Curve Appeal: Exploring Individual Differences in Preference for Curved Versus Angular Objects

The Aesthetic Developmental Characteristics of Contour Features in Children and Adolescents with High- and Low- Level Visual Aesthetic Sensitivity across Grade Levels

This study examined the aesthetic developmental characteristics of contour features (curved and sharp corners) among children and adolescents with different levels (high and low) of visual aesthetic sensitivity in three grades (4, 6, and 8). The results revealed that (1) there was a significant main effect of contour features, with children and adolescents liking curved contours and perceiving them as more beautiful than sharp-angled contours; (2) there was a significant interaction with contour features in grades 6 and 4, and there was no significant difference in liking curved contours and perceiving them to be more beautiful between students in grades 6 and 4. However, grade 6 students disliked sharp-angled contours and perceived them as more unattractive than grade 4 students; and (3) there was a significant interaction between the level of visual aesthetic sensitivity and contour features, as children and adolescents with both high and low levels of visual aesthetic sensitivity preferred curved contours and considered them more beautiful. However, children and adolescents with high-level visual aesthetic sensitivity disliked sharp-angled contours and considered them more unattractive compared to students with low-level visual aesthetic sensitivity. The results proposed that children and adolescents preferred curved contours, 6th graders were more sensitive to curved contours than 4th graders, and children and adolescents with high-level visual aesthetic sensitivity were more sensitive to sharp-angled contours than children and adolescents with low-level visual aesthetic sensitivity.

Beauty and the sharp fangs of the beast: degree of angularity predicts perceived preference and threat

The evaluation of angular vs. curved forms has a long history in psychology but few of the many studies conducted have examined actual degree of angularity. In two experiments, we present observers with randomly positioned and randomly oriented texture displays of angles viewed within a circular frame. The angle conditions varied from 0° to 180° in 20° increments, covering the entire spectrum of possibilities including acute, obtuse, right, and straight line angles. In Experiment 1, 25 undergraduates rated the perceived beauty of these displays. In Experiment 2, the same stimulus set and procedure were used with 27 participants instead judging perceived threat. Based on the findings in the literature, we predicted that sharper angles would be judged less beautiful and more threatening. The results were mostly confirmed. Acute angles are preferred less but there are also distinct preferences for right angles and straight lines, perhaps due to their greater familiarity in constructed environments. There was a consistent and anticipated finding for threat in the second study: the sharper an angle, the greater its perceived threat. Fear of sharp objects as assessed in a personality questionnaire was found to positively correlate with threat judgements. Future work should look more closely at degree of angularity in embedded object contours and at individual response differences.

An fMRI study of visual geometric shapes processing

Cross-modal correspondence has been consistently evidenced between shapes and other sensory attributes. Especially, the curvature of shapes may arouse the affective account, which may contribute to understanding the mechanism of cross-modal integration. Hence, the current study used the functional magnetic resonance imaging (fMRI) technique to examine brain activity’s specificity when people view circular and angular shapes. The circular shapes consisted of a circle and an ellipse, while the angular shapes consisted of a triangle and a star. Results show that the brain areas activated by circular shapes mainly involved the sub-occipital lobe, fusiform gyrus, sub and middle occipital gyrus, and cerebellar VI. The brain areas activated by angular shapes mainly involve the cuneus, middle occipital gyrus, lingual gyrus, and calcarine gyrus. The brain activation patterns of circular shapes did not differ significantly from those of angular shapes. Such a null finding was unexpected when previous cross-modal correspondence of shape curvature was considered. The different brain regions detected by circular and angular shapes and the potential explanations were discussed in the paper.

The contour effect: Differences in the aesthetic preference and stress response to photo-realistic living environments

The interest in the response to contours has recently re-emerged, with various studies suggesting a universal preference for curved over angular stimuli. Although no consensus has yet been reached on the reasons for this preference, similar effects have been proposed in interior environments. However, the scarcely available research primarily depends on schematic or unmatched stimuli and faces heterogeneity in the reported results. In a within-subject design, we investigated the claimed contour effect in photo-realistic indoor environments using stimulus material previously tested in virtual reality (VR). A total of 198 online participants rated 20 living room images, exclusively manipulated on the contours (angular vs. curved) and style (modern vs. classic) levels. The scales represented aesthetic (beauty and liking) and stress (rest and stress) responses. Beyond our main focus on contours, we additionally examined style and sex effects to account for potential interactions. Results revealed a significant main effect of contours on both aesthetic (η2g = 1–2%) and stress (η2g = 8–12%) ratings. As expected, images of curved (vs. angular) contours scored higher on beauty, liking, and rest scales, and lower on stress. Regarding interactions with style, curvature was aesthetically preferred over angularity only within images depicting modern interiors, however, its positive effect on stress responses remained significant irrespective of style. Furthermore, we observed sex differences in aesthetic but not in stress evaluations, with curvature preference only found in participants who indicated female as their sex. In sum, our study primarily confirms positive effects of curvature, however, with multiple layers. First, the impact on aesthetic preference seems to be influenced by individual and contextual factors. Second, in terms of stress responses, which might be especially relevant for designs intended to promote mental-health, the consistent effects suggest a more generalizable, potentially biophilic characteristic of curves. To the best of our knowledge, this is the first study to demonstrate these effects in fully-matched, photo-realistic, and multi-perspective interior design stimuli. From the background of a previous VR trial from our research group, whereby the same rooms did not elicit any differences, our findings propose that static vs. immersive presentations might yield different results in the response to contours.

How universal is preference for visual curvature? A systematic review and meta-analysis

Evidence dating back a century shows that humans are sensitive to and exhibit a preference for visual curvature. This effect has been observed in different age groups, human cultures, and primate species, suggesting that a preference for curvature could be universal. At the same time, several studies have found that preference for curvature is modulated by contextual and individual factors, casting doubt on this hypothesis. To resolve these conflicting findings, we conducted a systematic meta-analysis of studies that have investigated the preference for visual curvature. Our meta-analysis included 61 studies which provided 106 independent samples and 309 effect sizes. The results of a three-level random effects model revealed a Hedges' g of 0.39-consistent with a medium effect size. Further analyses revealed that preference for curvature is moderated by four factors: presentation time, stimulus type, expertise, and task. Together, our results suggest that preference for visual curvature is a reliable but not universal phenomenon and is influenced by factors other than perceptual information.

The aesthetics of frieze patterns: Effects of symmetry, motif, and element size

Frieze patterns appear frequently in architectural designs and ornamental patterning but their aesthetic qualities have never been studied experimentally. In the first experiment, 39 undergraduates used a seven-point rating scale to assess the perceived beauty of the seven basic frieze types presented at a horizontal orientation. The friezes consisted of individual curved and linear motifs as well as random textures. Friezes that filled the entire pattern region and which contained emergent global features were preferred the most. In a second experiment, we utilized horizontal texture friezes that were completely filled and which varied in size and number of elements. Participants preferred patterns with larger features, probably because they make detection of the symmetric transformations more visible. The frieze with the greatest number of symmetries was preferred most but symmetric complexity by itself could not completely account for the predicted preference ordering. In both studies, friezes containing horizontal mirrors (translation, 180° rotation, horizontal mirror, vertical mirror, and glide reflection and translation, horizontal mirror, and glide reflection) were preferred far more than any other condition. Horizontal symmetry may enhance perceived beauty in these cases because it runs parallel to and so emphasizes the overall frieze orientation.

Statistical image properties predict aesthetic ratings in abstract paintings created by neural style transfer

Artificial intelligence has emerged as a powerful computational tool to create artworks. One application is Neural Style Transfer, which allows to transfer the style of one image, such as a painting, onto the content of another image, such as a photograph. In the present study, we ask how Neural Style Transfer affects objective image properties and how beholders perceive the novel (style-transferred) stimuli. In order to focus on the subjective perception of artistic style, we minimized the confounding effect of cognitive processing by eliminating all representational content from the input images. To this aim, we transferred the styles of 25 diverse abstract paintings onto 150 colored random-phase patterns with six different Fourier spectral slopes. This procedure resulted in 150 style-transferred stimuli. We then computed eight statistical image properties (complexity, self-similarity, edge-orientation entropy, variances of neural network features, and color statistics) for each image. In a rating study, we asked participants to evaluate the images along three aesthetic dimensions (Pleasing, Harmonious, and Interesting). Results demonstrate that not only objective image properties, but also subjective aesthetic preferences transferred from the original artworks onto the style-transferred images. The image properties of the style-transferred images explain 50 – 69% of the variance in the ratings. In the multidimensional space of statistical image properties, participants considered style-transferred images to be more Pleasing and Interesting if they were closer to a “sweet spot” where traditional Western paintings (JenAesthetics dataset) are represented. We conclude that NST is a useful tool to create novel artistic stimuli that preserve the image properties of the input style images. In the novel stimuli, we found a strong relationship between statistical image properties and subjective ratings, suggesting a prominent role of perceptual processing in the aesthetic evaluation of abstract images.

Do we enjoy what we sense and perceive? A dissociation between aesthetic appreciation and basic perception of environmental objects or events

This integrative review rearticulates the notion of human aesthetics by critically appraising the conventional definitions, offerring a new, more comprehensive definition, and identifying the fundamental components associated with it. It intends to advance holistic understanding of the notion by differentiating aesthetic perception from basic perceptual recognition, and by characterizing these concepts from the perspective of information processing in both visual and nonvisual modalities. To this end, we analyze the dissociative nature of information processing in the brain, introducing a novel local-global integrative model that differentiates aesthetic processing from basic perceptual processing. This model builds on the current state of the art in visual aesthetics as well as newer propositions about nonvisual aesthetics. This model comprises two analytic channels: aesthetics-only channel and perception-to-aesthetics channel. The aesthetics-only channel primarily involves restricted local processing for quality or richness (e.g., attractiveness, beauty/prettiness, elegance, sublimeness, catchiness, hedonic value) analysis, whereas the perception-to-aesthetics channel involves global/extended local processing for basic feature analysis, followed by restricted local processing for quality or richness analysis. We contend that aesthetic processing operates independently of basic perceptual processing, but not independently of cognitive processing. We further conjecture that there might be a common faculty, labeled as aesthetic cognition faculty, in the human brain for all sensory aesthetics albeit other parts of the brain can also be activated because of basic sensory processing prior to aesthetic processing, particularly during the operation of the second channel. This generalized model can account not only for simple and pure aesthetic experiences but for partial and complex aesthetic experiences as well.

The effects of compost bin design on design preference, waste collection performance, and waste segregation behaviors for public participation

Municipal solid waste (MSW) composting is one of the most effective strategies for MSW management but detrimental litter such as plastic and glass debris must be discarded elsewhere. Well-segregated wastes are necessary in this context. A compost bin is a waste collection tool for source separation. To date, the deployment of compost bins for source separation has received scant investigation. This study investigated the effects of compost bin design in terms of user design preferences, waste collection and sorting execution, and segregation behavior. The study comprised a survey and an on-site experiment. Design preferences of nine designed compost bins were evaluated by surveying 400 respondents using the pairwise comparison method. It was revealed that design preference was determined by bin shape and slot position. On-site experiments were conducted to establish collection rate, contamination rate, capture rate, and effective capture rate under different conditions. Under the experimental conditions, better segregation rates were observed in comparison with the control condition. The contamination rate was reduced by 55.9%. The capture rate and the effective capture rate were increased by 8.90%, and 53.4%, respectively. The significant effects of design preferences, physical designs, visual prompts, and past behavior were identified via statistical methods. Source-separated waste collection can be improved through preferred compost bin adoption, enhanced design, appropriate visual prompts, and experience in waste segregation. Therefore, the findings of this study will help to generate effective source-separated collection and allow compost bins to be placed in public areas for integrated and sustainable waste management.

Preference at First Sight: Effects of Shape and Font Qualities on Evaluation of Object-Word Pairs

Subjective preferences for visual qualities of shapes and fonts have been separately reported. Such preferences are often similarly attributed to factors such as aesthetic impressions, attributed meaning from the visual properties, or processing fluency. Because shapes and fonts were rarely studied together, we investigated whether these qualities had a similar impact on preference judgment of object-word pairs. Each pair consisted of an abstract object with either preferred or disliked shape qualities and a pseudoword with either preferred or disliked font qualities. We found that only shape qualities, but not font qualities, influenced preference ratings of the object-word pairs, with higher preferences for pairs with preferred than disliked shapes. Moreover, eye movement results indicated that while participants fixated the word before the object, their prolonged fixation on the object when first attending to it might have contributed to the preference ratings. Nonetheless, other measures, including response times, total fixation numbers, and total dwell time, showed different patterns for shape and font qualities, revealing that participants attended more to objects with preferred than disliked shapes, and to words with disliked than preferred fonts. Taken together, these results suggest that shape and font qualities have differential influences on preferences and processing of objects and words.

The Perceived Beauty of Convex Polygon Tilings: The Influence of Regularity, Curvature, and Density

Polygon tilings in natural and man-made objects show great variety. Unlike previous studies that have mainly focused on their classification and production methods, this study aimed at exploring factors that may contribute to the perceived beauty of convex polygon tilings. We analyze the dimensions of regularity, curvature, and density, as well as individual differences. Triangle tilings and hexagon tilings were tested in Experiment 1 and 2, respectively. The results showed that the perceived beauty of convex polygon tilings can be enhanced by higher levels of regularity and nonobvious local curvature. Surprisingly, the effect of density appeared to be different, with the dense triangle tilings and the less dense hexagon tilings scoring higher than the reverse. We discuss a possible explanation based on trypophobia caused by different types of polygons, as well as the observers' personality trait of agreeableness.

The Living Space: Psychological Well-Being and Mental Health in Response to Interiors Presented in Virtual Reality

There has been a recent interest in how architecture affects mental health and psychological well-being, motivated by the fact that we spend the majority of our waking time inside and interacting with built environments. Some studies have investigated the psychological responses to indoor design parameters; for instance, contours, and proposed that curved interiors, when compared to angular ones, were aesthetically preferred and induced higher positive emotions. The present study aimed to systematically examine this hypothesis and further explore the impact of contrasting contours on affect, behavior, and cognition. We exposed 42 participants to four well-matched indoor living rooms under a free-exploration photorealistic virtual reality paradigm. We included style as an explorative second-level variable. Out of the 33 outcome variables measured, and after correcting for false discoveries, only two eventually confirmed differences in the contours analysis, in favor of angular rooms. Analysis of style primarily validated the contrast of our stimulus set, and showed significance in one other dependent variable. Results of additional analysis using the Bayesian framework were in line with those of the frequentist approach. The present results provide evidence against the hypothesis that curvature is preferred, suggesting that the psychological response to contours in a close-to-reality architectural setting could be more complex. This study, therefore, helps to communicate a more complete scientific view on the experience of interior spaces and proposes directions for necessary future research.

The shape of you: do individuals associate particular geometric shapes with identity?

For more than a century, psychologists have been interested in how visual information can arouse emotions. Several studies have shown that rounded shapes evoke positive feelings due to their link with happy/baby-like expressions, compared with sharp angular shapes, usually associated with anger and threatening objects having negative valence. However, to date, no-one has investigated the preference to associate simple geometric shapes to personal identities, including one’s own, that of a close acquainted, or that of a stranger. Through 2 online surveys we asked participants to associate a geometric shape, chosen among a circle, a square and a triangle, to each of three identities, namely “you” (the self), “your best friend” or “a stranger”. We hypothesized that the circle would be more associated with the self, the square with the friend and the triangle with the stranger. Moreover, we investigated whether these associations are modulated by 3 personality traits: aggressivity, social fear and empathy. As predicted, we found that participants associate more often the circle with the self, both the circle and the square with the best friend, whereas they matched angular shapes (both the triangle and the square) to the stranger. On the other hand, the possibility that personality traits can modulate such associations was not confirmed. The study of how people associate geometric figures with the self or with other identities giving them an implicit socio-affective connotation, is interesting for all the disciplines interested in the automatic affective processes activated by visual stimuli.

Shape familiarity modulates preference for curvature in drawings of common-use objects

Drawing is a way to represent common-use objects. The contour of an object is a salient feature that defines its identity. Preference for a contour (curved or angular) may depend on how familiar the resulting shape looks for that given object. In this research, we examined the influence of shape familiarity on preference for curved or sharp-angled drawings of common-use objects. We also examined the possibility that some individual differences modulated this preference. Preference for curvature was assessed with a liking rating task (Experiment 1) and with a two-alternative forced-choice task simulating approach/avoidance responses (Experiment 2). Shape familiarity was assessed with a familiarity selection task where participants selected the most familiar shape between the curved and the angular version for each object, or whether both shapes were equally familiar for the object. We found a consistent preference for curvature in both experiments. This preference increased when the objects with a curved shape were selected as the most familiar ones. We also found preference for curvature when participants selected the shape of objects as equally familiar. However, there was no preference for curvature or preference for angularity when participants selected the sharp-angled shapes as the most familiar ones. In Experiment 2, holistic and affective types of intuition predicted higher preference for curvature. Conversely, participants with higher scores in the unconventionality facet showed less preference for the curved drawings. We conclude that shape familiarity and individual characteristics modulate preference for curvature.

Aesthetic Preference for Glossy Materials: An Attempted Replication and Extension

The psychology of art and aesthetics has a long-standing interest in how low-level features, such as symmetry, curvature, and color, affect people's aesthetic experience. Recent research in this tradition suggests that people find glossy, shiny objects and materials more attractive than flat, matte ones. The present experiment sought to replicate and extend research on the attractiveness of images printed on glossy and flat paper. To control for several possible confounding factors, glossiness was manipulated between-person and varied with methods that held constant factors like weight, color quality, and resolution. To extend past work, we explored art expertise and Openness to Experience as potential moderators. A sample of 100 adults viewed landscape photographs on either high-gloss photo paper or on identical paper in which a flat, matte spray finish had been applied. Ratings of attractiveness showed weak evidence for replication. People rated the glossy pictures as more attractive than the matte ones, but the effect size was small (d = -0.23 [-0.62, 0.16]) and not statistically significant. Attractiveness ratings were significantly moderated, however, by individual differences in the aesthetic appreciation facet of Openness to Experience. When aesthetic appreciation was high, people found the images attractive regardless of condition; when it was low, people strongly preferred the glossy images over the matte ones, thus showing the classic glossiness effect. We conclude with some methodological caveats for future research.

The role of gender and academic degree on preference for smooth curvature of abstract shapes

BACKGROUND

Preference for smooth contours occurs for a variety of visual stimuli. However, there are individual differences. Openness to experience, a trait associated with aesthetic appreciation, emotional sensitivity and abstract thinking, correlates with this preference. The evaluation of meaningless stimuli entails automatic associations influenced by knowledge, intellectual interests and individual experiences which are diverse. However, it is difficult to capture this variability in studies restricted to Undergraduate students in Psychology with a prevalence of female participants.

METHODS

Here we examined preference for curvature with 160 undergraduate students in Psychology, Mathematics, Engineering and Computer Science, balanced for gender. Participants viewed abstract shapes varying for contour (angular vs. curved). The shapes presented variations in Vertices (10, 20, 30) and Concavity (30%, 40%, 50%) to increase complexity. Participants rated how much they liked each shape on a 0 (dislike) to 100 (like) scale. Furthermore, because students in pure Science disciplines present autistic-like traits as measured with the Autism Quotient (AQ), and there is evidence that individuals with autism respond positively to edgy abstract shapes, participants also completed the AQ.

RESULTS

Overall participants preferred curved shapes to angular shapes. We confirmed past research showing that complexity played a key role, with simple shapes with less vertices (10 vertices) being preferred over shapes with larger number of vertices (20 and 30 vertices). Furthermore, simple shapes (10 vertices) were preferred more with more concavities (50%). Importantly, an interaction between academic degree and gender revealed that preference for smooth curvature was stronger for Psychology female participants. Science students scored higher than Psychology students on the AQ. Interestingly, multilevel analyses showed that the variability of AQ traits in the sample did not contribute to this interaction. The results are discussed in relation to theories of preference formation and individual differences.

The Influence of Bottle Design on Perceived Quality of Beer: A Conjoint Analytic Study

Research on the influence of packaging on consumer perception of beer and other alcoholic beverages suggest an important role in capturing consumers’ attention and generating expectations on perceived product quality, and in particular that color, bottle shape, and label design are key aspects. There is, however, a paucity of research looking at interactions between different aspects of packaging design. This is a topical issue given an increasingly saturated market where especially craft breweries strive for differentiation and brand recognition. Situated within this context, the present research used a conjoint analytic approach to investigate the effect of packaging design on consumer perceived quality and liking for beers. Beer images were designed to systematically vary in four design factors—label color, label shape, label complexity, and bottle shape—and evaluated in an online survey with a representative sample of Danish beer drinkers. Two of the design factors—label color and bottle type—significantly affected consumers’ product evaluations, whereas the other two factors did not. Post-hoc analyses of the main effects indicated that the combination of a “Bomber” bottle shape and a warm color scheme in the label as the optimal combination of design factors to maximize consumer preferences. Preference for the Bomber bottle was linked to a perceived premiumness associated with a preference for curvatures (as opposed to angularity), whereas the preference for warm colors was tentatively explained as due to crossmodal correspondences generating favorable sensory expectations for this color scheme.

Aesthetic Perception of Line Patterns: Effect of Edge-Orientation Entropy and Curvilinear Shape

Curvilinearity is a perceptual feature that robustly predicts preference ratings for a variety of visual stimuli. The predictive effect of curved/angular shape overlaps, to a large degree, with regularities in second-order edge-orientation entropy, which captures how independent edge orientations are distributed across an image. For some complex line patterns, edge-orientation entropy is actually a better predictor for what human observers like than curved/angular shape. The present work was designed to disentangle the role of the two features in artificial patterns that consisted of either curved or angular line elements. We systematically varied these patterns across two more dimensions, edge-orientation entropy and the number of lines. Eighty-three participants rated the stimuli along three aesthetic dimensions (pleasing, harmonious, and complex). Results showed that curved/angular shape was a stronger predictor for ratings of pleasing and harmonious if the stimuli consisted of a few lines that were clearly discernible. By contrast, edge-orientation entropy was a stronger predictor for the ratings if the stimuli showed many lines, which merged into a texture. No such differences were obtained for complexity ratings. Our findings are in line with results from neurophysiological studies that the processing of shape and texture, respectively, is mediated by different cortical mechanisms.

Tracking two pleasures

Can people track several pleasures? In everyday life, pleasing stimuli rarely appear in isolation. Yet, experiments on aesthetic pleasure usually present only one image at a time. Here, we ask whether people can reliably report the pleasure of either of two images seen in a single glimpse. Participants (N = 13 in the original; +25 in the preregistered replication) viewed 36 Open Affective Standardized Image Set (OASIS) images that span the entire range of pleasure and beauty. On each trial, the observer saw two images, side by side, for 200 ms. An arrow cue pointed, randomly, left, right, or bidirectionally. Left or right indicated which image (the target) to rate while ignoring the other (the distractor); bidirectional requested rating the combined pleasure of both images. In half the blocks, the cue came before the images (precuing). Otherwise, it came after (postcuing). Precuing allowed the observer to ignore the distractor, while postcuing demanded tracking both images. Finally, we obtained single-pleasure ratings for each image shown alone. Our replication confirms the original study. People have unbiased access to their felt pleasure from each image and the average of both. Furthermore, the variance of the observer's report is similar whether reporting the pleasure of one image or the average pleasure of two. The undiminished variance for reports of the average pleasure of two images indicates either that the underlying pleasure variances are highly correlated, or, more likely, that the variance arises in the common reporting process. In brief, observers can faithfully track at least two visual pleasures.

Replicability of the Curvature Effect as a Function of Presentation Time and Response Measure in Japanese Observers

Although objects with curved contours are generally preferred over those with sharp-angled contours, the strength of this preference varies according to several factors. In the present study, non-Western Japanese observers viewed and rated their preferences (e.g., liking or attractiveness) for real and meaningless objects with curved or sharp-angled contours. We varied the presentation time (90 ms vs. until a response was received) and the response measure (like/dislike vs. 1-100 rating scale). When using like/dislike ratings, a preference for curved objects was found only when images of real objects were presented briefly (90 ms), whereas this effect was reversed (i.e., increased preference for sharp-angled contours) when using the 1 to 100 scale under the until-response condition. In addition, the curvature effect was not observed for real objects when the like/dislike rating and the until-response condition were employed or when the 1 to 100 scale and 90 ms presentation time were used. The curvature effect for meaningless objects remained unstable regardless of presentation time or response measure. Similar to the preference for real objects, a preference for sharp-angled objects was observed when preference was measured using a 1 to 100 rating scale. Taken together, the present findings indicate that the preferences for curved objects were situation-dependent in Japanese observers.

A new conception of visual aesthetic sensitivity

Aesthetic sensitivity has been defined as the ability to recognize and appreciate beauty and compositional excellence, and to judge artistic merit according to standards of aesthetic value. The Visual Aesthetic Sensitivity Test (VAST) has often been used to assess this ability, but recent research has revealed it has several psychometric problems. Such problems are not easily remedied, because they reflect flawed assumptions inherent to the concept of aesthetic sensitivity as traditionally understood, and to the VAST itself. We introduce a new conception of aesthetic sensitivity defined as the extent to which someone's aesthetic valuation is influenced by a given feature. Experiment 1 aimed to characterize aesthetic sensitivity to four prominent features in visual aesthetics: complexity, symmetry, contour, and balance. Experiment 2 aimed to replicate the findings of Experiment 1 and to assess the test-retest reliability of an instrument designed to measure aesthetic sensitivity to these features using an abridged set of stimuli. Our results reveal that people differ remarkably in the extent to which visual features influence their liking, highlighting the crucial role of individual variation when modelling aesthetic preferences. We did not find clear relations between the four measures of aesthetic sensitivity and personality, intelligence, and art interest and knowledge. Finally, our measurement instrument exhibited an adequate-to-good test-retest reliability.

Aesthetic sensitivity to curvature in real objects and abstract designs

The features of objects have a strong influence on how we evaluate, judge, approach, and behave toward them. People generally prefer complex, symmetric, balanced and curved designs. In addition to these general trends, however, there are substantial differences among people in what they like and prefer, and in the extent to which their preferences and choices are modulated by design features. Here we aimed to determine whether curvature in real objects and abstract designs influenced participants' preference to the same extent. We found that, in general, participants prefer real objects and abstract designs with curved contours. But we also uncovered a remarkable breadth of variation in individual preferences. Finally, our results show that people who are highly sensitive to curvature in real objects are also highly sensitive to curvature in abstract designs, and that people who are insensitive to curvature in one kind of stimulus are also insensitive to the other.

Beauty in the Eye of the Beholder

Recent studies have shown that preference judgments can vary considerably from one person to another and when these data are averaged the results can be misleading. In the current study, we examine individual differences in aesthetic preference for randomized visual patterns. In Experiment 1, we start with a structured checkerboard and progressively randomize its alternating black and white squares by 10% increments. In Experiment 2, we begin with a structured square array of vertical line segments and progressively randomize line orientation. In both experiments, there were strong differences in responding with most participants favoring either ordered or randomized versions. We found differences in Big-Five trait scores across these groupings. Individuals who scored high on extroversion, agreeableness, and conscientiousness all preferred random patterns. Preference results for openness and neuroticism varied across the experiments. Explanations for predicted and obtained trait outcomes are provided.

Edge-Orientation Entropy Predicts Preference for Diverse Types of Man-Made Images

We recently found that luminance edges are more evenly distributed across orientations in large subsets of traditional artworks, i.e., artworks are characterized by a relatively high entropy of edge orientations, when compared to several categories of other (non-art) images. In the present study, we asked whether edge-orientation entropy is associated with aesthetic preference in a wide variety of other man-made visual patterns and scenes. In the first (exploratory) part of the study, participants rated the aesthetic appeal of simple shapes, artificial ornamental patterns, facades of buildings, scenes of interior architecture, and music album covers. Results indicated that edge-orientation entropy predicts aesthetic ratings for these stimuli. However, the magnitude of the effect depended on the type of images analyzed, on the range of entropy values encountered, and on the type of aesthetic rating (pleasing, interesting, or harmonious). For example, edge-orientation entropy predicted about half of the variance when participants rated facade photographs for pleasing and interesting, but only for 3.5% of the variance for harmonious ratings of music album covers. We also asked whether edge-orientation entropy relates to the well-established human preference for curved over angular shapes. Our analysis revealed that edge-orientation entropy was as good or an even better predictor for the aesthetic ratings than curvilinearity. Moreover, entropy could substitute for shape, at least in part, to predict the aesthetic ratings. In the second (experimental) part of this study, we generated complex line stimuli that systematically varied in their edge-orientation entropy and curved/angular shape. Here, edge-orientation entropy was a more powerful predictor for ratings of pleasing and harmonious than curvilinearity, and as good a predictor for interesting. Again, the two image properties shared a large portion of variance between them. In summary, our results indicate that edge-orientation entropy predicts aesthetic ratings in diverse man-made visual stimuli. Moreover, the preference for high edge-orientation entropy shares a large portion of predicted variance with the preference for curved over angular stimuli.

Beholders' sensorimotor engagement enhances aesthetic rating of pictorial facial expressions of pain

The present study addresses a novel issue by investigating whether beholders' sensorimotor engagement with the emotional content of works of art contributes to the formation of their objective aesthetic judgment of beauty. To this purpose, participants' sensorimotor engagement was modulated by asking them to overtly contract the Corrugator Supercilii facial muscles or to refrain from any voluntary facial movement while judging the aesthetic value of painful and neutral facial expressions in select examples of Renaissance and Baroque paintings. Results demonstrated a specific increase in the aesthetic rating of paintings showing painful facial expressions during the congruent activation of the Corrugator Supercilii muscles. Furthermore, participants' empathetic traits and expertise in art were found to correlate directly with the amplitude of the motor enactment effect on aesthetic judgments. For the first time, we show the role of bottom-up bodily driven sensorimotor processes in the objective aesthetic evaluation of works of art.

Instagram Likes for Architectural Photos Can Be Predicted by Quantitative Balance Measures and Curvature

“3,058 people like this.” In the digital age, people very commonly indicate their preferences by clicking a Like button. The data generated on the photo-sharing platform Instagram potentially represents a vast, freely accessible resource for research in the field of visual experimental aesthetics. Therefore, we compiled a photo database using images of five different Instagram accounts that fullfil several criteria (e.g., large followership, consistent content). The final database consists of about 700 architectural photographs with the corresponding liking data generated by the Instagram community. First, we aimed at validating Instagram Likes as a potential measure of aesthetic appeal. Second, we checked whether previously studied low-level features of “good” image composition also account for the number of Instagram Likes that architectural photographs received. We considered two measures of visual balance and the preference for curvature over angularity. In addition, differences between images with “2D” vs. “3D” appearance became obvious. Our findings show that visual balance predicts Instagram Likes in more complex “3D” photographs, with more balance meaning more Likes. In the less complex “2D” photographs the relation is reversed, more balance led to fewer Likes. Moreover, there was a general preference for curvature in the Instagram database. Together, our study illustrates the potential of using Instagram Likes as a measure of aesthetic appeal and provides a fruitful methodological basis for future research.

Visual cortex activation predicts visual preference: Evidence from Britain and Egypt

The term “Perceptual goodness” refers to the strength, obviousness, or salience of a visual configuration. Recent work has found strong agreement between theoretical, neural, and behavioural measures of perceptual goodness across a wide range of different symmetrical visual patterns. We used these pattern types again to explore the relationship between perceptual goodness and aesthetic preference. A group of 50 U.K. participants rated the patterns on a 0 to 100 scale. Preference ratings positively correlated with four overlapping measures of perceptual goodness. We then replicated this finding in Egypt, suggesting that our results reflect universal aspects of human preference. The third experiment provided consistent results with a different stimulus set. We conclude that symmetry is an aesthetic primitive that is attractive because of the way it is processed by the visual system.

Angular Versus Curved Shapes: Correspondences and Emotional Processing

The present work aimed to systematically examine sensory and higher level correspondences to angular and curved shapes. Participants matched angular and curved abstract shapes to sensory experiences in five different modalities as well as to emotion, gender, and name attributes presented as written labels (Study 1) and real experiences (Study 2). The results demonstrated nonarbitrary mapping of angular and curved shapes to attributes from all basic sensory modalities (vision, audition, gustation, olfaction, and tactation) and higher level attributes (emotion, gender, and name). Participants associated curved shapes with sweet taste, quiet or calm sound, vanilla smell, green color, smooth texture, relieved emotion, female gender, and wide-vowel names. In contrast, they associated angular shapes with sour taste, loud or dynamic sound, spicy or citrus smell, red color, rough texture, excited or surprise emotion, male gender, and narrow-vowel names. These prevalent correspondences were robust across different shape pairs as well as all sensory and higher level attributes, presented as both verbal labels and real sensory experiences. The second goal of this research was to examine the relationship between the shape correspondences and individual differences in emotional processing, assessed by self-report and performance measures. The results suggest that heightened emotional ability is associated with making shape attributions that go along with the found prevalent trends.