"Not Only a Matter of Personal Interest"-Vaccination Narratives and the Model of Moral Motives in China and Germany

Understanding vaccination decision-making processes is vital for guiding vaccine promotion within pandemic contexts and for routine immunization efforts. Vaccine-related attitudes influencing individual decision-making can be affected by broader cultural and normative contexts. We conducted 73 qualitative interviews with adults in China (n = 40) and Germany (n = 33) between December 2020 and April 2021 to understand COVID-19 vaccination intentions and preferences, and we analyzed transcripts using a five-step framework approach. During early analysis, we identified moral considerations in line with the tenets of the Model of Moral Motives (MMM) as a recurrent theme in the data. The MMM guided further analysis steps, particularly with its distinction between motives that are proscriptive (focus on avoiding harm by inhibiting "bad" behavior) and prescriptive (focus on actively seeking positive outcomes). Proscriptive vaccination arguments that compelled vaccination in our data included avoiding negative attention, being a law-abiding citizen, preventing harm to others, and protecting one's country. Prescriptive motives focused on self-efficacious behavior such as protecting the health of oneself and others via widespread but voluntary vaccination, prioritizing elderly and predisposed individuals for vaccination, and favoring a fair and equitable distribution of vaccines at the global level. In the interviews in China, both lines of arguments emerged, with a general tendency toward more proscriptive reasoning; interviews conducted in Germany tended to reflect more prescriptive motives. We encourage research and vaccine promotion practice to reflect moral considerations when aiming to understand public health preventive behavior and when developing tailored health promotion campaigns.

Extending the theory of planned behavior model to explain people's behavioral intentions to follow China's AI generated content law

AI Generated Content Law was extensively promoted in 2023; hence, it is crucial to uncover factors influencing people's behavioral intentions to comply with the AI Generated Content Law. This study extends the theory of planned behavior to explore the factors influencing people to follow AI Generated Content Law in China. In addition to the factors in TPB model, such as one's attitudinal factors, normative factors, and perceived behavioral control, we add another factor-moral obligation to extend the theory of planned behavior model. We used convenient sampling and there were 712 effective samples. Using the statistical software Amos17.0, the result shows that attitude, subjective norms, perceived behavioral control and moral obligation all have positive effects on intentions to follow AI Generated Content Law.

Applying the theory of behavioral choice to plant-based dietary intentions

Improving understanding of the intention to choose plant-based food is an important element of climate change mitigation. A cross-sectional survey of 454 North American adults was used to predict their dietary-change intentions from the theory of planned behavior (TPB) and the more-recently proposed theory of behavioral choice (TBC). The TPB accounted for 65 percent of the variance in intentions and the TBC accounted for a significantly greater (80 percent) proportion of variance. The strongest predictors of intention were the TBC's sense of obligation, attitude-values-affect (AVA), and habit, and the TBP's social norms. Five interactions also contributed in small but significant ways toward the accounting of the participants' food-choice intentions. Policy implications are discussed.

Impact Factors in Chinese Construction Enterprises' Carbon Emission-Reduction Intentions

The reduction in carbon emissions in the construction industry plays an important role in the realization of the goal of carbon peaking and carbon neutrality, especially in China. Construction enterprises' personnel's intentions to reduce their carbon emissions are closely related to low-carbon behavior. However, the research on the impact factors of carbon emission-reduction intention (CERI) is still limited. In order to understand the factors that affect the intentions of construction enterprises' personnel to reduce carbon emissions, and to put forward valuable suggestions for reducing construction enterprises' carbon emissions, it is necessary to explore the impact factors in carbon emission-reduction intention through empirical tests. This study adopted the theory of planned behavior (TPB) based on the three impact factors of behavioral attitude (BA), subjective norms (SNs) and perceived behavioral control (PBC), introduced the two potential impact factors of moral obligation (MO) and government supervision (GS), and also uses structural equation modeling (SEM) to test the impact factors in construction enterprises' personnel's carbon emission-reduction intention. The results show that BA, MO and GS have a significant positive impact on carbon emission-reduction intention (CERI). Among them, BA plays an intermediary role between MO and CERI, and BA and MO play a chain intermediary role between GS and CERI. The research conclusions will help to provide a theoretical reference for governments and construction enterprises to implement carbon emission-reduction development strategies and policies.

Food consumption and the Covid-19 pandemic: The role of sustainability in purchasing choices

The paper addresses the consumption issue in the post-Covid-19 pandemic era, finding a possible interpretative model in the theory of planned behaviour. To this end, a sample was selected, and multivariate statistical analysis showed that the aspects of sustainability, health and well-living represent possible keys to understanding purchasing and consumption behaviour in the recovery and return to "normality". The mass media, the advice of experts, and the optimism of small things (from an emotional and social point of view) also have a correlated effect on the purchase of food, health and the environment, as well as production methods, origin and supply chain, packaging and ethical and social responsibility, in line with the much desired ecological transition.

The role of information quality, trust and anxiety on intention to buy food supplements at the time of COVID-19 outbreak

Purpose

The purpose of this study is to analyze the factors affecting consumer`s intention to buy food supplements during COVID-19 pandemic using the expanding theory of planned behavior model. The variables of perceived information quality, trust and anxiety are integrated in the model of this study.

Design/methodology/approach

A total of 553 valid questionnaire responses were collected via an online survey in the epicenter of the pandemic in Indonesia, such as Jakarta and surrounding cities. To evaluate the causal links between latent variables, structural equation modeling was adopted using LISREL software. Before the research hypothesis had been tested, validity and reliability analysis was carried out to make sure the measurement can be used.

Findings

The findings indicate that perceived information quality influences trust and anxiety, and then both of them influence attitude toward food supplements. Moreover, the intentions to buy food supplements are determined by the consumer`s attitude.

Research limitations/implications

This study assumes all consumers have similar access to information because they are living in the greater Jakarta. Nevertheless, in fact, the access of information is not similar between age groups and locations. Future research may wish to differentiate evaluations of a full-information group from those of the limited-information groups.

Originality/value

This study provides a model of consumers` buying intentions toward food supplement products in the time of a health crisis such as the COVID-19 pandemic as a novelty. The implications of this study provide meaningful direction for marketing decisions and policy interventions in developing food supplement industries.

Determinants of stakeholders' intention to adopt pharmacogenomic

Pharmacogenomics (PGx) testing, which aims to identify the genes that affect our responses to drugs, has been favoured by healthcare professionals as a means of maximising drug efficacy and improving the safety and cost-effectiveness of healthcare. Support from the public is needed to determine the successful development of this technology and its implementation in society. Therefore, the objective of this paper was to analyse factors that influence stakeholders' intentions to adopt pharmacogenomic testing in Malaysia. A validated instrument was administered through face-to-face interviews with a total of 421 adult respondents who were stratified according to 2 stakeholder groups: healthcare providers (n = 221) and patients/family members (n = 200). The data were then analysed using SPSS® version 24 software and the advanced multivariate statistical approach of Partial Least Square (PLS) path modelling in order to analyse the complex relationships among variables. Results of the studies indicated that the Malaysian stakeholders had a high amount of trust in the key players (mean score of 5.31), perceived high benefits (mean score of 5.53) and claimed to have high intentions of adopting PGx (mean score of 5.39). The majority of the predictors have significant direct relationships with the intention to adopt PGx, with the exception of moral concerns. Perceived benefits appeared to be the most important direct predictor of the intention to adopt PGx testing (ß = 0.371, P < 0.001) followed by trust in the key players (ß = 0.312, P < 0.001), engagement (ß = 0.272, P < 0.001) and religiosity (ß = 0.133, P < 0.01). In addition, perceived risks also had a direct negative association with the intention to adopt PGx (ß = -0.096, P < 0.05). At the same time, the perceived benefits also served as a mediator for all the other factors except risk. The results provide insights into the multidimensional nature of the determinants of the intention to adopt PGx testing in Malaysia. Although the results showed that the stakeholders in Malaysia were very positive towards PGx testing, they were also cautious about it. The predictors identified in this study can serve as indicators for social acceptance of PGx testing to facilitate the clinical research and implementation of PGx.

Exploring the Sustainability Concepts Regarding Leather Apparel in China and South Korea

Sustainability in business and personal life has increased over the past few years and is continuing to develop. Consumption in the clothing and textiles industry causes a significant impact on the environment and utilizes unsustainable practices, from clothing production to use and disposal. With shifts toward a more sustainable future within the government, businesses, and society, the apparel industry and consumers must prepare for a sustainable future. This study examines the determinants of sustainable apparel consumption behavior in China and South Korea. Theoretical and practical evidence from the literature on sustainable consumption is applied to develop a model for investigating the consumers’ behavioral intentions to buy, use, and recommend sustainable leather apparel products. Environmental knowledge, perceived consumer effectiveness, sustainable consumption beliefs, and self-enhancement are proposed as key determinants of behavioral intention to buy, use, and recommend eco-friendly faux leather apparel (E-FLA). The hypothesized antecedents of these concepts are part of the model, as modified by the theory of planned behavior, and the model is examined using structural equation modeling on data from a sample of 450 respondents collected in China and South Korea. An analysis of data is carried out to identify the underlying dimensions of sustainable consumption beliefs and behaviors including pro-environmentalism, social responsibility, and animal conservation. The results show that the key determinants of behavioral intentions to buy, use, and recommend E-FLA are pro-environmentalism and social responsibility, which are related to sustainable consumption belief dimensions and consumers’ self-enhancement. The positive determinants of sustainable consumption beliefs are found to be both environmental knowledge and perceived consumer effectiveness. These results suggest the need for greater environmental knowledge and perceived consumer efficiency in the effort to achieve more sustainable clothing consumption. The implications of the findings for public policy and recommendations for further studies are outlined and discussed.

Elementary school teachers’ behavioral intentions for healthy nutrition

Purpose

The purpose of this paper is to examine the effects of elementary school teachers’ psychological factors on their behavioral intentions for healthy nutrition in their daily life within an extended version of the theory of planned behavior (TPB).

Design/methodology/approach

The design of the study is correlation study.

Findings

Constructs in the proposal model formed accounted for of variance of intentions and behaviors successfully. Considering the entire proposed model, while personal norm is the most influential factor on intention, self-identity is the most consistent effects on teachers’ behavior. However, among the constructs of TPB, perceived behavioral control is the strongest influence on both intention and behavior.

Originality/value

In the literature, factors affecting healthy behaviors by using TPB focused on mainly children (8–10 year old) and adolescents (11–16 year old) all over the world. However, in some countries, several studies were conducted on adults (e.g. Astrøsm and Rise, 2001; Brouwer and Mosack, 2015), to the best of our knowledge, while there is no study conducted on adults including teachers in Turkey. In addition, recently, two meta-analysis studies were published: Riebl et al. (2015) and Mcdermott et al. (2015). These studies suggested that future studies related to healthy nutrition in the scope of TPB should be continued to investigate.

Predicting Intended and Self-perceived Sugar Restriction among Tanzanian Students using the Theory of Planned Behavior

This study examines the applicability and sufficiency of the Theory of Planned Behavior (TPB) in predicting intention and self-perceived behavior with respect to avoiding between-meal intake of sugared snacks and drinks. One thousand one hundred and twenty-three Tanzanian students (mean age 26.4 years) completed self-administered questionnaires designed to measure the components of the TPB during May–July, 1999. Self-perceived sugar consumption was obtained in a subsample of respondents ( n = 228) four weeks later. The TPB provided a significant prediction of intention ( R2= 0.44), with attitude (= 0.25), subjective norms (= 0.28) and perceived behavioral control (= 0.35) significant, and subsequent behavior ( R2 = 0.15, with intention (= 0.25) and perceived behavioral control (= 0.18) significant. Frequency of past behavior explained a significant, albeit small, amount of additional variance in intention (1 percent) and behavior (4 percent). The results indicate that the TPB is applicable to the prediction of food choice-related intention and behavior among young adult students living in a non-occidental setting.

Modeling Psychologists’ Ethical Intention

At the core of all therapeutic and medical practice lies ethics. By applying an expanded Ajzen’s Theory of Planned Behavior formulation, the present investigation tested a model for explaining psychologists’ intention to behave ethically. In the pretest, dual relationships and money conflicts were seen as the most prevalent dilemmas. A total of 395 clinical psychologists filled out questionnaires containing either a dual relationship dilemma describing a scenario where a psychologist was asked to treat a son of a colleague or a money-focused dilemma where he or she was asked to treat a patient unable to pay for the service. Results obtained from applying the expanded Ajzen’s model to each dilemma, generally, supported the study hypotheses. In particular, attitudes were seen as the most important predictor in both dilemmas followed by a morality component, defined here as the commitment of the psychologist to the patient included here as an additional predictor in the model. The expanded model provided a better understanding of ethical intention. Practical implications were also discussed.

Great Taste, Less Waste: a cluster-randomized trial using a communications campaign to improve the quality of foods brought from home to school by elementary school children

OBJECTIVE

Great Taste, Less Waste (GTLW), a communications campaign, capitalized on the synergy between healthy eating and eco-friendly behaviors to motivate children to bring more fruits and vegetables and fewer sugar-sweetened beverages (SSBs) to school.

METHODS

A cluster-randomized trial in Eastern Massachusetts elementary schools in 2011-2012 tested the hypothesis that GTLW would improve the quality of foods from home more than a nutrition-only campaign--Foods 2 Choose (F2C)--or control. Lunch and snack items from home were measured at baseline and 7 months later using digital photography. Mixed linear models compared change in mean servings of fruits, vegetables, and SSBs among groups, and change in mean prevalence of packaging type. Change in prevalence of food items of interest was compared among groups using generalized linear models.

RESULTS

Five hundred and eighty-two third and fourth graders from 82 classrooms in 12 schools participated. At follow-up, no significant differences were observed between groups in change in mean servings or change in prevalence of items of interest. No packaging differences were observed.

CONCLUSION

GTLW was well received, but no significant changes were observed in the quality of food brought to school. Whether classrooms are an effective environment for change remains to be explored. ClinicalTrials.gov identifier: NCT0157384.

Predicting actual weight loss: A review of the determinants according to the theory of planned behaviour

Weight reduction that corresponds with lifestyle modification is difficult to foster. The theory of planned behaviour has been actively cited in explaining health-related behaviour. This review evaluated the application of the theory of planned behaviour to weight-loss behaviour. Among the three reviewed papers, cross-sectional survey designs and subjective outcome measurements were commonly applied. All of the studies recruited obese female adults as participants, limiting the generalisability of the studies' findings. The theory of planned behaviour can be effectively applied in weight-reduction programmes targeting female obese patients. This review confirmed critiques citing the limitations of experimental studies, the subjective measurement of behaviour and short follow-up periods.

Let’s talk about health: shoppers’ discourse regarding health while food shopping

Objective

The present study aimed to examine the role of health in consumers’ food purchasing decisions through investigating the nature of people’s discourse regarding health while conducting their food shopping.

Design

The study employed the think-aloud technique as part of an accompanied shop. All mentions of health and terms relating to health were identified from the data set. Inductive thematic analysis was conducted to examine how health was talked about in relation to people’s food choice decisions.

Setting

Supermarkets in Dublin, Republic of Ireland and Belfast, Northern Ireland.

Subjects

Participants (n50) were aged over 18 years and represented the main household shopper.

Results

Responsibility for others and the perceived need to illicit strict control to avoid ‘unhealthy’ food selections played a dominant role in how health was talked about during the accompanied shop. Consequently healthy shopping was viewed as difficult and effort was required to make the healthy choice, with shoppers relating to product-based inferences to support their decisions.

Conclusions

This qualitative exploration has provided evidence of a number of factors influencing the consideration of health during consumers’ food shopping. These results highlight opportunities for stakeholders such as public health bodies and the food industry to explore further ways to help enable consumers make healthy food choices.

An extension of the Theory of Planned Behavior to predict willingness to pay for the conservation of an urban park

This paper relates the concept of moral obligation and the components of the Theory of Planned Behavior to determine their influence on the willingness to pay of visitors for park conservation. The sample consists of 190 visitors to an urban Spanish park. The mean willingness to pay estimated was 12.67€ per year. The results also indicated that moral norm was the major factor in predicting behavioral intention, followed by attitudes. The new relations established between the components of the Theory of Planned Behavior show that social norms significantly determine the attitudes, moral norms and perceived behavioral control of individuals. The proportion of explained variance shows that the inclusion of moral norms improves the explanatory power of the original model of the Theory of Planned Behavior (32-40%). Community-based social marketing and local campaigns are the main strategies that should be followed by land managers with the objective of promoting responsible, pro-environmental attitudes as well as a greater willingness to pay for this type of goods.

The theory of planned behaviour and healthy eating: Examining additive and moderating effects of social influence variables

Abstract This paper examines the additive and moderating effects of social influence variables (injunctive norms, descriptive norms, perceived social support) within the Theory of Planned Behaviour (TPB). The target behaviour is the decision to eat healthily. Questionnaire responses on components of the TPB, descriptive norms, perceived social support, and subsequent healthy eating were obtained from a prospective sample of 235 members of the general public. Good predictions of intentions (42% of variance explained) and behaviour (15% of variance explained) were found using the Theory of Planned Behaviour. Neither descriptive norms nor perceived social support added to these predictions of intentions over and above the TPB variables. However, perceived social support was found to act as a moderator variable on the relationship between perceived behavioral control and intention, and the relationship between attitude and intention. Implications for exploring the role of social influence variables on decisions concerning health behavioun an discussed.

Balancing the good, the bad and the better: A discursive perspective on probiotics and healthy eating

Functional foods promoted as novel food products providing health benefits beyond basic nutrition are gradually becoming part of the European food basket. Typically, research on functional food has focused on public attitudes, the acceptability of different product types, and public trust in novel food. In this article, discursive analysis of focus group discussions held in Britain with 34 users and non-users of probiotics points to the argumentative orientation of explanations for consumption of this particular type of functional food. Using the concepts of ‘interpretative repertoire’ and ‘subject position’, I explore the role of moral considerations in people’s accounts of purchasing probiotics in the current context of increased health awareness and health anxiety. The analysis demonstrates how the lay accounts of eating and purchasing probiotics are entangled with notions of indulgence, individualism, as well as social norms and responsibility.

Determinants of customers' intention to participate in a Korean restaurant health promotion program: an application of the theory of planned behavior

The purpose of this study was to investigate the effects of personal characteristics and theory of planned behavior (TPB) constructs on the intention to participate in a restaurant health promotion program. In total, 830 adults residing in Seoul were sampled by a multi-stage cluster and random sampling design. Data were collected from a structured self-administered questionnaire, which covered variables concerning demographics, health status and TPB constructs including attitude, subjective norm and perceived behavioral control. A path analysis combining personal characteristics and TPB constructs was used to investigate determinants of the customers' intention. Positive and negative attitudes, subjective norms and perceived behavioral control directly affected the intention to participate. Demographics and health status both directly and indirectly affected the intention to participate. This study identifies personal characteristics and TPB constructs that are important to planning and implementing a restaurant health promotion program.

Prediction and Explanation of Young Offenders’ Intentions to Re-offend From Behavioral, Normative, and Control Beliefs

A detailed assessment of the constructs postulated by the Theory of Planned Behavior is offered as a comprehensive framework for understanding young offenders’ behavioral intentions to re-offend in the future. The paper reports the assessed salient behavioral, normative, and control beliefs with respect to future offending behavior. From the largest institution for young offenders in Scotland 152 male inmates were randomly selected and filled in a questionnaire which measured direct and belief-based attitudes, subjective norms, perceived behavioral control, and intentions to re-offend in the future. Intentions to re-offend in the future by young offenders were predicted by control beliefs about certain internal and external impediments that the young offenders believed they had to overcome and behavioral beliefs, underlining attitudes toward future offending.

Donation to disaster relief campaigns: underlying social cognitive factors exposed

A number of very serious natural disasters have put an enormous pressure on relief organizations in the last few years. The present study exposes underlying social cognitive factors for donation to relief campaigns. A causal model was constructed, based on social cognitive theory, research on attitudes, and the impact of media exposure. The aim was to expand and improve an already existing model by Cheung and Chan [Cheung, C. K., & Chan, C. M. (2000). Social-cognitive factors of donating money to charity, with special attention to an international relief organisation. Evaluation and Program Planning, 23, 241-253]. The expanded model showed a better fit. Furthermore, the expanded model explained two-thirds of the variance of the intention to donate to a disaster relief campaign. The greatest predictor of the intention to donate proved to be "Past donation to disaster relief campaigns." The factor "News exposure" was indicated to be a valuable additional factor, as it had a significant direct effect on "Awareness of a disaster relief campaign" and was the only factor that had a total effect on all other factors, including "Intention to donate to a disaster relief campaign."

Personal and partner measures in stages of consistent condom use among African-American heterosexual crack cocaine smokers

Participants' personal condom use measures and those of their last sex partner's were examined in five stages of change for consistent condom use among 449 urban sexually active, heterosexual, African-American crack smokers. The measures included participants' personal and their last sex partner's perceived responsibility, personal and perceived negative attitudes, and participants' self-efficacy to use condoms. The relationships between the measures and the stages were examined using analyses of variance and multivariate logistic regression. Over 90% of participants did not use condoms, consistently. Two-thirds of the inconsistent users were in the precontemplation stage. The rest were equally divided between the contemplation and preparation stages. Personal responsibility outperformed other measures in initial intention to become a regular condom user; partner's perceived responsibility dominated continued intention and actual consistent condom use. Negative attitudes and self-efficacies had strong relationships to the stages of consistent condom use in univariate analyses but these relationships became substantially weaker when the responsibility, attitude, and self-efficacy concepts were entered simultaneously into multivariate analyses.

The role of norms in explaining attitudes, intention and consumption of a common food (fish) in Vietnam

The purpose of this study is to apply the conceptual framework of the theory of planned behavior (TPB) to explain the consumption of a common food (fish) in Vietnam. We seek to understand the role of norms in explaining intention to consume, and descriptive norms is included as extensions of traditional constructs such as attitude, social norms, and perceived behavioral control. The data were derived from a cross-sectional sample of 612 consumers. Structural equation modeling was applied to test the relationships between constructs, and evaluate the reliability and the validity of the constructs. The results indicate that the models fit well with the data. Attitude, social norms, descriptive norms and behavioral control all had significantly positive effect on behavioral intention. Finally, both intention and perceived behavioral control were highly associated with the frequency of consumption of the common food investigated.

Comparison of elicitation methods for moral and affective beliefs in the theory of planned behaviour

Although the theory of planned behaviour (TPB) has been applied successfully in the area of food choice, it has been criticized for its pure utilitarian approach to the factors determining behaviour. Despite the increase in predictive power of the model with added components such as affective attitude and moral and ethical concerns, in most studies the elicitation process still only addresses people's utilitarian beliefs about the behaviour with little attention paid to other aspects. This study compares the traditional method of elicitation of advantages and disadvantages with two other methods (word association and open-ended) in the elicitations of beliefs, attitudes and moral concerns in relation to the consumption of organic foods. Results show the traditional method to be best for eliciting cognitive beliefs, open-ended emotion task for eliciting emotional beliefs and open-ended beliefs task best for moral concerns. The advantages and disadvantages of each method are discussed.

Perceived parental care and supervision: relations with cognitive representations of future offending in a sample of young offenders

This article focuses on the relations of two dimensions of perceived child-rearing practices, care and protection, as measured by the Parental Bonding Instrument and on cognitive representations of future offending in a sample of 152 young offenders. The relations of two different models, predictive of juvenile delinquency, are explored. Parental influences are thought to represent distal factors affecting juvenile delinquency, whereas cognitive representations, formulating the decisions of young offenders, are proximally related with juvenile delinquency. The focus of the research is the young offenders'intentions to reoffend, and it was found that intentions to reoffend in the future were predicted by attitudes toward offending and perceived behavioural control of future offending, whereas parental variables were redundant in predicting behavioural intentions of reoffending. Any effects of parental variables on behavioural intentions were mediated by the young offenders' attitudes toward offending.

The Moderating Role of the Attitude-Subjective Norms Conflict on the Link Between Moral Norms and Intention

Within a traditional planned-behavior framework, the conditions remain ambiguous under which moral norms add to the overall intention to act. In this paper, we aim to provide insights into the circumstances that foster the impact of moral norms. Based on a minimal effort strategy, we predict that moral information is considered more strongly and, thus, is relatively more significant for people's motivation if a person's attitude is at odds with his or her subjective norms. To test our beliefs-conflict hypothesis, we conducted two surveys, one concerning organ donation (N = 639) and another concerning conservation behavior (N = 328). Structural equation analyses confirm that moral considerations have a stronger effect on a person's behavioral intention in cases of attitude-subjective norms conflicts compared to cases of harmonic attitudes and subjective norms.

Moral conviction: another contributor to attitude strength or something more?

Attitudes held with strong moral conviction (moral mandates) were predicted to have different interpersonal consequences than strong but nonmoral attitudes. After controlling for indices of attitude strength, the authors explored the unique effect of moral conviction on the degree that people preferred greater social (Studies 1 and 2) and physical (Study 3) distance from attitudinally dissimilar others and the effects of moral conviction on group interaction and decision making in attitudinally homogeneous versus heterogeneous groups (Study 4). Results supported the moral mandate hypothesis: Stronger moral conviction led to (a) greater preferred social and physical distance from attitudinally dissimilar others, (b) intolerance of attitudinally dissimilar others in both intimate (e.g., friend) and distant relationships (e.g., owner of a store one frequents), (c) lower levels of good will and cooperativeness in attitudinally heterogeneous groups, and (d) a greater inability to generate procedural solutions to resolve disagreements.

Predicting moral behavior in physical education classes: an application of the theory of planned behavior

This study aimed to examine the potential of the Theory of Planned Behavior to predict moral behavior in primary school physical education classes. Primary school children (N=611) completed a questionnaire including the Theory of Planned Behavior variables. Also, 21 teachers filled in an adapted version of Horrocks' Prosocial Play Behavior Inventory which assesses five moral behavior facets. Hierarchical regression analysis showed that attitudes toward moral behavior and perceived behavioral control were significant predictors of intention towards moral behavior (54%). Intention and perceived behavioral control predicted teacher-reported moral behavior (41%). The present results indicated that the theory provides a valuable framework for study of primary school children's moral behavior.

Determinants of condom use among a random sample of single heterosexual adults

OBJECTIVES

The aim of this study was to identify the determinants of single heterosexuals' use of condoms during each sexual intercourse.

DESIGN

Cohort of individuals followed over a period of 2 years.

METHODS

Respondents were 574 single heterosexual individuals who answered questions during a telephone interview.

RESULTS

Attitude, perceived behavioural control, self-efficacy and moral norm explained 65% of the variance in intentions to use condoms ( p, .0001). The determinants of condom use at 1 year follow-up (27% explained variance) were perceived behavioural control, past behaviour, and the interaction between intention and intention stability. At 2 years follow-up, the significant determinants were past behaviour and intention by intention stability. In the present study, intentions to use condoms which remained stable across time were strong predictors of condom use (at 1 year: beta = .42, p < .0001; at 2 years: beta = .39, p, < .003), while unstable intentions were not (at 1 year: beta = .02, ns; at 2 years: beta = .19, ns).

CONCLUSION

Intention stability is a major determinant of the accuracy of intention for the prediction of subsequent behaviour.

Jordanian Muslim Women’s Intention to Use Oral Contraceptives

Oral contraceptives (OCs) are the second most popular method of contraception in Jordan; however, their use remains low compared with the intrauterine device. The purpose of this article is to report the effect of factors identified by The Theory of Planned Behavior (TPB) on Jordanian Muslim women’s intention to use OCs. TPB was used to develop an investigator-developed instrument, the Intention to Use Oral Contraceptive Tool (IUOCT). The IUOCT measured attitude (general attitude and attitudinal beliefs), social norms and perceived behavioral control factors in a total of 83 women participants. A stepwise regression analysis was calculated using the IUOCT subscales as predictors of Jordanian Muslim women’s intention to use OCs. The findings demonstrated that the attitude, specifically general attitude and positive beliefs, about OC use affect Jordanian Muslim women’s intention to use OCs. However, the findings provide limited support for social norms and perceived behavioral control as factors influencing Jordanian Muslim women’s intention to use OCs. The findings indicate that more attention should be devoted to health education programs on the benefits of using OCs rather than focusing only on correcting misinformation. Nursing implications and recommendations for future research are discussed.