Unsupervised parsing of gaze data with a beta-process vector auto-regressive hidden Markov model

Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking

This study aims to improve college magazines, making them more engaging and user-friendly. We combined eye-tracking technology with artificial intelligence to accurately predict consumer behaviours and preferences. Our analysis included three college magazines, both online and in PDF format. We evaluated user experience using neuromarketing eye-tracking AI prediction software, trained on a large consumer neuroscience dataset of eye-tracking recordings from 180,000 participants, using Tobii X2 30 equipment, encompassing over 100 billion data points and 15 consumer contexts. An analysis was conducted with R programming v. 2023.06.0+421 and advanced SPSS statistics v. 27, IBM. (ANOVA, Welch's Two-Sample t-test, and Pearson's correlation). Our research demonstrated the potential of modern eye-tracking AI technologies in providing insights into various types of attention, including focus, engagement, cognitive demand, and clarity. The scientific accuracy of our findings, at 97-99%, underscores the reliability and robustness of our research, instilling confidence in the audience. This study also emphasizes the potential for future research to explore automated datasets, enhancing reliability and applicability across various fields and inspiring hope for further advancements in the field.

Evaluating the integration of eye-tracking and motion capture technologies: Quantifying the accuracy and precision of gaze measures

Integrating mobile eye tracking and optoelectronic motion capture enables point of gaze to be expressed within the laboratory co-ordinate system and presents a method not commonly applied during research examining dynamic behaviors, such as locomotion. This paper examines the quality of gaze data collected through the integration. Based on research suggesting increased viewing distances are associated with reduced data quality; the accuracy and precision of gaze data as participants (N = 11) viewed floor-based targets at distances of 1–6 m was investigated. A mean accuracy of 2.55 ± 1.12° was identified, however, accuracy and precision measures (relative to targets) were significantly (p < .05) reduced at greater viewing distances. We then consider if signal processing techniques may improve accuracy and precision, and overcome issues associated with missing data. A 4th-order Butterworth lowpass filter with cut-off frequencies determined via autocorrelation did not significantly improve data quality, however, interpolation via Quintic spline was sufficient to overcome gaps of up to 0.1 s. We conclude the integration of gaze and motion capture presents a viable methodology in the study of human behavior and presents advantages for data collection, treatment, and analysis. We provide considerations for the collection, analysis, and treatment of gaze data that may help inform future methodological decisions.

Real-Time Assembly Support System with Hidden Markov Model and Hybrid Extensions

This paper presents a context-aware adaptive assembly assistance system meant to support factory workers by embedding predictive capabilities. The research is focused on the predictor which suggests the next assembly step. Hidden Markov models are analyzed for this purpose. Several prediction methods have been previously evaluated and the prediction by partial matching, which was the most efficient, is considered in this work as a component of a hybrid model together with an optimally configured hidden Markov model. The experimental results show that the hidden Markov model is a viable choice to predict the next assembly step, whereas the hybrid predictor is even better, outperforming in some cases all the other models. Nevertheless, an assembly assistance system meant to support factory workers needs to embed multiple models to exhibit valuable predictive capabilities.

Evaluating Eye Movement Event Detection: A Review of the State of the Art

Detecting eye movements in raw eye tracking data is a well-established research area by itself, as well as a common pre-processing step before any subsequent analysis. As in any field, however, progress and successful collaboration can only be achieved provided a shared understanding of the pursued goal. This is often formalised via defining metrics that express the quality of an approach to solving the posed problem. Both the big-picture intuition behind the evaluation strategies and seemingly small implementation details influence the resulting measures, making even studies with outwardly similar procedures essentially incomparable, impeding a common understanding. In this review, we systematically describe and analyse evaluation methods and measures employed in the eye movement event detection field to date. While recently developed evaluation strategies tend to quantify the detector's mistakes at the level of whole eye movement events rather than individual gaze samples, they typically do not separate establishing correspondences between true and predicted events from the quantification of the discovered errors. In our analysis we separate these two steps where possible, enabling their almost arbitrary combinations in an evaluation pipeline. We also present the first large-scale empirical analysis of event matching strategies in the literature, examining these various combinations both in practice and theoretically. We examine the particular benefits and downsides of the evaluation methods, providing recommendations towards more intuitive and informative assessment. We implemented the evaluation strategies on which this work focuses in a single publicly available library: https://github.com/r-zemblys/EM-event-detection-evaluation .

How Do Art Skills Influence Visual Search? - Eye Movements Analyzed With Hidden Markov Models

The results of two experiments are analyzed to find out how artistic expertise influences visual search. Experiment I comprised survey data of 1,065 students on self-reported visual memory skills and their ability to find three targets in four images of artwork. Experiment II comprised eye movement data of 50 Visual Literacy (VL) experts and non-experts whose eye movements during visual search were analyzed for nine images of artwork as an external validation of the assessment tasks performed in Sample I. No time constraint was set for completion of the visual search task. A latent profile analysis revealed four typical solution patterns for the students in Sample I, including a mainstream group, a group that completes easy images fast and difficult images slowly, a fast and erroneous group, and a slow working student group, depending on task completion time and on the probability of finding all three targets. Eidetic memory, performance in art education and visual imagination as self-reported visual skills have significant impact on latent class membership probability. We present a hidden Markov model (HMM) approach to uncover underlying regions of attraction that result from visual search eye-movement behavior in Experiment II. VL experts and non-experts did not significantly differ in task time and number of targets found but they did differ in their visual search process: compared to non-experts, experts showed greater precision in fixating specific prime and target regions, assessed through hidden state fixation overlap. Exploratory analysis of HMMs revealed differences between experts and non-experts in image locations of attraction (HMM states). Experts seem to focus their attention on smaller image parts whereas non-experts used wider parts of the image during their search. Differences between experts and non-experts depend on the relative saliency of targets embedded in images. HMMs can determine the effect of expertise on exploratory eye movements executed during visual search tasks. Further research on HMMs and art expertise is required to confirm exploratory results.

Best practices in eye tracking research

This guide describes best practices in using eye tracking technology for research in a variety of disciplines. A basic outline of the anatomy and physiology of the eyes and of eye movements is provided, along with a description of the sorts of research questions eye tracking can address. We then explain how eye tracking technology works and what sorts of data it generates, and provide guidance on how to select and use an eye tracker as well as selecting appropriate eye tracking measures. Challenges to the validity of eye tracking studies are described, along with recommendations for overcoming these challenges. We then outline correct reporting standards for eye tracking studies.