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Chen Q, Ji H, Shang Q. The association between the diversity of online activities on smartphones and cognitive function among middle-aged and elderly Chinese adults. BMC Public Health 2024; 24:547. [PMID: 38383336 PMCID: PMC10882890 DOI: 10.1186/s12889-024-17932-0] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/02/2023] [Accepted: 01/30/2024] [Indexed: 02/23/2024] Open
Abstract
BACKGROUND Many studies have shown that using smartphones can improve cognitive function, but no studies have shown the effect of the diversity of online activities on cognitive function. Therefore, this study explores the association between the diversity of online activity on smartphones and cognitive function among middle-aged and elderly Chinese adults. METHODS A total of 13,347 Chinese middle-aged and elderly participants were used in the final analysis. Multivariate linear regression models were used to explore the relationships among the frequency of smartphone use, number of online activities, various activities, and cognitive function. RESULTS We found that 2,143 respondents (16.1%) used smartphones, and the top three online activities were watching news (80.3%), posting moments (72.4%), and chatting (68.0%) among all smartphone users to access the internet. After adjusting for all covariates, we found that the increase in the frequency of smartphone use and the number of online activities were correlated with a higher cognitive score. Moreover, some online activities, such as watching news (β:0.5, 95% CI:0.2-0.8), posting moments (β:0.4, 95% CI:0.2-0.7) playing games (β:0.3, 95% CI:0.03-0.6) and making mobile payments (β:0.3, 95% CI:0.1-0.5) were independently associated with good cognitive function. DISCUSSION In the middle-aged and elderly population, smartphone use plays an important role in cognitive function. Considering the increasing prevalence of smartphones among middle-aged and elderly individuals, this study can provide references and insights for health education and in-depth scientific research related to internet usage.
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Affiliation(s)
- Qian Chen
- College of Chinese Medicine, Shandong University of Traditional Chinese Medicine, 250300, Jinan, Shandong Province, China
| | - Haoqiang Ji
- School of Public Health, Shandong University, 250012, Jinan, Shandong Province, China.
- Shandong University, 44 West Wenhua Road, Lixia District, Jinan City, Shandong Province, China.
| | - Qingxin Shang
- College of Chinese Medicine, Shandong University of Traditional Chinese Medicine, 250300, Jinan, Shandong Province, China.
- Shandong University of Traditional Chinese Medicine, 4655 Daxue Road, Changqing District, Jinan City, Shandong Province, China.
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Shang Q, Chen J, Fu H, Wang C, Pei G, Jin J. "Guess You Like It" - How Personalized Recommendation Timing and Product Type Influence Consumers' Acceptance: An ERP Study. Neurosci Lett 2023; 807:137261. [PMID: 37080420 DOI: 10.1016/j.neulet.2023.137261] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 01/15/2023] [Revised: 04/04/2023] [Accepted: 04/17/2023] [Indexed: 04/22/2023]
Abstract
Personalized recommendation has been increasingly used in online shopping environment, and improving the effectiveness of personalized recommendation is an important issue. On the basis of two-stage decision theory and preference inconsistency theory, our study adopted the neuroscientific methodology of event-related potential to investigate the decision-making process and psychological mechanism of consumers for personalized recommendation under different recommendation timings (browsing and decision stages) and recommended product types (similar and related). Behavioral results showed that consumers' acceptance of similar product recommendations was higher than that of related product recommendations during the browsing stage, whereas no difference was observed in consumers' acceptance of the two product types during the decision stage. More importantly, neurophysiology results provided underlying psychological mechanism for exploring consumers' decision-making process for personalized recommendations. Consumers' psychological mechanism of the personalized recommendations might be divided into two processes, the early automatic cognitive process indicated by the N2 component, and the late advanced cognitive process indicated by the P3 component. We suggested that N2 reflects the perceptual mismatch between the recommended products and the target products, and P3 reflects the attention capture during categorization evaluation of the recommended product and the target product. These findings have important theoretical and practical significance for the deeper understanding of consumers' decision-making process and psychological mechanism in personalized recommendation, as well as improving the effectiveness of personalized recommendation.
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Affiliation(s)
- Qian Shang
- Experimental Center of Data Science and Intelligent Decision-Making, School of Management, Hangzhou Dianzi University, Hangzhou, China; Shanghai key lab of brain-machine intelligence for information behavior, Shanghai International Studies University, Shanghai, China
| | - Jialiang Chen
- Experimental Center of Data Science and Intelligent Decision-Making, School of Management, Hangzhou Dianzi University, Hangzhou, China
| | - Huijian Fu
- School of Management, Guangdong University of Technology, Guangzhou, China
| | - Cuicui Wang
- School of Management, Hefei University of Technology, Hefei, China
| | - Guanxiong Pei
- Research Center for Multi-Modal Intelligence, Research Institute of Artificial Intelligence, Zhejiang Lab.
| | - Jia Jin
- Shanghai Key Laboratory of Brain-Machine Intelligence for Information Behavior, School of Business and Management, Shanghai International Studies University, Shanghai, China.
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Liu Y, Zhao R, Xiong X, Ren X. A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption. Behav Sci (Basel) 2023; 13:bs13040298. [PMID: 37102812 PMCID: PMC10136158 DOI: 10.3390/bs13040298] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 02/13/2023] [Revised: 03/13/2023] [Accepted: 03/15/2023] [Indexed: 04/03/2023] Open
Abstract
Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on neuroscientific tools to explore the underlying neural processes and behavioral implications of consumption. Based on the bibliometric analysis tools, this paper provides a review of progress in research on consumer neuroscience during 2000–2021. In this paper, we identify research hotspots and frontiers in the field through a statistical analysis of bibliometric indicators, including the number of publications, countries, institutions, and keywords. Aiming at facilitating carbon neutrality via sustainable consumption, this paper discusses the prospects of applying neuroscience to sustainable consumption. The results show 364 publications in the field during 2000–2021, showing a rapid upward trend, indicating that consumer neuroscience research is gaining ground. The majority of these consumer neuroscience studies chose to use electroencephalogram tools, accounting for 63.8% of the total publications; the cutting-edge research mainly involved event-related potential (ERP) studies of various marketing stimuli interventions, functional magnetic resonance imaging (fMRI)-based studies of consumer decision-making and emotion-specific brain regions, and machine-learning-based studies of consumer decision-making optimization models.
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Wang M, Ling A, He Y, Tan Y, Zhang L, Chang Z, Ma Q. Pleasure of paying when using mobile payment: Evidence from EEG studies. Front Psychol 2022; 13:1004068. [PMID: 36389456 PMCID: PMC9640944 DOI: 10.3389/fpsyg.2022.1004068] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Grants] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 07/26/2022] [Accepted: 09/28/2022] [Indexed: 11/22/2022] Open
Abstract
Mobile payment has emerged as a popular payment method in many countries. While much research has focused on the antecedents of mobile payment adoption, limited research has investigated the consequences of mobile payment usage relating to how it would influence consumer behaviors (e.g., purchase intention or willingness to pay). Here, we propose that mobile payment not just reduces the “pain of paying,” a traditional view explaining why cashless payment stimulates spending, but it also evokes the “pleasure of paying,” raising from the enhanced processing fluency in completing transactions. We tested this new conceptualization of “pleasure of paying” using EEG, complementing other behavioral measures. In two studies, we found that mobile payment effectively enhanced purchase likelihood (study 1, N = 66) and such an enhancement is generalizable to both hedonic and utilitarian products (study 2, N = 29). By employing EEG measures, we provided the first neural evidence of “pleasure of paying” in addition to the signal of “pain of paying.” Critically, we demonstrated that the “pleasure of paying” is a distinctive psychological mechanism that is induced by mobile payment usage and that the “pleasure of paying” joins the “pain of paying” to mediate the increased purchase intention. We discuss the contributions and implications of these results to the ongoing evolution of cashless payment societies.
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Affiliation(s)
- Manlin Wang
- School of Management, Zhejiang University, Hangzhou, China
| | - Aiqing Ling
- Marketing Area, Michael Smurfit Graduate Business School, University College Dublin, Dublin, Ireland
| | - Yijin He
- School of Management, Zhejiang University, Hangzhou, China
| | - Yulin Tan
- School of Management, Zhejiang University, Hangzhou, China
| | - Linanzi Zhang
- School of Business Administration, Guizhou University of Finance and Economics, Guiyang, China
| | - Zeyu Chang
- School of Electrical & Electronic Engineering, University College Dublin, Dublin, Ireland
| | - Qingguo Ma
- School of Management, Zhejiang University, Hangzhou, China
- Institute of Neural Management Sciences, Zhejiang University of Technology, Hangzhou, China
- *Correspondence: Qingguo Ma,
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Liu X, Yu M, Cheng B, Fu H, Guo X. Renting vs. Owning: Public Stereotypes of Housing Consumption Decision From the Perspective of Confucian Culture: Evidence From Event-Related Potentials. Front Psychol 2022; 13:816004. [PMID: 35572255 PMCID: PMC9096437 DOI: 10.3389/fpsyg.2022.816004] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.5] [Reference Citation Analysis] [Abstract] [Key Words] [Grants] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/16/2021] [Accepted: 04/04/2022] [Indexed: 01/10/2023] Open
Abstract
The ideas of face consciousness, group conformity, extended family concept, and crisis consciousness in Confucian culture have a subtle and far-reaching impact on housing consumption decision among the Chinese public, forming a housing consumption model of "preferring to own a house rather than rent one." The poor interaction between the housing rental market and the sales market caused by the shortage of rental demand and irrational purchasing behaviors has led to soaring house prices and imbalance between supply and demand that prevail in major cities in China. To gain a deeper understanding of public cognitive attitude toward decisions on owning and renting a house, this study divided the subjects into high and low impact groups based on the overall Confucian culture and four subdimensions. It attempts to take a cognitive neuroscience approach for assessing public stereotypes of housing consumption decision with different types based on the analysis of event-related potentials (ERPs). The results are as follows. First, overall, there is an obvious implicit stereotype of renting a house and explicit stereotype of owning a house among the public. Second, ERPs data show that descriptions of renting a house with positive adjectives could evoke more significant N400 responses. In other words, in the heuristic system, the public perceive that renting a house is restrictive, stressful, unhappy, and crisis. Data from subjective reports show that, after processing information in the analytic system, the public tend to think that owning a house is self-contained, restful, warm, and comfortable. Third, a more negative stereotype of renting a house exists in the high Confucian culture influence group (HIC) Group than in the low Confucian culture influence group (LIC) Group, and is more inclined to own a home. Fourth, under the Confucian culture sub-dimension, there are differences in housing consumption stereotypes between high and low groups in terms of extended family concept, group conformity, and crisis consciousness. Fifth, the moderating effect analysis found that perceived usefulness, trust in the rental market, and policy perception can be important factors in guiding public housing consumption stereotypes.
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Affiliation(s)
- Xiaojun Liu
- School of Management, Xi’an University of Architecture and Technology, Xi’an, China
| | - Mingqi Yu
- School of Management, Xi’an University of Architecture and Technology, Xi’an, China
| | - Baoquan Cheng
- Department of Architecture and Civil Engineering, City University of Hong Kong, Kowloon, Hong Kong SAR, China
| | - Hanliang Fu
- School of Management, Xi’an University of Architecture and Technology, Xi’an, China
- Laboratory of Neuromanagement in Engineering, Xi’an University of Architecture and Technology, Xi’an, China
| | - Xiaotong Guo
- School of Management, Xi’an University of Architecture and Technology, Xi’an, China
- Laboratory of Neuromanagement in Engineering, Xi’an University of Architecture and Technology, Xi’an, China
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