The Ambiguity of Artworks -A Guideline for Empirical Aesthetics Research with Artworks as Stimuli

The Role of Thermodynamic and Informational Entropy in Improving Real Estate Valuation Methods

Price, Cost and Income (PCI) are distinct economic indicators intrinsically linked to the values they denote. These observables take center stage in the multi-criteria decision-making process that enables economic agents to convey subjective utilities of market-exchanged commodities objectively. The valuation of these commodities heavily relies on PCI-based empirical observables and their supported methodologies. This valuation measure's accuracy is critical, as it influences subsequent decisions within the market chain. However, measurement errors often arise due to inherent uncertainties in the value state, impacting economic agents' wealth, particularly when trading significant commodities such as real estate properties. This paper addresses this issue by incorporating entropy measurements into real estate valuation. This mathematical technique adjusts and integrates triadic PCI estimates, improving the final stage of appraisal systems where definitive value decisions are crucial. Employing entropy within the appraisal system can also aid market agents in devising informed production/trading strategies for optimal returns. The results from our practical demonstration indicate promising implications. The entropy's integration with PCI estimates significantly improved the value measurement's precision and reduced economic decision-making errors.

The influence of the physical context and knowledge of artworks on the aesthetic experience of interactive installations

In the current study, the influence of the physical context and the knowledge of artworks on the aesthetic experience of installation art is tested for the first time. We assessed non-experts in the field of art (N = 158) who viewed interactive installations in either the art gallery context or the classroom. Some participants knew both the artworks’ titles and the curator descriptions, some knew only the titles, and some had no contextual information. We tested both the aesthetic emotions and the aesthetic judgments. For the measurement of aesthetic emotions, we used the Self-Assessment Manikin approach including the traditional dimensions of affect and the measurement of recently-proposed dimensions such as origin or subjective significance. The study replicated previous findings that the gallery context enhances the aesthetic experience – both of art appreciation and aesthetic emotions. Moreover, our results showed that the emotions caused by viewing the installation in the gallery had more of an automatic source (metaphorically coming “from the heart”) and were more subjectively significant than aesthetic emotions experienced in the classroom context. Curatorial information increased the understanding and appreciation of the works of installation art, and also caused the aesthetic emotion to be more positive and more intensive; while having knowledge about the titles did not influence the aesthetic experience.

The aesthetic experience of critical art: The effects of the context of an art gallery and the way of providing curatorial information

The aim of our research was to investigate the influence of the situational context of presenting contemporary critical artworks (in an art gallery vs in a laboratory setting) and the way in which one is acquainted with contextual information, i.e. a curatorial description (reading it on one's own vs listening to it vs a lack of curatorial information), on the reception of critical art. All experimental stimuli were exemplars of contemporary art which raise current controversial social and political issues. Non-experts in the field of art were asked to rate their emotional reactions on non-verbal scales and estimate their liking and understanding of the artworks. As predicted, the art gallery context increased both the experience of aesthetic emotions-in terms of valence, arousal, subjective significance, and dominance and aesthetic judgements-in terms of liking. Thus, for critical art (i.e. current artworks which critically address serious, up-to-date issues) the situational context of the gallery increased the aesthetic experience-which is in line with previous studies on the gallery (or museum) effect. Curatorial information increased understanding, so non-experts seem to need interpretative guidance in the reception of critical art. Subjective significance was higher in the reading of curatorial information condition than the listening to curatorial information condition or the control condition (a lack of curatorial information). It seems, therefore, that art non-experts have a better understanding of critical art after being exposed to the curatorial description, but this does not result in an increase in liking and aesthetic emotions. Probably this is because the curatorial description allows one to grasp the difficult, often unpleasant issue addressed by critical art.

Visceromotor Roots of Aesthetic Evaluation of Pain in art: an fMRI Study

Empathy for pain involves sensory and visceromotor brain regions relevant also in the first-person pain experience. Focusing on brain activations associated with vicarious experiences of pain triggered by artistic or non-artistic images, the present study aims to investigate common and distinct brain activation patterns associated with these two vicarious experiences of pain and to assess whether empathy for pain brain regions contributes to the formation of an aesthetic judgement (AJ) in non-art expert observers. Artistic and non-artistic facial expressions (painful and neutral) were shown to participants inside the scanner and then aesthetically rated in a subsequent behavioural session. Results showed that empathy for pain brain regions (i.e. bilateral insular cortex, posterior sector of the anterior cingulate cortex and the anterior portion of the middle cingulate cortex) and bilateral inferior frontal gyrus are commonly activated by artistic and non-artistic painful facial expressions. For the artistic representation of pain, the activity recorded in these regions directly correlated with participants’ AJ. Results also showed the distinct activation of a large cluster located in the posterior cingulate cortex/precuneus for non-artistic stimuli. This study suggests that non-beauty-specific mechanisms such as empathy for pain are crucial components of the aesthetic experience of artworks.

Task-Dependent Eye-Movement Patterns in Viewing Art

In art schools and classes for art history students are trained to pay attention to different aspects of an artwork, such as art movement characteristics and painting techniques. Experts are better at processing style and visual features of an artwork than nonprofessionals. Here we tested the hypothesis that experts in art use different, task-dependent viewing strategies than nonprofessionals when analyzing a piece of art. We compared a group of art history students with a group of students with no art education background, while viewing 36 paintings under three discrimination tasks. Participants were asked to determine the art movement, the date and the medium of the paintings. We analyzed behavioral and eye-movement data of 27 participants. Our observers adjusted their viewing strategies according to the task, resulting in longer fixation durations and shorter saccade amplitudes for the medium detection task. We found higher task accuracy and subjective confidence, less congruence and higher dispersion in fixation locations in experts. Expertise also influenced saccade metrics, biasing it towards larger saccade amplitudes, advocating a more holistic scanning strategy of experts in all three tasks.

Like what you see: Generalization of social learning determines art appreciation

We examine whether a stimulus generalization framework can provide insight in how experience shapes evaluative responses to artworks. Participants received positive information about one artwork and negative information about another artwork. Afterwards, we tested their evaluative responses not only to these artworks but also to similar artworks, which allowed us to assess generalization. Results showed that the artwork that was paired with positive information and the artwork that was similar to it were evaluated more positively than the other artworks. These findings confirm that theories that aim to explain art appreciation could benefit from taking learning and its generalization into account.

Face Attractiveness versus Artistic Beauty in Art Portraits: A Behavioral Study

From art portraits, the observer may derive at least two different hedonic values: The attractiveness of the depicted person and the artistic beauty of the image that relates to the way of presentation. We argue that attractiveness is a property that is predominantly driven by perceptual processes, while the perception of artistic beauty is based predominantly on cognitive processing. To test this hypothesis, we conducted two behavioral experiments. In a gist study (Experiment 1), we showed that ratings on attractiveness were higher after short-term presentation (50 ms) than after long-term presentation (3000 ms), while the opposite pattern was found for artistic beauty. In an experiment on perceptual contrast (Experiment 2), we showed that the perceptual contrast effect was stronger for attractiveness than for artistic beauty. These results are compatible with our hypothesis that appreciation of artistic beauty is cognitively modulated at least in part, while processing of attractiveness is predominantly driven perceptually. This dichotomy between cognitive and perceptual processing of different kinds of beauty suggests the participation of different neuronal mechanisms.