The Relative Role of Knowledge and Empathy in Predicting Pro-Environmental Attitudes and Behavior

Empathy with nature promotes pro-environmental attitudes in preschool children

This study aimed to explore whether empathy with nature (i.e., the tendency to understand and share the emotional experience of the natural world) contributes to pro-environmental attitudes in early childhood. In a correlational investigation (Study 1), 138 (Mage = 57.78 months) preschool children completed a battery of tasks to measure their pro-environmental attitudes, empathy with nature, and empathy with humans. We found that empathy with nature positively predicts pro-environmental attitudes, even beyond the predictive power of empathy with humans. In a quasi-experimental investigation (Study 2), 46 children from two parallel classes in the same preschool were recruited as the intervention (n = 23, Mage = 66.74 months) and control (n = 23, Mage = 67.61 months) groups. An intervention session that aimed to induce empathy with nature was applied to the intervention group, whereas an active control teaching session was applied to the control group. After the intervention, the intervention group demonstrated greater pro-environmental attitudes than did the control group. Together, our studies provide converging evidence that empathy with nature promotes pro-environmental attitudes in early childhood, further implying the value of integrating empathy with nature in early childhood environmental education.

Wilding cities for biodiversity and people: a transdisciplinary framework

Accelerating urbanisation and associated lifestyle changes result in loss of biodiversity and diminished wellbeing of people through fewer direct interactions and experiences with nature. In this review, we propose the notion of urban wilding (the promotion of autonomous ecological processes that are independent of historical land-use conditions, with minimal direct human maintenance and planting interventions) and investigate its propensity to improve biodiversity and people-nature connections in cities. Through a large interdisciplinary synthesis, we explore the ecological mechanisms through which urban wilding can promote biodiversity in cities, investigate the attitudes and relations of city dwellers towards urban wild spaces, and discuss the integration of urban wilding into the fabric of cities and its governance. We show that favouring assembly spontaneity by reducing planting interventions, and functional spontaneity by limiting maintenance practices, can promote plant diversity and provide ecological resources for numerous organisms at habitat and city scales. These processes could reverse biotic homogenisation, but further studies are needed to understand the effects of wilding on invasive species and their consequences. From a socio-ecological perspective, the attitudes of city dwellers towards spontaneous vegetation are modulated by successional stages, with grassland and woodland stages preferred, but dense shrubby vegetation stages disliked. Wild spaces can diversify physical interactions with nature, and enrich multi-sensory, affective and cognitive experiences of nature in cities. However, some aspects of wild spaces can cause anxiety, feeling unsafe, and the perception of abandonment. These negative attitudes could be mitigated by subtle design and maintenance interventions. While nature has long been thought of as ornamental and instrumental in cities, urban wilding could help to develop relational and intrinsic values of nature in the fabric of cities. Wildness and its singular aesthetics should be combined with cultural norms, resident uses and urban functions to plan and design urban spatial configurations promoting human-non-human cohabitation. For urban wilding to be socially just and adapted to the needs of residents, its implementation should be backed by inclusive governance opening up discussion forums to residents and urban workers. Scientists can support these changes by collaborating with urban actors to design and experiment with new wild spaces promoting biodiversity and wellbeing of people in cities.

Exploring social media determinants in fostering pro-environmental behavior: insights from social impact theory and the theory of planned behavior

Introduction

This study investigates the impact of social media on pro-environmental behavior (PEB) through the lenses of the Theory of Planned Behavior (TPB) and Social Impact Theory. The research aims to elucidate how social media influences Environmental Attitude (EA) and Subjective Norms (SN), and how these factors contribute to Behavioral Intentions (BI) that ultimately affect PEB. Additionally, it examines the moderating effect of Perceived Behavioral Control (PBC) on the relationship between BI and PEB.

Methods

To explore these relationships, the study employs a dual methodological approach using Variance-Based Structural Equation Modeling (VBSEM) and Artificial Neural Networks (ANN). Data were collected from two distinct samples: 1200 participants from Taiwan for the SEM analysis and 602 respondents for the ANN study. SEM was utilized to explore causal relationships, while ANN was employed to enhance predictive accuracy.

Results

The SEM analysis reveals that social media significantly affects both EA and SN, except for Social Networking Site Involvement (SNSI), which does not significantly impact EA. Additionally, the findings indicate that BI mediates the relationship between EA and PEB. However, BI does not mediate the SN-PEB relationship, and the link between SN and BI is found to be non-significant. Empirical evidence also suggests that PBC moderates the BI-PEB relationship, with a stronger influence observed under higher levels of PBC and a weaker influence under lower levels.

Discussion

These results underscore the complex dynamics between social media factors and pro-environmental behavior. The study concludes that while social media plays a significant role in shaping EA and SN, its impact on EA is not mediated by SNSI. Furthermore, PBC significantly moderates the BI-PEB relationship, highlighting its critical role in PEB. The discussion addresses the implications of these findings, acknowledges the limitations encountered, and suggests potential avenues for future research.

Empowering pro-environmental behavior in tourists through digital media: the influence of eco-guilt and empathy with nature

In the digital economy era, leveraging digital media to foster tourists' pro-environmental behavioral intention (TPEBI) has become crucial in the field of sustainable tourism. While existing studies have mainly focused on the driving mechanism of TPEBI within physical tourism contexts, the correlation between digital media information sharing and TPEBI remains unclear. Our study employs the cognitive-affective-conative framework to construct a theoretical model, considering eco-guilt and empathy with nature as mediating variables. It aims to explore the influencing mechanism of destination environmental information sharing through digital media on TPEBI from a presence perspective. Thereby, two scenario experiments were designed: Study 1 examined the impact of different formats of destination environmental threat information presentation on digital media on the sense of presence, while Study 2 explored the influencing mechanism of presence on TPEBI based on the conclusions of Study 1. Results indicate that (1) vivid and visible presentation formats of destination environmental threat information on digital media enhance individuals' sense of presence; (2) sense of presence positively influences TPEBI; and (3) eco-guilt and empathy with nature mediate between presence and TPEBI. These findings not only contribute to theoretical and empirical research on digital media information sharing in sustainable tourism but also offer guidance for governments and tourism destinations to effectively stimulate TPEBI through digital media, achieve the sustainable development of destinations.

Exploring waste separation using an extended theory of planned behavior: a comparison between adults and children

This study applied an extended model of the theory of planed behavior (TPB) to compare the differences in waste separation behavior between children (ages 9 to 12, N = 339) and adults (ages 18 to 66, N = 379). We examined the relations among waste separation attitude, subjective norm, perceived behavioral control, knowledge, awareness, intention, and behavior. The results showed waste separation knowledge of children was less than that of adults. Structure equation model results also revealed robust differences between children and adults. For adults, TPB variables (attitude, subjective norm, and perceived behavioral control) and knowledge are significantly positively related to their waste separation intention. Meanwhile, perceived behavioral control and intention are positively related to adults' behavior. However, for children, only perceived behavioral control and awareness are positively related to intention, and perceived behavioral control is positively related to behavior. Moreover, the predictive power of the extended TPB model on children's waste separation intention and behavior are lower than those of adults. The different results may be due to children's immature cognitive abilities. This study enhanced the understanding of the different waste separation behavior determinants between children and adults. The findings are useful for developing tailored policies and promoting children's waste separation behavior.

The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory

Introduction

COVID-19 has altered human cognition and changed the cultural values of society. However, there has not been much debate among scholars about whether these above changes have led to an increase in pro-environmental behavior (PEB) of Chinese consumers.

Methods

A comprehensive model was developed based on affective event theory. An online questionnaire was distributed, and 501 usable questionnaires were collected. In addition, two complementary approaches were employed: partial least squares structural equation modeling (PLS-SEM) and necessary condition analysis (NCA).

Results

The PLS-SEM results showed that COVID-19 risk perception, nostalgia, the awe of nature, and attitude were found to have a positive effect on PEB; and the moderating effect of power distance belief (PD) between nostalgia (NO), attitude (AT) and PEB was confirmed. According to the NCA results, AT and NO are necessary conditions for the PEB of consumers.

Discussion

This study provides deeper insight into the understanding of consumers' pro-environmental behavior in the context of COVID-19 through the combined use of PLS-SEM and NCA.

Influencing factors and mechanism of tourists’ pro-environmental behavior – Empirical analysis of the CAC-MOA integration model

Tourism has been perceived as an environmentally friendly industry for a long term, but the negative impact of tourist irresponsible behavior on the environment cannot be ignored. Tourists’ pro-environmental behavior is crucial to the destination’s sustainable development. Taking stimulus-organism-response theory as a framework, this study explores the factors and mechanisms influencing tourists’ pro-environmental behaviors by integrating cognitive-affective-conative (CAC) theory and motivation-opportunity-ability (MOA) theory. Through the PLS-SEM analysis with 548 questionnaires, the driving mechanism of tourists’ pro-environmental behavior was deeply explored. The results indicate that tourists’ environmental knowledge, participation motivation, and opportunity have significant positive effects on pro-environmental behavior, but the role of participation ability on tourists’ pro-environmental behavior is not confirmed. Tourists have significant environmental self-identity and environmental commitment, and these affections actively promote tourists’ pro-environmental behavior. Except for the participation ability, the other three factors, respectively, influence tourists’ environmental behavior through the mediating effects of environmental self-identity and environmental commitment. Given the limited literature integrating CAC and MOA theories within research on tourists’ pro-environmental behavior, these findings provide new perspectives for future research. This research enriches the literature on the factors influencing tourist pro-environmental behavior and also provides practical guidance for promoting tourists’ pro-environmental behavior.