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Chen JK, Tseng TC. A duo-theme cloud model DEMATEL approach for exploring the cause factors of green supply chain management. PLoS One 2024; 19:e0294684. [PMID: 38547182 PMCID: PMC10977737 DOI: 10.1371/journal.pone.0294684] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [MESH Headings] [Track Full Text] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 08/03/2023] [Accepted: 11/06/2023] [Indexed: 04/02/2024] Open
Abstract
PURPOSE Decision-Making Trial and Evaluation Laboratory (DEMATEL) methods identify cause factors in green supply chain management (GSCM). This study argues that the target method treats affecting factors as unique themes; however, various factors may be mutually antagonistic (i.e., mutually positive or negative) or encompass other meaningful information (e.g., gain/risk, intensify/depress). The factor affecting GSCM implicitly encompasses the economy and ecology (greenness), which may conflict. This new approach can be integrated into the analysis, dividing affecting factors into "cause" and "effect" groups. The organization should focus on affecting factors in the cause group. The findings provide strategic guidance for organizations to practice GSCM. DESIGN/METHODOLOGY/APPROACH A duo-theme cloud model DEMATEL approach was proposed to divide these affecting factors of GSCM into "economy" and "greenness." The cloud model was applied to overcome the ambiguity and randomness in the concept of uncertainty and allow the integration of mutual qualitative and quantitative mapping. FINDINGS Six factors in the economic aspect and four in the greenness aspect should be classified as the cause group. PRACTICAL IMPLICATIONS Organizations should prioritize these ten factors in their GSCM practices. Doing so makes the GSCM problem relatively straightforward and allows for efficacious decision-making. ORIGINALITY/VALUE This study proposes a duo-theme cloud model DEMATEL approach to identify cause factors in GSCM.
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Affiliation(s)
- Jih-Kuang Chen
- Economics and Management College, Zhaoqing University, Zhaoqing, China
| | - Tseng-Chan Tseng
- Economics and Management College, Zhaoqing University, Zhaoqing, China
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2
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Chau KY, Lin CH, Altantsetseg P, Tufail B, Pham THA, Nguyen TTH. Green supply chain, green leadership, consumer preferences, sustainability attitudes, and sustainable business advantage: a case of Vietnamese textile industry. ENVIRONMENTAL SCIENCE AND POLLUTION RESEARCH INTERNATIONAL 2023; 30:115003-115020. [PMID: 37880392 DOI: 10.1007/s11356-023-30082-x] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Received: 07/08/2023] [Accepted: 09/21/2023] [Indexed: 10/27/2023]
Abstract
Surging environmental issues confiscate stakeholders' attention due to growing competition. Sustainable performance in this regard is viewed as a suitable tool because it not only gauges firm's financial performance but also covers social and environmental areas. However, sustainable performance cannot be achieved without creating sustainable business advantage. Green supply chain practices are known to be implemented in terms of sustainability as they are cross-looped as well as cross-organizational. The practices help in the reduction of environmental impact of business activities without compromising on quality, performance, cost, and energy usage efficiency. The reason encourages the authors to explore the role of selected green supply chain factors, customer preference, and leadership factors in shaping sustainable business advantage. The study has examined the association by adopting the quantitative research method. The researcher has gathered data from 530 employees in the purchasing department, logistics, import/export officers, and packing staff. The data was analyzed statistically by employing SPSS for preliminary analysis and AMOS for testing the structural model and the hypotheses of the study. Using confirmatory factors analysis and structural equational modeling, the researcher has analyzed the study's measurement model and the hypotheses of the study. The findings of the research have depicted that there is a significant positive impact of lean management and green product design with sustainable business advantage. Moreover, there exists a mediation of customer preferences and leadership factors between green product design and sustainable business advantage. The study has a few limitations as well and uses a quantitative method; therefore, the study has recommended that future researchers utilize qualitative or mixed methods. The study has several theoretical and practical implications.
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Affiliation(s)
- Ka Yin Chau
- Faculty of Business City University of Macau, Room 418, 4th Floor, Luso Chinese Building, Avenida Padre Tomas Pereira, Taipa, Macau
| | - Chen-Hsien Lin
- Department of Business Management, National Taichung University of Science and Technology, Taichung, Taiwan
| | | | | | - Thi Ha An Pham
- Faculty of Finance and Banking, Van Lang University, Ho Chi Minh City, Vietnam.
| | - Tran Thai Ha Nguyen
- Faculty of Finance and Banking, Van Lang University, Ho Chi Minh City, Vietnam
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3
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Awan FH, Dunnan L, Jamil K, Gul RF. Stimulating environmental performance via green human resource management, green transformational leadership, and green innovation: a mediation-moderation model. ENVIRONMENTAL SCIENCE AND POLLUTION RESEARCH INTERNATIONAL 2023; 30:2958-2976. [PMID: 35939187 DOI: 10.1007/s11356-022-22424-y] [Citation(s) in RCA: 5] [Impact Index Per Article: 5.0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Received: 12/30/2021] [Accepted: 08/02/2022] [Indexed: 06/15/2023]
Abstract
This study aims to evaluate the environmental performance of small and medium-sized enterprises (SMEs) through green human resource management (GHRM), green transformational leadership (GTFL), and green innovation (GI). This study is based on resource-based view theory and ability-motivation-opportunity theory. We collected data from 315 manufacturing small and medium-sized enterprises using a survey questionnaire. We applied structural equation modeling using Smart partial least squares to analyze the collected data. Results of the study indicate that green ability and green motivation have a significant impact on environmental performance and green innovation mediates the relationship between GHRM practices and environmental performance. Findings also revealed that green transformational leadership's moderation strengthens the relationship between green ability and green innovation, but surprisingly weakens the relationship between green motivation, green opportunity, and green innovation. The paper provides a valuable understanding and novel approach for directors of SMEs in developing countries to improve their environmental performance through GHRM and green innovation.
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Affiliation(s)
- Fazal Hussain Awan
- School of Economics and Management, North China Electric Power University, Beijing, 102206, China
| | - Liu Dunnan
- School of Economics and Management, North China Electric Power University, Beijing, 102206, China
| | - Khalid Jamil
- School of Economics and Management, North China Electric Power University, Beijing, 102206, China.
| | - Rana Faizan Gul
- School of Economics and Management, North China Electric Power University, Beijing, 102206, China
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4
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Li X, Chen S. Modeling analysis of the correlation between duality innovation and multinational enterprise performance. Front Psychol 2022; 13:1000153. [PMID: 36329742 PMCID: PMC9623050 DOI: 10.3389/fpsyg.2022.1000153] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/21/2022] [Accepted: 09/26/2022] [Indexed: 11/30/2022] Open
Abstract
In this study, we investigate how the influence of dual innovation affects the productivity of multinational enterprises (MNEs). Because of the rise of the knowledge-based economy, the capacity of multinational corporations (MNCs) to innovate technologically has become an increasingly important component in determining the extent to which they can compete in the global market. Models of Duality Innovation and Multinational Enterprise Performance with a Measurement of Corporate Risks from 2000 to 2015 were developed using corporate finance literature and data. The models show positive relationships between duality innovations and multinational enterprise performance. Furthermore, there has been an increasing level of corporate risks over the years when measured by both the duality innovation and multinational enterprise performance metrics. This article discusses the findings of this research project. It explains how they can help understand international enterprise performance while also explaining how to determine a potential risk profile for an individual or multiple companies. This knowledge is valuable because it helps us understand why some corporations succeed while others fail.
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5
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Mustafa S, Jamil K, Zhang L, Girmay MB. Does Public Awareness Matter to Achieve the UN's Sustainable Development Goal 6: Clean Water for Everyone? JOURNAL OF ENVIRONMENTAL AND PUBLIC HEALTH 2022; 2022:8445890. [PMID: 36246471 PMCID: PMC9560826 DOI: 10.1155/2022/8445890] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [MESH Headings] [Track Full Text] [Download PDF] [Figures] [Subscribe] [Scholar Register] [Received: 08/05/2022] [Revised: 09/07/2022] [Accepted: 09/16/2022] [Indexed: 01/09/2023]
Abstract
United Nations set a Sustainable Development Goal to provide clean water for everyone (SDG 6). The successful implementation of SDG 6 is still miles to go. Public awareness's role as a key factor in achieving Sustainable Development Goal 6 is vital but received less attention from researchers in the past. To understand the role of public awareness and other relevant factors in achieving SDG 6, we have collected a cross-sectional dataset from a developing country and applied a partial least square structural equation modelling approach. The results revealed that willingness to pay for clean water, social influence, and facilities provided by the government, public awareness, and knowledge about contaminated water positively influence the households' intentions to use clean water. We also found that public awareness partially mediates relationships. Study results have useful policy implications for governments, NGOs, and other stakeholder organizations working on achieving SDG 6 in developing countries.
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Affiliation(s)
- Sohaib Mustafa
- College of Economics and Management, Beijing University of Technology, 100124 Beijing, China
| | - Khalid Jamil
- School of Economics and Management, North China Electric Power University, Beijing, China
| | - Lifu Zhang
- Department of Translation, Lingnan University, Hong Kong, China
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6
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Sohail MT, Yang M. Environmental concern in the era of digital fiscal inclusion: The evolving role of human capital and ICT in China. Front Psychol 2022; 13:990793. [PMID: 36172223 PMCID: PMC9510915 DOI: 10.3389/fpsyg.2022.990793] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/10/2022] [Accepted: 08/01/2022] [Indexed: 11/13/2022] Open
Abstract
To achieve environmental sustainability, the role of human capital and financial inclusion has been debated in limited empirical studies. Employing a reliable ARDL model approach, this study examines the dynamic link between human capital and ICT, financial inclusion, and CO2 emissions using the China economy dataset over the period 1998–2020. The vivacious side of human capital shows that literacy rate and average year of schooling curb CO2 emissions in long run. The results of human capital are also based on facts in magnitude as well as in direction. Also, empirics unfold that digital financial inclusion significantly increases CO2 emissions. Based on these novel findings, a wide set of economic policies are repaired for environmental quality. Environmental education should be considered at early levels of education. The authorities and policymakers should fix energy-related issues through education. The China government should stimulate the educational sector to conduct a clean and green revolution that acts as a mechanism for a green and clean economy. This study's finding is more effective than the previous unlike empirical studies for policy-making because of the advanced econometric method.
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Affiliation(s)
- Muhammad Tayyab Sohail
- School of Public Administration, Xiangtan University, Xiangtan, China
- South Asia Research Center, School of Public Administration, Xiangtan University, Xiangtan, China
| | - Minghui Yang
- International Business School, Guangzhou City University of Technology, Guangzhou, China
- Research Center for Accounting and Economic Development of Guangdong-Hong Kong-Macao Greater Bay Area, Guangdong University of Foreign Studies, Guangzhou, China
- *Correspondence: Minghui Yang
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7
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Yang A, Zhou X, Sohail MT, Rizwanullah M, Dai B. Analysis of factors influencing public employees' work cognition under a public health crisis: A survey of China's response to COVID-19. Front Public Health 2022; 10:938402. [PMID: 36091555 PMCID: PMC9455152 DOI: 10.3389/fpubh.2022.938402] [Citation(s) in RCA: 3] [Impact Index Per Article: 1.5] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/07/2022] [Accepted: 07/05/2022] [Indexed: 01/25/2023] Open
Abstract
The work cognition of public employees lays importance on tackling an escalating health crisis situation. At the micro-level and macro-level, different factors contribute to different degrees of public employees' work cognition. However, there are limited studies examining the work cognition of public employees and its influencing factors, particularly in situations such as a public health crisis. Our research takes China's response to COVID-19 as an example. The data have been taken from six Chinese provinces, Hunan, Hubei, Jiangsu, Shanxi, Henan, and Shandong, through a total of 738 questionnaires and telephonic interviews. Furthermore, this study used a logistic multiple regression model to analyze the factors that influenced the public employees' work cognition when working under a public health crisis. The results of our study showed that at a micro-level, the educational background, attitudes, and actions (initiative, responsibility, administrative capacity, and timeliness of feedback), and their level of concern with work influenced the work cognition of the public employees. At a macro-level, we found that it was the anti-epidemic measures that most influenced public employees' work cognition. Our findings provide important policy implications for emergency preparedness and handling of major emergencies, and have important reference value for the management of public employees and the improvement of national governance capabilities under similar major challenges in the future.
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Affiliation(s)
- Anhua Yang
- School of Public Administration, Xiangtan University, Xiangtan, China
| | - Xue Zhou
- School of Public Administration, Xiangtan University, Xiangtan, China
| | | | | | - Bo Dai
- School of Management, Hunan University of Technology and Business, Changsha, China
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8
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Alfalah AA, Muneer S, Hussain M. An empirical investigation of firm performance through corporate governance and information technology investment with mediating role of corporate social responsibility: Evidence from Saudi Arabia telecommunication sector. Front Psychol 2022; 13:959406. [PMID: 35959028 PMCID: PMC9362982 DOI: 10.3389/fpsyg.2022.959406] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 06/01/2022] [Accepted: 06/27/2022] [Indexed: 11/18/2022] Open
Abstract
This study intended to examine the effect of information technology (IT) investment and corporate governance mechanism on the performance of the Saudi telecommunication sector with mediating role of corporate social responsibility (CSR). A survey method was used to collect data from the targeted Saudi telecom firm. Results show that corporate governance practices, i.e., internal audit, internal audit committee, and internal board size, have a significant and positive relationship with firm performance. Furthermore, IT investment positively affects the performance of Saudi telecommunication firms. Moreover, CSR mediates the relationship among internal audit, internal audit committee, internal board size, IT investment, and firm performance. This study contributes to the body of knowledge regarding IT investment, corporate governance mechanism, corporate social responsibilities, and firm performance of telecommunication firms in emerging markets. Furthermore, this study will help the top management of the telecom firms to improve corporate governance and IT investment, which will be beneficial to enhance firm performance.
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Affiliation(s)
| | - Saqib Muneer
- Department of Economics and Finance, University of Ha’il, Hail, Saudi Arabia
| | - Mazhar Hussain
- Department of Economics and Finance, University of Ha’il, Hail, Saudi Arabia
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9
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Yueqiang Z. An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities. Front Psychol 2022; 13:967931. [PMID: 35941948 PMCID: PMC9356290 DOI: 10.3389/fpsyg.2022.967931] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Journal Information] [Subscribe] [Scholar Register] [Received: 06/13/2022] [Accepted: 06/30/2022] [Indexed: 11/13/2022] Open
Abstract
This study analyses the function of value co-creation in mediating the relationship between brand orientation, brand performance, and innovation capacities in China's small and medium-sized enterprises (SMEs). Using the organization's size differential characteristic, additional testing of these criteria across disaggregated SME levels is performed. The empirical examination of 240 enterprises in an emerging market setting was conducted using Structure Equation Modeling (SEM). According to the results of the moderation and mediation research, value co-creation and capabilities often displayed positive moderating effects across all organization sizes, but they are conditional and not invariant when disaggregated by enterprise size. The research reveals that business owners and managers must decide the most successful complements to their brand orientation efforts based on the appropriate combinations of business abilities for the size of their particular firms.
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Affiliation(s)
- Zhao Yueqiang
- Social and Economic Development Research Center, Henan University, Kaifeng, China
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10
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Mustafa S, Qiao Y, Yan X, Anwar A, Hao T, Rana S. Digital Students' Satisfaction With and Intention to Use Online Teaching Modes, Role of Big Five Personality Traits. Front Psychol 2022; 13:956281. [PMID: 35936293 PMCID: PMC9354135 DOI: 10.3389/fpsyg.2022.956281] [Citation(s) in RCA: 15] [Impact Index Per Article: 7.5] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/30/2022] [Accepted: 06/21/2022] [Indexed: 11/13/2022] Open
Abstract
During the COVID-19 pandemic, online teaching modes were found vital to continue students' learning process, but sustainable implementation of online teaching models is an area of concern for policymakers. Psychiatrists are also eager to know students' behavior toward learning and modes of teaching during COVID-19. We have drawn a model based on the big five personality traits to study students' satisfaction with online teaching modes and their adoption intentions toward online teaching modes. We have collected data from 718 bachelor's and master's level students from four different universities. We have applied the SEM-ANN dual-stage approach to test personality traits' influence and ranked them based on their normalized importance. The results revealed that agreeableness, conscientiousness, neuroticism, and openness positively influence students' satisfaction with online teaching models, but that extraversion negatively influences their satisfaction. Agreeableness, extraversion, and neuroticism positively impact, but openness negatively influences. Conscientiousness does not affect adoption intention. Furthermore, agreeableness is the most significant, and conscientiousness is the least important factor for students to adopt online teaching modes. The findings of the study have useful perceptiveness for educational policymakers, academics, and psychiatrists.
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Affiliation(s)
- Sohaib Mustafa
- College of Economics and Management, Beijing University of Technology, Beijing, China
| | - Yu Qiao
- Faculty of Education, University of Malaya, Kuala Lumpur, Malaysia
| | - Xin Yan
- College of Economics and Management, Beijing University of Technology, Beijing, China
| | - Aliya Anwar
- School of Economics and Management, North China Electric Power University, Beijing, China
| | - Tengyue Hao
- Asia-Europe Institute, University of Malaya, Kuala Lumpur, Malaysia
| | - Sehrish Rana
- Government Islamia Graduate College for Women, Faisalabad, Pakistan
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11
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Bian W, Yan G. Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment. Front Psychol 2022; 13:884673. [PMID: 35910970 PMCID: PMC9337238 DOI: 10.3389/fpsyg.2022.884673] [Citation(s) in RCA: 2] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 02/26/2022] [Accepted: 06/23/2022] [Indexed: 11/21/2022] Open
Abstract
The aim of this study is to investigate the drivers of brand extension attributes and its impact on intention to purchase brand extensions mediated by emotional consumer-brand relationship (ECBR). Data was collected from Chinese university students with the help of questionnaire. Structure equation modeling was applied with the help of AMOS to analyze collected data. Results depict that brand attribute association has significant impact on intention to purchase luxury brands extension. Results further explain that emotional consumer-brand relationship mediates the relationship between brand attribute associations and purchase intention of brand extensions. Furthermore, results indicate that brand commitment moderates the relationship between brand attribute associations, emotional consumer-brand relationship and intention to purchase brand extensions. This study provides an intensive knowledge of the association that exists between the intent to buy luxury brands’ extension and ECBR. This study focuses on the heart versus mind distinction, which is integral to the research on the relationship between consumers and brands. This study provides useful insights to brand managers to use strategies that enhance the bond between emotional and cognitive factors customers associate with a particular brand. Luxury brand managers ought to balance emotionality and rationality to create and capitalize on unique associations with customers.
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Affiliation(s)
- Weijun Bian
- School of Literature and Business, Xi’an Siyuan University, Xi’an, China
- School of Urban Construction, Xi’an Siyuan University, Xi’an, China
| | - Gong Yan
- School of Urban Construction, Xi’an Siyuan University, Xi’an, China
- *Correspondence: Gong Yan,
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12
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Wang X, Bian W. Analyzing the Role of Corporate Social Responsibility for Sustainable Environmental Performance: Mediating Roles of Environmental Strategy and Environmental Outcomes. Front Psychol 2022; 13:906610. [PMID: 35814129 PMCID: PMC9260598 DOI: 10.3389/fpsyg.2022.906610] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 03/28/2022] [Accepted: 05/16/2022] [Indexed: 11/13/2022] Open
Abstract
This study examines the relationship between corporate social responsibility (CSR) and environmental performance, utilizing data from 415 small and medium-sized enterprises (SMEs) in China as a case study. We found that CSR has a direct and significant impact on environmental performance (EP) and is positively correlated to environmental strategy (ES) and environmental outcomes (EO), both of which improve environmental performance, i.e., they serve as a significant mediating factor between CSR and environmental performance. Our study will help general managers and policy maker of SMEs, provides a beneficial model for managing CSR, ES, and EO to achieve sustainable environmental performance. Specifically, it can assist general managers of SMEs in strengthening their internal resources such as CSR, ES, and EO in order to improve long-term environmental performance.
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Affiliation(s)
- Xiaodong Wang
- School of Humanities and Social Sciences, Xi’an Jiaotong University, Xi’an, China
| | - Weijun Bian
- School of Humanities and Social Sciences, Xi’an Jiaotong University, Xi’an, China
- School of Literature and Business, Xi’an Siyuan University, Xi’an, China
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13
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Mustafa S, Sohail MT, Alroobaea R, Rubaiee S, Anas A, Othman AM, Nawaz M. Éclaircissement to Understand Consumers' Decision-Making Psyche and Gender Effects, a Fuzzy Set Qualitative Comparative Analysis. Front Psychol 2022; 13:920594. [PMID: 35719580 PMCID: PMC9201776 DOI: 10.3389/fpsyg.2022.920594] [Citation(s) in RCA: 14] [Impact Index Per Article: 7.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/14/2022] [Accepted: 05/11/2022] [Indexed: 12/13/2022] Open
Abstract
Consumers' decision-making is complex and diverse in terms of gender. Different social, psychological, and economic factors mold the decision-making preferences of consumers. Most researchers used a variance-based approach to explain consumer decision-making that assumes symmetric relationship between variables. We have collected data from 468 smartwatch users and applied a fuzzy set qualitative comparative analysis (fsQCA) to explain and compare male and female consumers' decision-making complexity. fsQCA assumes that an asymmetric relationship between variables can exist in the real world, and different combinations of variables can lead to the same output. Results explain that different variables have a core and secondary level of impact on consumer decision-making. Hence, we can not claim that certain factors are significant or insignificant for decision-making. fsQCA results revealed that cost value, performance expectancy, and social influence play a key role in consumers' buying decisions. This study has contributed to the existing literature by explaining consumer decision-making by applying configuration and complexity theories and identifying unique solutions for both genders. A major contribution to theoretical literature was also made by this research, which revealed the complexity of consumer purchasing decisions made for new products.
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Affiliation(s)
- Sohaib Mustafa
- College of Economics and Management, Beijing University of Technology, Beijing, China
| | - Muhammad Tayyab Sohail
- South Asian Research Centre, School of Public Administration, Xiangtan University, Xiangtan, China
| | - Roobaea Alroobaea
- Department of Computer Science, College of Computers and Information Technology, Taif University, Taif, Saudi Arabia
| | - Saeed Rubaiee
- Department of Industrial and Systems Engineering, College of Engineering, University of Jeddah, Jeddah, Saudi Arabia.,Department of Mechanical and Materials Engineering, College of Engineering, University of Jeddah, Jeddah, Saudi Arabia
| | - A Anas
- Department of Industrial and Systems Engineering, College of Engineering, University of Jeddah, Jeddah, Saudi Arabia
| | - Asem Majed Othman
- Department of Industrial and Systems Engineering, College of Engineering, University of Jeddah, Jeddah, Saudi Arabia
| | - Muhammad Nawaz
- Department of Business Administration, National College of Business Administration and Economics, Lahore, Pakistan
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14
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Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust. SUSTAINABILITY 2022. [DOI: 10.3390/su14105939] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/17/2022]
Abstract
This research examines the impact of green marketing and its factors on purchase intention through green brand trust and image. It examines the correlation between six concepts: green knowledge, environmental attitude and knowledge, green image, green trust, and purchase intention. An empirical survey was used to test the hypotheses. Data were collected from a total of 300 respondents from Pakistan, and structural equation modeling (SPSS-AMOS) is proposed to assess the relationships of the research model. The findings show a significant positive association between practical green marketing approaches (green knowledge, attitude, environmental knowledge, and purchase intention for green products); additionally, green products with high ecological qualities create a positive intention towards consumer choice. Furthermore, green marketing approaches (green knowledge, attitude, and environmental knowledge) directly and significantly influence green image and trust. This study suggests that green approaches can be used as a brand marketing strategy to enhance customer purchase intention. The study also found that green marketing can help brands achieve and maintain brand equity. This research explores the relationship between the multidimensional green marketing approaches (green knowledge, attitude, and environmental knowledge) to enhance the purchase intention of green products; the creation of an overpowering market brand was one of its primary objectives. This study offers managerial implications for the development of green firms.
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15
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Kun M. Linkages Between Knowledge Management Process and Corporate Sustainable Performance of Chinese Small and Medium Enterprises: Mediating Role of Frugal Innovation. Front Psychol 2022; 13:850820. [PMID: 35391966 PMCID: PMC8979794 DOI: 10.3389/fpsyg.2022.850820] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 01/08/2022] [Accepted: 02/24/2022] [Indexed: 11/13/2022] Open
Abstract
In the contemporary world, frugal innovation (FI) is the most discussed area to enhance corporate sustainable performance (CSP) in manufacturing firms. The knowledge management process (KMP) is also a key determinant of FI. Existing literature is limited to knowledge management (KM) and its impact on CSP. This study aims to determine the effect of the KMP (acquisition, dissemination, and application) on sustainable corporate performance with the association of FI. The survey method was used to collect data from 356 small and medium enterprises (SMEs) in China. Structure equation modeling was applied to obtain the results of collected data. Results show that all three dimensions of KM have a significant impact on CSP. Furthermore, FI also has a significant and positive impact on CSP. Results further show that FI partially mediates the relationship of the knowledge dissemination, knowledge application and sustainable corporate performance but no mediation role FI was found between knowledge acquisition and CSP. The findings of this study will provide useful insights for experts and manufacturers. It will help to understand the role of KM in their organizational behavior by being an economical manufacturing process. This study underscored the importance of the KMP to policymakers. In countries such as China that have global orders, KM is an essential determinant of FI. KM is a tool used to achieve CSP goals inside and outside of an enterprise, thus the development firms need to focus on KM.
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Affiliation(s)
- Ma Kun
- Department of Philosophy, Nanjing University, Nanjing, China
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16
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Yang Y, Zheng X. Stimulating Brand Innovation Strategy via Knowledge Acquisition, Market Orientation, and Strategic Capability Using Social Media Within China’s Online Technology Industry. Front Psychol 2022; 13:860307. [PMID: 35369216 PMCID: PMC8967158 DOI: 10.3389/fpsyg.2022.860307] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 01/22/2022] [Accepted: 02/16/2022] [Indexed: 11/13/2022] Open
Abstract
In the context of China’s online technology business, this study explores the linkages between knowledge acquisition via social media, two modes of market orientation (proactive and responsive), social media strategic capability, and brand innovation strategy. Data were collected from 853 Chinese technology firms with the help of questionnaire. To analyze the collected data structure, equation modeling was applied using smart-PLS 3.3 version. Results indicate that knowledge acquisition from social media, market orientation (proactive and responsive), and strategic capability has significant impact on brand innovation in the context of social media. Furthermore, strategic capability on social media moderates the relationship between knowledge, market orientation (proactive and responsive), and brand innovation in the context of social media. This study offers new perspectives on market orientation and brand innovation strategy by extending the literature and testing key assumptions. Moreover, using social media knowledge in social media marketing and innovation management is a sensible approach for making changes and transforming an organization.
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Affiliation(s)
- Yaliu Yang
- Business School, Suzhou University, Suzhou, China
| | - Xiaowei Zheng
- Business School, Suzhou University, Suzhou, China
- Department of International Trade, Dong-A University, Busan, South Korea
- *Correspondence: Xiaowei Zheng,
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