Menstrual cycle alters face preference

Heterosexual romantic couples mate assortatively for facial symmetry, but not masculinity

Preferences for partners with symmetric and sex-typical faces are well documented and considered evidence for the good-genes theory of mate choice. However, it is unclear whether preferences for these traits drive the real-world selection of mates. In two samples of young heterosexual couples from the United Kingdom (Study 1) and the United States (Study 2), the authors found assortment for facial symmetry but not for sex typicality or independently rated attractiveness. Within-couple similarity in these traits did not predict relationship duration or quality, although female attractiveness and relationship duration were negatively correlated among couples in which the woman was the more attractive partner. The authors conclude that humans may mate assortatively on facial symmetry, but this remains just one of the many physical and nonphysical traits to which people likely attend when forming romantic partnerships. This is also the first evidence that preferences for symmetry transfer from the laboratory to a real-world setting.

Recognition of novel faces after single exposure is enhanced during pregnancy

Protective mechanisms in pregnancy include Nausea and Vomiting in Pregnancy (NVP) (Fessler, 2002; Flaxman and Sherman, 2000), increased sensitivity to health cues (Jones et al., 2005), and increased vigilance to out-group members (Navarette, Fessler, and Eng, 2007). While common perception suggests that pregnancy results in decreased cognitive function, an adaptationist perspective might predict that some aspects of cognition would be enhanced during pregnancy if they help to protect the reproductive investment. We propose that a reallocation of cognitive resources from nonessential to critical areas engenders the cognitive decline observed in some studies. Here, we used a recognition task disguised as a health rating to determine whether pregnancy facilitates face recognition. We found that pregnant women were significantly better at recognizing faces and that this effect was particularly pronounced for own-race male faces. In human evolutionary history, and today, males present a significant threat to females. Thus, enhanced recognition of faces, and especially male faces, during pregnancy may serve a protective function.

Sex-dimorphic face shape preference in heterosexual and homosexual men and women

Studies have used manipulated faces to test the preferences of heterosexual individuals for sexually dimorphic facial cues. In contrast to previous studies, which have generally excluded homosexual participants, we directly compared homosexual and heterosexual male and female preferences for manipulated sexual dimorphism in faces (homosexual males: n = 311; heterosexual males: n = 215; homosexual females: n = 159; heterosexual females: n = 218). Prior studies on sexual orientation and preferences for faces that were paired with masculine and feminine behavioral descriptors suggest that homosexual men prefer more masculine men and that homosexual women demonstrate no preference for either masculinity or femininity in women. In our study, we tested for similarities and differences among heterosexual and homosexual males and females with regard to their preferences for a more specific aspect of faces: sexual dimorphism of face shape. Homosexual men demonstrated stronger preferences for masculinity in male faces than did all of the other groups. Homosexual women demonstrated stronger preferences for masculinity in female faces than did heterosexual women. These results suggest attractiveness judgments of same-sex faces made by homosexual individuals are not a mirror image of those made by heterosexual individuals of the opposite sex. Our data suggest that face preferences of homosexual individuals reflect a system of biologically and socially guided preferences at least as complex as those found among heterosexual individuals.

Women's probability of conception is associated with their preference for flirtatious but not masculine facial movement

Women's preferences for facial structure vary over the menstrual cycle. Little is known, however, as to how preferences for behavior may be influenced by hormonal factors. Here, we demonstrate that social properties of facial motion influence attractiveness judgments in the absence of other cues, and that women's preferences for these displays vary over the menstrual cycle, as has been demonstrated for structural traits of men's faces in static stimuli. We produced shape-standardized facial models that were animated with male movement and assessed for flirtatiousness by 16 women and attractiveness by 47 women. In fertile phases of the menstrual cycle, women showed stronger preferences for flirtatious movement, but not for absolute movement. These data show that women (1) recognize specific mating-relevant social cues in male facial movement and (2) are differentially influenced by these cues at different phases of the menstrual cycle. This preference for flirtatiousness may promote the adaptive allocation of mating effort towards men who are, in turn, likely to respond positively.

The Future of an Applied Evolutionary Psychology for Human Partnerships

There has been significant recent progress in our understanding of human mate choice. We outline several frontiers of rapid cultural change which may increasingly directly affect individual self-evaluation in the mating market, formation and maintenance of long-term partnerships, and potentially reproductive outcome and child health. Specifically, we review evidence for the effects of (1) increasing exposure to mass media, (2) the advent of novel ways to meet potential partners, and (3) cultural influences which may disrupt or alter the expression of evolved mate preferences. We comment on the potential for these effects to influence self-perception and partner-perception, with downstream effects on relationship satisfaction and stability. A common theme emerges, which is that these effects may contribute to relationship dissatisfaction and dissolution, with negative implications for societal change. We then address how we envisage evolutionary psychology research may focus on and offer informed approaches to ameliorate these effects in the future. We picture the development of a field of applied evolutionary psychology, and we suggest that this will increasingly become a central focus for many researchers.

Different Vocal Parameters Predict Perceptions of Dominance and Attractiveness

Low mean fundamental frequency (F₀) in men’s voices has been found to positively influence perceptions of dominance by men and attractiveness by women using standardized speech. Using natural speech obtained during an ecologically valid social interaction, we examined relationships between multiple vocal parameters and dominance and attractiveness judgments. Male voices from an unscripted dating game were judged by men for physical and social dominance and by women in fertile and non-fertile menstrual cycle phases for desirability in short-term and long-term relationships. Five vocal parameters were analyzed: mean F₀ (an acoustic correlate of vocal fold size), F₀ variation, intensity (loudness), utterance duration, and formant dispersion (D_f, an acoustic correlate of vocal tract length). Parallel but separate ratings of speech transcripts served as controls for content. Multiple regression analyses were used to examine the independent contributions of each of the predictors. Physical dominance was predicted by low F₀ variation and physically dominant word content. Social dominance was predicted only by socially dominant word content. Ratings of attractiveness by women were predicted by low mean F₀, low D_f, high intensity, and attractive word content across cycle phase and mating context. Low D_f was perceived as attractive by fertile-phase women only. We hypothesize that competitors and potential mates may attend more strongly to different components of men’s voices because of the different types of information these vocal parameters provide.

Kin Affiliation Across the Ovulatory Cycle

A commonplace observation in humans is that close genetic relatives tend to avoid one another as sexual partners. Despite the growing psychological research on how antierotic attitudes develop toward relatives, few studies have focused on actual behavior. One prediction, stemming from parental investment theory, is that women should be more vigilant of reproduction-compromising behaviors, such as inbreeding, during times of peak fertility than during times of low fertility. Indeed, females of other species avoid interactions with male kin when fertile—but the corollary behavior in humans has yet to be explored. Here we fill this gap. Using duration and frequency of cell-phone calls, an objective behavioral measure that reflects motivations to interact socially, we show that women selectively avoid interactions with their fathers during peak fertility. Avoidance specifically targeted fathers, which rules out alternative explanations. These data suggest that psychological mechanisms underlying mating psychology regulate sexual avoidance behaviors, and in women they fluctuate according to fertility status.

A new viewpoint on the evolution of sexually dimorphic human faces

Human faces show marked sexual shape dimorphism, and this affects their attractiveness. Humans also show marked height dimorphism, which means that men typically view women's faces from slightly above and women typically view men's faces from slightly below. We tested the idea that this perspective difference may be the evolutionary origin of the face shape dimorphism by having males and females rate the masculinity/femininity and attractiveness of male and female faces that had been manipulated in pitch (forward or backward tilt), simulating viewing the face from slightly above or below. As predicted, tilting female faces upwards decreased their perceived femininity and attractiveness, whereas tilting them downwards increased their perceived femininity and attractiveness. Male faces tilted up were judged to be more masculine, and tilted down judged to be less masculine. This suggests that sexual selection may have embodied this viewpoint difference into the actual facial proportions of men and women.

The Effects of Control of Resources on Magnitudes of Sex Differences in Human Mate Preferences

We tested the hypothesis that magnitudes of sex differences in human mate preferences would be inversely related to control of resources. Specifically, we predicted that the ideal partner age, maximum and minimum partner ages tolerated and preferences for “physical attractiveness” over “good financial prospects” of female participants would approach parity with that of men with increasing control of resources. In a sample of 3770 participants recruited via an online survey, the magnitudes of sex differences in age preferences increased with resource control whereas the sex difference in preferences for “physical attractiveness” over “good financial prospects” disappeared when resource control was high. Results are inconsistent, and are discussed in the context of adaptive tradeoff and biosocial models of sex differences in human mate preferences.

Evidence for Menstrual Cycle Shifts in Women's Preferences for Masculinity: A Response to Harris (in Press) “Menstrual Cycle and Facial Preferences Reconsidered”

Over the last decade, a growing literature has shown that women in the fertile phase of the menstrual cycle demonstrate stronger preferences for men with masculine traits than they do when in the non-fertile phases of the cycle (see Gangestad and Thornhill, 2008 and Jones et al., 2008 for recent reviews). In a recent article, Harris (in press; Sex Roles) failed to replicate this increase in women's preferences for masculine faces when women are near ovulation. Harris represented her study as one of only three studies on the topic, and as the largest of the existing studies. There are, however, many more studies on menstrual cycle shifts in preferences for facial masculinity in the published literature, including one that is 2.5 times larger in size than the Harris study. In this article, we review the evidence for cyclic shifts in mate preferences and related behaviors and discuss weaknesses of Harris's methods. Considered as a whole, the evidence for menstrual cycle shifts in women's preferences and behaviors is compelling, despite the failure of replication reported by Harris.

Evidence for the stress-linked immunocompetence handicap hypothesis in human male faces

The stress-linked immunocompetence handicap hypothesis (SL-ICHH) of sexual selection incorporates a role of the stress hormone corticosterone (C; cortisol in humans) in relationships between testosterone (T), immunity and secondary sexual trait expression. In support of this, C has been shown to mediate and moderate relationships between T and immune response and to be inversely related to attractiveness in some avian species. We predicted that female preferences for cues to T in human male faces would be contingent upon co-occurring cortisol levels. In study 1, we tested relationships between T and cortisol and attractiveness, masculinity and health ratings of raw male faces. We found cortisol to be inversely related to attractiveness. In study 2, we tested female preferences for male faces that were parametrically manipulated on the basis of cues to naturally co-occurring levels of T and cortisol across the menstrual cycle. Women preferred cues to low cortisol in general and in the fertile phase of the cycle, and there was an interaction between T and cortisol in general and in the non-fertile phase. Results were consistent with the SL-ICHH but not the original immunocompetence handicap model: females expressed preferences for cues to cortisol but not for cues to T, except in interaction with the stress hormone. Results inform the SL-ICHH by demonstrating female preferences for low cortisol and the nature of its interaction with T in humans, as well as indicating the traits that may be signalled by different combinations of the hormones including immune response, current health and resource acquisition characteristics.

The effect of mortality salience on women's judgments of male faces

Previous research has shown that individuals who are reminded of their death exhibited a greater desire for offspring than those who were not reminded of their death. The present research investigated whether being reminded of mortality affects mate selection behaviors, such as facial preference judgments. Prior research has shown that women prefer more masculine faces when they are at the high versus low fertility phase of their menstrual cycles. We report an experiment in which women were tested either at their high or fertility phase. They were randomly assigned to either a mortality salience (MS) or control condition and then asked to judge faces ranging from extreme masculine to extreme feminine. The results showed that women's choice of the attractive male face was determined by an interaction between fertility phase and condition. In control conditions, high fertility phase women preferred a significantly more masculine face than women who were in a lower fertility phase of their menstrual cycles. In MS conditions, high fertility phase women preferred a significantly less masculine (i.e., more average) face than women who were in a low fertility phase. The results indicate that biological processes, such as fertility phase, involved in mate selection are sensitive to current environmental factors, such as death reminders. This sensitivity may serve as an adaptive compromise when choosing a mate in potentially adverse environmental conditions.

Correlated male preferences for femininity in female faces and voices

Sexually dimorphic physical traits are important for mate choice and mate preference in many species, including humans. Several previous studies have observed that women's preferences for physical cues of male masculinity in different domains (e.g., visual and vocal) are correlated. These correlations demonstrate systematic, rather than arbitrary, variation in women's preferences for masculine men and are consistent with the proposal that sexually dimorphic cues in different domains reflect a common underlying aspect of male quality. Here we present evidence for a similar correlation between men's preferences for different cues of femininity in women; although men generally preferred feminized to masculinized versions of both women's faces and voices, the strength of men's preferences for feminized versions of female faces was positively and significantly correlated with the strength of their preferences for feminized versions of women's voices. In a second study, this correlation occurred when men judged women's attractiveness as long-term, but not short-term, mates, which is consistent with previous research. Collectively, these findings (1) present novel evidence for systematic variation in men's preferences for feminine women, (2) present converging evidence for concordant preferences for sexually dimorphic traits in different domains, and (3) complement findings of correlations between women's facial and vocal femininity.

Women's preferences for masculinity in male faces are highest during reproductive age range and lower around puberty and post-menopause

Masculinity in male faces is thought to be a sign of mate quality and is associated with measures of long-term health. Previous studies have demonstrated that women's masculinity preferences change across the menstrual cycle with women preferring more masculine men during phases of the menstrual cycle where fertility is highest (i.e. the late follicular phase). Given the hormonal correlates of such preferences and that these hormones change across the life span, we tested for differences in female masculinity preferences at different ages. We compared the masculinity preferences of peri-pubescent girls and young adult women (Study 1), circum-menopausal women reporting to either be pre- or post-menopause (Study 2), and a large sample of women across a wide range of ages (Study 3). In all three studies, preferences for masculinity in male faces were highest in women who were at a reproductively active age. Preferences for masculinity were lower when females were peri-pubescent, post-menopausal, or at ages corresponding to these groups. These data support the notion that masculinity in male faces is an important trait for reproductively relevant mate choice decisions. These data also highlight a shift in female visual preferences for men that is associated with important stages of the lifespan. Visual preferences appear to track important hormonal changes associated with age; as women pass puberty their preferences shift towards facial traits associated with mate quality and as women undergo menopause their preferences for such facial traits decrease. Overall, these results demonstrate the important role of reproductive status and support the notion that preferences for male faces are tied to reproductively relevant hormones.

The biology of facial beauty

It was once widely believed that standards of beauty were arbitrarily variable. Recent research suggests, however, that people's views of facial attractiveness are remarkably consistent, regardless of race, nationality or age. Facial characteristics are known to influence human attractiveness judgements and evolutionary psychologists suggest that these characteristics all pertain to health, leading to the conclusion that humans have evolved to view certain bodily features as attractive because the features were displayed by healthy others. Here we review some of the fundamental principles of sexual selection theory that apply to human beauty and summarize the major findings of human beauty perception.

Integrating gaze direction and sexual dimorphism of face shape when perceiving the dominance of others

Although gaze direction and face shape have each been shown to affect perceptions of the dominance of others, the question whether gaze direction and face shape have independent main effects on perceptions of dominance, and whether these effects interact, has not yet been studied. To investigate this issue, we compared dominance ratings of faces with masculinised shapes and direct gaze, masculinised shapes and averted gaze, feminised shapes and direct gaze, and feminised shapes and averted gaze. While faces with direct gaze were generally rated as more dominant than those with averted gaze, this effect of gaze direction was greater when judging faces with masculinised shapes than when judging faces with feminised shapes. Additionally, faces with masculinised shapes were rated as more dominant than those with feminised shapes when faces were presented with direct gaze, but not when faces were presented with averted gaze. Collectively, these findings reveal an interaction between the effects of gaze direction and sexually dimorphic facial cues on judgments of the dominance of others, presenting novel evidence for the existence of complex integrative processes that underpin social perception of faces. Integrating information from face shape and gaze cues may increase the efficiency with which we perceive the dominance of others.

Changes in esthetic standards since 1940

INTRODUCTION

The goals of this study were to investigate differences between the most popular female and male faces, past and present, and to determine whether they had changed over time and, if so, to what extent.

METHODS

Internet film databases were searched for photographs of men and women who were considered attractive between 1940 and 2008. Images meeting defined inclusion criteria were compared. Measurements were taken on a minimum of 20 images per sex per decade. Intersex facial differences were grouped by decades, and we examined whether these differences remained stable or whether and how they changed over time.

RESULTS

The women had fuller and more protrusive lip profiles than did the men, particularly during the first decade of the 21st century. Significant sex-specific developments were noted over time with respect to chin lengths, frontonasal angles, and total face angles. The men had decreases in chin size and length, but a small opposite trend was observed in the women's faces. During the observation period, female and male faces considered highly attractive became slightly more similar in terms of chin position and size.

CONCLUSIONS

Notions of facial attractiveness might be influenced by developments in society.

Menstrual Cycle and Facial Preferences Reconsidered

Two previous articles reported that women prefer less feminized male faces during the fertile phase of their menstrual cycle, supposedly reflecting an evolved mating strategy whereby women choose mates of maximum genetic quality when conception is likely. The current article contends this theory rests on several questionable assumptions about human ancestral mating systems. A new empirical test also was conducted: 853 adults, primarily from North America, evaluated facial attractiveness of photos. The study included more complete evaluation of ovulatory status and a greater number (n = 258) of target women than past research. The results did not suggest any greater preference for masculine faces when fertilization was likely. The article concludes with general comments about evolutionary theorizing and interpersonal relationships.

The health of a nation predicts their mate preferences: cross-cultural variation in women's preferences for masculinized male faces

Recent formulations of sexual selection theory emphasize how mate choice can be affected by environmental factors, such as predation risk and resource quality. Women vary greatly in the extent to which they prefer male masculinity and this variation is hypothesized to reflect differences in how women resolve the trade-off between the costs (e.g. low investment) and benefits (e.g. healthy offspring) associated with choosing a masculine partner. A strong prediction of this trade-off theory is that women's masculinity preferences will be stronger in cultures where poor health is particularly harmful to survival. We investigated the relationship between women's preferences for male facial masculinity and a health index derived from World Health Organization statistics for mortality rates, life expectancies and the impact of communicable disease. Across 30 countries, masculinity preference increased as health decreased. This relationship was independent of cross-cultural differences in wealth or women's mating strategies. These findings show non-arbitrary cross-cultural differences in facial attractiveness judgements and demonstrate the use of trade-off theory for investigating cross-cultural variation in women's mate preferences.

Optimal waist-to-hip ratios in women activate neural reward centers in men

Secondary sexual characteristics convey information about reproductive potential. In the same way that facial symmetry and masculinity, and shoulder-to-hip ratio convey information about reproductive/genetic quality in males, waist-to-hip-ratio (WHR) is a phenotypic cue to fertility, fecundity, neurodevelopmental resources in offspring, and overall health, and is indicative of "good genes" in women. Here, using fMRI, we found that males show activation in brain reward centers in response to naked female bodies when surgically altered to express an optimal (approximately 0.7) WHR with redistributed body fat, but relatively unaffected body mass index (BMI). Relative to presurgical bodies, brain activation to postsurgical bodies was observed in bilateral orbital frontal cortex. While changes in BMI only revealed activation in visual brain substrates, changes in WHR revealed activation in the anterior cingulate cortex, an area associated with reward processing and decision-making. When regressing ratings of attractiveness on brain activation, we observed activation in forebrain substrates, notably the nucleus accumbens, a forebrain nucleus highly involved in reward processes. These findings suggest that an hourglass figure (i.e., an optimal WHR) activates brain centers that drive appetitive sociality/attention toward females that represent the highest-quality reproductive partners. This is the first description of a neural correlate implicating WHR as a putative honest biological signal of female reproductive viability and its effects on men's neurological processing.

Lip Colour Affects Perceived Sex Typicality and Attractiveness of Human Faces

The luminance contrast between facial features and facial skin is greater in women than in men, and women's use of make-up enhances this contrast. In black-and-white photographs, increased luminance contrast enhances femininity and attractiveness in women's faces, but reduces masculinity and attractiveness in men's faces. In Caucasians, much of the contrast between the lips and facial skin is in redness. Red lips have been considered attractive in women in geographically and temporally diverse cultures, possibly because they mimic vasodilation associated with sexual arousal. Here, we investigate the effects of lip luminance and colour contrast on the attractiveness and sex typicality (masculinity/femininity) of human faces. In a Caucasian sample, we allowed participants to manipulate the colour of the lips in colour-calibrated face photographs along CIELab L* (light–dark), a* (red–green), and b* (yellow–blue) axes to enhance apparent attractiveness and sex typicality. Participants increased redness contrast to enhance femininity and attractiveness of female faces, but reduced redness contrast to enhance masculinity of men's faces. Lip blueness was reduced more in female than male faces. Increased lightness contrast enhanced the attractiveness of both sexes, and had little effect on perceptions of sex typicality. The association between lip colour contrast and attractiveness in women's faces may be attributable to its association with oxygenated blood perfusion indicating oestrogen levels, sexual arousal, and cardiac and respiratory health.

Testosterone, facial symmetry and cooperation in the prisoners' dilemma

Recent research has analyzed how individual characteristics, like the exposure to different hormones and symmetry, affect decision-making and strategic behaviour. The present article investigates the effect of symmetry, of exposure to testosterone (T) in utero and during puberty and of current T on cooperation in a Prisoners' Dilemma Game (PDG). T is a hormone with well known effect on males' behaviour, and that promotes activities that seek to increase reproductive success. Fluctuating Asymmetry (FA) reflects the ability of the organism to maintain a stable development and it is usually employed as a variable reflecting genetic quality (low FA values are thought to signal higher genetic quality). Our results show that subjects with intermediate levels of second to fourth digit ratio (a proxy of exposure to T in utero) and with high FA cooperate more often in the PDG. We also observe that the latter effect is due to the fact that FA has an impact on subjects' expectations about the behaviour of their counterpart in the game. These results reinforce the described link between markers related to genetic quality and cooperative behaviour. This possible linkage of individual condition and pro-social behaviour in humans clearly merits further attention.

The two sides of beauty: laterality and the duality of facial attractiveness

We hypothesized that facial attractiveness represents a dual judgment, a combination of reward-based, sexual processes, and aesthetic, cognitive processes. Herein we describe a study that demonstrates that sexual and nonsexual processes both contribute to attractiveness judgments and that these processes can be dissociated. Female participants rated the general attractiveness of faces presented in either their left or right visual field. In order to examine sexual and nonsexual components of these judgments, general attractiveness ratings were correlated with ratings of these same faces made by two independent groups of raters in two specific contexts, one sexual and one nonsexual. Based on an items analysis, partial correlation coefficients were computed for each individual and used as the dependent variable of interest in a 2 (laterality: right, left) by 2 (context: sexual, nonsexual) ANOVA. This analysis revealed an interaction such that faces rated in a sexual context better predicted attractiveness ratings of faces shown in the left than right visual field, whereas faces rated in a nonsexual context better predicted attractiveness of faces shown in the right than left visual field. This finding is consistent with the assertion that sexual and nonsexual preferences involve predominantly lateralized processing routes that independently contribute to what is perceived to be attractive.

Facial cues of dominance modulate the short-term gaze-cuing effect in human observers

Responding appropriately to gaze cues is essential for fluent social interaction, playing a crucial role in social learning, collaboration, threat assessment and understanding others' intentions. Previous research has shown that responses to gaze cues can be studied by investigating the gaze-cuing effect (i.e. the tendency for observers to respond more quickly to targets in locations that were cued by others' gaze than to uncued targets). A recent study demonstrating that macaques demonstrate larger gaze-cuing effects when viewing dominant conspecifics than when viewing subordinate conspecifics suggests that cues of dominance modulate the gaze-cuing effect in at least one primate species. Here, we show a similar effect of facial cues associated with dominance on gaze cuing in human observers: at short viewing times, observers demonstrated a greater cuing effect for gaze cues from masculinized (i.e. dominant) faces than from feminized (i.e. subordinate) faces. Moreover, this effect of facial masculinity on gaze cuing decreased as viewing time was increased, suggesting that the effect is driven by involuntary responses. Our findings suggest that the mechanisms that underpin reflexive gaze cuing evolved to be sensitive to facial cues of others' dominance, potentially because such differential gaze cuing promoted desirable outcomes from encounters with dominant individuals.

Do Women Feel Worse to Look Their Best? Testing the Relationship Between Self-Esteem and Fertility Status Across the Menstrual Cycle

Two studies measured self-esteem across the menstrual cycle to test the prediction that self-esteem will vary interindividually as a positive function of mate value and intraindividually as a negative function of fertility status. Study 1 (n = 52) found that self-esteem was positively related to mate value between women but that women experienced a self-esteem decrease nearest to ovulation, when women tend to be more attractive to men. Study 2 (n = 59) replicated these results and demonstrated that the self-esteem decrease at high fertility was positively related to women’s reported long-term mating motivation. Additionally, the magnitude of the self-esteem decrease at high fertility was found to be related to increased willingness to spend money on items to enhance attractiveness at high fertility. A self-esteem decrease at high fertility may motivate mate value enhancement efforts when such efforts are most critical.

Female mate choice in mammals

Studies of mate choice in vertebrates have focused principally on birds, in which male ornaments are often highly developed, and have shown that females commonly select mates on the basis of particular phenotypic characteristics that may reflect their genetic quality. Studies of female mate choice in mammals are less highly developed and they have commonly focused on female mating preferences that are likely to be maintained by benefits to the female's own survival or breeding success. However, recent experimental studies of mate choice in mammals--especially rodents--provide increasing evidence of consistent female preferences that appear likely to generate benefits to the fitness of offspring. As yet, there is no compelling evidence that female mating preferences are less highly developed in female mammals than in female birds, although these preferences may more often be masked by the effects of male competition or of attempts by males to constrain female choice.