Sipping a sustainable life: Exploring drivers and barriers in consumer attitudes toward non or low alcoholic spirits

Alcohol consumption continues to be prevalent and is on the rise in many countries, posing a grave risk for the health and wellbeing of millions and creating a strain on health services worldwide. A hopeful trend has emerged, however, as consumers' growing preference for healthier, sustainable lifestyles has led traditional alcoholic brands to innovate, launching reduced or non-alcoholic (NoLo) options. This aligns with the SDGs and is reflected in NoLo spirits representing four of Spain's top ten disruptive innovations of 2022. This paper uses a mixed methodology in a qualitative-quantitative sequential approach to gain insight into this phenomenon. The study involved 13 in-depth interviews with HoReCa (an acronym for Hotels, Restaurants, and Caterings) professionals and four focus groups among consumers. Second, behavioral reasoning theory (BRT) was used in a quantitative study aiming to explore motivations for and against consuming NoLo spirits. Data from a survey of 620 participants was conducted and analyzed using SEM-PLS to measure the antecedents of consumer's behavioral intention towards NoLo spirits and to gauge the potential for marketing opportunities. The research reveals that the purchase intention of NoLo spirits is strongly related to health consciousness, while enjoying the effects of alcohol for fun and entertainment, and the social pressure to drink hinders its consumption. In addition, it was found that "reasons for" are more substantial than "reasons against" the consumption of those beverages, differing significantly by age group. Results offer implications for theory and practice, including recommendations for practitioners and regulators willing to improve sustainability in the industry. Further, this paper helps augment the innovation adoption literature by using BRT in the paradoxical context of consumers' increasing alcohol abuse despite their professed attempts to adopt healthier lifestyles.

"Social learning, innovation, and sustainability: The search for directions beyond a systematic literature review"

The literature frames social learning as a critical concept when searching for sustainability and innovation. Its prominent position in various studies has raised questions about the role played by such a theory and the possibility of new research perspectives. Therefore, this paper analyzed future research directions in social learning, sustainability, and innovation through a systematic literature review. By using four guiding questions, this qualitative study conducted a systematic literature review in the Web of Science, Scopus, and Scientific Electronic Library Online (SciELO) databases using the search terms "social learning," "sustain*," and "innovation." to identify, evaluate, and interpret relevant available studies. For the analysis, hermeneutic units were created to construct relationships between papers of different perspectives and subjects, namely social learning for sustainability and innovation. The results demonstrated that instrumentalizing social learning theory has been essential to promoting sustainability and innovation. Regarding innovation, social learning creates opportunities for innovation because it motivates change and questions rules and norms. Studies on social learning for sustainability were the most representative although few studies have focused on what individuals become after an intervention based on social learning; they only applied the concept and demonstrated the processes of carrying out interventions, who participates, and how and why it happens. Additionally, the highlighted changes are not ontological, but epistemological, even though social learning and innovation seem to intertwine to change and promote sustainability. This study's contribution lies in the theoretical perspective since a kind of taxonomy was produced with the results from the databases, enabling advances for future research. The uniform treatment attributed to innovation was a limitation, refraining from differentiating its various nuances. Nevertheless, the originality of this article is the intersection between two theoretical perspectives - social learning and innovation - in the common and complex field of sustainability.

Green leadership in manufacturing industry: Unveiling the green Revolution's impact on organizational performance

This study aims to analyze the role of green transformational leadership and human resource management in organizational performance with the mediating effect of green innovation. The study also proposes the moderating role of commitment to management change. The study used a quantitative research method with a random sampling technique and surveyed 235 managers from the Cement industry across Pakistan. The statistical techniques used to assess the study's hypotheses were partial least squares structural equation modeling (PLS-SEM) and SPSS. The findings show that green transformational leadership and HRM positively impact organizational performance, with green innovation partially mediating effect. Furthermore, affective commitment to management change strongly moderates the relationship between green innovation and organizational performance. In addition, the proposed relationship is based on the resource-based view (RBV) theory. Therefore, Managers and executives should adopt green principles and practices and build an environmentally friendly culture that encourages employees to engage in green behaviors and activities to improve organizational performance. To successfully implement green practices in a developing country like Pakistan, the Cement sector must understand how the cement industry improves its performance and whether employees demonstrate green innovation.

Circular value creation: business models and supply chain strategies

This paper aims to advance research on the circular economy, sustainable innovation through adopting a circular business model (CBM), and circular supply chain management (CSCM). The circular economy is gradually acknowledged as promising to attain ecological growth by minimising resource input, waste, emissions and energy loss. This article investigates the environmental efficacy of circular value creation and its implications for business models and supply chain strategies. It intends to incorporate CBM and CSCM for sustainable innovation and ecological growth, relying on a review of the literature and four case analyses. The context identifies five distinct CBM propelling supply chain strategies and sustainable innovation, supply chain loops, which differ in intricacy and worth. The study demonstrates that circular business models (CBM) and circular CSCM models can facilitate organisations in accomplishing ecological objectives. The companies examined in the study have different characteristics, but all face comparable challenges in persuading consumers and suppliers to adopt circular business models and supply chain management. A significant challenge is that customers perceive products made from recycled or remanufactured materials as inferior to traditional products, leading to lower prices despite meeting comparable quality standards. Therefore, we review the current literature on the business model background to technological, organisational and social innovation. Since the existing literature does not provide a general conceptual definition of sustainable innovation and circular business mode for circular supply chain management, we present normative examples of requirements that circular business models should meet to support sustainable innovation. Finally, we outline the research agenda by asking some guiding questions.

The Circular Decision-Making Tree: an Operational Framework

Because of the need to limit extraction of raw materials and reduce amounts and impacts of waste, countries and businesses are challenged to transition to a circular economy: an economic system in which the materials are reduced, reused, or recycled, but not wasted. Yet, transitioning from a linear to a circular economy implies societal-level, structural changes that have deep implications for existing business models and practices-and the current economic system is still largely organized around virgin material extraction and linear modes of production and consumption. Despite stated ambitions at various geographical scales to become more or fully circular, the outcomes still fall short of such visions. One important reason why the transition towards a circular economy is not proceeding as quickly as hoped can be found in the decision processes used by companies, investors, and policy makers. Suitable frameworks that support decision-making could thus be a key enabler of this transition, if based upon a circular and transformative, rather than a linear optimization logic. In this paper, we therefore explore a different decision-making logic that is developed based on circularity. This provides the basis for an operational framework designed to help decision-makers such as policymakers, investors, and entrepreneurs navigate tradeoffs and take decisions considering the quality of innovation circularity and its respective diffusion potential. To develop, test, and refine our framework-the "Circular Decision-Making Tree"-we synthesized insights from existing frameworks and conceptually integrated these with our understanding of transition theory and the circular economy. We then verified the internal logics and applicability of the framework in a series of usability workshops across four application contexts (Netherlands, Brazil, UK, and South Africa) with feedback from a total of n = 50 stakeholders from policy, practice, and academia. We critically discuss the application potential as well as the limitations and describe implications for future research to further validate the framework's logics and operationalization.

Sustainable Innovation: The Italian Scenario Studied Through Higher-Order Partial Least Squares-Path Modeling

What is the real meaning of sustainable innovation? How is sustainable innovation different from other forms of innovation? How does sustainable innovation contribute to societal development? How can we measure the sustainable innovation of a country-which indicators and which synthesis methods should we use? In this paper we try to answer these previous questions. Starting from the concept of sustainable innovation, as it has been extensively discussed in recent years in a range of disciplines from economics to engineering and sociology, the paper focuses on the basic criteria (such as indicators and statistical models) required to evaluate the sustainable innovation at the regional level, choosing Italy as a case study. From the elementary indicators of innovation, on one hand, and sustainability, on other hand, a composite indicator of sustainable innovation has been computed. The statistical model used to compute this composite indicator has been a Higher-Order Partial Least Squares Path model. The results obtained applying this model to the Italian scenario are discussed, the ranking of the different Italian regions, and the impact of the composite indicator sustainable innovation on economic results of each region are discussed.

Does public subsidy promote sustainable innovation? The case of Chinese high-tech SMEs

Government public support is an important policy tool to support enterprises in carrying out innovation and R&D in China. However, there is a lack of systematic research on the effect of direct and indirect government support on the innovation ability of Chinese high-tech enterprises, especially the relatively weak SMEs. This paper aims to explore the impact of public support on sustainable innovation by SMEs in China and identify the differences, if any, between direct and indirect support. By using the survey data of 2600 Chinese SMEs, we found that government support significantly and positively impacts both innovation input and output. In particular, we found that R&D intensity acts as a mediator between direct government support and innovation output; however, indirect support did not exhibit a significant mediating effect. Additionally, it was found that innovative sales can promote innovation investment by alleviating financial constraints; this is known as sustainable innovation.

Reviewing financing barriers and strategies for urban nature-based solutions

Obtaining public and/or private finance for upscaling urban nature-based solutions (NBS) is a key barrier for reaching urban sustainability goals, including climate mitigation and adaptation. We carry out a systematic review of the academic literature to understand the key barriers and corresponding strategies for financing urban NBS. First, we report on specific financing challenges and strategies found for NBS uptake in four urban ecological domains: buildings, facades and roofs; urban green space (parks, trees); allotment gardens (including urban agriculture); and green-blue infrastructure. Across domains, we identify two overarching barriers of NBS finance: (1) coordination between private and public financiers and (2) integration of NBS benefits into valuation and accounting methods. We discuss strategies found in the literature that address these barriers; here, two things stand out. One, there is a large variety of valuation strategies that does not yet allow for an integrated accounting and valuation framework for NBS. Two, strategies aimed at coordinating public/private finance generally look for ways to encourage specific actors (real estate developers, residents) that benefit privately from an NBS to provide co-financing. We visualize our findings into a framework for enabling (public and/or private) finance for upscaling urban NBS.

Convergence innovation in the digital age and in the COVID-19 pandemic crisis

Sustainable innovation is imperative for organizational survival and success in the turbulent market environment of the digital age, especially more so in the current COVID-19 pandemic crisis. This paper presents convergence innovation (CI), powered by the exponential fusion effect of the various objects, technologies, ideas, and strategies, as a new sustainable core competence of organizations. We present the concept of CI including its autonomous ecosystem enabled by advanced technologies, unique life cycle features, relationships with other innovation approaches, and its purpose of value creation for the stakeholders and beyond (for the greater good). The paper also explores how CI can be a catalyst for managing the current COVID-19 pandemic and charting the path to post crisis. The study makes contributions to both innovation literature and to practicing managers with new insights on sustainable innovation strategies for organizational performance and beyond.

Stakeholders, innovative business models for the circular economy and sustainable performance of firms in an emerging economy facing institutional voids

The literature on the diffusion of the circular economy (CE) rarely provides empirical evidence from emerging economies that face institutional voids and sustainability paradoxes. In contrast, drawing on stakeholder theory, in this paper we test a research framework capable of capturing the imbricated and complex relations among stakeholder pressure, barriers to and motivators of the CE, circular business models, and firms' sustainable performance. Survey-based primary data was gathered from Brazilian industrial companies which lack regulatory clarity regarding the implementation of a CE. Our research results comprise both expected and unexpected outcomes: (i) differing from other countries, the relevance of regulatory stakeholders in Brazil could not be fully confirmed, adding complexity to the topic; (ii) unexpectedly, in this research, company owners/shareholders were the most salient stakeholders; (iii) stakeholders do indeed exert influence on how firms deal with barriers to and motivators of a CE; (iv) we found that internal barriers and internal motivators were perceived as more intense than external ones, which may create organizational tensions; (v) the adoption of a CE by firms tends to improve their sustainable performance; (vi) the previous possession of ISO 14001 and ISO 9001 certifications may control the way companies perceive the benefits of a CE.