Can Post-Vaccine ‘Vaxication’ Rejuvenate Global Tourism? Nexus between COVID-19 Branded Destination Safety, Travel Shaming, Incentives and the Rise of Vaxication Travel

Impacts of travel bans and travel intention changes on aviation emissions due to Covid-19 pandemic

The Covid-19 pandemic negatively affected many sectors including aviation and travel. Travel bans and forced lockdowns prevented transportation activity, especially air travel. Accordingly, huge amounts of emission reductions occurred. On the other hand, travel restrictions are not the only cause of emissions reductions. Changing travel intention in the era of Covid-19 is another important factor that affects aviation emissions. This paper aims to investigate the Landing/Take-Off (LTO) emission changes at Turkish airports. An emission inventory has been implemented for the years 2019 and 2020 to reveal the impacts of Covid-19 on aviation emissions. Domestic, international, and cargo flights have been included in the inventory. According to the results, total emissions of SO2, CO2, CO, NOx, NMVOC, CH4, N2O, and PM2.5 have decreased in 2020 compared to 2019 by 49.8%, 49.7%, 41.0%, 52.6%, 40.0%, 33.8%, 49.8%, and 50.3%, respectively. Total CO2 reductions in the Q2, Q3, and Q4 periods of 2020 compared to that of 2019 are 87%, 50% and 43%, respectively. Another aim of this paper is to find the underlying reasons for emission reductions. For Turkish airports, emission reductions have resulted from travel bans in Q2. After the relaxation of restrictions with the declaration of the "New Normal" in Turkey, flight traffic rebounded to a certain level but was lower than 2019 levels. Therefore, changing travel intention is the main cause of emission reductions in Q3 and Q4 of 2020. The results of this study contribute to both the areas of air pollution and tourism management.

Supplementary Information

The online version contains supplementary material available at 10.1007/s10668-023-02916-8.

Understanding the travel decision-making processes of COVID-19-vaccinated South Korean travelers

During the COVID-19 pandemic, many countries allowed only the vaccinated to travel abroad, and some still continue with these restrictions. This study aimed to determine the factors associated with the intention to travel abroad during this pandemic. An online survey was conducted with 270 vaccinated Korean participants. The theoretical framework of the extended goal-directed behavior model was used to predict the overseas travel intentions of tourists in the COVID-19 environment. The data were examined using frequency analysis, confirmatory factor analysis, correlation analysis, and path analysis using CB-SEM. The results show, first, that attitude, expected positive emotions, and expected negative emotions are positively correlated with desire. Second, desire and prior knowledge are positively correlated with behavioral intentions. Thus, attitude toward COVID-19 and expected emotions significantly influenced desire, and prior knowledge influenced travelers' behavioral intentions during the pandemic. The findings suggest that travelers' attitudes and emotions during the pandemic reflect their desire to travel abroad and to do so with prior knowledge. Therefore, to help potential overseas tourists meet their basic needs for personal quarantine security during travel, travel industry staff should provide personalized security services. Airlines and the tourism industry should continue to provide hand sanitizers and personal hygiene products at airports and tourist attractions to make the travel experience relatively safer for tourists. In addition, the tourism industry should introduce a campaign on safe quarantine and health to give a positive impression to potential tourists, planning their next trip. The study identifies changing travel trends, provides a foundation for safe travel experiences, and can help develop policies to improve future international travel.

Meet Your Digital Twin in Space? Profiling International Expat’s Readiness for Metaverse Space Travel, Tech-Savviness, COVID-19 Travel Anxiety, and Travel Fear of Missing Out

The metaverse promises an unimaginable future for digital travelers by enabling them to gain unique experiences (e.g., space travel) that would otherwise be impossible in non-virtual reality. Moreover, COVID-19 travel anxiety has triggered growing interest in virtual environments (e.g., metaverse travel) in the aftermath of the pandemic. The cost-conscious and tech-savvy behavior of travelers has been resurrected in the ‘new normal’; however, the fear of missing out (FOMO) is now dictating travelers’ choices for newness, immersive and rewarding travel experiences. To address these emerging trends, promising new technologies, and untested relationships, the present study explored the effects of COVID-19 travel anxiety on the readiness for metaverse space travel. In addition, the moderating influence of tech savviness and travel FOMO was tested on this relationship. Drawing on data of international expats (N = 386) in UAE, the finding based on structural equation modeling (SEM) revealed that the international expat’s readiness for metaverse space travel is positively influenced by their COVID-19 travel anxiety. Moreover, expats with high tendencies of travel FOMO and tech savviness will experience a stronger impact of COVID-19 travel anxiety on their readiness for metaverse space travel. These novel findings guided by prominent theories (e.g., self-determination, SOR, and protection motivation) offer new insights for policy makers and practitioners to strategically achieve digital-tourism transformation and sustainability through emerging and immersive metaverse technologies.

The Bridge at the End of the World: Linking Expat’s Pandemic Fatigue, Travel FOMO, Destination Crisis Marketing, and Vaxication for “Greatest of All Trips”

The rebirth of global tourism with a massive rebound is anticipated due to an emerging touristic behavior coined as vaxication (i.e., post-vaccination travel). Despite the ongoing fatigue triggered by the COVID-19 pandemic, travelers’ fear of missing out (FOMO), and destination crisis marketing (DCM) can further accelerate travelers’ momentum towards vaxication. To address this critical knowledge gap in COVID-19 tourism, the present study aimed to examine the effect of pandemic fatigue on vaxication intention for the greatest of all trips (GOAT) under the moderating influence of travel FOMO and destination crisis marketing. Drawing on data of international expatriates in the United Arab Emirates (N = 356) and using covariance-based structural equation modeling with Mplus, the findings provide new evidence supporting a positive impact of international expat’s pandemic fatigue on vaxication intention for GOAT. Interestingly, this relationship is significantly reinforced by the international expat’s travel FOMO as well as tourism destinations switching gears from ‘managing crisis’ to ‘marketing crisis’. Based on prominent theories (i.e., theory of planned behavior, cognitive load theory, and protection motivation theory) and newly developed scales (i.e., travel FOMO and destination crisis marketing), the study implications are directed towards an outpacing trajectory of global tourism return prompted by pandemic fatigue, travel FOMO, destination crisis marketing, and vaxication intention for the greatest of all trips.

Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat’s Willingness to Travel during and after COVID-19

The nexus of global tourism, disasters and sustainability have always been triggered by numerous crises, e.g., political unrest, wars, and pandemics. However, there is still fragmented research on destination crisis marketing, and its impact on willingness to travel remains largely unknown. To address this critical research gap, the present study used an experimental research design by framing destination crisis marketing campaigns (2 × 2 frames including DCM implemented versus DCM not implemented) and electronic word of mouth (2 × 2 frames including positive e-Wom versus negative e-Wom) to examine their impact on destination trust and global expat’s willingness to travel. Based on the experimental settings of global expats (N = 232; representing over 10 nationalities) with four framing groups (Group 1 to Group 4, configured in frames as ± DCM and ± e-Wom), the new evidence suggests that global expats who are provoked by positive crisis marketing campaigns and positive e-Wom (Group 4) have higher levels of destination trust than those who are exposed to either negative crisis marketing scenario and/or negative e-Wom (i.e., Group 1 to Group 3). The findings also revealed that global expat’s willingness to travel is significantly influenced by destination crisis marketing campaigns and e-Wom. Interestingly, for all framing groups (Group 1 to Group 4), the effects of destination crisis marketing and e-WOM on expat’s willingness to travel, was significantly mediated by destination trust. Utilizing prominent theories (i.e., signal theory, image repair theory and trust transfer theory), the study implications highlighted that crisis marketing and positive e-Wom could serve as the cornerstones for destinations to stay relevant, regenerate sustainable practices, as well as create new opportunities out of a crisis.