Simulation-based learning influences real-life attitudes

Humans can vividly simulate hypothetical experiences. This ability draws on our memories (e.g., of familiar people and locations) to construct imaginings that resemble real-life events (e.g., of meeting a person at a location). Here, we examine the hypothesis that we also learn from such simulated episodes much like from actual experiences. Specifically, we show that the mere simulation of meeting a familiar person (unconditioned stimulus; US) at a known location (conditioned stimulus; CS) changes how people value the location. We provide key evidence that this simulation-based learning strengthens pre-existing CS-US associations and that it leads to a transfer of valence from the US to the CS. The data thus highlight a mechanism by which we learn from simulated experiences.

Transfer of negative valence in an episodic memory task

Emotion can color what we perceive and subsequently remember in myriad ways. Indeed, it is well established that emotion enhances some aspects of memory, while impairing others. For example, a number of recent episodic memory studies show that emotion-particularly negative emotion-weakens associative memory, including item-item associations. Other literature shows that emotion biases our later attitudes and preferences. That is, the coincident pairing of a negative stimulus with a neutral one can reduce one's preference for that neutral stimulus upon subsequent encounter-a 'transfer of valence' effect. In an effort to connect these two phenomena, here we ask if and under what circumstances they co-occur. Across multiple experiments, we show that negative emotion impairs associative memory for item-item pairings, in accordance with prior work. We also show a transfer of valence effect in this paradigm, such that items paired with negative versus neutral stimuli are subsequently rated as less pleasant. Our data further show that transfer of valence is contingent on episodic memory. These findings highlight the complexity and multifaceted nature of emotional effects on memory.

Automatic processes in evaluative learning

This special issue of Cognition and Emotion assembles recent advances in theorising and empirical research on the automaticity of evaluative learning. Based on a taxonomy of automatic processes in evaluative learning, we distinguish between processes that are involved in translating evaluative experiences into evaluative mental representations (acquisition), and processes that translate these representations into evaluative biases in perception, thought, and action (activation and application). We emphasise that automaticity concerns the operating conditions of these processes (unawareness, unintentionality, uncontrollability, efficiency), not their operating principles, and thus can vary within specific processes (e.g. inferences can occur in either an automatic or non-automatic fashion). We review and discuss contemporary theories and methodological approaches to automatic processes in evaluative learning against the backdrop of our framework, and we highlight the contributions of the papers of this special issue to the question whether and when evaluative changes can occur in an automatic manner.

Neurophysiological Effects Associated With Subliminal Conditioning of Appetite Motivations

When attempting to encourage eating, explicitly providing statements like "eating is pleasant" may produce little effect. This may be due to subjective, negatively-valenced narratives evoked by perception of the verb "eating" (e.g., eating →fat →lonely), overriding any explicitly provided eating-pleasant valence information. In our study, we presented eating-related verbs under subliminal visual conditions to mitigate the onset of eating-associated deliberation. Verbs were linked with neutral or positively valenced terms across independent blocks. Modulations of event-related magnetoencephalographic (MEG) components and parietal activations in the alpha range (8-12 Hz) illustrated a significant effect of valence during pre-lexical time windows. We found significantly greater saliva production and declarations of increasing hunger after eating-related verbs were linked with positive terms. Orally reported preferences did not vary between conditions.

Why Does Co-Occurrence Change Evaluation? Introduction to a Special Issue on Evaluative Conditioning

None needed