably reflecting facilitation of perceptual processing. These results indicate that temporal attention can influence subliminal processing of face features, and thus facilitate information integration according to task-relevance regardless of conscious awareness. They also suggest that task-congruent information between prime and target may facilitate response priming even when temporal attention is not selectively oriented to the prime onset time.

Lost in dissociation: The main paradigms in unconscious cognition

Contemporary studies in unconscious cognition are essentially founded on dissociation, i.e., on how it dissociates with respect to conscious mental processes and representations. This is claimed to be in so many and diverse ways that one is often lost in dissociation. In order to reduce this state of confusion we here carry out two major tasks: based on the central distinction between cognitive processes and representations, we identify and isolate the main dissociation paradigms; we then critically analyze their key tenets and reported findings.

Is Semantic Processing During Sentence Reading Autonomous or Controlled? Evidence from the N400 Component in a Dual Task Paradigm

The present study contributes to the discussion on the automaticity of semantic processing. Whereas most previous research investigated semantic processing at word level, the present study addressed semantic processing during sentence reading. A dual task paradigm was combined with the recording of event-related brain potentials. Previous research at word level processing reported different patterns of interference with the N400 by additional tasks: attenuation of amplitude or delay of latency. In the present study, we presented Spanish sentences that were semantically correct or contained a semantic violation in a critical word. At different intervals preceding the critical word a tone was presented that required a high-priority choice response. At short intervals/high temporal overlap between the tasks mean amplitude of the N400 was reduced relative to long intervals/low temporal overlap, but there were no shifts of peak latency. We propose that processing at sentence level exerts a protective effect against the additional task. This is in accord with the attentional sensitization model (Kiefer & Martens, 2010), which suggests that semantic processing is an automatic process that can be enhanced by the currently activated task set. The present experimental sentences also induced a P600, which is taken as an index of integrative processing. Additional task effects are comparable to those in the N400 time window and are briefly discussed.

Inter-synaptic learning of combination rules in a cortical network model

Selecting responses in working memory while processing combinations of stimuli depends strongly on their relations stored in long-term memory. However, the learning of XOR-like combinations of stimuli and responses according to complex rules raises the issue of the non-linear separability of the responses within the space of stimuli. One proposed solution is to add neurons that perform a stage of non-linear processing between the stimuli and responses, at the cost of increasing the network size. Based on the non-linear integration of synaptic inputs within dendritic compartments, we propose here an inter-synaptic (IS) learning algorithm that determines the probability of potentiating/depressing each synapse as a function of the co-activity of the other synapses within the same dendrite. The IS learning is effective with random connectivity and without either a priori wiring or additional neurons. Our results show that IS learning generates efficacy values that are sufficient for the processing of XOR-like combinations, on the basis of the sole correlational structure of the stimuli and responses. We analyze the types of dendrites involved in terms of the number of synapses from pre-synaptic neurons coding for the stimuli and responses. The synaptic efficacy values obtained show that different dendrites specialize in the detection of different combinations of stimuli. The resulting behavior of the cortical network model is analyzed as a function of inter-synaptic vs. Hebbian learning. Combinatorial priming effects show that the retrospective activity of neurons coding for the stimuli trigger XOR-like combination-selective prospective activity of neurons coding for the expected response. The synergistic effects of inter-synaptic learning and of mixed-coding neurons are simulated. The results show that, although each mechanism is sufficient by itself, their combined effects improve the performance of the network.

Flexible establishment of functional brain networks supports attentional modulation of unconscious cognition

In classical theories of attention, unconscious automatic processes are thought to be independent of higher-level attentional influences. Here, we propose that unconscious processing depends on attentional enhancement of task-congruent processing pathways implemented by a dynamic modulation of the functional communication between brain regions. Using functional magnetic resonance imaging, we tested our model with a subliminally primed lexical decision task preceded by an induction task preparing either a semantic or a perceptual task set. Subliminal semantic priming was significantly greater after semantic compared to perceptual induction in ventral occipito-temporal (vOT) and inferior frontal cortex, brain areas known to be involved in semantic processing. The functional connectivity pattern of vOT varied depending on the induction task and successfully predicted the magnitude of behavioral and neural priming. Together, these findings support the proposal that dynamic establishment of functional networks by task sets is an important mechanism in the attentional control of unconscious processing.

Unconscious vision and executive control: how unconscious processing and conscious action control interact

Research on unconscious or unaware vision has demonstrated that unconscious processing can be flexibly adapted to the current goals of human agents. The present review focuses on one area of research, masked visual priming. This method uses visual stimuli presented in a temporal sequence to lower the visibility of one of these stimuli. In this way, a stimulus can be masked and even rendered invisible. Despite its invisibility, a masked stimulus if used as a prime can influence a variety of executive functions, such as response activation, semantic processing, or attention shifting. There are also limitations on the processing of masked primes. While masked priming research demonstrates the top-down dependent usage of unconscious vision during task-set execution it also highlights that the set-up of a new task-set depends on conscious vision as its input. This basic distinction captures a major qualitative difference between conscious and unconscious vision.

The Body of Evidence: What Can Neuroscience Tell Us about Embodied Semantics?

Semantic knowledge is based on the way we perceive and interact with the world. However, the jury is still out on the question: to what degree are neuronal systems that subserve acquisition of semantic knowledge, such as sensory-motor networks, involved in its representation and processing? We will begin with a critical evaluation of the main behavioral and neuroimaging methods with respect to their capability to define the functional roles of specific brain areas. Any behavioral or neuroscientific measure is a conflation of representations and processes. Hence, a combination of behavioral and neurophysiological interactions as well as time-course information is required to define the functional roles of brain areas. This will guide our review of the empirical literature. Most research in this area has been done on semantics of concrete words, where clear theoretical frameworks for an involvement of sensory-motor systems in semantics exist. Most of this evidence still stems from correlational studies that are ambiguous with respect to the behavioral relevance of effects. Evidence for causal effects of sensory-motor systems on semantic processes is still scarce but evolving. Relatively few neuroscientific studies so far have investigated the embodiment of abstract semantics for words, numbers, and arithmetic facts. Here, some correlational evidence exists, but data on causality are mostly absent. We conclude that neuroimaging data, just as behavioral data, have so far not disentangled the fundamental link between process and representation. Future studies should therefore put more emphasis on the effects of task and context on semantic processing. Strong conclusions can only be drawn from a combination of methods that provide time-course information, determine the connectivity among poly- or amodal and sensory-motor areas, link behavioral with neuroimaging measures, and allow causal inferences. We will conclude with suggestions on how this could be accomplished in future research.

Testing the attentional boundary conditions of subliminal semantic priming: the influence of semantic and phonological task sets

Recent studies challenged the classical notion of automaticity and indicated that even unconscious automatic semantic processing is under attentional control to some extent. In line with our attentional sensitization model, these data suggest that a sensitization of semantic pathways by a semantic task set is necessary for subliminal semantic priming to occur while non-semantic task sets attenuate priming. In the present study, we tested whether masked semantic priming is also reduced by phonological task sets using the previously developed induction task paradigm. This would substantiate the notion that attention to semantics is necessary for eliciting unconscious semantic priming. Participants first performed semantic and phonological induction tasks that should either activate a semantic or a phonological task set. Subsequent to the induction task, a masked prime word, either associated or non-associated with the following lexical decision target word, was presented. Across two experiments, we varied the nature of the phonological induction task (word phonology vs. letter phonology) to assess whether the attentional focus on the entire word vs. single letters modulates subsequent masked semantic priming. In both experiments, subliminal semantic priming was only found subsequent to the semantic induction task, but was attenuated following either phonological induction task. These results indicate that attention to phonology attenuates subsequent semantic processing of unconsciously presented primes whether or not attention is directed to the entire word or to single letters. The present findings therefore substantiate earlier evidence that an attentional orientation toward semantics is necessary for subliminal semantic priming to be elicited.

The role of consciousness in cognitive control and decision making

Here we review studies on the complexity and strength of unconscious information processing. We focus on empirical evidence that relates awareness of information to cognitive control processes (e.g., response inhibition, conflict resolution, and task-switching), the life-time of information maintenance (e.g., working memory) and the possibility to integrate multiple pieces of information across space and time. Overall, the results that we review paint a picture of local and specific effects of unconscious information on various (high-level) brain regions, including areas in the prefrontal cortex. Although this neural activation does not elicit any conscious experience, it is functional and capable of influencing many perceptual, cognitive (control) and decision-related processes, sometimes even for relatively long periods of time. However, recent evidence also points out interesting dissociations between conscious and unconscious information processing when it comes to the duration, flexibility and the strategic use of that information for complex operations and decision-making. Based on the available evidence, we conclude that the role of task-relevance of subliminal information and meta-cognitive factors in unconscious cognition need more attention in future work.

Executive control over unconscious cognition: attentional sensitization of unconscious information processing

Unconscious priming is a prototypical example of an automatic process, which is initiated without deliberate intention. Classical theories of automaticity assume that such unconscious automatic processes occur in a purely bottom-up driven fashion independent of executive control mechanisms. In contrast to these classical theories, our attentional sensitization model of unconscious information processing proposes that unconscious processing is susceptible to executive control and is only elicited if the cognitive system is configured accordingly. It is assumed that unconscious processing depends on attentional amplification of task-congruent processing pathways as a function of task sets. This article provides an overview of the latest research on executive control influences on unconscious information processing. I introduce refined theories of automaticity with a particular focus on the attentional sensitization model of unconscious cognition which is specifically developed to account for various attentional influences on different types of unconscious information processing. In support of the attentional sensitization model, empirical evidence is reviewed demonstrating executive control influences on unconscious cognition in the domains of visuo-motor and semantic processing: subliminal priming depends on attentional resources, is susceptible to stimulus expectations and is influenced by action intentions and task sets. This suggests that even unconscious processing is flexible and context-dependent as a function of higher-level executive control settings. I discuss that the assumption of attentional sensitization of unconscious information processing can accommodate conflicting findings regarding the automaticity of processes in many areas of cognition and emotion. This theoretical view has the potential to stimulate future research on executive control of unconscious processing in healthy and clinical populations.

Attentional sensitization of unconscious visual processing: Top-down influences on masked priming

Classical theories of automaticity assume that automatic processes elicited by unconscious stimuli are autonomous and independent of higher-level cognitive influences. In contrast to these classical conceptions, we argue that automatic processing depends on attentional amplification of task-congruent processing pathways and propose an attentional sensitization model of unconscious visual processing: According to this model, unconscious visual processing is automatic in the sense that it is initiated without deliberate intention. However, unconscious visual processing is susceptible to attentional top-down control and is only elicited if the cognitive system is configured accordingly. In this article, we describe our attentional sensitization model and review recent evidence demonstrating attentional influences on subliminal priming, a prototypical example of an automatic process. We show that subliminal priming (a) depends on attentional resources, (b) is susceptible to stimulus expectations, (c) is influenced by action intentions, and (d) is modulated by task sets. These data suggest that attention enhances or attenuates unconscious visual processes in congruency with attentional task representations similar to conscious perception. We argue that seemingly paradoxical, hitherto unexplained findings regarding the automaticity of the underlying processes in many cognitive domains can be easily accommodated by our attentional sensitization model. We conclude this review with a discussion of future research questions regar-ding the nature of attentional control of unconscious visual processing.

Consciousness and cognitive control

The implementation or change of information processing routines, known as cognitive control, is traditionally believed to be closely linked to consciousness. It seems that we exert control over our behavior if we know the reasons for, and consequences of, doing so. Recent research suggests, however, that several behavioral phenomena that have been construed as instances of cognitive control can be prompted by events of which actors are not aware. Here we give a brief review of this research, discuss possible reasons for inconsistencies in the empirical evidence, and suggest some lines of future research. Specifically, we suggest to differentiate cognitive control evoked either because of explicit or because of implicit control cues. While the former type of control seems to work outside of awareness, the latter type of control seems to be restricted to consciously registered events that call for control.

Neuro-cognitive mechanisms of conscious and unconscious visual perception: From a plethora of phenomena to general principles

Psychological and neuroscience approaches have promoted much progress in elucidating the cognitive and neural mechanisms that underlie phenomenal visual awareness during the last decades. In this article, we provide an overview of the latest research investigating important phenomena in conscious and unconscious vision. We identify general principles to characterize conscious and unconscious visual perception, which may serve as important building blocks for a unified model to explain the plethora of findings. We argue that in particular the integration of principles from both conscious and unconscious vision is advantageous and provides critical constraints for developing adequate theoretical models. Based on the principles identified in our review, we outline essential components of a unified model of conscious and unconscious visual perception. We propose that awareness refers to consolidated visual representations, which are accessible to the entire brain and therefore globally available. However, visual awareness not only depends on consolidation within the visual system, but is additionally the result of a post-sensory gating process, which is mediated by higher-level cognitive control mechanisms. We further propose that amplification of visual representations by attentional sensitization is not exclusive to the domain of conscious perception, but also applies to visual stimuli, which remain unconscious. Conscious and unconscious processing modes are highly interdependent with influences in both directions. We therefore argue that exactly this interdependence renders a unified model of conscious and unconscious visual perception valuable. Computational modeling jointly with focused experimental research could lead to a better understanding of the plethora of empirical phenomena in consciousness research.

Follow the sign! Top-down contingent attentional capture of masked arrow cues

Arrow cues and other overlearned spatial symbols automatically orient attention according to their spatial meaning. This renders them similar to exogenous cues that occur at stimulus location. Exogenous cues trigger shifts of attention even when they are presented subliminally. Here, we investigate to what extent the mechanisms underlying the orienting of attention by exogenous cues and by arrow cues are comparable by analyzing the effects of visible and masked arrow cues on attention. In Experiment 1, we presented arrow cues with overall 50% validity. Visible cues, but not masked cues, lead to shifts of attention. In Experiment 2, the arrow cues had an overall validity of 80%. Now both visible and masked arrows lead to shifts of attention. This is in line with findings that subliminal exogenous cues capture attention only in a top-down contingent manner, that is, when the cues fit the observer's intentions.

Rapid formation and flexible expression of memories of subliminal word pairs

Our daily experiences are incidentally and rapidly encoded as episodic memories. Episodic memories consist of numerous associations (e.g., who gave what to whom where and when) that can be expressed flexibly in new situations. Key features of episodic memory are speed of encoding, its associative nature, and its representational flexibility. Another defining feature of human episodic memory has been consciousness of encoding/retrieval. Here, we show that humans can rapidly form associations between subliminal words and minutes later retrieve these associations even if retrieval words were conceptually related to, but different from encoding words. Because encoding words were presented subliminally, associative encoding, and retrieval were unconscious. Unconscious association formation and retrieval were dependent on a preceding understanding of task principles. We conclude that key computations underlying episodic memory - rapid encoding and flexible expression of associations - can operate outside consciousness.

On the automaticity of semantic processing during task switching

There is growing evidence that processes formerly believed to be automatic are, in fact, strongly modulated by top-down influences. The purpose of the present work was to investigate how cognitive control can affect the purported automaticity of word processing by examining the impact of task switching on semantic processing using the ERP technique. In the context of the psychological refractory period dual-task paradigm, two experiments contrasted the context-sensitive N400 ERP elicited by the second of two target words under conditions that involved either a task switch or no-task switch. Although the N400 was not affected by SOA in the absence of switching, it was strongly attenuated at short SOAs when the psychological refractory period procedure involved a switch from a perceptual to a semantic task (Experiment 1) or a switch between two different semantic tasks (Experiment 2). These findings suggest that semantic processing cannot be performed in parallel with task switching and illustrate limitations in the ability of the cognitive system to adapt flexibly to the dynamically changing challenges of the environment according to task demands and behavioral goals.

Unconscious semantic activation depends on feature-specific attention allocation

We examined whether semantic activation by subliminally presented stimuli is dependent upon the extent to which participants assign attention to specific semantic stimulus features and stimulus dimensions. Participants pronounced visible target words that were preceded by briefly presented, masked prime words. Both affective and non-affective semantic congruence of the prime-target pairs were manipulated under conditions that either promoted selective attention for affective stimulus information or selective attention for non-affective semantic stimulus information. In line with our predictions, results showed that affective congruence had a clear impact on word pronunciation latencies only if participants were encouraged to assign attention to the affective stimulus dimension. In contrast, non-affective semantic relatedness of the prime-target pairs produced no priming at all. Our findings are consistent with the hypothesis that unconscious activation of (affective) semantic information is modulated by feature-specific attention allocation.

How to switch on and switch off semantic priming effects for natural and artifactual categories: activation processes in category memory depend on focusing specific feature dimensions

"Semantic priming" refers to the phenomenon that people react faster to target words preceded by semantically related rather than semantically unrelated words. We wondered whether momentary mind sets modulate semantic priming for natural versus artifactual categories. We interspersed a category priming task with a second task that required participants to react to either the perceptual or action features of simple geometric shapes. Focusing on perceptual features enhanced semantic priming effects for natural categories, whereas focusing on action features enhanced semantic priming effects for artifactual categories. In fact, significant priming effects emerged only for those categories thought to rely on the features activated by the second task. This result suggests that (a) priming effects depend on momentary mind set and (b) features can be weighted flexibly in concept representations; it is also further evidence for sensory-functional accounts of concept and category representation.

Controlling the Unconscious

Are unconscious processes susceptible to attentional influences? In two subliminal priming experiments, we investigated whether task sets differentially modulate the sensitivity of unconscious processing pathways. We developed a novel procedure for masked semantic priming of words (Experiment 1) and masked visuomotor priming of geometrical shapes (Experiment 2). Before presentation of the masked prime, participants performed an induction task in which they attended to either semantic or perceptual object features designed to activate a semantic or perceptual task set, respectively. Behavioral and electrophysiological effects showed that the induction tasks differentially modulated subliminal priming: Semantic priming, which involves access to conceptual meaning, was found after the semantic induction task but not after the perceptual induction task. Visuomotor priming was observed after the perceptual induction task but not after the semantic induction task. These results demonstrate that unconscious cognition is influenced by attentional control. Unconscious processes in perceptual and semantic processing streams are coordinated congruently with higher-level action goals.