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What is already known about this subject?

Current UK and EU legislation limits the number of low strength verbal descriptors and the associated alcohol by volume (ABV) to 1.2% ABV and lower.

There is growing interest from policymakers and producers to extend the range of lower strength alcohol products above the current cap of 1.2% ABV set out in national legislation.

There is a lack of evidence on how the general population perceives verbal descriptors of alcohol product strength (both low and high).

What does this study add?

Verbal descriptors of lower strength wine and beer form two clusters and effectively communicate reduced alcohol content.

Low, Lower, Light, Lighter, and Reduced were considered lower in strength than Regular (average % ABV).

Descriptors using intensifiers (Extra Low, Super Low, Extra Light, and Super Light) were considered lowest in strength.

Similar clustering in perceived strength was observed amongst the high verbal descriptors.

The appeal of alcohol products reduced the more the verbal descriptors implied a deviation from Regular.

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Number Cited by Other Article(s)
1
Richter R, Jansen J, Bongaerts I, Damman O, Rademakers J, van der Weijden T. Communication of benefits and harms in shared decision making with patients with limited health literacy: A systematic review of risk communication strategies. PATIENT EDUCATION AND COUNSELING 2023;116:107944. [PMID: 37619376 DOI: 10.1016/j.pec.2023.107944] [Citation(s) in RCA: 3] [Impact Index Per Article: 3.0] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Received: 02/23/2023] [Revised: 07/17/2023] [Accepted: 08/15/2023] [Indexed: 08/26/2023]
2
Roozenbeek J, van der Linden S, Goldberg B, Rathje S, Lewandowsky S. Psychological inoculation improves resilience against misinformation on social media. SCIENCE ADVANCES 2022;8:eabo6254. [PMID: 36001675 PMCID: PMC9401631 DOI: 10.1126/sciadv.abo6254] [Citation(s) in RCA: 43] [Impact Index Per Article: 21.5] [Reference Citation Analysis] [Abstract] [Grants] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 05/09/2023]
3
How reported outbreak data can shape individual behavior in a social world. J Public Health Policy 2022;43:360-378. [PMID: 35948617 PMCID: PMC9365202 DOI: 10.1057/s41271-022-00357-7] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Accepted: 07/05/2022] [Indexed: 11/29/2022]
4
Pritchard AJ, Silk MJ, Carrignon S, Bentley RA, Fefferman NH. Balancing timeliness of reporting with increasing testing probability for epidemic data. Infect Dis Model 2022;7:106-116. [PMID: 35509716 PMCID: PMC9046562 DOI: 10.1016/j.idm.2022.04.001] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 01/03/2022] [Revised: 04/01/2022] [Accepted: 04/03/2022] [Indexed: 11/29/2022]  Open
5
Buelow MT, Kowalsky JM, Brunell AB. Stability of Risk Perception Across Pandemic and Non-pandemic Situations Among Young Adults: Evaluating the Impact of Individual Differences. Front Psychol 2022;13:840284. [PMID: 35282253 PMCID: PMC8907664 DOI: 10.3389/fpsyg.2022.840284] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Journal Information] [Subscribe] [Scholar Register] [Received: 12/21/2021] [Accepted: 02/01/2022] [Indexed: 11/24/2022]  Open
6
Effects of icon arrays to communicate risk in a repeated risky decision-making task. JUDGMENT AND DECISION MAKING 2022. [DOI: 10.1017/s1930297500009153] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 01/04/2023]
7
Reactions to geographic data visualization of infectious disease outbreaks: an experiment on the effectiveness of data presentation format and past occurrence information. Public Health 2021;202:106-112. [PMID: 34936978 DOI: 10.1016/j.puhe.2021.11.011] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 06/10/2021] [Revised: 09/26/2021] [Accepted: 11/14/2021] [Indexed: 11/20/2022]
8
Revisiting the Open Sampling format: Improving risky choices through a novel graphical representation. Psychon Bull Rev 2021;29:648-659. [PMID: 34731442 PMCID: PMC9038808 DOI: 10.3758/s13423-021-02018-4] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Accepted: 09/23/2021] [Indexed: 11/08/2022]
9
Roozenbeek J, Schneider CR, Dryhurst S, Kerr J, Freeman ALJ, Recchia G, van der Bles AM, van der Linden S. Susceptibility to misinformation about COVID-19 around the world. ROYAL SOCIETY OPEN SCIENCE 2020. [PMID: 33204475 DOI: 10.1080/13669877.202.1758193] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Subscribe] [Scholar Register] [Indexed: 05/14/2023]
10
Roozenbeek J, Schneider CR, Dryhurst S, Kerr J, Freeman ALJ, Recchia G, van der Bles AM, van der Linden S. Susceptibility to misinformation about COVID-19 around the world. ROYAL SOCIETY OPEN SCIENCE 2020;7:201199. [PMID: 33204475 PMCID: PMC7657933 DOI: 10.1098/rsos.201199] [Citation(s) in RCA: 492] [Impact Index Per Article: 123.0] [Reference Citation Analysis] [Abstract] [Key Words] [Grants] [Track Full Text] [Subscribe] [Scholar Register] [Received: 07/06/2020] [Accepted: 10/02/2020] [Indexed: 05/18/2023]
11
Roozenbeek J, Schneider CR, Dryhurst S, Kerr J, Freeman ALJ, Recchia G, van der Bles AM, van der Linden S. Susceptibility to misinformation about COVID-19 around the world. ROYAL SOCIETY OPEN SCIENCE 2020. [PMID: 33204475 DOI: 10.1080/13669877.2020.1758193] [Citation(s) in RCA: 715] [Impact Index Per Article: 178.8] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 05/04/2023]
12
Brick C, McDowell M, Freeman ALJ. Risk communication in tables versus text: a registered report randomized trial on 'fact boxes'. ROYAL SOCIETY OPEN SCIENCE 2020;7:190876. [PMID: 32269779 PMCID: PMC7137953 DOI: 10.1098/rsos.190876] [Citation(s) in RCA: 28] [Impact Index Per Article: 7.0] [Reference Citation Analysis] [Abstract] [Key Words] [Grants] [Track Full Text] [Subscribe] [Scholar Register] [Received: 05/13/2019] [Accepted: 02/27/2020] [Indexed: 06/09/2023]
13
Communicating quantitative evidence of policy effectiveness and support for the policy: Three experimental studies. Soc Sci Med 2018;218:1-12. [PMID: 30312911 DOI: 10.1016/j.socscimed.2018.09.037] [Citation(s) in RCA: 26] [Impact Index Per Article: 4.3] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/18/2018] [Revised: 09/17/2018] [Accepted: 09/20/2018] [Indexed: 01/21/2023]
14
Vasiljevic M, Couturier DL, Marteau TM. Impact on product appeal of labeling wine and beer with (a) lower strength alcohol verbal descriptors and (b) percent alcohol by volume (%ABV): An experimental study. PSYCHOLOGY OF ADDICTIVE BEHAVIORS 2018;32:779-791. [PMID: 30160500 PMCID: PMC6241458 DOI: 10.1037/adb0000376] [Citation(s) in RCA: 13] [Impact Index Per Article: 2.2] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 01/08/2023]
15
Vasiljevic M, Couturier DL, Marteau TM. Impact of low alcohol verbal descriptors on perceived strength: An experimental study. Br J Health Psychol 2017;23:38-67. [PMID: 28990270 PMCID: PMC5765494 DOI: 10.1111/bjhp.12273] [Citation(s) in RCA: 8] [Impact Index Per Article: 1.1] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/27/2017] [Revised: 08/18/2017] [Indexed: 12/03/2022]
Statement of contribution
  • Milica Vasiljevic
    • Behaviour and Health Research Unit, Institute of Public Health, University of Cambridge, UK
  • Theresa M Marteau
    • Behaviour and Health Research Unit, Institute of Public Health, University of Cambridge, UK
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16
Stone ER, Bruine de Bruin W, Wilkins AM, Boker EM, MacDonald Gibson J. Designing Graphs to Communicate Risks: Understanding How the Choice of Graphical Format Influences Decision Making. RISK ANALYSIS : AN OFFICIAL PUBLICATION OF THE SOCIETY FOR RISK ANALYSIS 2017;37:612-628. [PMID: 27862121 DOI: 10.1111/risa.12660] [Citation(s) in RCA: 8] [Impact Index Per Article: 1.1] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Subscribe] [Scholar Register] [Received: 12/30/2014] [Revised: 03/01/2016] [Accepted: 05/04/2016] [Indexed: 06/06/2023]
17
Dawson IGJ, Dohle S. Towards an understanding of adult judgments of synergistic health benefits. Br J Health Psychol 2015;21:204-23. [PMID: 26353849 DOI: 10.1111/bjhp.12158] [Citation(s) in RCA: 3] [Impact Index Per Article: 0.3] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/13/2015] [Revised: 07/08/2015] [Indexed: 11/28/2022]
18
Stone ER, Gabard AR, Groves AE, Lipkus IM. Effects of Numerical Versus Foreground-Only Icon Displays on Understanding of Risk Magnitudes. JOURNAL OF HEALTH COMMUNICATION 2015;20:1230-1241. [PMID: 26065633 DOI: 10.1080/10810730.2015.1018594] [Citation(s) in RCA: 10] [Impact Index Per Article: 1.1] [Reference Citation Analysis] [Abstract] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 06/04/2023]
19
Chen Y, Yang ZJ. Message Formats, Numeracy, Risk Perceptions of Alcohol-Attributable Cancer, and Intentions for Binge Drinking Among College Students. JOURNAL OF DRUG EDUCATION 2015;45:37-55. [PMID: 26376688 DOI: 10.1177/0047237915604062] [Citation(s) in RCA: 5] [Impact Index Per Article: 0.6] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 06/05/2023]
20
Health literacy in an orthopaedic trauma patient population: improving patient comprehension with informational intervention. J Orthop Trauma 2014;28:e75-9. [PMID: 23899766 DOI: 10.1097/bot.0b013e3182a66921] [Citation(s) in RCA: 26] [Impact Index Per Article: 2.6] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Submit a Manuscript] [Subscribe] [Scholar Register] [Indexed: 02/02/2023]
21
Mason D, Boase S, Marteau T, Kinmonth AL, Dahm T, Minorikawa N, Sutton S. One-week recall of health risk information and individual differences in attention to bar charts. HEALTH RISK & SOCIETY 2014. [DOI: 10.1080/13698575.2014.884544] [Citation(s) in RCA: 6] [Impact Index Per Article: 0.6] [Reference Citation Analysis] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 10/25/2022]
22
Addressing health literacy in patient decision aids. BMC Med Inform Decis Mak 2013;13 Suppl 2:S10. [PMID: 24624970 PMCID: PMC4042520 DOI: 10.1186/1472-6947-13-s2-s10] [Citation(s) in RCA: 168] [Impact Index Per Article: 15.3] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/10/2022]  Open
23
Zikmund-Fisher BJ, Witteman HO, Dickson M, Fuhrel-Forbis A, Kahn VC, Exe NL, Valerio M, Holtzman LG, Scherer LD, Fagerlin A. Blocks, ovals, or people? Icon type affects risk perceptions and recall of pictographs. Med Decis Making 2013;34:443-53. [PMID: 24246564 DOI: 10.1177/0272989x13511706] [Citation(s) in RCA: 79] [Impact Index Per Article: 7.2] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/15/2022]
24
Zysberg L, Kimhi S. Winning or losing a bet and the perception of randomness. J Gambl Stud 2013;29:109-18. [PMID: 22183869 DOI: 10.1007/s10899-011-9289-2] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.1] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/28/2022]
25
A focus group study on breast cancer risk presentation: one format does not fit all. Eur J Hum Genet 2012;21:719-24. [PMID: 23169493 DOI: 10.1038/ejhg.2012.248] [Citation(s) in RCA: 14] [Impact Index Per Article: 1.2] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 01/04/2023]  Open
26
A counselee-oriented perspective on risk communication in genetic counseling: explaining the inaccuracy of the counselees' risk perception shortly after BRCA1/2 test result disclosure. Genet Med 2012;13:800-11. [PMID: 21885922 DOI: 10.1097/gim.0b013e31821a36f9] [Citation(s) in RCA: 22] [Impact Index Per Article: 1.8] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/26/2022]  Open
27
Okan Y, Garcia-Retamero R, Cokely ET, Maldonado A. Individual Differences in Graph Literacy: Overcoming Denominator Neglect in Risk Comprehension. JOURNAL OF BEHAVIORAL DECISION MAKING 2011. [DOI: 10.1002/bdm.751] [Citation(s) in RCA: 74] [Impact Index Per Article: 5.7] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/11/2022]
28
Gardner PH, McMillan B, Raynor DK, Woolf E, Knapp P. The effect of numeracy on the comprehension of information about medicines in users of a patient information website. PATIENT EDUCATION AND COUNSELING 2011;83:398-403. [PMID: 21621949 DOI: 10.1016/j.pec.2011.05.006] [Citation(s) in RCA: 24] [Impact Index Per Article: 1.8] [Reference Citation Analysis] [Abstract] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Received: 12/17/2010] [Revised: 05/03/2011] [Accepted: 05/03/2011] [Indexed: 05/30/2023]
29
Sheridan SL, Halpern DJ, Viera AJ, Berkman ND, Donahue KE, Crotty K. Interventions for individuals with low health literacy: a systematic review. JOURNAL OF HEALTH COMMUNICATION 2011;16 Suppl 3:30-54. [PMID: 21951242 DOI: 10.1080/10810730.2011.604391] [Citation(s) in RCA: 280] [Impact Index Per Article: 21.5] [Reference Citation Analysis] [Abstract] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 05/31/2023]
30
Hankins M. How discriminating are discriminative instruments? Health Qual Life Outcomes 2008;6:36. [PMID: 18505550 PMCID: PMC2430950 DOI: 10.1186/1477-7525-6-36] [Citation(s) in RCA: 16] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Journal Information] [Subscribe] [Scholar Register] [Received: 10/31/2007] [Accepted: 05/27/2008] [Indexed: 12/26/2022]  Open
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