Towards credible, evidence-based environmental rating ecolabels for consumer products: A proposed framework

Environmental rating ecolabels are a new generation of ecolabels. They are intended to enable consumers to compare the environmental impacts of multiple products and make more sustainable consumption choices. Falling outside of the three types defined in the ISO 14020 environmental label and declarations series, the recent proliferation of these business-to-consumer communication instruments has resulted in the creation of a plethora of methodologies to derive product performance ratings. Interest from consumers wanting more information on the products they purchase, as well as the promise of policy instruments aiming to increase transparency and combat greenwashing, are fuelling further multiplication of schemes. A move towards more credible, evidence-based environmental rating ecolabels is therefore urgently needed to promote assessment based on scientific understanding, gain consumer trust, and realise policy objectives. We propose a framework based on four core principles - i) relevance, ii) scientific robustness, iii) trust and transparency, and iv) feasibility (scalability, affordability) - with 18 guidelines that can be followed by rating scheme developers. We characterise the rise of environmental rating ecolabels in geographical Europe and build an inventory of 33 existing schemes, at various stages of development and implementation, to which we apply the framework. This reveals the potential for significant improvement in current schemes, indicating important areas for development. The framework provides a valuable guide for the development of new schemes or an evaluation grid for existing initiatives.

Traffic-light front-of-pack environmental labelling across food categories triggers more environmentally friendly food choices: a randomised controlled trial in virtual reality supermarket

BACKGROUND

Food systems highly contribute to anthropogenic greenhouse gas emissions and shifting towards more environmentally friendly diets is urgently needed. Enabling consumers to compare the environmental impact of food products at point-of-purchase with front-of-pack labelling could be a promising strategy to trigger more environmentally friendly food choices. This strategy remained to be tested.

METHODS

The effect of a new traffic-light front-of-pack environmental label on food choices was tested in a 2-arm randomised controlled trial in a virtual reality supermarket. Participants (n = 132) chose food products to compose two main meals for an everyday meal scenario and for an environmentally friendly meal scenario with or without the label. The environmental label (ranging from A: green/lowest impact, to E: red/highest impact) was based on the Environmental Footprint (EF) single score calculation across food categories. The effect of the label on the environmental impact of food choices in each scenario was tested using linear mixed models.

RESULTS

In the everyday meal scenario, the environmental impact of meals was lower in the label condition than in the no label condition (-0.17 ± 0.07 mPt/kg, p = 0.012). This reduction was observed at no nutritional, financial nor hedonic cost. The effectiveness of the label can be attributed to a change in the food categories chosen: less meat-based and more vegetarian meals were chosen with the label. In the environmentally friendly meal scenario, we demonstrated that the label provided new information to the participants as they were able to further reduce the environmental impact of their food choices with the label (-0.19 ± 0.07 mPt/kg, p = 0.005).

CONCLUSIONS

Implementing a front-of-pack environmental label on food products in real supermarkets could increase awareness of the environmental impact of food and contribute to drive more environmentally friendly food choices.

TRIAL REGISTRATION

The study protocol was pre-registered prior to data collection at Clinicaltrials.gov (NCT04909372).

What does FSC forest certification contribute to biodiversity conservation in relation to national legislation?

Forest certification has emerged as a voluntary, market-driven tool for sustainable forest management (SFM). Its legitimacy depends on its ability to achieve its objectives and to retain the support of stakeholders such as NGOs and the companies that adopt it. This study presents a novel approach for assessing the contributions of forest certification to biodiversity conservation, based on Forest Stewardship Council (FSC) certification in four northern European countries (Finland, Sweden, Estonia, Latvia). In each case, national FSC certification requirements related to specific biodiversity targets were compared with requirements in national legislation. Nearly 80% of the assessed certification requirements were more prescriptive than the national legislation. One-third of these requirements (3-8 per country) were assessed to have a positive contribution to biodiversity conservation, whereas four requirements (up to 2 per country) were assessed to have a low positive contribution. FSC requirements to protect Woodland Key Habitats were identified as having a positive contribution in all four countries, whereas requirements regarding live tree retention in harvests and preserving dead wood had a positive contribution in three countries each. Despite often prescribing similar measures, the other requirements with positive contributions varied between countries depending on the national legislative baseline. The remaining requirements could not be assessed through expert evaluation, indicating the need for additional empirical research to evaluate how the normative requirements translate to impacts in the field, and how the national context may affect their implementation. The approach is globally applicable, repeatable, and provides a basis for designing systematic empirical assessments of the certification impact.