Women’s Preferences for Men’s Facial Masculinity: Trade-Off Accounts Revisited

Misperception of the facial appearance that the opposite-sex desires

Thin and muscular have been characterised as body shape ideals for women and men, respectively, yet each sex misperceives what the other sex desires; women exaggerate the thinness that men like and men exaggerate the muscularity that women like. Body shape ideals align with stereotypic perceptions of femininity in women and masculinity in men. The present study investigates whether misperception of opposite-sex desires extends to femininity/masculinity in facial morphology. We used interactive 3D head models to represent faces varying in sexual dimorphism. White European heterosexual men and women were asked to choose their own and ideal face shape, the ideal shape of a short- and a long-term partner, and the face shape they thought the opposite sex would most like for a short- and a long-term partner. Women overestimated the facial femininity that men prefer in a partner and men overestimated the facial masculinity that women prefer in a partner. The discrepancy between own and ideal sexual dimorphism (an index of appearance dissatisfaction) covaried with by the misperception of what the opposite-sex desires. These results indicate misperception of opposite-sex facial preferences and that mistaken perceptions may contribute to dissatisfaction with own appearance.

When he smiles: Attractiveness preferences for male faces expressing emotions

The impact of sexual dimorphism on facial attractiveness has been controversial owing to contradictory results, particularly in studies on female preferences. Given that sexually dimorphic facial features, especially more masculine ones, have been previously related to the perception of anger, we investigated the bi-directional influence of emotional expressions and facial masculinity and explored their impact on women's preferences for facial masculinity. We confirmed the effect of facial sexual dimorphism on the perception of emotional cues (happiness and anger) and explored whether smiling or angry expressions influence women's perception of masculinity in male faces. Additionally, we examined women's preferences for emotionally expressive male faces altered along a continuum of masculinity. The results showed that masculinised faces are perceived as angrier, while feminised faces are perceived as happier (Experiment 1), and that angry faces are perceived as more masculine when compared with happy faces (Experiment 2). It is noteworthy that our Experiment 3 uncovered a pivotal finding: women prefer reduced feminisation in happy faces compared with neutral/angry faces. This suggests that the avoidance response observed towards masculinity is attenuated by a smiling expression. The current study introduces a new perspective to be considered when exploring the role of facial masculinity in women's attractiveness preferences.

Women's Preferences for Masculinity in Male Faces Are Predicted by Material Scarcity, But Not Time or Psychological Scarcity

Facial femininity in men is purportedly used as a cue by women as a signal of parental quality and willingness to provide resources. Accordingly, in contexts where choosing a partner that will provide resources is more beneficial (e.g., when resources are scarce), women have shown an increase preference for facial femininity in male faces. However, domains of scarcity often covary, and it is, therefore, unclear whether these contextual shifts in facial masculinity/femininity preferences are specific to material scarcity (as implied by previous theory), or due to an unrelated domain of scarcity (e.g., time or psychological scarcity). Here, a sample of 823 women completed the Perceived Scarcity Scale, which measures three separate domains of scarcity: material scarcity, time scarcity, and psychological scarcity. Participants also rated the attractiveness of 42 male faces, which were measured on objective sexual dimorphism and perceived masculinity. Consistent with theory, material scarcity, and not time or psychological scarcity, was associated with a decreased preference for objective sexual dimorphism (i.e., an increased preference for facial femininity). This study provides evidence that women use sexual dimorphism as a cue to material resource provisioning potential when assessing men as a mate.

Facial Attractiveness, but not Facial Masculinity, is Used as a Cue to Paternal Involvement in Fathers

Purpose

Facial femininity in men is purportedly used as a cue by women as a signal of paternal involvement. However, evidence for this claim is questionable. Previous findings have shown that paternal involvement is linked to testosterone, but have not investigated facial masculinity directly, while other studies have found that facial masculinity is negatively associated with perceptions of paternal involvement but do not assess the accuracy of this judgement. Here, we assess whether facial masculinity in men is used as a cue to paternal involvement, and whether this cue is accurate.

Methods

We collected facial photographs of 259 men (156 of which were fathers) who also completed self-report measures of paternal involvement. Facial images were then rated by a separate group of raters on facial masculinity, attractiveness, and perceived paternal involvement. Shape sexual dimorphism was also calculated from the images using geometric morphometrics.

Results

We found that facial masculinity was not associated with perceptions of paternal involvement, nor was it related with self-reported paternal involvement. Interestingly, facial attractiveness was negatively associated with perceptions of paternal involvement, and we found partial evidence that facial attractiveness was also negatively associated with self-reported paternal involvement.

Conclusion

These findings challenge the hypothesis that sexual dimorphism is used as a cue to paternal involvement, and perhaps indicate that facial attractiveness is more important for this judgement instead.

Supplementary Information

The online version contains supplementary material available at 10.1007/s40750-023-00217-y.

Demographic and sociocultural predictors of face image satisfaction: The U.S. Body Project I

Despite substantial literature surrounding how people process and perceive faces, there is very little research investigating how people evaluate their own faces. We examined how gender, body mass, race, age, and sexual orientation were linked to people's satisfaction with the appearance of their eyes, nose, facial shape, and face overall among 11,620 adults recruited via Mechanical Turk. Most people mostly or definitely agreed they were happy with their facial appearance. There were notable racial differences, with Asian participants tending to report greater dissatisfaction. For example, only 66% of Asian women and 60% of Asian men mostly or definitely agreed that they were happy with the appearance of their eyes, which was lower than other racial groups. BMI and age were not strongly associated with face satisfaction. Sexual minority men were less satisfied than heterosexual men. About one in four gay and bisexual men, compared to only one in seven heterosexual men, reported dissatisfaction with their overall facial appearance. Men and women with poorer face image engaged in more appearance surveillance, more strongly internalized the thin-ideal, and perceived stronger sociocultural pressures from peers, parents, and media. The current study highlights important sociocultural and demographic factors tied to poorer face image.

Demographic and Geographic Differences in Facial Masculinity Preferences Among Gay and Bisexual Men in China

This study examined demographic and geographic differences in facial masculinity preferences among gay and bisexual men in China. The final sample included 2595 participants whose data were obtained from four published data sets and one unpublished data set. Demographic variables included sexual self-label, sexual orientation, age, educational level, and occupational status. Geographic variables were classified based on the IP addresses of respondents including North-South division, administrative division, economic regional division, and modernization division. There were significant differences in facial masculinity preferences in demographic variables. Gay men preferred more masculinized faces than did bisexual men. "Tops" preferred feminized faces, whereas "bottoms" and "versatiles" preferred masculinized faces. Participants aged 20-29 years preferred more masculinized faces than did those aged 16-19 years and older than 30. Also, the results indicated significant differences in facial masculinity preferences in geographic variables. Participants living in South China preferred more masculinized faces than did those living in North China. Concerning administrative division, individuals living in South China (Guangdong, Guangxi, Fujian, and Jiangxi) preferred more masculinized faces than did those living in other regions. Participants living in first-tier cities (Beijing, Shanghai, Guangzhou, and Shenzhen) preferred more masculinized faces than did those living in other cities. The findings implicated context-dependent variability in facial masculinity preferences among gay and bisexual men; facial trait-attribution processes may contribute to these individual differences.

Testing Mate Choice Hypotheses in a Transitional Small Scale Population

Objective

Tests of theories of mate choice often rely on data gathered in White, industrialised samples and this is especially the case for studies of facial attraction. Our understanding of preferences for sexual dimorphism is currently in flux and a number of hypotheses require testing in more diverse participant samples. The current study uses opportunistically gathered facial dimorphism preference data from 271 participants in rural Nicaragua, and 40 from the national capital Managua. We assess pre-registered hypotheses drawn from sexual selection theory, and from more recent approaches which consider the impacts of economic development and cultural ‘modernisation’ on mate preferences.

Methods

Participants verbally reported demographic data, and indicated preferences for five male and five female pairs of faces manipulated to differ in sexually dimorphic facial structure based on a sample of Salvadoran individuals.

Results

While urban participants showed a preference for more feminine female faces, this preference was not evident in the rural participants. Neither urban nor rural participants showed any directional preference for masculinised/feminised male faces. Furthermore, there was no support for any other pre-registered hypothesis.

Conclusions

Our results are consistent with previous studies showing no interest in facial dimorphism in less globally-acculturated, or market integrated, populations. Together, this suggests that while facial dimorphism may be subject to systematically varying preferences amongst some low-fertility, industrialised populations, it is not a feature which is likely to have been important in ancestral populations. We call for further work attempting to replicate well known mate choice phenomena in more diverse samples.

How and why patterns of sexual dimorphism in human faces vary across the world

Sexual selection, including mate choice and intrasexual competition, is responsible for the evolution of some of the most elaborated and sexually dimorphic traits in animals. Although there is sexual dimorphism in the shape of human faces, it is not clear whether this is similarly due to mate choice, or whether mate choice affects only part of the facial shape difference between men and women. Here we explore these questions by investigating patterns of both facial shape and facial preference across a diverse set of human populations. We find evidence that human populations vary substantially and unexpectedly in both the magnitude and direction of facial sexually dimorphic traits. In particular, European and South American populations display larger levels of facial sexual dimorphism than African populations. Neither cross-cultural differences in facial shape variation, sex differences in body height, nor differing preferences for facial femininity and masculinity across countries, explain the observed patterns of facial dimorphism. Altogether, the association between sexual shape dimorphism and attractiveness is moderate for women and weak (or absent) for men. Analysis that distinguishes between allometric and non-allometric components reveals that non-allometric facial dimorphism is preferred in women's faces but not in faces of men. This might be due to different regimes of ongoing sexual selection acting on men, such as stronger intersexual selection for body height and more intense intrasexual physical competition, compared with women.

Does Self-rated Attractiveness Predict Women’s Preferences for Facial Masculinity? Data From an Arab Sample

Objectives

Because more attractive women may be better able to attract and/or retain masculine mates, many researchers have proposed that women who consider themselves to be more physically attractive will show stronger preferences for men displaying masculine facial characteristics. Empirical evidence for this putative association between women’s self-rated attractiveness and preference for facial masculinity has come almost entirely from studies of Western women. Thus, we investigated whether this pattern of results also occurs in a sample of non-Western women.

Methods

We investigated the relationship between self-rated attractiveness and facial-masculinity preferences in a sample of Arab women (N = 281). Facial-masculinity preferences were assessed from attractiveness judgments of masculinized versus feminized versions of face images.

Results

By contrast with previous findings for Western women’s self-rated attractiveness, we observed no compelling evidence that Arab women who considered themselves to be more attractive showed stronger preferences for masculine men.

Conclusions

Our results suggest that previously reported associations between self-rated attractiveness and masculinity preferences might be somewhat culture specific, potentially reflecting cultural differences in typical mating strategies.

Effects of Male Facial Masculinity on Perceived Attractiveness

Studies suggest that high levels of masculinity in men can be a signal of 'better genes' as well as low parental investment. It is the trade-off between these two qualities that has led to the hypothesis that women's preferences for male masculinity are condition-dependent, yet, not all studies support this hypothesis. In addition, there is evidence that more average faces would be perceived as more attractive. Here we study the variation in masculinity preferences of a cohort of heterosexual women (n=769), using manipulated 3D faces of male subjects. We used linear mixed models to test for effects of various covariates such as relationship status, use of hormonal contraception, sociosexual orientation and self-perceived attractiveness on preference for masculinity. Our results show that women's sociosexual orientation has a positive correlation with masculinity preference while using hormonal contraception decreases this preference. None of the other covariates displayed any significant effect on masculinity preference. The initial level of masculinity of the faces (very low, low, average, high and very high) was also shown to affect this preference, where we found a significant preference for higher masculinity in the very low and average group, while no preference was found in the other groups. Our findings support the notion that condition-dependent variables have very small effects, if any, on women's preference for masculinity in men.

A new data-driven mathematical model dissociates attractiveness from sexual dimorphism of human faces

Human facial attractiveness is evaluated by using multiple cues. Among others, sexual dimorphism (i.e. masculinity for male faces/femininity for female faces) is an influential factor of perceived attractiveness. Since facial attractiveness is judged by incorporating sexually dimorphic traits as well as other cues, it is theoretically possible to dissociate sexual dimorphism from facial attractiveness. This study tested this by using a data-driven mathematical modelling approach. We first analysed the correlation between perceived masculinity/femininity and attractiveness ratings for 400 computer-generated male and female faces (Experiment 1) and found positive correlations between perceived femininity and attractiveness for both male and female faces. Using these results, we manipulated a set of faces along the attractiveness dimension while controlling for sexual dimorphism by orthogonalisation with data-driven mathematical models (Experiment 2). Our results revealed that perceived attractiveness and sexual dimorphism are dissociable, suggesting that there are as yet unidentified facial cues other than sexual dimorphism that contribute to facial attractiveness. Future studies can investigate the true preference of sexual dimorphism or the genuine effects of attractiveness by using well-controlled facial stimuli like those that this study generated. The findings will be of benefit to the further understanding of what makes a face attractive.

No evidence that partnered and unpartnered gay men differ in their preferences for male facial masculinity

Women’s preferences for masculine characteristics in men’s faces have been extensively studied. By contrast, little is known about how gay men respond to masculine facial characteristics. One area of disagreement in the emerging literature on this topic is the association between gay men’s partnership status and masculinity preference. One study found that partnered gay men showed stronger preferences for masculine faces than did single gay men, while another study found that partnered gay men showed weaker preferences for masculine faces than did single gay men. We re-examined this issue in a sample of 618 gay men, finding no significant difference between partnered and single gay men’s masculinity preferences. Together with the mixed previous findings, our null result suggests that the effect of partnership status on gay men’s face preferences is not robust.

A multivariate analysis of women's mating strategies and sexual selection on men's facial morphology

The strength and direction of sexual selection via female choice on masculine facial traits in men is a paradox in human mate choice research. While masculinity may communicate benefits to women and offspring directly (i.e. resources) or indirectly (i.e. health), masculine men may be costly as long-term partners owing to lower paternal investment. Mating strategy theory suggests women's preferences for masculine traits are strongest when the costs associated with masculinity are reduced. This study takes a multivariate approach to testing whether women's mate preferences are context-dependent. Women (n = 919) rated attractiveness when considering long-term and short-term relationships for male faces varying in beardedness (clean-shaven and full beards) and facial masculinity (30% and 60% feminized, unmanipulated, 30% and 60% masculinized). Participants then completed scales measuring pathogen, sexual and moral disgust, disgust towards ectoparasites, reproductive ambition, self-perceived mate value and the facial hair in partners and fathers. In contrast to past research, we found no associations between pathogen disgust, self-perceived mate value or reproductive ambition and facial masculinity preferences. However, we found a significant positive association between moral disgust and preferences for masculine faces and bearded faces. Preferences for beards were lower among women with higher ectoparasite disgust, providing evidence for ectoparasite avoidance hypothesis. However, women reporting higher pathogen disgust gave higher attractiveness ratings for bearded faces than women reporting lower pathogen disgust, providing support for parasite-stress theories of sexual selection and mate choice. Preferences for beards were also highest among single and married women with the strongest reproductive ambition. Overall, our results reflect mixed associations between individual differences in mating strategies and women's mate preferences for masculine facial traits.

Mothers are sensitive to men's beards as a potential cue of paternal investment

Mating strategy theories assert that women's preferences for androgen dependent traits in men are stronger when the costs of reduced paternal investment are lowest. Past research has shown that preferences for facial masculinity are stronger among nulliparous and non-pregnant women than pregnant or parous women. In two studies, we examine patterns in women's preferences for men's facial hair - likely the most visually conspicuous and sexually dimorphic of men's secondary sexual traits - when evaluating men's masculinity, dominance, age, fathering, and attractiveness. Two studies were conducted among heterosexual pregnant women, mothers, non-contractive and contraceptive users. Study 1 used a between-subjects sample (N = 2103) and found that mothers had significantly higher preferences for beards when judging fathering than all other women. Pregnant women and mothers also judged beards as more masculine and older, but less attractive, than non-contractive and contraceptive users. Parous women judged beards higher for age, masculinity and fathering, but lower for attractiveness, than nulliparous women. Irrespective of reproductive status, beards were judged as looking more dominant than clean-shaven faces. Study 2 used a within-subjects design (N = 53) among women surveyed during pregnancy and three months post-partum. Judgments of parenting skills were higher for bearded stimuli during pregnancy among women having their first baby, whereas among parous women parenting skills judgments for bearded stimuli were higher post-partum. Our results suggest that mothers are sensitive to beardedness as a masculine secondary sexual characteristic that may denote parental investment, providing evidence that women's mate preferences could reflect sexual selection for direct benefits.

Women's preferences for men's facial masculinity are strongest under favorable ecological conditions

The strength of sexual selection on secondary sexual traits varies depending on prevailing economic and ecological conditions. In humans, cross-cultural evidence suggests women’s preferences for men’s testosterone dependent masculine facial traits are stronger under conditions where health is compromised, male mortality rates are higher and economic development is higher. Here we use a sample of 4483 exclusively heterosexual women from 34 countries and employ mixed effects modelling to test how social, ecological and economic variables predict women’s facial masculinity preferences. We report women’s preferences for more masculine looking men are stronger in countries with higher sociosexuality and where national health indices and human development indices are higher, while no associations were found between preferences and indices of intra-sexual competition. Our results show that women’s preferences for masculine faces are stronger under conditions where offspring survival is higher and economic conditions are more favorable.

The Influence of Body Composition Effects on Male Facial Masculinity and Attractiveness

Body mass index (BMI) and its facial correlates influence a range of perceptions including masculinity and attractiveness. BMI conflates body fat and muscle which are sexually dimorphic because men typically have more muscle but less fat than women. We therefore investigated the influence of facial correlates of body composition (fat mass and muscle mass) on the perception of masculinity in male faces. Women have been found to prefer more masculine looking men when considering short-term relationships compared with long-term relationships. We therefore conducted a second study of heterosexual women’s preferences for facial correlates of fat and muscle mass under long and short relationship contexts. We digitally transformed face shape simulating the effects of raised and lowered levels of body fat or muscle, controlling for each other, height and age. In Study 1, participants rated masculinity of shape-transformed male faces. The face shape correlates of muscle mass profoundly enhanced perceived masculinity but the face shape correlates of fat mass only affected the perception of masculinity in underweight to low normal weight men. In Study 2, we asked two groups of women to optimize male face images (by adjusting the shape correlates of fat and muscle) to most resemble someone they would prefer, either for a short-term sexual relationship or for a long-term relationship. The results were consistent across the two participant groups: women preferred the appearance of male faces associated with a higher muscle mass for short-term compared with long-term relationships. No difference was found in women’s preference for the face shape correlates of fat mass between the two relationship contexts. These findings suggest that the facial correlates of body fat and muscle have distinct impacts on the perception of male masculinity and on women’s preferences. The findings indicate that body composition needs to be taken into consideration in psychological studies involving body weight.

The Relationship Between Observers' Self-Attractiveness and Preference for Physical Dimorphism: A Meta-Analysis

Background: Many studies have reported an association between observers' self-attractiveness and their preference for sexual dimorphism across different physical domains, including the face, voice, and body. However, the results of these studies are inconsistent. Here, a meta-analysis was conducted to estimate the association between observers' own attractiveness and their dimorphic preference.

Methods: Major electronic databases including PsycINFO, Web of Science, PubMed, ProQuest, and Google Scholar were searched during April 2017 (the first time) and April 2018 (the second time). The effect size computation and moderating effect analyses were conducted separately for masculine and feminine preferences.

Results: We identified 5,359 references, of which we included 25 studies (x = 55, x = number of the effect size) with 6,853 participants in the meta-analysis. Across these studies, the correlation between observers' own attractiveness and their sexual dimorphic preference was 0.095 (x = 55) and that for preference for masculinity (x = 39) and femininity (x = 16) were 0.102 and 0.076, respectively. The results of the funnel plot, Egger's regression method, and fail-safe number suggested that there was no obvious publication bias. The relationship depended on the relationship context (short or long-term), opposite or same sex (the gender of the observer and host), measures of observers' self-attractiveness (subject or objective), and preference task (e.g., attractiveness rating, forced-choice, and face sequence test). Furthermore, for female participants, using a hormonal contraceptive also influenced their masculinity preference. The effect size for the preference for a masculine body and voice was larger than that for facial masculinity.

Conclusion: We found a small but significant correlation between self-attractiveness and physical dimorphic preference, the relationship was moderated by the relationship context, same/opposite-sex, and contraceptive using. These three moderating effects represented the observer's trade-off on good genes, good provider and good father (3Gs) consistent with the life history strategies. Besides, measurement of observers' attractiveness, type of preference task and stimuli may also involve the relationship.

The role of mating context and fecundability in women's preferences for men's facial masculinity and beardedness

The ovulatory shift hypothesis proposes that women's preferences for masculine physical and behavioral traits are greater at the peri-ovulatory period than at other points of the menstrual cycle. However, many previous studies used self-reported menstrual cycle data to estimate fecundability rather than confirming the peri-ovulatory phase hormonally. Here we report two studies and three analyses revisiting the ovulatory shift hypothesis with respect to both facial masculinity and beardedness. In Study 1, a large sample of female participants (N = 2,161) self-reported their cycle phase and provided ratings for faces varying in beardedness (clean-shaven, light stubble, heavy stubble, full beards) and masculinity (-50%, -25%, natural, +25% and +50%) in a between-subjects design. In Study 2, 68 women provided the same ratings data, in a within-subjects design in which fertility was confirmed via luteinising hormone (LH) tests and analysed categorically. In Study 2, we also measured salivary estradiol (E) and progesterone (P) at the low and high fertility phases of the menstrual cycle among 36 of these women and tested whether shifts in E, P or E:P ratios predicted face preferences. Preferences for facial masculinity and beardedness did not vary as predicted with fecundability in Study 1, or with respect to fertility as confirmed via LH in Study 2. However, consistent with the ovulatory shift hypothesis, increasing E (associated with cyclical increases in fecundability) predicted increases in preferences for relatively more masculine faces; while high P (associated with cyclical decreases in fecundability) predicted increases in preferences for relatively more feminine faces. We also found an interaction between E and preferences for facial masculinity and beardedness, such that stubble was more attractive on un-manipulated than more masculine faces among women with high E. We consider discrepancies between our findings and those of other recent studies and suggest that closer scrutiny of the stimuli used to measure masculinity preferences across studies may help account for the many conflicting findings that have recently appeared regarding cycle phase preference shifts for facial masculinity.