What are the Factors affecting Tourist Behavior based on the Perception of Risk? Romanian and Serbian Tourists’ Perspective in the Aftermath of the recent Floods and Wildfires in Greece

Natural multi-hazard risk perception and educational insights among Geography and Tourism students and graduates amid the Covid-19 pandemic

Multi-hazard risk perception is an emerging research topic that has been gaining more and more interest since the beginning of the Covid-19 pandemic, due to the unprecedented interactions between the management practices of the pandemic and of other co-occurring natural hazards, and to the compounded impact of these multi-hazards. This paper aims to investigate the specialization and study level-dependent differences concerning multi-hazard risk perception and hazard-related education insights of future potential specialists in natural hazard-induced risk management and tourism reconstruction. These differences were explored by applying a multi-layer questionnaire on 547 Geography and Tourism students and graduates from two universities in Iași City (Romania) and Novi Sad (Serbia), and performing descriptive and differential statistical analyses. The statistically significant differences that emerged refer to estimations of the impact level of the Covid-19 pandemic and of other natural hazards at different spatial scales and on different socio-economic activities, on the training/career of the respondents, and to the hazard-related education improvements. Up to date, none of the papers in the existing literature integrate both the Covid-19 pandemic and the co-occurrent natural hazards as objects of students' perception, which makes the present study a starting point for such research endeavours.

What Shapes Activity Preferences? The Role of Tourist Personality, Destination Personality and Destination Image: Evidence from Serbia

Understanding activity preferences and their antecedents is essential for creating personalized tourism offers and effective destination marketing, vital components of a sustainable tourism destination. Previous studies have provided insights into tourist behavior and activity choices, but without research on activity preferences and their relationship with perceptions of destinations. The literature still lacks an integrative model exploring the antecedents of activity preferences, including tourist characteristics, destination personality, and destination image, and explaining the nature of the relationships between them. This research proposes and tests a structural model of individual characteristics, destination image, destination personality, and activity preferences. A survey was conducted on a sample of 502 visitors to The Trail of Roman Emperors in Serbia. The results confirmed the influence of personality (extraversion, agreeableness, conscientiousness, and openness) and destination personality (sincerity and ruggedness) on activity preferences. Additionally, the model revealed the significant influence of individual characteristics on perceptions of destination personality and image. Managerial implications were given in light of the importance of this research for destination branding that will support long-term destination sustainability.

Predictors of Changes in Travel Behavior during the COVID-19 Pandemic: The Role of Tourists' Personalities

This study investigates travel behavior and psychosocial factors that influence it during the COVID-19 pandemic. In a cross-sectional study, using an online survey, we examined changes in travel behavior and preferences after lifting travel restrictions, and how these changes were influenced by exposure to COVID-19, COVID-19 travel-related risk and severity, personality, fear of travel, coping, and self-efficacy appraisals in the Romanian population. Our results showed that participants traveled less in the pandemic year than the year before-especially group and foreign travel-yet more participants reported individual traveling in their home county during the pandemic period. Distinct types of exposure to COVID-19 risk, as well as cognitive and affective factors, were related to travel behavior and preferences. However, fun-seeking personality was the only major predictor of travel intention, while fear of travel was the only predictor of travel avoidance. Instead, people traveled more cautiously when they perceived more risk of infection at the destination, and had higher levels of fear of travel, but also a high sense of efficacy in controlling the infection and problem-solving capacity. The results suggest that specific information about COVID-19, coping mechanisms, fear of travel, and neuropsychological personality traits may affect travel behavior in the pandemic period.

Tourism Getting Back to Life after COVID-19: Can Artificial Intelligence Help?

Measures aimed at keeping physical and social distance during the COVID-19 pandemic have started to be a big challenge for service industries all over the world. The utilization of new technologies such as artificial intelligence (AI robots) in hospitality and tourism can be imposed as a potential safety-related problem solver. This study explores consumers’ intentions to use hospitality services once all restrictions related to COVID-19 have been relaxed as well as their perception of how important they find some of the safety-related protective measures when visiting accommodation facilities. Respondents find that more rigorous cleaning techniques, additional disinfection, and hand sanitizer stations are the most important safety-related protective measures when staying at the accommodation facility. Although the respondents do not perceive AI robots as an important protective measure or beneficial in delivering a catering service, the results indicate some significant differences between more and less risk-averse travelers suggesting some potential strategic pathways during the crisis but also in the post-coronavirus future.

Tourism in a Post-COVID-19 Era: Sustainable Strategies for Industry’s Recovery

In the COVID-19 outbreak context, some industries were seriously affected, and the T&T (travel and tourism) industry is unarguably one of those industries. As the world is slowly moving towards a recovery stage, T&T is lagging in the recovery process, mainly because of people’s perception of safety and a new, more cautious behavior when buying products that are not essential for survival, such as T&T products. In order to discover sustainable recovery paths for the industry and the real impact of the COVID-19 outbreak on consumer perceptions and purchasing behavior, the current quantitative research was developed on the basis of two different representative samples in two different moments: May 2020 and December 2020, with a focus on Romania’s population. The main results indicate that the COVID-19 pandemic has influenced travel patterns and habits regarding philological and economic factors. Psychological factors, primarily the fear of contamination, impact travelers’ willingness to travel and the conditions and preferences for vacation destinations. At least in the medium term, people will avoid traveling in large groups and being in crowded places. Hygiene and health conditions in the host destination can represent essential factors in travel decisions. Confronted with a cautious clientele, tourism businesses (such as transport, accommodation, and catering) should further enhance their hygiene conditions to restore confidence. Moreover, communication is essential in these challenging times to tackle travelers’ fear and concerns.