The Influence of Destination Image on Tourist Loyalty and Intention to Visit: Testing a Multiple Mediation Approach

The relationship between destination image and destination safety during technological and social changes COVID-19 pandemic

This study aimed to assess the relationship between safety perceptions and destination image in the Central European region during the technological and social environment change brought about by the COVID-19 pandemic. The study sample consisted of respondents from three Central European countries, namely, the Czech Republic, Hungary, and Slovakia. The quantile regression analysis was used to analyze the relationship between the image of the destination and its perceived safety. The results showed that concerns about the safety of the tourism environment could be negatively associated with the image of the infrastructure in Hungary and Slovakia, with value for money in the three countries, and with images of enjoyment in Slovakia. Higher levels of destination safety may be associated with a more positive destination image, with health, facilities and services being the most important dimensions of perceived safety, because of the pandemic. This study contributes to the knowledge of the concept of destination images and the development of tourism.

Impact of perceived supervisor support and leader-member exchange on employees' intention to leave in public sector museums: A parallel mediation approach

High staff turnover in certain public sector organizations in Pakistan is a challenging problem, and organizations strive to reduce this issue using different mechanisms. Therefore, this research investigates the parallel mediation impact of perceived organizational support (POS) and organizational citizenship behavior (OCB) on the relationships among perceived supervisor support (PSS), leader-member exchange (LMX), and employee's intention to leave (IL). Data were collected from 482 employees working in public sector museums in Pakistan in three waves. Structural equation modeling (SEM) with a two-step approach was used to evaluate the data. The research found that both POS and OCB mediate the negative relationship between PSS and IL and between LMX and IL in a parallel mediation mechanism. Public sector museums should focus on providing visible supervisory support and develop a healthy work environment where the exchange relationship between supervisors and subordinates strengthens to reduce the possibility of the employee's leave intentions.

Model Construction of the Influence of Tourist Destination Image on Tourists’ Word-of-Mouth Communication Based on Cognitive and Emotional Environment

Tourists base a significant portion of their decisions on the perception they have of a place, which is formed over a protracted period of time and serves as the foundation for word-of-mouth marketing. It is uncommon to talk about how to include travellers' word-of-mouth into tourism research. At the same time, the perception of a travel place has an impact on the entire travel experience as well as posttravel behaviour. This research investigates the impact of tourist destination image on travellers' word-of-mouth communication, and it builds a model of travellers' tourism awareness word-of-mouth communication based on the dual perspectives of cognition and emotion. The study demonstrates that the age of tourists accounted for the biggest proportion—up to 84.3%—among the three parameters influencing word-of-mouth communication among tourists. Second, the highest percentage for tourists' educational attainment is 61.1%; third, the highest percentage for tourists' occupation is 55.4%, demonstrating that age is the primary factor. The kind and strength of visitors' emotional reactions to the environment at their destination are determined by their emotions and the surrounding environment. Integration, which is reflected in tourists' tolerance and proximity to the destination environment, is the cognitive assessment of their perception of the location.

Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity

The aim of this study was (a) to investigate the relationship between destination personality (DP), destination image (DI), self-congruity (SC), and behavioral intention (BI) in the context of golf tourism and (b) to examine the mediating roles of DI and SC in the relationship between DP and BI. We collected valid data about 519 golf tourists who visited Hainan, China in 2021. The results show that DP positively affected DI, DP positively affected BI, DP positively affected SC, SC positively affected BI, and DI positively affected BI. In addition, DI positively mediated the relationship between DP and BI, and SC positively mediated the relationship between DP and BI. The findings enrich the tourism literature, contribute to the exploration of golf tourism theory, and provide recommendations for golf tourism researchers and marketers.

Clustering Sustainable Destinations: Empirical Evidence from Selected Mediterranean Countries

Within the globalized tourism market, tourism destinations have the option to turn to sustainability as a conceptual and management framework for their unique branding and identity proposition. This research highlights the importance and utility of sustainability branding that stems from clustering tourism destinations based on the similarities of their tourism performance attributes. The study builds on secondary data from 11 coastal destinations in 8 Mediterranean countries. The analysis leads to the formulation of three main sets of evaluation indicators: (a) environmental footprint; (b) destination dependency on tourism; and (c) locals’ prosperity, incorporating elements of social and psychological carrying capacity. Findings identify three to four distinct destination clusters based mainly on the attributes of destinations’ cultural and natural attributes, seasonality of supply, typology of prevailing accommodation and tourist profile. From a theoretical perspective, the research identifies key clustering attributes of sustainable destinations that could inform management interventions around destination branding and competitive sustainability performance positioning.

Investigating the Role of Green Hotel Sustainable Strategies to Improve Customer Cognitive and Affective Image: Evidence from PLS-SEM and fsQCA

Partial least square structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were used to uncover the determinants of customers’ overall positive image of green hotels, which can affect behavioral intentions. A sample of 323 customers of 54 four- and five-star “green” hotels in the Sultanate of Oman were surveyed. The findings can explain the complex process shaping customers’ perceived image. The fsQCA analysis shows that the overall positive image of green hotels was driven by the interaction of two core conditions, environmental values and cognitive image, and one peripheral condition, low-carbon knowledge. Together, these factors are sufficient to form a favorable image of eco-hotels and could make a favorable affective image unnecessary. The PLS-SEM approach clarifies that this process takes place through an indirect mechanism wherein environmental values and low-carbon knowledge shape customers’ cognitive image, which then boosts the overall positive image of eco-hotels. Such comprehensive insights address the gap in the body of literature vis à vis the influence of customers’ psychological factors through cognitive and affective images. Theoretical and practical implications are examined.

How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia

Purpose

The purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit.

Design/methodology/approach

This research method is a structural model. Based on the existing literature review, several variables were obtained which were then analyzed by WarpPLS 6.0 software. The sampling method applied in this study is the purposive sampling technique. Samples of 200 potential tourists were collected in Indonesia and 100 potential tourists were collected in Japan. The population in this study was a potential tourist in Indonesia and Japan, with the following criteria: An Indonesian citizen, age between 19 and 60 years, who has never visited Japan and a Japanese citizen who has never visited Indonesia and have ever read or conduct online discussions regarding Japan and Indonesia as a tourist destination.

Findings

The results of the analysis of the two respondents in Japan and Indonesia prove that e-WOM has a positive effect on the image of the destination and intention to visit but not on the confidence of the destination. Destination image was also proven to significantly mediate the influence of e-WOM on intention to visit. These findings bring important implications for the theory and practice of tourism marketing.

Originality/value

Theoretically, the result could be used as a reference for further research about the comparison between the effect e-WOM on destination image, destination trust and intention to visit of potential tourist in developed countries and developing countries. Practically, the result could be used as a consideration for the tourism industry and authority in both countries when formulating the destination marketing strategy.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2019-0111

Rookie Tourism Destinations—The Effects of Attractiveness Factors on Destination Image and Revisit Intention with the Satisfaction Mediation Effect

Emerging tourism destinations repeatedly face many managerial challenges, often leading to common pitfalls and rookie mistakes. The current study aims to analyze relationships between destination attractiveness factors (Destination Amenities, Tourism Infrastructure and Accessibility, Active Family Destination, Hospitality and Services, and Social–Safety–Economic Values), satisfaction, destination image, and revisit intentions to test a mediating role of satisfaction between destination attractiveness factors and both destination image and revisit choices within so-called rookie destinations. For this purpose, a quantitative study was carried out using a questionnaire as an instrument for data collection. Data were collected from a sample of 2030 visitors to Serbia. Structural equation modeling (SEM) in R was applied to analyze the data. The results revealed the positive direct effects of destination attractiveness factors on satisfaction, destination image, and revisit intentions. Moreover, the research confirmed the mediating role of satisfaction in the relationship between destination attractiveness and destination image, and revisit intentions. The results are further discussed from the perspective of emerging tourism destinations to make their management more sustainable for the future and mitigate the repetition of rookie mistakes.

The role of SMEs in rural development: Access of SMEs to finance as a mediator

Small and Medium Enterprises (SMEs) are considered as the fundamental tool for economic growth, nevertheless, they face continuous financing challenges. SMEs are a major source for generating employment, creation of wealth and alleviating poverty from the rural regions in developing countries. Their access to finance is key to the expansion of this sector. The paper aims to discover the intervening role of "access of SMEs to finance" in the link between SME's evolution and rural development, in the context of Pakistan. In total 338 entrepreneurs operating SMEs in rural areas completed a survey for the study. Through a multi-stage stratified random sampling technique, entrepreneurs were selected from three districts. Confirmatory factor analysis and structural equation modeling were used to test hypotheses. This study shows that SME's evolution has a positive and optimistic influence on rural development. Further, the study also reveals that on SME's progress a positive influence happens by the "access of SMEs to finance". Particularly, the study finds that "access of SMEs to finance" significantly mediated the effect of SME's evolution on rural development. The findings of this paper hold significant implications for both the research society and loan-issuing institutions and departments.

An Evaluation of Green Ryokans through a Tourism Accommodation Survey and Customer-Satisfaction-Related CASBEE–IPA after COVID-19 Pandemic

Following the outbreak of the COVID-19 pandemic, it became significant to study how to improve the customer satisfaction for Japanese tourist accommodations for restart and recovery in the future, and in preparation for the 2021 Japan Olympics. Therefore, the current paper attempts to evaluate ryokans through descriptive statistics from a tourism accommodation survey and customer-satisfaction-related comprehensive assessment system for built environment efficiency (CASBEE) importance–performance analysis (IPA). Through three progressive studies, three findings were obtained: (1) ryokans are more flexible than hotels, have strong anti-risk capabilities, and have received more and more attention from tourists and support from the Japanese government; (2) improvement strategies for customer satisfaction after COVID-19 were provided from IPA; and (3) a dynamic evaluation model of green ryokans was discussed and may be employed in other countries and regions experiencing the same situation.

Factors to Foster Organizational Sustainability in Tourism SMEs

Small and medium-sized tourism companies (SMEs) strongly depend on their collaborators to achieve competitiveness and sustainability. In this sense, these organizations need to identify those factors that help them to use their resources and efforts to achieve the aforementioned goals. This article proposes a model oriented to organizational sustainability in the tourism sector. A systemic approach was adopted to articulate this research; therefore, the soft systems methodology was applied to structure the problem and express a conceptual model that suggests relationships as an alternative solution to the expressed problem. Partial least squares path modeling was applied to statistically validate the relationships expressed in the construct. Results suggest that the relationships proposed in the construct are valid and may promote organizational sustainability. The ideas developed are restricted to the organizational domain and although the results apply in a Mexican context, this potential limitation can be offset by the multi-methodological approach proposed, extending the model’s application to other types of organizations. This study may enable scholars and managers to improve communication and inter-organizational relationships, allowing organizations to focus their strategies and efforts using systems thinking to increase responsiveness and adaptation.

The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance-Performance Analysis

After the outbreak of COVID-19 (especially in the stage of tourism recovery), the bed and breakfast (B&B) tourism industry faced big challenges in improving its health strategies. B&Bs are very important for the tourism industry in China and many other countries. However, few studies have studied the impact of B&Bs, under COVID-19, on tourism in China. Our paper is among one of the first studies to investigate the impact of COVID-19 on tourist satisfaction with B&Bs in China. The work/travel restrictions started from 20 January 2020, and work/after travel resumed from 20 February 2020 in Zhejiang, China. Data were collected from 588 tourists (who experienced B&Bs in Zhejiang, China) from a WeChat online survey, from 1 March to 15 March 2020. The current study attempted to fill the gap by studying the changing tourist satisfaction levels with B&Bs before/after COVID-19. Moreover, some suggestions are given to the B&B industry for tourism resumption after COVID-19 by an importance-performance analysis (IPA).

Relationships among Country Image, Tour Motivations, Tour Quality, Tour Satisfaction, and Attitudinal Loyalty: The Case of Chinese Travelers to Korea

This study examined the antecedents and the consequences of tour motivations. More specifically, this study proposed how two sub-dimensions of a country’s image, such as the cognitive and the affective destination images, affect tour motivations. In addition, it was proposed that tour motivation helps to enhance tour quality and tour satisfaction. Lastly, this study examined the effect of tour quality the tour satisfaction on word-of-mouth. A total of 623 samples were employed in order to test the seven hypotheses. This study employed the AMOS program to conduct confirmatory factor analysis and structural equation modeling. The results of the data analysis showed that the cognitive and the affective destination images play an important role in the formation of the tour motivation. This study also found that tour motivation has a positive influence on tour quality. Additionally, the current study confirmed the effect of tour quality on tour satisfaction. Lastly, the influences of tour quality on tour satisfaction and word-of-mouth were identified.

The Positive Impacts of Exhibition-Driven Tourism on Sustainable Tourism, Economics, and Population: The Case of the Echigo-Tsumari Art Triennale in Japan

After the recession in Japan in the 1990s, Japanese art exhibitions began to appear. The purpose of these exhibitions was to revitalize these areas through the presentation of art (attracting visitors and tourists). Correspondingly, this study explores the significance of exhibition-driven tourism in Japan. The Echigo–Tsumari Art Triennial (ETAT) was used as a case to study how exhibition-driven tourism has impacted sustainable tourism, economics, and the population. The current paper collected panel data from 1900 to 2018. These panel data were analyzed by descriptive statistics and a correlation analysis (a one-way ANOVA and a Pearson correlation analysis in SPSS26). The empirical analysis showed that the Echigo–Tsumari Art Triennial (exhibition-driven tourism) had positive impacts on sustainable tourism, economics, and the population; its correlations with Niigata were also clear. This study generated results that are valuable from both academic and industry perspectives (exhibition-driven tourism), as this field has not been extensively researched. The current paper also presents the theoretical and practical implications of the statistical results.

How to Form Wellbeing Perception and Its Outcomes in the Context of Elderly Tourism: Moderating Role of Tour Guide Services

Many people travel to improve their wellbeing perception (WBP), and senior tourists in South Korea are no exception in that they hope to enhance their quality of life through tourism. As such, this study explored the significance of WBP in the senior tourism industry in South Korea. The current paper collected samples from 349 senior tourists. Analysis of data indicated that brand prestige contributes to increasing WBP among seniors and improving consumer attitude. In addition, it was found that WBP positively affects both consumer attitude and word-of-mouth (WOM). Lastly, tour guide services moderated the relationship between (1) brand prestige and WBP and (2) consumer attitude and WOM. The current paper then presents theoretical and practical implications of the statistical results.

The Antecedents and Consequences of Travelers' Well-Being Perceptions: Focusing on Chinese Tourist Shopping at a Duty Free

The purpose of this study was to explore the antecedents and consequences of travelers’ well-being perceptions in the context of a duty-free shop. For this, data were collected from 742 Chinese tourists who purchased goods at duty free shops while traveling in Korea within the past year using an online survey company’s system in China. The results indicated that pragmatic, hedonic, and sociability experiences have a positive influence on travelers’ well-being perceptions. In addition, travelers’ well-being perceptions aided the enhancement of brand attitude and brand preference, which in turn positively affected word-of-mouth. Novelty is the originality of this study as very few studies on this topic are presented in the extant literature and practical implications are also discussed.

Improving Patient behavioral Consent through Different Service Quality Dimensions: Assessing the Mediating Role of Patient Satisfaction

This study aimed to examine the impact of the five-dimensional health care service quality (SQ) on patient behavioral consent (PBC). This study further explored the mediating role of patient satisfaction (PS) on the SQ–PBC relationship. A survey questionnaire was used to collect the data from public sector hospitals situated in Bahawalpur division, Punjab, Pakistan. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to test the hypotheses. This study found positive and significant relationships between SQ and PBC, SQ and PS, and PS and PBC. Our results further revealed that PS partially mediates the relationship between SQ and PBC. Our study offers a comprehensive theoretical framework of several service quality attributes (SQs) affecting patient behavioral consent (PBC) and patient satisfaction (PS) in health care institutions. Testing these above relationships via a mediation approach is novel and contributed to the current study on service quality.

Assessing the Moderating Effect of Corruption on the E-Government and Trust Relationship: An Evidence of an Emerging Economy

The foremost purpose of this article is to investigate the effect of electronic-government (e-government) on public trust and the moderating impact of corruption on this relationship. The data was obtained through a structural questionnaire involving 800 Pakistani citizens at the local level. The true response rate was 58.3%. The data was analyzed using confirmatory factor analysis, multiple regression and stepwise hierarchal regression. The results showed there is an empirically significant association among e-government practices and public trust in local self-government and a negative moderating role of corruption. The findings suggest that e-government can develop a procedure-based trust by advancing connections with people and their insights of responsiveness. The individuals’ viewpoints about the state, including trust, are fundamental concerns for the governance and administrative system. Testing these above associations via a moderation technique is a novel process which contributed to the current study on e-government.