Using the implicit association test to measure self-esteem and self-concept

"Worse but Ours," or "Better but Theirs?" - The Role of Implicit Consumer Ethnocentrism (ICE) in Product Preference

The goal of this project was to investigate whether consumer ethnocentrism is purely conscious mechanism based on ideology, as suggested by Shimp and Sharma (1987), or rather is an automatic, unconscious process. The aim of the project was an introduction of the Implicit Consumer Ethnocentrism (ICE) concept, measured by the Implicit Association Test (IAT). The goal of the four studies conducted was to investigate the following issues: (a) whether ICE - an automatic mechanism underlying the preference for local products over foreign - this could be observed next to the more ideologically based classic consumer ethnocentrism; (b) what happens when the consumer's automatic preference for local products (ICE) is confronted by objective evidence of the superiority of foreign products or by the inferiority of local products. It was assumed that ICE could be reduced when foreign products were associated with a higher level of competence than local products, and this could explain the preference for foreign products over local often observed in less developed countries. In study 1 the ICE for different product categories of existing brands was tested, and in study 2 the ICE was measured in the context of non-existent brands. Both studies showed a strong in-group brand preference and confirmed the existence of new phenomena - ICE. The results of studies 3 and 4 again indicated a strong, automatic in-group brand favoritism effect as measured by IAT - participants preferred local brands over foreign. However, the inclusion of well-known foreign brands associated with high competence reduced the IAT effect (in-group preference).

Evaluating the Relationship between Explicit and Implicit Drinking Identity Centrality and Hazardous Drinking

INTRODUCTION

Drinking identity strength (how strongly one views oneself as a drinker) is a promising risk factor for hazardous drinking. A critical next step is to investigate whether the centrality of drinking identity (i.e., the relative importance of drinking vs. other identity domains, like well-being, relationships, education) also plays a role. Thus, we developed explicit and implicit measures of drinking identity centrality and evaluated them as predictors of hazardous drinking after controlling for explicit drinking identity strength.

METHODS

Two studies were conducted (Ns = 360 and 450, respectively). Participants, who self-identified as full-time students, completed measures of explicit identity strength, explicit and implicit centrality, and the Alcohol Use Disorders Identification Test (AUDIT). Study 1a evaluated two variants of the implicit measure (short- vs. long-format of the Multi-category Implicit Association Test); Study 1b only included the long form and also assessed alcohol consumption.

RESULTS

In Study 1a, implicit and explicit centrality measures were positively and significantly associated with AUDIT scores after controlling for explicit drinking identity strength. There were no significant differences in the implicit measure variants, but the long format had slightly higher internal consistency. In Study 1b, results replicated for explicit, but not implicit, centrality.

CONCLUSIONS

These studies provide preliminary evidence that drinking identity centrality may be an important factor for predicting hazardous drinking. Future research should improve its measurement and evaluate implicit and explicit centrality in experimental and longitudinal studies.

Association between hair cortisol concentration and perceived stress in female methamphetamine addicts

OBJECTIVE

The present study aims to explore whether hair cortisol concentration is associated with explicit stress or implicit stress in female methamphetamine addicts.

METHODS

Hair samples were collected from 51 female methamphetamine addicts from inpatient addiction treatment programs. Perceived stress was assessed by both explicit and implicit measures through the Perceived Stress Scale (PSS) and the Implicit Association Test (IAT), respectively.

RESULTS

The positive relationship between hair cortisol concentration with D-scores of the IAT reached statistically significant difference. A marginal correlation between hair cortisol concentration and scores of the PSS was observed. Additionally, linear regression analysis indicated that D-scores of the IAT are strongly predictive of hair cortisol concentration.

CONCLUSION

Hair cortisol concentration is strongly related to implicit stress but only weakly related with explicit stress.

Sexual or Friendly? Associations About Women, Men, and Self

Using explicit, self-report measures, past research has found that heterosexual men, relative to heterosexual women, often attribute more sexuality to women's behaviors. In the present studies, the Implicit Association Test was used to determine if these findings held at the automatic processing level. The results of Study 1 were consistent with past research: Men, compared to women, had more sexual and less friendly automatic associations with the concept of women. Gender differences, however, were not observed in associations with the concept of self or men. Study 2 investigated how exposure to a dating context affected these associations. Associations about the self became more sexualized after reading about a first date, regardless of the participants' gender. However, for opposite-sex others, men's associations became less sexualized whereas women's associations became more sexualized. Collectively, these studies shed light on chronic and temporarily activated automatic processes relevant to sexual perception and contexts in which women are oversexualized.

Narcissistic Traits and Explicit Self-Esteem: The Moderating Role of Implicit Self-View

Objective: Whilst the relationship between narcissism and self-esteem has been studied for a long time, findings are still controversial. The majority of studies investigated narcissistic grandiosity (NG), neglecting the existence of vulnerable manifestations of narcissism. Moreover, recent studies have shown that grandiosity traits are not always associated with inflated explicit self-esteem. The aim of the present study is to investigate the relationship between narcissistic traits and explicit self-esteem, distinguishing between grandiosity and vulnerability. Moreover, we consider the role of implicit self-esteem in qualifying these associations.

Method: Narcissistic traits, explicit and implicit self-esteem measures were assessed among 120 university students (55.8% women, M_age = 22.55, SD = 3.03).

Results: Results showed different patterns of association between narcissistic traits and explicit self-esteem, depending on phenotypic manifestations of narcissism. Narcissistic vulnerability (NV) was linked to low explicit self-evaluations regardless of one’s levels of implicit self-esteem. On the other hand, the link between NG and explicit self-esteem was qualified by levels of implicit self-views, such that grandiosity was significantly associated with inflated explicit self-evaluations only at either high or medium levels of implicit self-views.

Discussion: These findings showed that the relationship between narcissistic traits and explicit self-esteem is not univocal, highlighting the importance of distinguishing between NG and NV. Finally, the study suggested that both researchers and clinicians should consider the relevant role of implicit self-views in conditioning self-esteem levels reported explicitly by individuals with grandiose narcissistic traits.

Implicit and Explicit Self-Esteem in Current, Remitted, Recovered, and Comorbid Depression and Anxiety Disorders: The NESDA Study

Background

Dual processing models of psychopathology emphasize the relevance of differentiating between deliberative self-evaluative processes (explicit self-esteem; ESE) and automatically-elicited affective self-associations (implicit self-esteem; ISE). It has been proposed that both low ESE and ISE would be involved in major depressive disorder (MDD) and anxiety disorders (AD). Further, it has been hypothesized that MDD and AD may result in a low ISE “scar” that may contribute to recurrence after remission. However, the available evidence provides no straightforward support for the relevance of low ISE in MDD/AD, and studies testing the relevance of discrepant SE even showed that especially high ISE combined with low ESE is predictive of the development of internalizing symptoms. However, these earlier findings have been limited by small sample sizes, poorly defined groups in terms of comorbidity and phase of the disorders, and by using inadequate indices of discrepant SE. Therefore, this study tested further the proposed role of ISE and discrepant SE in a large-scale study allowing for stricter differentiation between groups and phase of disorder.

Method

In the context of the Netherlands Study of Depression and Anxiety (NESDA), we selected participants with current MDD (n = 60), AD (n = 111), and comorbid MDD/AD (n = 71), remitted MDD (n = 41), AD (n = 29), and comorbid MDD/AD (n = 14), recovered MDD (n = 136) and AD (n = 98), and never MDD or AD controls (n = 382). The Implicit Association Test was used to index ISE and the Rosenberg Self-Esteem Scale indexed ESE.

Results

Controls reported higher ESE than all other groups, and current comorbid MDD/AD had lower ESE than all other clinical groups. ISE was only lower than controls in current comorbid AD/MDD. Discrepant self-esteem (difference between ISE and ESE) was not associated with disorder status once controlling for ESE.

Limitations

Cross-sectional design limits causal inferences.

Conclusion

Findings suggest a prominent role for ESE in MDD and AD, while in comorbid MDD/AD negative self-evaluations are also present at the implicit level. There was no evidence to support the view that AD and MDD would result in a low ISE “scar”.

The implicit sociometer effect and the moderating role of relational self-construal

The present study examined how negative feedback influenced implicit self-evaluations and how individuals' level of relational self-construal (RelSC) moderated these relationships. One hundred Chinese university students completed the relational-interdependent self-construal scale and were randomly assigned into one of three conditions (social exclusion, personal failure, or control). After receiving the manipulation, participants completed two Brief Implicit Association Tests (BIATs) that measured their implicit self-liking and self-competence. The results indicated that people with a highly RelSC typically had higher implicit self-liking, but they decreased their implicit self-liking more than those with a low RelSC after experiencing social exclusion. However, RelSC did not influence the effect of personal failure on implicit self-liking. In addition, RelSC was not associated with implicit self-competence in any situation.

Predicting Self–Confident Behaviour with Implicit and Explicit Self–Esteem Measures

The present research compared the validity of popular direct and indirect measures of self–esteem in predicting self–confident behaviour in different social situations. In line with behavioural dual–process models, both implicit and explicit self–esteem were hypothesized to be related to appearing self–confident to unacquainted others. A total of 127 participants responded to the Rosenberg Self–Esteem Scale, the Multidimensional Self–Esteem Scale, and an adjective scale for measuring explicit self–esteem (ESE). Participants‘ implicit self–esteem (ISE) was assessed with four indirect measures: the Implicit Association Test (IAT), the name–letter task (NLT), and two variants of an affective priming task, the reaction–time affective priming task (RT–APT) and the error–based affective priming task (EB–APT). Self–confident behaviour was observed in four different social situations: (i) self–introduction to a group; (ii) an ostracism experience; (iii) an interview about the ostracism experience; and (iv) an interview about one's personal life. In general, appearing self–confident to unknown others was independently predicted by ESE and ISE. The indirect measures of self–esteem were, as expected, not correlated, and only the self–esteem APTs—but not the self–esteem IAT or the NLT—predicted self–confident behaviours. It is important to note that in particular the predictive power of the self–esteem EB–APT pertained to all four criteria and was incremental to the ESE measures. Copyright © 2016 European Association of Personality Psychology

History of abuse and risky sex among substance users: The role of rejection sensitivity and the need to belong

This study investigates abuse and rejection sensitivity as important correlates of risky sexual behavior in the context of substance use. Victims of abuse may experience heightened sensitivity to acute social rejection and consequently engage in risky sexual behavior in an attempt to restore belonging. Data were collected from 258 patients at a substance use treatment facility in Washington, D.C. Participants' history of abuse and risky sexual behavior were assessed via self-report. To test the mediating role of rejection sensitivity, participants completed a social rejection task (Cyberball) and responded to a questionnaire assessing their reaction to the rejection experience. General risk-taking propensity was assessed using a computerized lab measure. Abuse was associated with increased rejection sensitivity (B=0.124, SE=0.040, p=0.002), which was in turn associated with increased risky sex (B=0.06, SE=0.028, p=0.03) (indirect effect=0.0075, SE=0.0043; 95% CI [0.0006, 0.0178]), but not with other indices of risk-taking. These findings suggest that rejection sensitivity may be an important mechanism underlying the relationship between abuse and risky sexual behavior among substance users. These effects do not extend to other risk behaviors, supporting the notion that risky sex associated with abuse represents a means to interpersonal connection rather than a general tendency toward self-defeating behavior.

Online Evaluative Conditioning Did Not Alter Internalized Homonegativity or Self-Esteem in Gay Men

OBJECTIVE

Internalized homonegativity is linked to psychological distress in sexual minorities and is thus a potential treatment target in this population. Previous studies have shown that evaluative conditioning (EC) can modify self-esteem, another self-directed attitude. The present study aimed to determine if EC deployed over the Internet could modify self-esteem and internalized homonegativity.

METHOD

Gay men recruited online (N = 184) were randomly assigned to a control group or an experimental condition. Participants completed self-reports and measures of implicit attitudes before and after being exposed to control or experimental tasks. The study was administered online.

RESULTS

There were no significant between-group differences on implicit or explicit self-esteem (ps > .49) or internalized homonegativity (ps > .28).

CONCLUSION

Despite past laboratory success, Internet-based EC did not produce significant effects in implicit or explicit self-directed attitudes. Post hoc analyses did not support any of several potential explanations for these results. Alternative explanations are discussed.

A review of implicit and explicit substance self-concept as a predictor of alcohol and tobacco use and misuse

BACKGROUND

This paper provides an overview of the self-concept as it relates to substance use. Self-concept has a long history in psychological theory and research; however, substance self-concept (e.g., viewing one's self as a drinker or smoker) is an understudied area of research with the potential to expand existing conceptualizations of substance use, addiction, and prevention and treatment efforts, and should receive greater research attention.

OBJECTIVES

First, we review and provide a theoretical framework of substance self-concept that draws from dual process models and distinguishes between implicit and explicit self-concept. Next, we summarize key findings related to substance use in the extant literature, focusing on alcohol and tobacco (smoking).

RESULTS

Across both substances, there is converging evidence that substance self-concept is associated with substance use outcomes, including quantity and frequency of use and problems associated with use, and that change in substance self-concept is associated with recovery from substance misuse. Recommendations for the substance self-concept research agenda include routine assessment of substance self-concept, expanded use of implicit measures, investigation of moderators of substance self-concept, and targeting substance self-concept directly in prevention and intervention efforts.

CONCLUSION

Ultimately, we suggest that substance self-concept is a promising, but understudied, construct. Greater research attention to substance self-concept could clarify its potential as an important risk factor for hazardous use and addiction as well as its utility as a prevention and treatment target.

A masked negative self-esteem? Implicit and explicit self-esteem in patients with Narcissistic Personality Disorder

The mask model of narcissism states that the narcissistic traits of patients with NPD are the result of a compensatory reaction to underlying ego fragility. This model assumes that high explicit self-esteem masks low implicit self-esteem. However, research on narcissism has predominantly focused on non-clinical participants and data derived from patients diagnosed with Narcissistic Personality Disorder (NPD) remain scarce. Therefore, the goal of the present study was to test the mask model hypothesis of narcissism among patients with NPD. Male patients with NPD were compared to patients with other PD's and healthy participants on implicit and explicit self-esteem. NPD patients did not differ in levels of explicit and implicit self-esteem compared to both the psychiatric and the healthy control group. Overall, the current study found no evidence in support of the mask model of narcissism among a clinical group. This implicates that it might not be relevant for clinicians to focus treatment of NPD on an underlying negative self-esteem.

Explicit self-esteem mediates the relationship between implicit self-esteem and memory biases in major depression

This study examines the relationships between explicit and implicit self-esteem and self-referent memory biases in depression. We specifically tested the hypothesis that implicit self-esteem would influence depression-related memory biases via its association with explicit self-esteem. Self-esteem was assessed in patients with a current Major Depressive Disorder (MDD; n=38) and in a control group of participants who had never experienced depression (ND; n=40) by using explicit (Rosenberg Self-esteem Questionnaire) and implicit (Go/No-go Association Task) measures. A self-referent processing task of negative and positive adjectives was used to assess memory bias. Our analyses revealed that participants diagnosed with MDD showed lower levels of both explicit and implicit self-esteem in comparison to ND participants. MDD compared to ND participants also recalled a greater number of depressed self-referent adjectives and lower recall of positive self-referent information. Mediation analyses showed an indirect effect of explicit self-esteem on the relationship between implicit self-esteem and depression-related memory biases in the MDD group. These findings suggest an association between implicit and explicit self-esteem in depression that may result in negative cognitive processing, as reflected by self-referent memory biases.

Morality stereotyping as a basis of women’s in-group favoritism: An implicit approach

Four studies used three different implicit methods (the BriefIAT, Affect Misattribution Procedure, and Lexical Decision Task) to measure women’s gender stereotypes of violence, strength, competence, trustworthiness, and sociability. Analyses of response latencies in Study 1 ( N = 100) showed that these stereotypes were based more in in-group favoritism than out-group derogation. Consistent with recent evidence that morality is central to the positive evaluation of in-groups, it was the implicit stereotype of women as more trustworthy that best predicted their implicit in-group favoritism across studies, r(249) = .27. Only by examining such specific stereotype content could we assess the moral stereotype of trustworthiness as distinctly tied to in-group favoritism. Alternative analyses of the two global dimensions of group evaluation (i.e., agency/competence and communion/warmth) obscured differences between the more specific stereotypes. Implications for theory and research on stereotype content, as well as the group favoritism of disadvantaged groups, are discussed.

Implicit-Explicit Differences in Self-Enhancement for Americans and Japanese

Past research on cross-cultural psychology has shown that North Americans have self-enhancing attitudes, evaluating themselves more favorably than others, including friends. The present research identifies a discrepancy — this self-enhancement in relation to friends did not appear when measured implicitly. Using American and Japanese university students as subjects, the present studies investigated responses to explicit (self-report) and implicit measures (the Implicit Association Test) toward three targets: self, best friends, and fellow university students. Results revealed that North Americans showed more positive implicit attitudes toward best friends than toward self, a very different pattern from the explicit results. For the Japanese, best friends were evaluated slightly more positively than the self on implicit measures, which contrasted with previous findings with explicit measures that showed best friends being evaluated more positively.

Discrimination and the Implicit Association Test

Prejudice researchers have been criticized for failing to assess behaviors that reflect overtly hostile actions (i.e. racial animus; Arkes & Tetlock, 2004; Mackie & Smith, 1998). Two studies sought to begin to fill this gap in the implicit literature by showing that scores on the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) are linked to harmful intergroup behaviors. In Study 1, the IAT predicted self-reported racial discrimination, including verbal slurs, exclusion, and physical harm. In Study 2, the IAT predicted recommended budget cuts for Jewish, Asian, and Black student organizations (i.e. economic discrimination). In each study, evaluative stereotype (but not attitude) IATs predicted behaviors even after controlling for explicit attitudes. In concert, the findings suggest that implicit stereotypes are more predictive of overtly harmful actions than implicit attitudes in the intergroup relations domain.

Effects of Threat to a Valued Social Identity on Implicit Self-Esteem and Discrimination

This research provides an experimental test of the self-esteem hypothesis that avoids potential hypothesis guessing and self-presentational concerns associated with previous research by including subtle measures of both social self-esteem and intergroup discrimination. The role of group identification and social self-esteem as determinants of ingroup bias was examined under high and low identity-threatening conditions utilizing an implicit measure of social self-esteem. Participants read a fictitious statement indicating whether their university received a good or bad evaluation relative to a rival university and then made attributions for this situation. High group identifiers had a greater decrease in implicit social self-esteem after a threat than low group identifiers did and they displayed the greatest ingroup favoritism. Greater ingroup-serving bias was associated with a subsequent increase in implicit social self-esteem.

Culture and Cultural Worldviews: Do Verbal Descriptions about Culture Reflect Anything Other Than Verbal Descriptions of Culture?

In this paper I delineate the difference between cultural worldviews, cultural practices and actual behaviors, and suggest that verbal descriptions and narratives that are used to extract cultural worldviews and folk theories may not describe actual cultural practices or behaviors that occur in real life. I discuss five types of evidence to support this claim: (1) limitations in the use of selectively chosen verbal statements and (2) some kinds of culture-related literature; (3) the large variability in individual within-culture variance relative to between-culture differences, and the limitations of attitude-based measures to predict actual behaviors; (4) the fact that cultural differences in individual-level measures of psychological culture may not exist when socially appropriate responding is statistically controlled for; and (5) the boundaries of knowledge that can be gleaned from cultural studies of emotion based on verbal descriptions and narratives. Culture researchers who use individual-level measures of culture or other verbal descriptions of culture need to be aware of the theoretical and empirical differences between verbally reported consensual cultural worldview ideologies and real-life behaviors. The former may not be reflective of the latter.

When Do Ego Threats Lead to Self-Regulation Failure? Negative Consequences of Defensive High Self-Esteem

High self-esteem (HSE) is increasingly recognized as heterogeneous. By measuring subtypes of HSE, the present research reevaluates the finding that HSE individuals show poor self-regulation following ego threat (Baumeister, Heatherton, & Tice, 1993). In Experiment 1, participants with HSE showed poor self-regulation after ego threat only if they also were defensive (high in self-presentation bias). In Experiment 2, two measures—self-presentation bias and implicit self-esteem—were used to subtype HSE individuals as defensive. Both operationalizations of defensive HSE predicted poor self-regulation after ego threat. The results indicate that (a) only defensive HSE individuals are prone to self-regulation failure following ego threat and (b) measures of self-presentation bias and implicit self-esteem can both be used to detect defensiveness.

Measuring Self-Esteem using the Implicit Association Test: The Role of the Other

In two experiments, the use of a self-other Implicit Association Test (IAT) as a measure of implicit self-esteem was examined. In Study 1, participants completed two self-other IATs: one in which the other was unspecified and one in which the other was specified to be a close friend. Esteem-IAT scores were significantly higher for the unspecified other-IAT (d =. 82), indicating that the content of the other has a considerable influence on the over-all esteem-IAT scores. Study 2 provided a conceptual replication of these results and provided some initial evidence that the valence of an unspecified other is negative. Across both studies, the nature of the mental representation of the self, as measured by an esteem-IAT, changed as a function of the mental representation of the other. The crucial role of the other-associations in the esteem-IAT calls into question its use and interpretation as a measure of self-esteem.

A Meta-Analysis on the Correlation Between the Implicit Association Test and Explicit Self-Report Measures

Theoretically, low correlations between implicit and explicit measures can be due to (a) motivational biases in explicit self reports, (b) lack of introspective access to implicitly assessed representations, (c) factors influencing the retrieval of information from memory, (d) method-related characteristics of the two measures, or (e) complete independence of the underlying constructs. The present study addressed these questions from a meta-analytic perspective, investigating the correlation between the Implicit Association Test (IAT) and explicit self-report measures. Based on a sample of 126 studies, the mean effect size was .24, with approximately half of the variability across correlations attributable to moderator variables. Correlations systematically increased as a function of (a) increasing spontaneity of self-reports and (b) increasing conceptual correspondence between measures. These results suggest that implicit and explicit measures are generally related but that higher order inferences and lack of conceptual correspondence can reduce the influence of automatic associations on explicit self-reports.

Task-Set Inertia, Attitude Accessibility, and Compatibility-Order Effects: New Evidence for a Task-Set Switching Account of the Implicit Association Test Effect

Based on a task-set switching account of the Implicit Association Test (IAT), the authors predict a specific pattern of aftereffects as a consequence of working through IAT blocks. In Study 1, performance in an evaluative decision task, but not in a color-naming task, was decreased after working through the incompatible rather than compatible block of a flower-insect IAT. In Study 2, response latencies in an evaluative rating task, but not in a color-rating task, were analogously affected, whereas the ratings themselves were not a function of the compatibility of prior IAT blocks. The aftereffects demonstrate reactivity of the IAT; they bear on the mechanisms underlying the IAT and on compatibility-order effects.

Attitude Importance as a Moderator of the Relationship Between Implicit and Explicit Attitude Measures

The authors examined attitude importance as a moderator of the relationship between the Implicit Association Test (IAT) and explicit attitude measures. In Study 1 (N = 194), as ratings of attitude importance regarding the 2000 presidential election increased, the strength of the relationship between a Bush-Gore IAT and explicit attitude measures also increased. Study 2 provided a conceptual replication of these results using attitudes toward Coke and Pepsi (N = 112). In addition, across both studies, explicit attitude measures were better predictors of deliberative behaviors than IAT scores. In Study 3 (N = 77), the authors examined the role of elaboration as a mechanism by which attitude importance may moderate IAT-explicit attitude correlations. As predicted, increased elaboration resulted in stronger IAT-explicit attitude correlations. Other possible mechanisms by which attitude importance may moderate the IAT-explicit attitude relationship also are discussed.

Do Automatic Reactions Elicited by Thoughts of Romantic Partner, Mother, and Self Relate to Adult Romantic Attachment?

Three studies tested the expectation that automatic reactions elicited by the mental representation of one’s current romantic partner, mother, and self relate to adult romantic attachment. Adult romantic attachment was assessed using multiple measures, and individual differences in automatic reactions were assessed by the Implicit Association Test (IAT). Studies 1 and 2 showed that automatic reactions elicited by thoughts of current romantic partner, but not by thoughts of self, were related to adult romantic attachment assessed at a specific (i.e., within one’s current romantic relationship) and general level (i.e., across all romantic relationships). The pattern of results was stronger among individuals identified as attachment-schematic. Studies 2 and 3 showed that automatic reactions elicited by thoughts of one’s mother were related to adult romantic attachment assessed at a general level. In all three studies, results did not differ depending on how adult romantic attachment was conceptualized (four styles vs. two dimensions).

Understanding the Role of the Self in Prime-to-Behavior Effects: The Active-Self Account

In this article, the authors review research showing the different roles that the self-concept can play in affecting prime-to-behavior effects. As an organizing framework, an Active-Self account of stereotype, trait, and exemplar prime-to-behavior effects is presented. According to this view, such primes can influence people's behavior by creating changes in the active self-concept, either by invoking a biased subset of chronic self-content or by introducing new material into the active self-concept. The authors show how involvement of the active self-concept can increase, decrease, or reverse the effects of primes and describe how individual differences in responsiveness of the self to change and usage of the self in guiding behavior (e.g., self-monitoring) can moderate prime-to-behavior effects. The Active-Self account is proposed as an integrative framework that explains how the self is involved in prime-to-behavior effects and helps predict how changes in the self determine which motivational and behavioral representations will guide behavior.

In Search of East Asian Self-Enhancement

A meta-analysis of published cross-cultural studies of self-enhancement reveals pervasive and pronounced differences between East Asians and Westerners. Across 91 comparisons, the average cross-cultural effect was d = .84. The effect emerged in all 30 methods, except for comparisons of implicit self-esteem. Within cultures, Westerners showed a clear self-serving bias (d = .87), whereas East Asians did not (d = -.01), with Asian Americans falling in between (d = .52). East Asians did self-enhance in the methods that involved comparing themselves to average but were self-critical in other methods. It was hypothesized that this inconsistency could be explained in that these methods are compromised by the “everyone is better than their group’s average effect” (EBTA). Supporting this rationale, studies that were implicated by the EBTA reported significantly larger self-enhancement effect for all cultures compared to other studies. Overall, the evidence converges to show that East Asians do not self-enhance.

Implicit Measurement of Attitudes, Stereotypes, and Self-Concepts in Organizations

Implicit measurement using latencies is proposed as a complement to conventional measurement to assess organizational constructs (e.g., job satisfaction), to assist in personnel decisions (e.g., selection), and to assess outcomes (e.g., diversity training). Latency-based measurements (i.e., the Implicit Association Test) use categorization tasks to measure attitudes, stereotypes, and self-concepts. Its routine inclusion in organizational research can address measurement limitations, enrich theoretical understanding of organizational phenomena, and inform practice by better predicting behavior.

Does High Self-Esteem Cause Better Performance, Interpersonal Success, Happiness, or Healthier Lifestyles?

Self-esteem has become a household word. Teachers, parents, therapists, and others have focused efforts on boosting self-esteem, on the assumption that high self-esteem will cause many positive outcomes and benefits—an assumption that is critically evaluated in this review.

Appraisal of the effects of self-esteem is complicated by several factors. Because many people with high self-esteem exaggerate their successes and good traits, we emphasize objective measures of outcomes. High self-esteem is also a heterogeneous category, encompassing people who frankly accept their good qualities along with narcissistic, defensive, and conceited individuals.

The modest correlations between self-esteem and school performance do not indicate that high self-esteem leads to good performance. Instead, high self-esteem is partly the result of good school performance. Efforts to boost the self-esteem of pupils have not been shown to improve academic performance and may sometimes be counterproductive. Job performance in adults is sometimes related to self-esteem, although the correlations vary widely, and the direction of causality has not been established. Occupational success may boost self-esteem rather than the reverse. Alternatively, self-esteem may be helpful only in some job contexts. Laboratory studies have generally failed to find that self-esteem causes good task performance, with the important exception that high self-esteem facilitates persistence after failure.

People high in self-esteem claim to be more likable and attractive, to have better relationships, and to make better impressions on others than people with low self-esteem, but objective measures disconfirm most of these beliefs. Narcissists are charming at first but tend to alienate others eventually. Self-esteem has not been shown to predict the quality or duration of relationships.

High self-esteem makes people more willing to speak up in groups and to criticize the group's approach. Leadership does not stem directly from self-esteem, but self-esteem may have indirect effects. Relative to people with low self-esteem, those with high self-esteem show stronger in-group favoritism, which may increase prejudice and discrimination.

Neither high nor low self-esteem is a direct cause of violence. Narcissism leads to increased aggression in retaliation for wounded pride. Low self-esteem may contribute to externalizing behavior and delinquency, although some studies have found that there are no effects or that the effect of self-esteem vanishes when other variables are controlled. The highest and lowest rates of cheating and bullying are found in different subcategories of high self-esteem.

Self-esteem has a strong relation to happiness. Although the research has not clearly established causation, we are persuaded that high self-esteem does lead to greater happiness. Low self-esteem is more likely than high to lead to depression under some circumstances. Some studies support the buffer hypothesis, which is that high self-esteem mitigates the effects of stress, but other studies come to the opposite conclusion, indicating that the negative effects of low self-esteem are mainly felt in good times. Still others find that high self-esteem leads to happier outcomes regardless of stress or other circumstances.

High self-esteem does not prevent children from smoking, drinking, taking drugs, or engaging in early sex. If anything, high self-esteem fosters experimentation, which may increase early sexual activity or drinking, but in general effects of self-esteem are negligible. One important exception is that high self-esteem reduces the chances of bulimia in females.

Overall, the benefits of high self-esteem fall into two categories: enhanced initiative and pleasant feelings. We have not found evidence that boosting self-esteem (by therapeutic interventions or school programs) causes benefits. Our findings do not support continued widespread efforts to boost self-esteem in the hope that it will by itself foster improved outcomes. In view of the heterogeneity of high self-esteem, indiscriminate praise might just as easily promote narcissism, with its less desirable consequences. Instead, we recommend using praise to boost self-esteem as a reward for socially desirable behavior and self-improvement.

What Do Implicit Measures Tell Us?: Scrutinizing the Validity of Three Common Assumptions

Experimental paradigms designed to assess “implicit” representations are currently very popular in many areas of psychology. The present article addresses the validity of three widespread assumptions in research using these paradigms: that (a) implicit measures reflect unconscious or introspectively inaccessible representations; (b) the major difference between implicit measures and self-reports is that implicit measures are resistant or less susceptible to social desirability; and (c) implicit measures reflect highly stable, older representations that have their roots in long-term socialization experiences. Drawing on a review of the available evidence, we conclude that the validity of all three assumptions is equivocal and that theoretical interpretations should be adjusted accordingly. We discuss an alternative conceptualization that distinguishes between activation and validation processes.

A population's higher-risk sexual behaviour is associated with its average sexual behaviour-An ecological analysis of subpopulations in Ethiopia, Kenya, South Africa, Uganda and the United States

BACKGROUND

Given the large variation in the prevalence of sexually transmitted infections between populations it is important to characterize how sexual vary between populations. In this paper we assess how the distribution of lifetime sexual partners varies between populations. We ask: do populations with higher mean lifetime sexual partners merely differ by virtue of the presence of a core-group with increased number of partners or do the population distributions move as more coherent wholes?

METHODS

We defined those in the top decile of lifetime sex partners in each country as constituting the higher-risk behaviour group (HRB). Spearman's correlation was used to evaluate the relationship between mean lifetime partners and prevalence of those in the HRB by ethnic group within Ethiopia, Kenya, South Africa, Uganda and the United States. In each case, data from nationally representative surveys were used. Two-sample Wilcoxon rank-sum were applied to test if there was a difference in the number of lifetime partners between the highest and lowest-risk subpopulations, separately for men and women. To account for autocorrelation, all analyses were conducted using means/medians excluding those in the HRB. A P-value of <0.05 was considered statistically significant.

RESULTS

In each country, a positive correlation existed between subpopulations' mean lifetime partners and the prevalence of the HRB. Spearman's correlation varied from 0.20 to 0.99 for men and 0.74 to 1.0 for women. This association was statistically significant in 6 out of 10 comparisons. There was a statistically significant difference in the number of lifetime partners between the highest and lowest-risk ethnic groups in all countries except South Africa, where the difference was only significant for women.

CONCLUSIONS

Our results suggest that sexual behaviours vary coherently between different populations. As such, sexually transmitted infection control efforts would benefit from including both targeted campaigns focusing on the HRB and population-strategies that seek to address factors responsible for high mean risk behaviour.