Selective exposure shapes the Facebook news diet

Followers do not dictate the virality of news outlets on social media

Initially conceived for entertainment, social media platforms have profoundly transformed the dissemination of information and consequently reshaped the dynamics of agenda-setting. In this scenario, understanding the factors that capture audience attention and drive viral content is crucial. Employing Gibrat's Law, which posits that an entity's growth rate is unrelated to its size, we examine the engagement growth dynamics of news outlets on social media. Our analysis includes the Facebook historical data of over a thousand news outlets, encompassing approximately 57 million posts in four European languages from 2008 to the end of 2022. We discover universal growth dynamics according to which news virality is independent of the traditional size of the outlet. Moreover, our analysis reveals a significant long-term impact of news source reliability on engagement growth, with engagement induced by unreliable sources decreasing over time. We conclude the article by presenting a statistical model replicating the observed growth dynamics.

Cross-platform social dynamics: an analysis of ChatGPT and COVID-19 vaccine conversations

The role of social media in information dissemination and agenda-setting has significantly expanded in recent years. By offering real-time interactions, online platforms have become invaluable tools for studying societal responses to significant events as they unfold. However, online reactions to external developments are influenced by various factors, including the nature of the event and the online environment. This study examines the dynamics of public discourse on digital platforms to shed light on this issue. We analyzed over 12 million posts and news articles related to two significant events: the release of ChatGPT in 2022 and the global discussions about COVID-19 vaccines in 2021. Data was collected from multiple platforms, including Twitter, Facebook, Instagram, Reddit, YouTube, and GDELT. We employed topic modeling techniques to uncover the distinct thematic emphases on each platform, which reflect their specific features and target audiences. Additionally, sentiment analysis revealed various public perceptions regarding the topics studied. Lastly, we compared the evolution of engagement across platforms, unveiling unique patterns for the same topic. Notably, discussions about COVID-19 vaccines spread more rapidly due to the immediacy of the subject, while discussions about ChatGPT, despite its technological importance, propagated more gradually.

The event-driven nature of online political hostility: How offline political events make online interactions more hostile

Hostile interactions permeate political debates on social media, but what is driving the long-term developments in online political hostility? Prior research focuses on individual-level factors such as the dispositions of users or network-level factors such as echo chambers. Moving beyond these accounts, we develop and test an event-oriented explanation and demonstrate that over the course of the 2020 election year in the United States, all major shifts in political hostility on the social media platform Twitter were driven by external offline events. Importantly, these events were magnified by Twitter users within the most politically hostile and most ideologically homogeneous networks. Further contributing to the individual and network-oriented accounts, we show that divisive offline events mobilized individual users not already disposed for hostility and may have helped facilitate the formation of echo chambers. The dynamics of online interactions-including their level of hostility-seem crucially dependent on developments in the offline world.

Characterizing engagement dynamics across topics on Facebook

Social media platforms heavily changed how users consume and digest information and, thus, how the popularity of topics evolves. In this paper, we explore the interplay between the virality of controversial topics and how they may trigger heated discussions and eventually increase users' polarization. We perform a quantitative analysis on Facebook by collecting ∼57M posts from ∼2M pages and groups between 2018 and 2022, focusing on engaging topics involving scandals, tragedies, and social and political issues. Using logistic functions, we quantitatively assess the evolution of these topics finding similar patterns in their engagement dynamics. Finally, we show that initial burstiness may predict the rise of users' future adverse reactions regardless of the discussed topic.

A systematic review of worldwide causal and correlational evidence on digital media and democracy

One of today's most controversial and consequential issues is whether the global uptake of digital media is causally related to a decline in democracy. We conducted a systematic review of causal and correlational evidence (N = 496 articles) on the link between digital media use and different political variables. Some associations, such as increasing political participation and information consumption, are likely to be beneficial for democracy and were often observed in autocracies and emerging democracies. Other associations, such as declining political trust, increasing populism and growing polarization, are likely to be detrimental to democracy and were more pronounced in established democracies. While the impact of digital media on political systems depends on the specific variable and system in question, several variables show clear directions of associations. The evidence calls for research efforts and vigilance by governments and civil societies to better understand, design and regulate the interplay of digital media and democracy.

Topic selectivity and adaptivity promote spreading of short messages

Why is the Twitter, with its extremely length-limited messages so popular ? Our work shows that short messages focused on a single topic may have an inherent advantage in spreading through social networks, which may explain the popularity of a service featuring only short messages. We introduce a new explanatory model for information propagation through social networks that includes selectivity of message consumption depending on their content, competition for user's attention between messages and message content adaptivity through user-introduced changes. Our agent-based simulations indicate that the model displays inherent power-law distribution of number of shares for different messages and that the popular messages are very short. The adaptivity of messages increases the popularity of already popular messages, provided the users are neither too selective nor too accommodating. The distribution of message variants popularity also follows a power-law found in real information cascades. The observed behavior is robust against model parameter changes and differences of network topology.

Users’ polarisation in dynamic discussion networks: The case of refugee crisis in Sweden

This paper presents a study on the dynamics of sentiment polarisation in the active online discussion communities formed around a controversial topic—immigration. Using a collection of tweets in the Swedish language from 2012 to 2019, we track the development of the communities and their sentiment polarisation trajectories over time and in the context of an exogenous shock represented by the European refugee crisis in 2015. To achieve the goal of the study, we apply methods of network and sentiment analysis to map users’ interactions in the network communities and quantify users’ sentiment polarities. The results of the analysis give little evidence for users’ polarisation in the network and its communities, as well as suggest that the crisis had a limited effect on the polarisation dynamics on this social media platform. Yet, we notice a shift towards more negative tonality of users’ sentiments after the crisis and discuss possible explanations for the above-mentioned observations.

Who Believes in Conspiracy Theories about the COVID-19 Pandemic in Romania? An Analysis of Conspiracy Theories Believers’ Profiles

The current COVID-19 pandemic has been accompanied by the circulation of an unprecedented amount of “polluted” information, especially in the social media environment, among which are false narratives and conspiracy theories about both the pandemic and vaccination against COVID-19. The effects of such questionable information primarily concern the lack of compliance with restrictive measures and a negative attitude towards vaccination campaigns, as well as more complex social effects, such as street protests or distrust in governments and authorities in general. Even though there is a lot of scholarly attention given to these narratives in many countries, research about the profile of people who are more prone to believe or spread them is rather scarce. In this context, we investigate the role of age, compared with other socio-demographic factors (such as education and religiosity), as well as the role of the media (the frequency of news consumption, the perceived usefulness of social media, and the perceived incidence of fake information about the virus in the media) and the critical thinking disposition of people who tend to believe such misleading narratives. To address these issues, we conducted a national survey (N = 945) in April 2021 in Romania. Using a hierarchical OLS regression model, we found that people who perceive higher incidence of fake news (ß = 0.33, p < 0.001), find social media platforms more useful (ß = 0.13, p < 0.001), have lower education (ß = −0.17, p < 0.001), and have higher levels of religiosity (ß = 0.08, p < 0.05) are more prone to believe COVID-19-related misleading narratives. At the same time, the frequency of news consumption (regardless of the type of media), critical thinking disposition, and age do not play a significant role in the profile of the believer in conspiracy theories about the COVID-19 pandemic. Somewhat surprisingly, age does not play a role in predicting belief in conspiracy theories, even though there are studies that suggest that older people are more prone to believe conspiracy narratives. As far as media is concerned, the frequency of news media consumption does not significantly differ for believers and non-believers. We discuss these results within the context of the COVID-19 pandemic.

Preference for Number of Friends in Online Social Networks

Preferences or dislikes for specific numbers are ubiquitous in human society. In traditional Chinese culture, people show special preference for some numbers, such as 6, 8, 10, 100, 200, etc. By analyzing the data of 6.8 million users of Sina Weibo, one of the largest online social media platforms in China, we discover that users exhibit a distinct preference for the number 200, i.e., a significant fraction of users prefer to follow 200 friends. This number, which is very close to the Dunbar number that predicts the cognitive limit on the number of stable social relationships, motivates us to investigate how the preference for numbers in traditional Chinese culture is reflected on social media. We systematically portray users who prefer 200 friends and analyze their several important social features, including activity, popularity, attention tendency, regional distribution, economic level, and education level. We find that the activity and popularity of users with the preference for the number 200 are relatively lower than others. They are more inclined to follow popular users, and their social portraits change relatively slowly. Besides, users who have a stronger preference for the number 200 are more likely to be located in regions with underdeveloped economies and education. That indicates users with the preference for the number 200 are likely to be vulnerable groups in society and are easily affected by opinion leaders.

The COVID-19 pandemic and the search for structure: Social media and conspiracy theories

The study outlines a model for how the COVID-19 pandemic has uniquely exacerbated the propagation of conspiracy beliefs and subsequent harmful behaviors. The pandemic has led to widespread disruption of cognitive and social structures. As people face these disruptions they turn online seeking alternative cognitive and social structures. Once there, social media radicalizes beliefs, increasing contagion (rapid spread) and stickiness (resistance to change) of conspiracy theories. As conspiracy theories are reinforced in online communities, social norms develop, translating conspiracy beliefs into real-world action. These real-world exchanges are then posted back on social media, where they are further reinforced and amplified, and the cycle continues. In the broader population, this process draws attention to conspiracy theories and those who confidently espouse them. This attention can drive perceptions that conspiracy beliefs are less fringe and more popular, potentially normalizing such beliefs for the mainstream. We conclude by considering interventions and future research to address this seemingly intractable problem.

The echo chamber effect on social media

Social media may limit the exposure to diverse perspectives and favor the formation of groups of like-minded users framing and reinforcing a shared narrative, that is, echo chambers. However, the interaction paradigms among users and feed algorithms greatly vary across social media platforms. This paper explores the key differences between the main social media platforms and how they are likely to influence information spreading and echo chambers' formation. We perform a comparative analysis of more than 100 million pieces of content concerning several controversial topics (e.g., gun control, vaccination, abortion) from Gab, Facebook, Reddit, and Twitter. We quantify echo chambers over social media by two main ingredients: 1) homophily in the interaction networks and 2) bias in the information diffusion toward like-minded peers. Our results show that the aggregation of users in homophilic clusters dominate online interactions on Facebook and Twitter. We conclude the paper by directly comparing news consumption on Facebook and Reddit, finding higher segregation on Facebook.

A complex systems perspective of news recommender systems: Guiding emergent outcomes with feedback models

Algorithms are increasingly making decisions regarding what news articles should be shown to online users. In recent times, unhealthy outcomes from these systems have been highlighted including their vulnerability to amplifying small differences and offering less choice to readers. In this paper we present and study a new class of feedback models that exhibit a variety of self-organizing behaviors. In addition to showing important emergent properties, our model generalizes the popular "top-N news recommender systems" in a manner that provides media managers a mechanism to guide the emergent outcomes to mitigate potentially unhealthy outcomes driven by the self-organizing dynamics. We use complex adaptive systems framework to model the popularity evolution of news articles. In particular, we use agent-based simulation to model a reader's behavior at the microscopic level and study the impact of various simulation hyperparameters on overall emergent phenomena. This simulation exercise enables us to show how the feedback model can be used as an alternative recommender to conventional top-N systems. Finally, we present a design framework for multi-objective evolutionary optimization that enables recommendation systems to co-evolve with the changing online news readership landscape.

The COVID-19 social media infodemic

We address the diffusion of information about the COVID-19 with a massive data analysis on Twitter, Instagram, YouTube, Reddit and Gab. We analyze engagement and interest in the COVID-19 topic and provide a differential assessment on the evolution of the discourse on a global scale for each platform and their users. We fit information spreading with epidemic models characterizing the basic reproduction number [Formula: see text] for each social media platform. Moreover, we identify information spreading from questionable sources, finding different volumes of misinformation in each platform. However, information from both reliable and questionable sources do not present different spreading patterns. Finally, we provide platform-dependent numerical estimates of rumors' amplification.

Utilizing Bots for Sustainable News Business: Understanding Users’ Perspectives of News Bots in the Age of Social Media

The move of news audiences to social media has presented a major challenge for news organizations. How to adapt and adjust to this social media environment is an important issue for sustainable news business. News bots are one of the key technologies offered in the current media environment and are widely applied in news production, dissemination, and interaction with audiences. While benefits and concerns coexist about the application of bots in news organizations, the current study aimed to examine how social media users perceive news bots, the factors that affect their acceptance of bots in news organizations, and how this is related to their evaluation of social media news in general. An analysis of the US national survey dataset showed that self-efficacy (confidence in identifying content from a bot) was a successful predictor of news bot acceptance, which in turn resulted in a positive evaluation of social media news in general. In addition, an individual’s perceived prevalence of social media news from bots had an indirect effect on acceptance by increasing self-efficacy. The results are discussed with the aim of providing a better understanding of news audiences in the social media environment, and practical implications for the sustainable news business are suggested.

From Generality to Specificity: On Matter of Scale in Social Media Topic Communities

Research question stated in current paper concerns measuring significance of interest topic to a person on the base of digital footprints, observed in on-line social media. Interests are represented by on-line social groups in VK social network, which were marked by topics. Topic significance to a person is supposed to be related to the fraction of representative groups in user’s subscription list. We imply that for each topic, depending on its popularity, relation to geographical region, and social acceptability, there is a value of group size which is significant. In addition, we suppose, that professional clusters of groups demonstrate relatively higher inner density and unify common groups. Therefore, following groups from more specific clusters indicate higher personal involvement to a topic – in this way, representative topical groups are marked. We build social group similarity graph, which is based on the number of common followers, extract subgraphs related to a single topic, and analyse bins of groups, build with increase of group sizes. Results show topics of general interests have higher density at larger groups in contrast to specific interests, which is in correspondence with initial hypothesis.

Strategies and limitations in app usage and human mobility

Cognition has been found to constrain several aspects of human behaviour, such as the number of friends and the number of favourite places a person keeps stable over time. This limitation has been empirically defined in the physical and social spaces. But do people exhibit similar constraints in the digital space? We address this question through the analysis of pseudonymised mobility and mobile application (app) usage data of 400,000 individuals in a European country for six months. Despite the enormous heterogeneity of apps usage, we find that individuals exhibit a conserved capacity that limits the number of applications they regularly use. Moreover, we find that this capacity steadily decreases with age, as does the capacity in the physical space but with more complex dynamics. Even though people might have the same capacity, applications get added and removed over time. In this respect, we identify two profiles of individuals: app keepers and explorers, which differ in their stable (keepers) vs exploratory (explorers) behaviour regarding their use of mobile applications. Finally, we show that the capacity of applications predicts mobility capacity and vice-versa. By contrast, the behaviour of keepers and explorers may considerably vary across the two domains. Our empirical findings provide an intriguing picture linking human behaviour in the physical and digital worlds which bridges research studies from Computer Science, Social Physics and Computational Social Sciences.