Fear During Natural Disaster: Its Impact on Perceptions of Shopping Convenience and Shopping Behavior

College Students Consumption Behavior Under the Background of E-Commerce and Smart Logistics Technologies

The impact of online systems and processes worldwide makes online purchasing popular. College students are among the possible buyers of E-commerce. This study looks at the characteristics that influence college students' online purchase intention in one of Chinese quickest cities. With smart logistics, it is possible to follow the transportation and dispatch of goods and services in almost real-time. Smart logistics has long been implemented by e-commerce enterprises, taxi apps, and food delivery services. The student's Consumption Behavior Approach (SCBA) is suggested in this article. The survey collection is analyzed to group the learner's research on online activityand smart logistics technology. Because the sample group is thus tiny, approaches are used. The findings reveal that fun, risk, and cultural pressure substantially influence pupils' online buying behavior. SCBA grouping produces three behavioral sections: that mostly impacted by social power and perception of risk, that features by pleasure and online trust.

The Effect of Consumer Confidence and Subjective Well-being on Consumers' Spending Behavior

The paper focuses on the role of consumer confidence and selected well-being measures in aggregate consumption and in subsets of aggregate consumption on a broad set of 22 OECD countries. Consumer confidence played a positive and statistically significant role in the development of expenditures especially on durable and semi-durable goods and services. The increase in cognitive, affective and eudaimonic measures of well-being, measured by the Cantril ladder, positive and negative affect and freedom to make life choices variables, had negative impact on total consumption and expenditures on semi-durable goods and services. Possible explanations for these estimates are provided in the paper. Based on the purpose of expenditure, consumer confidence was a significant determinant of all expenditures except for unavoidable spending such as food, health, housing, water, energy, and fuel. The subjective well-being indicators showed a negative impact on expenditures on clothing and footwear, recreation and culture, and restaurants and hotels. Possible explanations for the positive and negative effects of subjective well-being measures on consumption, benefits of including the freedom of choice variable, and directions for future research regarding the introduction of understudied variables are discussed.

Pre- and post-COVID-19: The impact of the pandemic and stock market psychology on the growth and sustainability of consumer goods industries

The objective of this study is to investigate the impact of the COVID-19 pandemic and stock market psychology on investor investment decisions in different business units operating in the Shandong stock market. The sample size of the study consists of 5,000 individuals from six different business units. The study used the event study statistical technique to analyze the market reaction to newly released information from the stock market perspective to assess whether the number of COVID-19 positive cases impacted it. With a Z score value of 40.345 and a P-value of 0.000, the Wilcoxon test indicated that stock prices before and after the pandemic were quite different. The test showed a positive relationship between the pandemic and the stock market. Further, the results indicated that COVID-19 and stock market psychology had a significant positive impact on investor investment decisions in cosmetic and beauty, consumer household, textiles and apparel, and consumer electronics industries; however, in the sporting and consumer appliance industries, it had an insignificant negative impact. This study serves to guide investors to make suitable changes in their stock market trading practices to counter these challenges to increase their required rate of return from their specific stock market investment. The findings have important insights for various stakeholders including governments, regulatory bodies, practitioners, academia, industry, and researchers.

Online impulse buying behavior and marketing optimization guided by entrepreneurial psychology under COVID-19

This work aims to promote the development of the online shopping market and improve the online marketing effect of goods. First, entrepreneurial psychology and online shopping are discussed. Then, impulse buying behavior (IBB) is analyzed, and the IBB model and hypotheses of consumers are proposed under the psychological model. Finally, consumers’ IBB during COVID-19 is assessed under the psychological models. Hedonic shopping value (HSV) is a psychological factor directly affecting consumers’ IBB during COVID-19. The results indicate that COVID-19 has a specific stimulating effect on IBB. Meanwhile, the types of goods consumers buy during COVID-19 vary widely across age groups and regions. Overall, clothing is the most purchased item by consumers. This work provides the main reference for the improvement of the online commodity marketing effect and makes a crucial contribution to the development of the online shopping market.

Assessing the impacts of COVID-19 on activity-travel scheduling: A survey in the greater Toronto area

The COVID-19 lockdown provided many individuals an opportunity to explore changes in their daily routines, particularly when considered in combination with an ever-changing Information and Communication Technology (ICT) landscape. These new routines and alternative activities have the potential to be continued in the post-COVID era. Transportation planners must understand how routines vary to effectively estimate activity-travel scheduling. The purpose of this study is to determine the influence of the COVID-19 pandemic lockdown on activity-travel behavior and the adoption of ICT-based alternative options. A special emphasis is placed on predicting the long-term effects of this disturbance on activity-travel scheduling. This study examines the changes in the frequency and mode of completing five of the most repetitious tasks in the daily schedule (working, grocery and non-grocery shopping, preparing/eating meals, and visiting family/friends) during the lockdown and immediately after reopening. We find an increased preference for home meal preparation over online ordering and a reluctance to engage in in-person shopping until a substantial proportion of the population has acquired a vaccination against the virus. Respondents prefer to work from home if they have adequate access to home office materials (e.g., desk, chair, computer monitor). Individuals with children must also consider suitable childcare before considering a return to work.

Consumer responses towards essential purchases during COVID-19 pan-India lockdown

Humanity experienced one of the worst crises in recent history due to the COVID-19 pandemic. The spread of the disease and the lockdown announced by the government of India created an emergency, disrupting the supply of essential commodities and creating panic and anxiety among the people. This paper aims at capturing the behavior of consumers purchasing essential commodities before and during the lockdown using an online questionnaire. Responses from 730 households covering 20 states in India were used. The data analysis revealed that consumers made a lesser number of trips during lockdown but purchased excess commodities considering the future uncertainties. The local family grocery stores, called kirana shops served well during the pandemic. During the lockdown, consumers made shorter trips by vehicles and walked extensively. Income was found to influence purchase behavior. The disruptions at the organized retail stores for in-store as well as online purchases were identified using factor analysis. Out of the three factors identified each for in-store and online purchases, perceived risk and vendor distrust had major influence respectively. The findings of this study give pointers to many infrastructure and policy initiatives that target tackling such emergencies in the future.

Restarting MSMEs and start-ups post COVID-19: a grounded theory approach to identify success factors to tackle changed business landscape

Purpose

Small businesses and start-ups have started to reopen post coronavirus disease 2019 (COVID-19) lockdowns but are facing numerous challenges mainly due to changed customer preferences and the need to fine-tune the business models. This research aims to identify the important aspects that start-ups need to focus on, as they weather the COVID-19 pandemic storm.

Design/methodology/approach

Research uses constructivist grounded theory methodology to analyse data collected through in-depth semi-structured interviews with entrepreneurs and senior employees at start-ups. A conceptual model based on nine categories impacting a start-up’s performance is investigated. Interview memos are thematically analysed to identify repeated ideas, concepts or elements that become apparent.

Findings

Study reveals that employees’ and customers’ safety, prudent cost management and online presence/doorstep services are key for start-ups to succeed today's changed business landscape due to COVID-19.

Practical implications

Findings act as a practical guide for start-ups in setting mechanisms, optimizing operations and fine-tuning strategy to address COVID-19 challenges. Start-ups are advised to evaluate the implications of the three findings on their respective businesses to successfully tackle the challenges posed by COVID-19.

Originality/value

This research, being cognizant of a start-up’s unique characteristics and nuances, takes a fresh approach to identify key aspects that start-ups need to focus on and fine-tune in the wake of COVID-19. The paper enriches scientific research of understanding impact of COVID-19 on organizations by specifically surfacing how start-ups can learn and adapt by knowing how other start-ups are surviving today.

Changes in consumption patterns during the COVID-19 pandemic: Analyzing the revenge spending motivations of different emotional groups

People tend to alleviate their negative emotions by shopping. Considering the change of shopping behavior during COVID-19 outbreak, negative emotions are the key contributors to this change. In this light, this study aims to investigate how negative emotions caused by COVID-19 affect shopping behaviors. This study classified consumer groups based on their perceived negative emotions (i.e., anxiety, fear, depression, anger, and boredom). By clustering analysis, four groups (i.e., group of anxiety, depression, anger, and indifference) were derived. Then, this study examined how each of the emotional groups differently affect the shopping-related motivations (i.e., mood alleviation, shopping enjoyment, socialization seeking, and self-control seeking) and shopping behaviors (i.e., shopping for high-priced goods and buying of bulk goods). Results revealed all emotional groups affect socialization seeking and influence high-priced shopping intentions. However, depression and indifference are positively associated with socialization seeking and influence bulk shopping intentions. In addition, other emotions except for anxiety affect mood alleviation and influence high-priced shopping intentions. Finally, anger is associated with self-control seeking and affects bulk shopping intentions. This study enables practitioners and researchers to better understand how people control negative emotions by shopping in pandemic situations such as the current COVID-19 crisis.

Emotional processing of sadness and disgust evoked by disaster scenes

OBJECTIVE

Disaster scenes produce long-term negative feelings in those who experience them. Previous studies have focused on mitigating disaster impacts through directed forgetting or conscious suppression. However, the initial emotional processing of disaster scenes is not fully understood, hindering the comprehension of long-term disaster impacts. This study aims to investigate how pictures of disaster scenes evoking disgust and sadness are processed via cortical electrical activity.

METHODS

Pictures of grief and mutilation from disasters were used to evoke sadness and disgust, respectively. Event-related desynchronization (ERD) and event-related potentials (ERPs) were used to quantify the intensity and time-course of emotional processing.

RESULTS

The information processing of emotional pictures was stronger than neutral pictures, represented by greater declines of alpha ERD. In the posterior ERP components of N1 and EPN, amplitudes for emotional pictures were larger than those for neutral pictures, which reflected the effects of arousal on visual perception. In the anterior ERP components of P2, P3, and LPP, disgust pictures showed higher attention attraction and enhanced encoding memory processing.

CONCLUSIONS

Disgust disaster scenarios induced long-term prominent LPP, which may correspond with the long-term negative impacts of the disaster.

Consumer Sustainable Shopping Practices for Small Business during COVID-19

The purpose of this study was to understand the factors that attract consumers to small businesses during the COVID-19 pandemic to assist with small businesses. Factors of interest included emotional (positive and negative) and cognitive experiences (resilience, optimism) during the pandemic and demographic characteristics (gender, generation, education, income, and employment status). Using a convenience survey sample in U.S. (N = 315), this study found that positive and negative emotions, active resilience, and demographic characteristics (generation, education, income, and employment status) can explain consumer shopping frequency and number of services used with small businesses during a pandemic. Small businesses may seek to trigger active resilience and emotions (negative and positive) in their marketing/advertising avenues to attract consumers’ sustainable consumption practices and may consider pivoting to attract particular consumer segments that are more likely to lend favorable actions toward sustainable consumption.

The coronavirus pandemic: A window of opportunity for sustainable consumption or a time of turning away?

As a means to preserve present and future generations' living conditions, sustainable consumption presents a route to the enhanced well-being of individuals. However, the occurrence of the COVID-19 pandemic raises the question of whether society is going to continue down a path of increased awareness of sustainable consumption or whether the pandemic will move people to focus more on themselves. Based on data gathered before and near the end of the first pandemic lockdown in Germany in spring 2020, this research demonstrates that ecological, social, and voluntary simplicity consciousness deteriorated in the minds of sustainability-conscious consumers, with notable impacts on their willingness to spend sustainably and their shopping affinity. Furthermore, we identify segments that show particular vulnerability to the lockdown by reacting with a decrease in their ecological consumption consciousness. This study concludes with a discussion of the pandemic's implications for the spread of sustainable consumption styles and human well-being.

Compound hazards: An examination of how hurricane protective actions could increase transmission risk of COVID-19

Hurricane season brings new and complex challenges as we continue to battle the COVID-19 pandemic. In May 2020, the National Oceanic and Atmospheric Administration has predicted nearly twice the normal number of tropical storms and hurricanes this season, while projections of COVID-19 models continue to rise in the United States as the Atlantic hurricane season progresses. Our research examines the critical intersection of hurricane response and public health in Harris County, Texas. We examine a hypothetical case of the 2017 Hurricane Harvey occurring amid the current pandemic. This research uses point of interest visitations as location intelligence data provided by SafeGraph together with Social Vulnerability Index and historical flood data to examine the critical intersection of natural hazard planning and response and the COVID-19 pandemic to assess the risks of a compound hazard situation. COVID-19 transmission hotspots and businesses in a community due to storm preparation activity were identified. The main drivers of transmission risk arise from overall pandemic exposure and increased interpersonal contact during hurricane preparation. Residents of health-risk areas will need to make logistical arrangements to visit alternative medical facilities for treatments related to either COVID-19 or physical impacts, such as injuries, due to the hurricane risks. Points of interest needed for disaster preparation are more likely to be situated in high-risk areas, therefore making cross-community spread more likely. Moreover, greater susceptibility could arise from social vulnerability (socioeconomic status and demographic factors) and disrupted access to healthcare facilities. Results from this study can be used to identify high-risk areas for COVID-19 transmission for prioritization in planning for temporary healthcare centers and other essential services in low-risk areas. Understanding the interplay between disaster preparation and the restrictive environment laid out by the pandemic is critical for community leaders and public health officials for ensuring the population has sufficient access to essential infrastructure services. The findings from this study can help guide the direction of disaster planning and pandemic response strategies and policies.

Understanding misinformation and rumors that generated panic buying as a social practice during COVID-19 pandemic: evidence from Twitter, YouTube and focus group interviews

Purpose

The purpose of the study is to understand how socially shared misinformation and rumors can enhance the motivation to protect personal interests and enhance social practices of panic buying.

Design/methodology/approach

The study employed a number of qualitative data collection methods for the purpose of triangulation, as it can offer thick interpretation and can help to develop a context specific research framework.

Findings

The shared misinformation and rumors on social media developed into psychological, physical and social threats; therefore, people started panic buying to avoid these negative consequences. People believed that there were differences between the information shared by politicians and government officials and reality, such as “everything is under control,” whereas social media showed people standing in long queues and struggling to buy the necessities of life. The shared misinformation and rumors on social media became viral and received social validation, which created panic buying in many countries.

Research limitations/implications

It is the responsibility of government, politicians, leaders, media and the public to control misinformation and rumors, as many people were unable to buy groceries due either to socio-economic status or their decisions of late buying, which increased depression among people.

Originality/value

The study merged the theory of rumor (TORT) transmission and protection motivation theory (PMT) to understand how misinformation and rumors shared through social media increased global uncertainty and the desire to panic buy across the world.

Preparing for the Worst? Household Food Stockpiling during the Second Wave of COVID-19 in Serbia

Stockpiling and panic buying are significant components of crisis- and disaster-related consumption behaviors that have gained significant media coverage during the COVID-19 pandemic. This paper aims to analyze the features of stockpiling behavior during the second wave of COVID-19 in Serbia based on a structured online questionnaire. This study seeks to answer two questions. First, what factors triggered and affected stockpiling during the COVID-19 pandemic in Serbia? Second, how does stockpiling affect other food habits and diets? A total of 851 valid responses were received. The results highlight several features of the stockpiling behavior in Serbia. First, food stockpiling behavior is influenced by some sociodemographic variables such as gender and household composition. Second, stockpiling was fueled by several negative emotions such as fear, sadness, and depression. Third, the results confirm that stockpiling in Serbia was not triggered by supply shortages but rather by consumers’ concerns of obtaining enough food and rising food prices. Finally, food stockpiling was associated with some positive changes such as eating out less (e.g., restaurants/cafeteria), eating more with their family members, and cooking more food. Analyzing and comprehending consumer food stockpiling patterns during the COVID-19 pandemic may offer policymakers imperative information for adjusting supply and response strategies during future crises.

Let Others Buy First: Identity Fusion Buffers the Effect of COVID-19 Phobia on Panic Buying Behavior From an Economic Perspective

The coronavirus 2019 (COVID-19) pandemic has caused hundreds of millions of cases and millions of deaths, resulting in the development of COVID-19 phobia. To prevent getting COVID-19, Centers for Disease Control and Prevention (CDC) in many countries encourage people to protect themselves via several strategies, such as wearing face masks or using sanitizers when washing hands. However, at times, such supplies for preventing COVID-19 are limited. In this study, we examine the relationship between COVID-19 phobia and panic buying behavior from an economic perspective and test if identity fusion plays a buffering role for this phenomenon. Data was collected from September 4th to November 1st in 2020 across three countries (the United States, Germany, and Taiwan). A self-report measure of panic buying behavior was developed and culturally cross-validated. Moderation analyses were conducted focusing on the study objectives. Results show that the economic factor in COVID-19 phobia predicts panic buying behavior, and this effect is buffered by identity fusion. It is worthy to note that this buffering effect emerged only in the Taiwanese sample, not in the American or German samples. Implications of identity fusion theory in human behavior are discussed.

Psychological factors and consumer behavior during the COVID-19 pandemic

The COVID-19 pandemic is far more than a health crisis: it has unpredictably changed our whole way of life. As suggested by the analysis of economic data on sales, this dramatic scenario has also heavily impacted individuals' spending levels. To better understand these changes, the present study focused on consumer behavior and its psychological antecedents. Previous studies found that crises differently affect people's willingness to buy necessities products (i.e., utilitarian shopping) and non-necessities products (i.e., hedonic shopping). Therefore, in examining whether changes in spending levels were associated with changes in consumer behavior, we adopted a fine-grained approach disentangling between necessities and non-necessities. We administered an online survey to 3833 participants (age range 18-64) during the first peak period of the contagion in Italy. Consumer behavior toward necessities was predicted by anxiety and COVID-related fear, whereas consumer behavior toward non-necessities was predicted by depression. Furthermore, consumer behavior toward necessities and non-necessities was predicted by personality traits, perceived economic stability, and self-justifications for purchasing. The present study extended our understanding of consumer behavior changes during the COVID-19 pandemic. Results could be helpful to develop marketing strategies that consider psychological factors to meet actual consumers' needs and feelings.

Contactless channel for shopping and delivery in the context of social distancing in response to COVID-19 pandemic

Arising from the global COVID-19 pandemic, social distancing has become the new norm that shapes consumers' shopping and consumption activities. In response, the contactless channel (i.e., shopping online, self-collecting and returning parcels via delivery lockers) is ideally positioned to fulfil consumers' shopping/logistics needs while avoiding all unnecessary social interactions. Thus, this study examines the factors that motivate consumers' migration to the contactless channel by viewing consumers' channel choice as both health-related and shopping behaviours. Anchored on the synthesised insights of protection motivation theory and automation acceptance theory, the conceptual framework and a series of hypotheses are proposed. A survey instrument is used for data collection, and the data are analysed using structural equation modelling. Our findings reveal that perceived channel characteristics such as compatibility and trust directly contribute to the relative value of the contactless channel; these characteristics are also correlated where trust perception reinforces compatibility perception. The channel characteristics are further influenced by consumers' perceived susceptibility of COVID-19; that is, susceptibility perception enhances channel compatibility but decreases consumers' trust in the contactless channel. However, the impacts of susceptibility become insignificant with a low level of severity perception, confirming the stage-based conceptualisation of severity. Furthermore, the severity perception of COVID-19 is found to amplify the positive impacts of susceptibility perception but attenuate its negative impact. Our study promotes a deeper integration between the health and service literature and encourages more interdisciplinary studies in this nexus. Considering the practical context of social distancing, our findings suggest a struggle between compatibility perception and trust concern that shapes consumers' behaviours.

Global Value Chains’ Disaggregation through Supply Chain Collaboration, Market Turbulence, and Performance Outcomes

This research examines supply chain collaboration effects on organizational performance in global value chain (GVC) infrastructure by focusing on GVC disaggregation, market turbulence, inequality, market globalization, product diversity, exploitation, and technological breakthroughs. The research strives to develop a better understanding of global value chains through relational view, behavioral, and contingency theories along with institutional and stakeholder theories of supply chains. Based on conflicting insights from these theories, this research investigates how relationships and operational outcomes of collaboration fare when market turbulence is present. Data is obtained and analyzed from focal firms that are engaged in doing business in emerging markets (e.g., India), and headquartered in the United States. We investigate relational outcomes (e.g., trust, credibility, mutual respect, and relationship commitment) among supply chain partners, and found that these relational outcomes result in better operational outcomes (e.g., profitability, market share increase, revenue generation, etc.). From managerial standpoint, supply chain managers should focus on relational outcomes that can strengthen operational outcomes in GVCs resulting in stronger organizational performance. The research offers valuable insights for theory and practice of global value chains by focusing on the GVC disaggregation through the measurement of market turbulence, playing a key role in the success of collaborative buyer–supplier relationships (with a focus on US companies doing business in India) leading to an overall improved firm performance.

The COVID-19 Lockdown Effect on the Intention to Purchase Sustainable Brands

After the World Health Organization (WHO) declared the COVID-19 pandemic on 11 March 2020, almost all European countries entered a lockdown. This context caused sudden changes at multiple levels, affecting the way people were working, buying, studying and even the way they were interacting. Moreover, during lockdown people showed a special attention to local and sustainable brands giving momentum to the interest on sustainability, that has been increasing in the last years. Therefore, this study aims to determine the intention of buying sustainable and local brands due to the COVID-19 lockdown. An online survey was conducted for two groups of young adults from Spain and Romania, between April and June 2020. The questionnaire respects the methodological recommendations of Azjen (1985) and related literature on how to construct a survey based on the theory of planned behavior (TPB) and it aims to gather information about the three main constructs that determine the individual’s behavioral intention: attitudes, subjective norms and perceived behavioral control. The results suggest that both Spanish and Romanian samples intended to buy more local and sustainable brands, despite the slightly different attitudes. Moreover, the data show that both subjective norms and perceived behavioral control influence attitudes toward sustainable and local brands, and hence, indirectly the intention to buy sustainable products. The outcomes are adding to the literature on sustainability, and understanding the effects of COVID-19 on consumer behavior. Additionally, the results can help better understand the importance of sustainability in Spain and Romania, and therefore, offering support to practitioners in building policies and programs that encourage a sustainable lifestyle.

Beyond panic buying: consumption displacement and COVID-19

Purpose

This study evaluates consumption displacement, the shift in consumption that occurs when consumers experience a change in the availability of goods, services and amenities to which they are accustomed as the result of an external event, and which is characterised by the points in space and time where consumption occurs and by the movements to, from, and between those points, that is occurring as a result of the effects of COVID-19 on the services sector in the Canterbury region of New Zealand.

Design/methodology/approach

Based on consumer spending data, the authors identify patterns of consumption displacement for the hospitality and retail sectors as defined by ANZSIC. We answer where, when, how, what and why consumption displacement happens.

Findings

The findings provide evidence of spatial and temporal displacement of consumption based on consumer spending patterns. Evidence of increased spending in some consumption categories confirms stockpiling behaviours. The hospitality sector experiences a sharp decline in consumer spending over lockdown.

Originality/value

Given the lack of studies analysing the impacts of crises and disasters on the services sector and consumption displacement, this study provides evidence of different forms of consumption displacement related to COVID-19.

The Psychological Causes of Panic Buying Following a Health Crisis

Attributed to the recent COVID-19 pandemic, panic buying is now a frequent occurrence in many countries, leading to stockouts and supply chain disruptions. Consequently, it has received much attention from academics and the retail industry. The aim of this study is to review, identify, and synthesise the psychological causes of panic buying, which is a relatively new and unexplored area in consumer behaviour research. A systematic review of the related literature is conducted. The review suggests that panic buying is influenced by (1) individuals’ perception of the threat of the health crisis and scarcity of products; (2) fear of the unknown, which is caused by negative emotions and uncertainty; (3) coping behaviour, which views panic buying as a venue to relieve anxiety and regain control over the crisis; and (4) social psychological factors, which account for the influence of the social network of an individual. This study contributes to the literature by consolidating the scarce and scattered research on the causes of panic buying, drawing greater theoretical insights into each cause and also offers some implications for health professionals, policy makers, and retailers on implementing appropriate policies and strategies to manage panic buying. Recommendations for future research are also provided.