Recognition and the development potential of mobile shopping of customized cosmetic on untact coronavirus disease 2019 period: Focused on 40's to 60's women in Seoul, Republic of Korea

A popularization of curation service for dermatological condition in Republic of Korea

BACKGROUND

Consumer and advanced consumption culture in modern society is an era that focuses on individual personality and value, and "my own customized products", or customized marketing strategies, are actively being developed throughout the industry. Recently, IT technologies that can support personalized services such as artificial intelligence, ubiquitous systems, and marketing automation have been recognized for their potential, directly or indirectly affecting distribution industries affected by personal consumption culture. Accordingly, customized products or services, i.e., customization, are attracting attention as an effective methodology to cope with such market changes.

OBJECTIVES

Among the necessities used by modern women, cosmetics account for an endless interest in beauty and maintaining physical and mental health, and as the cosmetics market expands, it is considered that the cosmetics industry needs a clearer and in-depth study on the cosmetics submarket to satisfy consumers' diverse needs.

METHODS

This review paper is a literature review, and a narrative review approach has been used for this study. A total of 300 to 400 references were selected using representative journal search websites such as PubMed, Google Scholar, Scopus, ResearchGate, LitCovid, DBPia, and RISS, of which a total of 42 papers were selected in the final stage based on 2013 to 2022 using PRISMA flow diagram.

RESULTS

This study suggested to indicate the changes in the cosmetics market due to the emergence of cosmetics curation services after the coronavirus disease-19 pandemic, advanced changes in consumer purchase patterns following the 4th Industrial Revolution, and significant future prospects of cosmetics curation services.

CONCLUSION

As the beauty and cosmetology industry is expected to develop in the future, it will grow as a centerpiece of the beauty industry and symbolizes nationalized cultural pride. Therefore, this review article will be continuing to promote customization as a premium beauty service for dermatological condition in Republic of Korea through corporate analysis.

Novel pathway regarding good cosmetics brands by NFT in the metaverse world

BACKGROUND

Globally, the coronavirus disease-19 (COVID-19) is an incomplete homework task. The society has transitioned into a non-face-to-face society due to COVID-19. Thus, research was conducted focusing on a new market in the cosmetic market using non-fungible token (NFT) in the metaverse era, a virtual world that is starting anew.

PURPOSE

This study is an empirical analysis focused on introducing the new start of luxury cosmetics brands using the metaverse world to good consumption using NFT.

METHOD

These data were reviewed to identify agreement between each section and unique guiding areas. The 39 papers were finally considered appropriate for evaluating the research objectives as follows in relation to the search criteria. This can be done through the PRISMA flow diagram to determine how many records were identified, included, and excluded.

RESULT

Good consumption in the future beauty market is vital, following COVID-19. Therefore, this narrative review article concluded that, only good, irreplaceable brands that utilize NFT fitting the luxury brand strategy and consuming good money will survive when the metaverse cosmetic era opened.

CONCLUSION

By identifying new changes in the global metaverse world and cosmetics market using NFT, this study can be used as an important marketing material in the metaverse cosmetics market.

The significant value of sustainable cosmetics fragrance in the spotlight after COVID-19

BACKGROUND

The coronavirus disease 2019 (COVID-19) pandemic has brought major changes to the world's population. This has led to increased wearing of masks to prevent infectious diseases, which can contribute to exacerbation of stress and the emergence of mental illness due to a physical health crisis.

OBJECTIVES

Therefore, this study comprehensively investigated the reasons why cosmetics customers pay attention to sustainable fragrances after COVID-19.

METHODS

This review article is a literature review, and a narrative review approach was used in this study. A total of 598 references were selected from 2004 to 2022 using representative journal search sites such as PubMed, Google Scholar, Scopus, and RISS. Among them, a total of 39 articles were successfully completed in this study using the PRISMA flowchart in the final stage.

RESULTS

In this study, by identifying the changes and needs of K-beauty and global cosmetics industry consumers who aspire for sustainable safety amid the COVID-19 pandemic, the increase in bad breath caused by the increase in mask wearing was recognized, and the need for fragrance due to mental health was recognized. Demand is expected to increase.

CONCLUSION

This study tried to change the perception of cosmetic fragrances into safe edible fragrances. Therefore, it is expected to be used as an important marketing material for the global cosmetics market.

A cross-sectional study on the use of big data for the past H1N1 influenza epidemic in obesity after COVID-19: Focused on the body slimming cream and leptin via DTC gene test

BACKGROUND

Based on the big data of 2010, 2011, and 2012, when H1N1 influenza was prevalent around the world in the past, this study investigated the obesity rate, weight change, and dietary methods of Korean dieters based on the historical situation of the past H1N1 influenza epidemic in Republic of Korea. This is intended to be the data for utilizing the prognostic evaluation of coronavirus disease-19 (COVID-19).

OBJECTIVE

After COVID-19, research on obesity should be conducted systematically, and to prevent obesity, nutrition education, customized inner beauty & cosmetics, and the development of body slimming cream and leptin for proper diet should be done at the national level. This study was conducted to investigate the relationship between methods of weight control, generation, and gender, which have not yet been evaluated in the Korean adult population.

METHODS

The cross-sectional study was comprised of 25 534 Korean who participated in the Fifth Korean National Health and Nutrition Examination Survey (KNHNES) conducted in 2010, 2011, and 2012.

RESULTS

A 17 876 of the 19 375 respondents 20 years of age or older in the KNHNES answered about diet method. Two thousand and fifty-seven (15.63%) men and 4134 (25.77%) women thought of themselves as fat. However, 11 973 people (66.96%) did not change weight in the past year, 2536 people (14.19%) had increase in weight, and 3.164 (17.70%) reduced weight. A total of 7176 people (48.11%) indicated that they attempted to reduce weight through exercising, while 5553 people (37.23%) did so through reduced food intake.

CONCLUSIONS

This study was based on big data at the time of the H1N1 influenza epidemic in Korean population. The results of the present study will be helpful in the development of the body slimming cream and leptin via direct to consumer (DTC) gene test (GT) due to the rapid increase in obesity due to COVID-19 pandemic.

An application of AR in cosmetological industry after coronavirus disease-19 pandemic

BACKGROUND

The consumption pattern in the beauty Industry has been changed due to the coronavirus disease-19 (COVID-19) crisis. As hygiene issues were raised, non-face-to-face communication was emphasized, and within this framework, the use of augmented reality (AR) emerged as one of the hottest topics in the industry.

AIMS

To check the usefulness of AR in the beauty Industry by systematically examining quantitative research which in turn verifies empirically the effectiveness of AR.

METHODS

A total of eight quantitative studies that verified the effect of AR in the cosmetic field were identified, and the contents of the studies were analyzed using PRISMA flow diagram.

RESULT

Sub-elements of reciprocity and expressive power for AR showed that they stimulate individual emotions and encourage purchase.

CONCLUSION

In the current beauty Industry dominated by non-face-to-face interactions, AR was evaluated as an appropriate means to respond to changes in the market.

Good ingredients from foods to vegan cosmetics after COVID-19 pandemic

Background

New changes are taking place in the beauty and cosmetology market due to changes in daily life due to coronavirus disease‐19 (COVID‐19) and environmental alteration caused by the spread of live commerce.

Purpose

This study technically investigated the future value and direction of vegan cosmetics from food to cosmetics by focusing on good ingredients after COVID‐19 pandemic and changing the needs of consumers in the beauty and cosmetics industry.

Methods

This review paper is a critical literature review, and a narrative review approach has been used for this study. A total of 300–400 references were selected using representative journal search websites such as PubMed, Google Scholar, Scopus, RISS, and ResearchGate, which a total of 45 papers were selected in the final stage based on 2009 to 2022.

Result

As environmental problems increased after the COVID‐19 pandemic, we tried to understand the needs of consumers for vegan cosmetics, which are good ingredients and good cosmetics. Therefore, this narrative review clearly shows the need for beauty and cosmetics industry consumers to pursue good consumption due to the global COVID‐19 pandemic.

Conclusion

Accordingly, this literature review will need to identify consumer needs for vegan cosmetics that started from vegan foods and develop the applications for the development of customized inner beauty products, customized vegan inner beauty products and/or customized vegan cosmetics using customized cosmetics. This is expected to be used as important marketing materials for the global vegan cosmetics market that confirms new changes in the cosmetics market.

Mobile shopping beauty live commerce changes in COVID‐19 pandemic focused on fun contents of MZ generation in Republic of Korea

Background

Severe acute respiratory syndrome coronavirus 2 (SARS‐CoV‐2) is the new virus responsible for the coronavirus disease 2019 (COVID‐19) pandemic. According to these circumstances, a study was conducted to prepare a long‐term non‐face‐to‐face outpatient treatment service during the COVID‐19 pandemic. Given the current situation of the times, it is expected that there will be no return to the non‐face‐to‐face prior.

Objectives

Therefore, this study descriptively investigated changes in consumer demand for new changes in the cosmetic market that has changed since COVID‐19.

Methods

It was written with reference to keywords such as “Covid Mobile Shopping,” “Covid MZ Generation,” “Covid Live Commerce,” and “Fun Content.” This study was conducted by searches on PubMed, Google Scholar and Scopus, and ResearchGate. A total of 398 papers were found, of which 40 were successfully included in this study.

Results

It is expected that this era will be centered on the MZ generation, which has emerged as a new consumer in the market, where individual tastes and individuality are emphasized. Millennials and Generation Z, also called the “SNS generation,” are focusing on consumption trends.

Conclusion

It is expected that this review will be used as important marketing material for a new change in the cosmetics market by clearly understanding the consumer needs of the cosmetics industry that has changed in the untact era.

Why is Generation MZ Passionate About Good Consumption of K-Cosmetics Amid the COVID-19 Pandemic?

Background

The ongoing pandemic of coronavirus disease 2019 (COVID‐19) is putting millions at risk in more and more countries, making it a serious public health threat worldwide. Under such circumstances, “Untact” and “Streaming Life” are emerging as major trends in the recent service industry, and the beauty lives commerce market is expanding centering on mobile shopping in Republic of Korea.

Objectives

This study descriptively investigated changes in the needs of beauty and cosmetics industry consumers for good consumption of the MZ generation after COVID‐19 pandemic.

Methods

This review paper is a literature review, and a narrative review approach has been used for this study. A total of 300 to 400 references were selected using representative journal search websites such as PubMed, Google Scholar, Scopus, ResearchGate, and RISS, of which a total of 39 papers were selected in the final stage based on 2009 to 2021.

Results

An E‐commerce packaging production and use have grown steadily in recent years as online purchases increase. As a result, the impact on the environment has also increased. Humanity faces climate change, pollution, environmental degradation, and/or destruction of air, soil, water, and ecosystems. The climate and environmental crisis will be one of the greatest challenges in human history. This review paper conducted a comprehensive study on the good consumption of MZ generation for K‐Cosmetics in COVID‐19 pandemic.

Conclusion

This review clearly identifies the needs of consumers in the beauty and cosmetics industry for good consumption of the MZ generation for K‐beauty in COVID‐19 pandemic. In addition, it is expected to be used as an important marketing material in the global cosmetics market by confirming new changes in the Korean cosmetic market, which is the center of K‐Beauty and K‐Cosmetics.

Changes in purchasing patterns in the beauty market due to Post-COVID-19: Literature review

Background

With online purchases' skyrocketing due to COVID‐19, there has been a big change in the beauty products consumers' purchase.

Aims

The purpose of this paper was to review the literature focusing on changes in purchasing patterns in the beauty market after COVID‐19 pandemic.

Methods

This review paper is a literature review, and the method is a narrative review.

Results

The past and present purchasing of beauty products were rapidly changed. The cosmetics and many beauty products were increased purchasing rate due to marketing of Wanghong broadcasting. Also, the non–face‐to‐face market environment has expanded after COVID‐19.

Conclusion

As COVID‐19 pandemic changes consumer values and lifestyle, its role and function are changing and its purchasing patterns are altered.

DTC genetic test for customized cosmetics in COVID-19 pandemic: Focused on women in their 40s and 60s in Seoul, Republic of Korea

Background

Severe acute respiratory syndrome coronavirus disease 19 (COVID‐19) is attracting worldwide attention and has been declared an infectious disease by the World Health Organization (WHO), and accordingly, interest and meaning in health and well‐being are expanding in recent years.

Aims

This paper attempted to investigate the recognition and development potential of customized cosmetics focusing on inner beauty products through DTC (Direct to Customer) genetic testing in the era of COVID‐19 pandemic.

Patients/Methods

The number of women included in the survey of consumers living in Seoul metropolitan city ranged from 40 to 60, and 380 women in Republic of Korea. Statistical processing of the data collected by the data analysis method is analyzed using the Statistical Package for Social Science (SPSS) WIN25.0 statistical package program through the process of data coding and data cleansing.

Results

In this study, the DTC genetic test, single, and/or combination treatment for customized inner beauty products and customized cosmetics were compared and analyzed, respectively. Accordingly, in keeping with the rapidly changing market conditions, we sought to study customized inner beauty and customized cosmetics recognition and purchasing behavior through DTC genetic testing in the unexplored era after COVID‐19 pandemic. As a result, it was significantly more effective to use customized inner beauty and customized cosmetics after DTC genetic test (p < 0.001).

Conclusion

This study emphasizes that after the global COVID‐19 pandemic worldwide that occurred after January 2020, the definition of health persistence, wellness, and well‐dying associated with beauty and cosmetology is also evolving from the DTC genetic test. In our results, it was found for the first time that the intake of customized inner beauty preparations and the use of customized cosmetics would be more effective. In the above significant research results, it is believed that research on the combinational effect of customized inner beauty products and customized cosmetics is required in the global DTC genetic testing market.

Recognition and development of customized cosmetics for military trainees in 20s and 30s in Republic of Korea

BACKGROUND

For the health of the skin, social standards have been changed to increase the public's interest in achieving perfect skin. With the diversification of consumer needs, the reorganized core market for demand pursues the attributes of customization that bring the individual ego and product image to match through aggressive consumer needs.

OBJECTIVES

Therefore, in this study, we conducted a questionnaire to 450 men in their 20s and 30s, Chuncheon City, Gangwon-do, Republic of Korea, focused on the fact that customized cosmetics drive individuals and optimization.

METHODS

Statistical processing of materials collected by the data analysis method is analyzed using the SPSS (Statistical Package for Social Science) WIN25.0 statistical package program through the process of data coding and data cleaning.

RESULTS

As a result, "I think I need customized cosmetics for me." 3.91 (SD = 1.19), and it seems that the number of custom cosmetics used will increase in the future. "3.99 (SD = 1.06) It was the highest in terms of points. Also, I would like to use PX's men's custom cosmetics when they are released." The average was 4.34 (SD = 0.91), which was the highest. Comprehensive research results of P <0 .001 and above suggested the possibility of developing customized cosmetics for men.

CONCLUSION

Therefore, this requires continuous research on personalized bespoke cosmetics according to work and usage characteristics, and PX custom products for future soldiers should be developed. In the future, the researcher plans to continue to study the recognition and development potential of customized cosmetics for female military personnel in South Korea in subsequent research.