Crisis Management Experience from Social Media: Public Response to the Safety Crisis of Imported Aquatic Products in China during the Pandemic

Research on online public opinion dissemination and emergency countermeasures of food safety in universities-take the rat head and duck neck incident in China as an example

In recent years, food safety accidents have occurred frequently in colleges and universities, and students are prone to emotional resonance with food safety. It triggered heated discussions among the whole society and gradually formed a unique online public opinion on food safety in universities. After food safety incidents broke out in universities, some universities deliberately avoided responsibility or made mistakes in handling the incidents, which will create greater risks of online public opinion. Therefore, this paper takes the "Rat Head and Duck Neck" incident at Jiangxi Institute of Technology in China as an example. The purpose is to study the dissemination of public opinion on food safety online in universities and propose emergency countermeasures. Above all, the food safety online public opinion is divided into five stages: incubation period, burst period, spreading period, recurring period and dissipation period. Then, methods such as text mining and cluster analysis were used to deeply analyze the influencing factors at each stage of the development of food safety online public opinion. And analyze the role of different subjects in the development of public opinion based on the perspective of stakeholders. Finally, this paper provides corresponding countermeasures for different stages of online public opinion on food safety in universities, which provides suggestions and references for university governance. This study found that: (1) The resonance effect of online public opinion media on food safety in universities is significant. (2) Public opinion on food safety in universities is repetitive. (3) Improper response to food safety incidents in universities can easily trigger negative secondary public opinion.

Online Reputation for Food Sector Exporters in the B2B Context: The Importance of Sustainability

Food exporting companies play a fundamental role in the development of international trade. However, the conceptualization and measurement of their online corporate reputation has not been extensively studied in Business to Business markets, unlike in Business to Consumer contexts. The aim of this research is to identify the variables that determine the online reputation of food companies operating in B2B markets, and to analyze their relationship with the volume of food exports. For this purpose, a three-stage quantitative and qualitative study has been developed, based on in-depth interviews with experts from export organizations and managers of Peruvian food exporting companies, the estimation of an Advanced Sentiment Analysis, the construction of a Total Online Reputation Index (TOR), and the development of regression analysis. The study has identified 13 variables that affect the online reputation of food exporting companies and indicates that the presence of sustainability content on their website and the number of pages visited positively affect the volume of food exports. Moreover, the TOR could have a significant explanatory capacity with respect to company exports. These results constitute a reference guide for both companies in the sector and official export agencies, highlighting the critical aspects to promote their exports.