Shock and awe: Distinct effects of taboo words on lexical decision and free recall

Power and vulnerability: managing sensitive language in organizational communication

Organizational responsibilities can give people power but also expose them to scrutiny. This tension leads to divergent predictions about the use of potentially sensitive language: power might license it, while exposure might inhibit it. Analysis of peoples' language use in a large corpus of organizational emails using standardized Linguistic Inquiry and Word Count (LIWC) measures shows a systematic difference in the use of words with potentially sensitive (ethnic, religious, or political) connotations. People in positions of relative power are ~3 times less likely to use sensitive words than people more junior to them. The tendency to avoid potentially sensitive language appears to be independent of whether other people are using sensitive language in the same email exchanges, and also independent of whether these words are used in a sensitive context. These results challenge a stereotype about language use and the exercise of power. They suggest that, in at least some circumstances, the exposure and accountability associated with organizational responsibilities are a more significant influence on how people communicate than social power.

Relating Tabooness to Humor and Arousal Ratings in American English: What the F*** Is so Funny?

Emotion can have a profound effect on language processing, and taboo words have been increasingly used in research as highly emotional, negatively valenced stimuli. However, because taboo words as a lexical category are socially constructed and semantically idiosyncratic, they may also have complex emotional characteristics. This complexity may not be fully considered by researchers using taboo words as research stimuli. This study gathered tabooness, humor, and arousal ratings to provide a resource for researchers to better understand the sources and characteristics of the strong emotions generated by taboo words. A total of 411 participants aged 18-83 were recruited via online platforms, and all participants rated the same 264 words on tabooness, humor, and arousal. Analyses indicated that tabooness and humor ratings were positively related to each other, and both were predicted by arousal ratings. The set of ratings included here provides a tool for researchers using taboo stimuli, and our findings highlight methodological considerations while broadening our understanding of the cognitive and linguistic nature of highly emotional language.

Fast habituation to semantic interference generated by taboo connotation in reading aloud

The recognition of taboo words - i.e. socially inappropriate words - has been repeatedly associated to semantic interference phenomena, with detrimental effects on the performance in the ongoing task. In the present study, we investigated taboo interference in the context of reading aloud, a task configuration which prompts the overt violation of conventional sociolinguistic norms by requiring the explicit utterance of taboo items. We assessed whether this form of semantic interference is handled by habituative or cognitive control processes. In addition to the reading aloud task, participants performed a vocal Stroop task featuring different conditions to dissociate semantic, task, and response conflict. Taboo words were read slower than non-taboo words, but this effect was subject to a quick habituation, with a decreasing interference over the course of trials, which allowed participants to selectively attend to goal-relevant information. In the Stroop task, only semantic conflict was significantly reduced by habituation. These findings suggest that semantic properties can be quickly and flexibly weighed on the basis of contextual appropriateness, thus characterising semantic processing as a flexible and goal-directed component of reading aloud.

Hypnotic suggestion modulates visual recognition of negative words depending on word arousal

This study examined whether and how emotional hypnotic suggestions modulate the visual recognition of negative words. We investigated the influence of hypnotic suggestions aimed at modifying emotional reactivity on the arousal effect in negative words. High and low suggestible individuals performed a go/no-go lexical decision task in three intra-individual conditions: with a suggestion to increase emotional reactivity, with a suggestion to decrease emotional reactivity and without hypnotic suggestion. Results showed that hypnotic suggestions modulated the arousal facilitation effect differently depending on the level of suggestibility of the participants. In high suggestible individuals, response times for low-arousal negative words varied oppositely according to the suggestion administered, while no modulations were retrieved for high-arousal ones. In contrast, no suggestion effects were found for low suggestible participants. Altogether, these findings suggest a higher influence of hypnotic suggestions on emotional words that require longer processing times in high suggestible individuals.

Cursed Concepts: New insights on combinatorial processing from ERP correlates of swearing in context

Expressives (damn) convey speaker attitude and when used in context (Tom lost the damn dog) can be flexibly applied locally to the noun (dog) or globally to the whole sentence (the situation). We used ERPs to explore brain responses to expressives in sentences. Participants read expressive, descriptive, and pseudoword adjectives followed by nouns in sentences (The damn/black/flerg dog peed on the couch). At the adjective late-positivity-component (LPC), expressives and descriptives showed no difference, suggesting reduced social threat and that readers employ a 'wait-and-see' strategy to interpret expressives. Nouns preceded by expressives elicited a larger frontal P200, as well as reduced N400 and LPC than nouns preceded by descriptives. We associated the frontal P200 with emotional salience, the frontal N400 with mental imagery, and the LPC with cognitive load for combinatorics. We suggest that expressive adjectives are not bound to conceptual integration and conclude that parsers wait-and-see what is being damned.

Prepotent task-irrelevant semantic information is dampened by domain-specific control mechanisms during visual word recognition

We investigated whether semantic interference occurring during visual word recognition is resolved using domain-general control mechanisms or using more specific mechanisms related to semantic processing. We asked participants to perform a lexical decision task with taboo stimuli, which induce semantic interference, as well as a semantic Stroop task and a Simon task, intended as benchmarks of linguistic-semantic and non-linguistic interference, respectively. Using a correlational approach, we investigated potential similarities between effects produced in the three tasks, both at the level of overall means and as a function of response speed (delta-plot analysis). Correlations selectively surfaced between the lexical decision and the semantic Stroop task. These findings suggest that, during visual word recognition, semantic interference is controlled by semantic-specific mechanisms, which intervene to face prepotent but task-irrelevant semantic information interfering with the accomplishment of the task's goal.

Exploring word memorability: How well do different word properties explain item free-recall probability?

What makes some words more memorable than others? Words can vary in many dimensions, and a variety of lexical, semantic, and affective properties have previously been associated with variability in recall performance. Free recall data were used from 147 participants across 20 experimental sessions from the Penn Electrophysiology of Encoding and Retrieval Study (PEERS) data set, across 1,638 words. Here, I consider how well 20 different word properties-across lexical, semantic, and affective dimensions-relate to free recall. Semantic dimensions, particularly animacy (better memory for living), usefulness (with respect to survival; better memory for useful), and size (better memory for larger) demonstrated the strongest relationships with recall probability. These key results were then examined and replicated in the free recall data from Lau, Goh, and Yap (Quarterly Journal of Experimental Psychology, 71, 2207-2222, 2018), which had 532 words and 116 participants. This comprehensive investigation of a variety of word memorability demonstrates that semantic and function-related psycholinguistic properties play an important role in verbal memory processes.

Emotional metacognition: stimulus valence modulates cardiac arousal and metamemory

Emotion alters how we feel, see, and experience the world. In the domain of memory, the emotional valence and arousal of memorised stimuli can modulate both the acuity and content of episodic recall. However, no experiment has investigated whether arousal and valence also influence metacognition for memory (i.e. the process of self-monitoring memories). In a pre-registered study, we applied a novel psychophysiological design together with computational models of metacognition to assess the influence of stimulus valence and arousal on the sensitivity, bias, and efficiency of metamemory. To estimate the role of physiological arousal in mediating these effects, we recorded cardiac measures through pulse oximetry. We found that negative valence substantially decreased both memory performance and subjective confidence, in particular for low arousal words. Simultaneously, we found that emotional valence modulated both heart rate and heart-rate variability (HRV) during recognition memory. Exploratory trial-level analyses further revealed that subjective confidence was encoded in instantaneous heart-rate fluctuations and that this relationship was also modulated by emotional valence. Our results demonstrate that recognition memory and metacognition are influenced by the emotional valence of encoded items and that this correlation is in part related to cardiac activity.

The mental representation and social aspect of expressives

Despite increased focus on emotional language, research lacks for the most emotional language: Swearing. We used event-related potentials (ERPs) to investigate whether swear words have content distinct from function words, and if so, whether this content is emotional or social in nature. Stimuli included swear (e.g. shit, damn), negative but non-swear (e.g. kill, sick), open-class neutral (e.g. wood, lend), and closed-class neutral words (e.g. while, whom). Behaviourally, swears were recognised slower than valence- and arousal- matched negative words, meaning that there is more to the expressive dimension than merely a heightened emotional state. In ERPs, both swears and negative words elicited a larger positivity (250-550 ms) than open-class neutral words. Later, swears elicited a larger late positivity (550-750 ms) than negative words. We associate the earlier positivity effect with attention due to negative valence, and the later positivity effect with pragmatics due to social tabooness. Our findings suggest a view in which expressives are not merely function words or emotional words. Rather, expressives are emotionally and socially significant. Swears are more than what is indicated by valence ore arousal alone.

The Role of Emotional Valence for the Processing of Facial and Verbal Stimuli-Positivity or Negativity Bias?

Emotional valence is predominately conveyed in social interactions by words and facial expressions. The existence of broad biases which favor more efficient processing of positive or negative emotions is still a controversial matter. While so far this question has been investigated separately for each modality, in this narrative review of the literature we focus on valence effects in processing both words and facial expressions. In order to identify the factors underlying positivity and negativity effects, and to uncover whether these effects depend on modality and age, we present and analyze three representative overviews of the literature concerning valence effects in word processing, face processing, and combinations of word and face processing. Our analysis of word processing studies points to a positivity bias or a balanced processing of positive and negative words, whereas the analysis of face processing studies showed the existence of separate positivity and negativity biases depending on the experimental paradigm. The mixed results seem to be a product of the different methods and types of stimuli being used. Interestingly, we found that children exhibit a clear positivity advantage for both word and face processing, indicating similar processing biases in both modalities. Over the course of development, the initial positivity advantage gradually disappears, and in some face processing studies even reverses into a negativity bias. We therefore conclude that there is a need for future research that systematically analyses the impact of age and modality on the emergence of these valence effects. Finally, we discuss possible explanations for the presence of the early positivity advantage and its subsequent decrease.

Relations between emotion, memory encoding, and time perception

This study examined duration judgments for taboo and neutral words in prospective and retrospective timing tasks. In the prospective task, participants attended to time from the beginning and generated shorter duration estimates for taboo than neutral words and for words that they subsequently recalled in a surprise free recall task. These findings suggested that memory encoding took priority over estimating durations, directing attention away from time and causing better recall but shorter perceived durations for taboo than neutral words. However, in the retrospective task, participants only judged durations in a surprise test at the end, and their duration estimates were longer for taboo than neutral words. Present findings therefore suggest that the same emotion-linked memory encoding processes can cause underestimation of durations in prospective tasks but overestimation in retrospective tasks, as if emotion enhances recall of ongoing events but causes overestimation of the durations of those events in retrospect.

Visual Complexity and Affect: Ratings Reflect More Than Meets the Eye

Pictorial stimuli can vary on many dimensions, several aspects of which are captured by the term 'visual complexity.' Visual complexity can be described as, "a picture of a few objects, colors, or structures would be less complex than a very colorful picture of many objects that is composed of several components." Prior studies have reported a relationship between affect and visual complexity, where complex pictures are rated as more pleasant and arousing. However, a relationship in the opposite direction, an effect of affect on visual complexity, is also possible; emotional arousal and valence are known to influence selective attention and visual processing. In a series of experiments, we found that ratings of visual complexity correlated with affective ratings, and independently also with computational measures of visual complexity. These computational measures did not correlate with affect, suggesting that complexity ratings are separately related to distinct factors. We investigated the relationship between affect and ratings of visual complexity, finding an 'arousal-complexity bias' to be a robust phenomenon. Moreover, we found this bias could be attenuated when explicitly indicated but did not correlate with inter-individual difference measures of affective processing, and was largely unrelated to cognitive and eyetracking measures. Taken together, the arousal-complexity bias seems to be caused by a relationship between arousal and visual processing as it has been described for the greater vividness of arousing pictures. The described arousal-complexity bias is also of relevance from an experimental perspective because visual complexity is often considered a variable to control for when using pictorial stimuli.

Hearing taboo words can result in early talker effects in word recognition for female listeners

Previous spoken word recognition research using the long-term repetition-priming paradigm found performance costs for stimuli mismatching in talker identity. That is, when words were repeated across the two blocks, and the identity of the talker changed reaction times (RTs) were slower than when the repeated words were spoken by the same talker. Such performance costs, or talker effects, followed a time course, occurring only when processing was relatively slow. More recent research suggests that increased explicit and implicit attention towards the talkers can result in talker effects even during relatively fast processing. The purpose of the current study was to examine whether word meaning would influence the pattern of talker effects in an easy lexical decision task and, if so, whether results would differ depending on whether the presentation of neutral and taboo words was mixed or blocked. Regardless of presentation, participants responded to taboo words faster than neutral words. Furthermore, talker effects for the female talker emerged when participants heard both taboo and neutral words (consistent with an attention-based hypothesis), but not for participants that heard only taboo or only neutral words (consistent with the time-course hypothesis). These findings have important implications for theoretical models of spoken word recognition.

Motivated Cognition: Effects of Reward, Emotion, and Other Motivational Factors Across a Variety of Cognitive Domains

A growing body of literature has demonstrated that motivation influences cognitive processing. The breadth of these effects is extensive and span influences of reward, emotion, and other motivational processes across all cognitive domains. As examples, this scope includes studies of emotional memory, value-based attentional capture, emotion effects on semantic processing, reward-related biases in decision making, and the role of approach/avoidance motivation on cognitive scope. Additionally, other less common forms of motivation–cognition interactions, such as self-referential and motoric processing can also be considered instances of motivated cognition. Here I outline some of the evidence indicating the generality and pervasiveness of these motivation influences on cognition, and introduce the associated ‘research nexus’ at Collabra: Psychology.

Dutch taboo norms

This article provides norms for general taboo, personal taboo, insult, valence, and arousal for 672 Dutch words, including 202 taboo words. Norms were collected using a 7-point Likert scale and based on ratings by psychology students from the Erasmus University Rotterdam in The Netherlands. The sample consisted of 87 psychology students (58 females, 29 males). We obtained high reliability based on split-half analyses. Our norms show high correlations with arousal and valence ratings collected by another Dutch word-norms study (Moors et al.,, Behavior Research Methods, 45, 169–177, 2013). Our results show that the previously found quadratic relation (i.e., U-shaped pattern) between valence and arousal also holds when only taboo words are considered. Additionally, words rated high on taboo tended to be rated low on valence, but some words related to sex rated high on both taboo and valence. Words that rated high on taboo rated high on insult, again with the exception of words related to sex many of which rated low on insult. Finally, words rated high on taboo and insult rated high on arousal. The Dutch Taboo Norms (DTN) database is a useful tool for researchers interested in the effects of taboo words on cognitive processing. The data associated with this paper can be accessed via the Open Science Framework (https://osf.io/vk782/).

The effects of taboo-related distraction on driving performance

Roadside billboards containing negative and positive emotional content have been shown to influence driving performance, however, the impact of highly arousing taboo information is unknown. Taboo information more reliably evokes emotional arousal and can lead to greater attentional capture due to its inherent 'shock value.' The objective of the present study was to examine driver distraction associated with four types of information presented on roadside billboards: highly arousing taboo words, moderately arousing positive and negative words, and non-arousing neutral words. Participants viewed blocks of taboo, positive, negative and neutral words presented on roadside billboards while operating a driving simulator. They also responded to target (household-related) words by pressing a button on the steering wheel. At the end of the session, a surprise recall task was completed for all the words they saw while driving. Results showed that taboo words captured the most attention as revealed by better memory recall compared to all the other word types. Interestingly, taboo words were associated with better lane control compared to the other word types. We suggest that taboo-related arousal can enhance attentional focus during a complex task like simulated driving. That is, in a highly arousing situation, attention is selectively narrowed to the road ahead, resulting in better lane control.