Food and beverage marketing to children in South Africa: mapping the terrain

The Food Environment of Primary School Learners in a Low-to-Middle-Income Area in Cape Town, South Africa

Rapid changes in food environments, where less nutritious foods have become cheaper and more accessible, have led to the double burden of malnutrition (DBM). The role food environments have played in shaping the DBM has attained global interest. There is a paucity of food environment research in low-to-middle-income countries. We conducted a case study of the food environments of school aged learners. A primary school in Cape Town was recruited. A multi-method design was used: a home food and eating behaviours questionnaire completed by 102 household respondents and four questions completed by 152 learners; learner participatory photography; a semi-structured school principal interview; a tuckshop inventory; observation of three-day tuckshop purchases. Foods that were commonly present in households: refined carbohydrates, fats/oils, chicken, processed meats, vegetables, fruit, legumes, snacks/drinks. Two thirds of households had rules about unhealthy drinks/snacks, ate supper together and in front of the TV, ate a home cooked meal five–seven times/week and ate breakfast together under two times/week. Vegetables were eaten under two times/week in 45% of households. A majority of learners (84%) took a lunchbox to school. Twenty-five learners photographed their food environment and 15 participated in semi-structured interviews. Six themes emerged: where to buy; what is available in the home; meal composition; family dynamics; peer engagement; food preparation. Items bought at informal food outlets included snacks, drinks and grocery staples. The principal interview revealed the establishment of a healthy school food environment, including a vegetable garden, although unhealthy snacks were sold at the tuckshop. Key dimensions of the food environment that require further investigation in disadvantaged urban and informal settlement areas include the home availability of unhealthy foods, eating behaviours in households and healthfulness of foods sold by informal food outlets.

A critical review of evidence on the sociocultural impacts of food marketing and policy implications

Historically, responsible marketing policy development has drawn on a substantive research agenda regarding the micro level effects of marketing on food choice. In contrast there has been almost no research on macro level effects. To date public health has been the main disciplinary source of evidence. As a first step towards exploring the significance of this evidence gap, a critically interpretive review of evidence on the effects of food marketing on the sociocultural food environment was conducted. A review of reviews approach was used to search for evidence across a broad multi-disciplinary range of evidence sources. This was supplemented with snowball searches of the reference lists of the identified reviews and included studies. Ten reviews and 31 individual studies met review inclusion criteria. Evidence of impacts on dietary norms, population level shifts in food and drink category preferences and in the cultural values underpinning food behaviours were identified. The review also identified evidence for two mechanisms of effect. The findings represent preliminary evidence in support of the case for the responsible marketing policy research agenda to be expanded from its historical focus on micro level impacts to include research directly focused on its macro level impacts. Expanding research scope to include a much stronger focus on evidence regarding the impacts of for-profit food marketing on the sociocultural food environment would provide direct research support to the strategic policy aim of creating a food environment that encourages healthy food behaviours.

Television advertising of food during children's programming in Nepal

OBJECTIVE

The World Health Organization has recommended that advertising of unhealthy food to children decrease in quantity (exposure) and efficacy (power). The degree to which marketing practices align with these recommendations varies across countries. The purpose of this study is to describe the television food marketing landscape that children experience in the South Asian country of Nepal.

RESEARCH METHODS & PROCEDURES

Commercials from 57hours of television were recorded from three channels during hours that children's programming was played. In a content analysis of 1,203 food commercials, researchers coded commercials for nutrition content, product category and marketing appeal type.

RESULTS

Principal findings of this study were that nearly 21% of airtime during children's programming was dedicated to commercials, and 55% of that was dedicated to foods. Over 70% of food commercials aired advertised foods with excessive amounts of saturated fat, sugar, and/or sodium; nearly half of the commercials (47.7%) featured products that contained excess sugar. The most prevalent food types shown were ice cream and popsicles (20.7%), energy/nutritional supplements (20.6%), and candy (14.7%). Additionally, the three most commonly occurring marketing appeals featured highly-efficacious strategies for persuading children-animated effects (83.2%), movie, cartoon, animated, or costumed characters (36.8%), and television/movie tie-ins (16.5%).

CONCLUSION(S)

Results from this study suggest that many television commercials shown in Nepal do not meet WHO recommendations for advertising foods to children. This is likely to negatively impact the diet and health of the next generation of Nepalis.

Reducing the Role of the Food, Tobacco, and Alcohol Industries in Noncommunicable Disease Risk in South Africa

Noncommunicable diseases (NCDs) impose a growing burden on the health, economy, and development of South Africa. According to the World Health Organization, four risk factors, tobacco use, alcohol consumption, unhealthy diets, and physical inactivity, account for a significant proportion of major NCDs. We analyze the role of tobacco, alcohol, and food corporations in promoting NCD risk and unhealthy lifestyles in South Africa and in exacerbating inequities in NCD distribution among populations. Through their business practices such as product design, marketing, retail distribution, and pricing and their business practices such as lobbying, public relations, philanthropy, and sponsored research, national and transnational corporations in South Africa shape the social and physical environments that structure opportunities for NCD risk behavior. Since the election of a democratic government in 1994, the South African government and civil society groups have used regulation, public education, health services, and community mobilization to modify corporate practices that increase NCD risk. By expanding the practice of health education to include activities that seek to modify the practices of corporations as well as individuals, South Africa can reduce the growing burden of NCDs.

"Big food," the consumer food environment, health, and the policy response in South Africa

In an article that forms part of the PLoS Medicine series on Big Food, Corinna Hawkes and colleagues provide a perspective from South Africa on the rise of multinational and domestic food companies, and argue that government should act urgently through education about the health risks of unhealthy diets, regulation of Big Food, and support for healthy foods.