Seekis V, Kennedy R. The impact of #beauty and #self-compassion tiktok videos on young women's appearance shame and anxiety, self-compassion, mood, and comparison processes.
Body Image 2023;
45:117-125. [PMID:
36870186 DOI:
10.1016/j.bodyim.2023.02.006]
[Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Submit a Manuscript] [Subscribe] [Scholar Register] [Received: 12/04/2022] [Revised: 02/17/2023] [Accepted: 02/19/2023] [Indexed: 03/06/2023]
Abstract
This study examined the impact of exposure to beauty, self-compassion, and travel (control) TikTok videos on young women's face-related appearance shame and anxiety, self-compassion, mood, upward appearance comparisons and thoughts. Undergraduate women (N = 115) were randomly assigned to view one of three compilation TikTok videos on either beauty tips, self-compassion strategies, or travel destinations. Upward appearance comparisons and thoughts were assessed at post-test only given the items related to video exposure; all other measures were assessed at pre- and post-test. Controlling for pre-test measures, results showed that face-related appearance shame and anxiety, and negative mood were higher, whereas self-compassion was lower in the beauty group relative to the travel control and self-compassion groups. Self-compassion was higher in the self-compassion group relative to the travel control. Women in the beauty group reported more upward appearance comparisons and appearance thoughts relative to women in the travel control and self-compassion groups. The self-compassion group reported more appearance thoughts relative to the travel control. Findings contribute to prior research by showing that brief exposure to beauty TikToks may have a negative effect on how young women feel about their appearance, but also how self-compassion videos may help young women feel more compassionate toward themselves.
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