In the context of romantic attraction, beautification can increase assertiveness in women

Makeup Usage in Women Is Positively Associated to Narcissism and Extraversion but Negatively to Psychopathy

Appearance modification practices are ubiquitous, serving to enhance physical attractiveness and accrue social advantages, including increased desirability as a potential mate. Facial cosmetics are frequently used for appearance modification, yet individual differences in makeup usage remain understudied. While makeup usage in women has been linked to traits like narcissism and extraversion, the broader association with Dark Triad traits and how personality influences makeup application across diverse social contexts were less explored. Here we examined these relationships in 1,410 Brazilian women (Mage = 29.9, SD = 10.35), who completed online Big Five and Dark Triad personality measures, reported their usual makeup usage habits, and detailed their makeup usage across different social scenarios. Results revealed makeup usage was positively associated with narcissism and extraversion, and negatively with psychopathy. Additionally, women used less makeup when alone (at home, exercises) and more in social settings, particularly for the first date. However, women with higher narcissism and neuroticism showed larger differences among low and high makeup usage situations, while individuals with higher psychopathy used makeup in similar frequencies among different situations. Further, (1) overall greater users of makeup scored higher on narcissism, conscientiousness, and agreeableness; (2) average users displayed lower psychopathy; and (3) lesser users reported lower narcissism and higher psychopathy. These findings underscore the nuanced relationship between makeup usage and personality, particularly highlighting the influence of narcissism. These findings contribute to the interplay between personality traits and makeup usage, considering interindividual differences and intraindividual variation in understanding cosmetic behaviors among women.

Direct and Indirect Roles of Men in Determining Women Decision to Use Laser Procedures for Skin Care

Laser procedures for skin care is becoming increasingly popular and used by the global community and affect many aspects of human life. However, there is very little research on the role of men in women's decision to follow this dermatological procedure. This study aimed to identify the role of men in motivating women to choose laser-based procedure. A systematic literature review research design was applied in this study. A total of 27 papers were obtained by searching PubMed Central for the 2013-2022 editions. The extraction of samples and the motivation of patients or research respondents in choosing laser procedures for cosmetic treatments were conducted to obtain clues about the role of men in making these decisions. Only six studies explicitly reveal the role of men as motivators of women to perform laser-based dermatological procedures. Four of these six studies were conducted in Asia in countries with a high degree of collectivism. The remaining two studies reveal a minor role for men in women's motivation to choose dermatological procedures. Other studies only indirectly implicate the role of men through intrasexual competition, increased self-esteem, and the needs of the world of work. Limitations of the study lies in the non-specificity of the study sample in the female population, laser-based treatments, and the role of men in motivating women. The role of men in motivating women to perform laser-based skin care procedures is stated explicitly in collectivist cultures while only implicitly in individualist cultures. These findings indicate that the strategy of utilizing the added value of men to laser treatment procedures should be directed at the relationship between men and women in real terms in collective cultured countries.

An Evolutionary Perspective on Appearance Enhancement Behavior

Researchers have highlighted numerous sociocultural factors that have been shown to underpin human appearance enhancement practices, including the influence of peers, family, the media, and sexual objectification. Fewer scholars have approached appearance enhancement from an evolutionary perspective or considered how sociocultural factors interact with evolved psychology to produce appearance enhancement behavior. Following others, we argue that evidence from the field of evolutionary psychology can complement existing sociocultural models by yielding unique insight into the historical and cross-cultural ubiquity of competition over aspects of physical appearance to embody what is desired by potential mates. An evolutionary lens can help to make sense of reliable sex and individual differences that impact appearance enhancement, as well as the context-dependent nature of putative adaptations that function to increase physical attractiveness. In the current review, appearance enhancement is described as a self-promotion strategy used to enhance reproductive success by rendering oneself more attractive than rivals to mates, thereby increasing one's mate value. The varied ways in which humans enhance their appearance are described, as well as the divergent tactics used by women and men to augment their appearance, which correspond to the preferences of opposite-sex mates in a heterosexual context. Evolutionarily relevant individual differences and contextual factors that vary predictably with appearance enhancement behavior are also discussed. The complementarity of sociocultural and evolutionary perspectives is emphasized and recommended avenues for future interdisciplinary research are provided for scholars interested in studying appearance enhancement behavior.

Self-cosmetic care during the COVID-19 pandemic and its psychological impacts: Facts behind the closed doors

Background

Coronavirus disease (COVID‐19) pandemic has resulted in significant negative psychological impacts in our life. Not doing adequate cosmetic care of skin, hair, and nails might be one of the underexplored but preventable reasons for the same.

Aims

To identify the change in cosmetic care habits of female undergraduate medical students during the coronavirus disease pandemic and to identify its psychological impacts on them.

Methods

A total of 218 individuals participated in this online study. Data were collected using a preset pro forma as a Google questionnaire to fulfill the objectives. Data were analyzed using SPSS version 11.5 and presented as percentage, mean, SD, median, IQR in tables and graphs.

Results

Mean age of the participants was 21.56 ± 1.95 years. Maximum respondents (66.0%) are not taking cosmetic care of skin, hair, and nail during the pandemic as before. More than two‐thirds (68.8%) are feeling bad, 31.2% are neutral, whereas none are feeling good because of this change. Second‐year students and the participants from rural locations are taking least cosmetic care (p < 0.05). However, coronavirus disease infection and major life events in the family did not affect it. Nail care was prioritized by the maximum (64.2%). Of all participants who are not doing cosmetic care as before, a maximum (50.0%) had lost self‐satisfaction followed by increased irritability (43.8%).

Conclusions

A huge number of female medical students are not doing cosmetic care of their skin, hair, and nail during the coronavirus disease lockdown; they also perceive significant negative psychological impact because of this change.

Women’s Intrasexual Competition Results in Beautification

Psychology research focuses primarily on male competition. This research, however, investigates women’s competition for love and the ideal partner in the mating market and reveals one psychological consequence for women, that is, beautification. This is demonstrated with ecologically valid, real-world archive and online search query data, a quasi-experiment, and a series of controlled experiments with random assignments. Intrasexual competition, indexed by the operational sex ratio (OSR) and income inequality (GINI), predicts women’s beautification reflected by Google search queries for cosmetic surgery terms (Study 1) and the density of certificated plastic surgeons (Study 2). Female college students from faculties with female-biased OSRs exhibit greater appearance focus than women from male-biased faculties (Study 3). A causal relationship, between women’s intrasexual competition and beautification (and even self-objectification), is subsequently demonstrated in experiments (Studies 4–6). Additionally, self-objectification due to intrasexual competition leads to women’s preference for appearance-oriented products (Study 6). Implications are discussed.