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Agudelo-González ÁL. ["If you are a woman, read this, it's good for you": the advertising of medicines targeted at mothers in the Colombian press, 1903-1945]. Hist Cienc Saude Manguinhos 2024; 31:e2024011. [PMID: 38629660 PMCID: PMC11018309 DOI: 10.1590/s0104-59702024000100011] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Received: 08/31/2022] [Accepted: 04/21/2023] [Indexed: 04/19/2024]
Abstract
This article analyses the advertising of patent medicine directed at mothers, which circulated in newspapers between 1903 and 1945. It demonstrates that these advertisings played an important role in shaping women as a consumer demographic, promoting a scientific approach to motherhood intertwined with health challenges. The methodology employed included the analysis of advertisements in the newspapers El Tiempo, La Prensa, Rigoletto, El Faro and Evolución. Additionally, it examines the historiography of the subject in Colombia and other latitudes. The conclusion of this study asserts that motherhood was a significant target for pharmaceutical industries, leading to a commercial concept of motherhood.
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Affiliation(s)
- Ángela Lucía Agudelo-González
- Profesora asociada, Universidad del Tolima; doctoranda en Historia y Artes, Universidad de Granada.Ibagué - Tolima - Colombia
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Konfino J, Salgado MV, Penko J, Coxson P, Fernández A, Pichon-Riviere A, Bibbins-Domingo K, Mejía R. Impacto sanitario de la prohibición total de publicidades de tabaco en argentina. Glob Health Promot 2022; 29:17579759221079603. [PMID: 35440241 DOI: 10.1177/17579759221079603] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/16/2022]
Abstract
Health impact of the total ban on advertising of tobacco productsThe objective was to estimate the health impact of the total ban on advertising of tobacco products in terms of avoided cardiovascular events in those over 35 years of age in Argentina.The Cardiovascular Disease Policy Model (CVDPM) was used, which is a Markov simulation model used to represent and project mortality and morbidity due to cardiovascular disease (CVD) in the population aged 35 or over. It constitutes a demographic-epidemiological model, which represents the population between 35 and 95 years of age and uses a logistic regression model based on the Framingham equation to estimate the annual incidence of cardiovascular disease. We assumed that implementing a complete ban on the advertising of tobacco products would lead to a 9% reduction in tobacco consumption.The complete ban on advertising could prevent 15,164 deaths over a period of 10 years, of which 2610 would be the result of coronary heart disease and 747 due to stroke. These reductions would mean an annual decrease of 0.46% of total deaths, 0.60% of deaths from coronary heart disease and 0.33% in deaths from stroke. In addition, during the same period, it would avoid 6630 acute myocardial infarctions and 2851 strokes (reductions of 1.35% and 0.40%, respectively).We hope that these findings might contribute to the strengthening of sanitary tobacco control policies in Argentina based on the remarkable benefits of banning the advertising of tobacco products in full and in line with current global recommendations.
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Affiliation(s)
- Jonatan Konfino
- Centro de Estudios de Estado y Sociedad (CEDES), Buenos Aires, Argentina
| | - María Victoria Salgado
- Centro de Estudios de Estado y Sociedad (CEDES), Buenos Aires, Argentina
- Unidad de Conocimiento Traslacional Hospitalaria Patagónica, Hospital SAMIC El Calafate, El Calafate, Argentina
| | - Joanne Penko
- Center for Vulnerable Populations, University of California San Francisco, San Francisco, CA, Estados Unidos
- Department of Epidemiology and Biostatistics, University of California San Francisco, San Francisco, CA, Estados Unidos
| | - Pamela Coxson
- Center for Vulnerable Populations, University of California San Francisco, San Francisco, CA, Estados Unidos
- Department of Epidemiology and Biostatistics, University of California San Francisco, San Francisco, CA, Estados Unidos
| | - Alicia Fernández
- Department of Medicine, University of California San Francisco, San Francisco, CA, Estados Unidos
| | - Andrés Pichon-Riviere
- Instituto de Efectividad Clínica y Sanitaria (IECS), Programa de Medicina Interna General, Buenos Aires, Argentina
| | - Kirsten Bibbins-Domingo
- Center for Vulnerable Populations, University of California San Francisco, San Francisco, CA, Estados Unidos
- Department of Epidemiology and Biostatistics, University of California San Francisco, San Francisco, CA, Estados Unidos
| | - Raúl Mejía
- Centro de Estudios de Estado y Sociedad (CEDES), Buenos Aires, Argentina
- Hospital de Clínicas José de San Martin, Buenos Aires, Argentina
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