Innovative Circular Business Models in the Olive Oil Sector for Sustainable Mediterranean Agrifood Systems

Measuring circular economy in olive oil mills: A review of circularity indicators and tools

Circularity assessment and monitoring have become a core research topic in academic societies, as well as a basis for developing economic development measures. Despite the circular economy (CE) being a game-changer for the agro-food sector, little effort has been made to identify its level of circularity. In order to achieve the transition to a CE, stakeholders and industry professionals must be provided with appropriate indicators, tools and methods. Due to the complexity of CE measurement, it is necessary to devise indicators, methods and tools that are tailored to each industry. The objective of this review article is to identify the indicators and tools required for assessing the level of circularity in olive oil mills. This research collected data regarding available CE indicators at the company and product levels, as well as those applicable to the agro-food industry. As a result, a list of indicators appropriate to the needs of olive mills has been developed that could be used to measure the level of implementation of circular practices in this industry. The main conclusion reached is that once indicators are defined, they should be compared or combined with life cycle assessment methodologies to determine their applicability and effectiveness. There is no doubt that olive oil plays a significant economic, environmental and social role throughout the Mediterranean region. Hence, evaluating the CE is essential to demonstrate the effectiveness of current policies.

Olive mill wastes: from wastes to resources

Olive oil extraction has recently experienced a continuous increase due to its related beneficial properties. Consequently, large amounts of olive mill wastes (OMWs) derived from the trituration process are annually produced, causing serious environmental problems. The limited financial capabilities of olive mills make them usually unable to bear the high costs required for the disposal of their wastes. Alternatively, the valorization of OMWs within the framework of the so-called waste-to-resource concept and their recycling can represent a successful strategy for the implementation of circular economy model in the olive industry, which could have significant socioeconomic impacts on low-income Mediterranean countries. There is, however, no unique solution for OMWs valorization, due to the wide variety of the wastes' composition and their seasonal production. In this review, the potential of OMWs for being reused and the recent technological advances in the field of OMWs valorization are assessed. Special focus is given to the analysis of the advantages and limitations of each technology and to reporting the most significant issues that still limiting its industrial scale-up. The information collected in this review shows that OMW could be effectively exploited in several sectors, including energy production and agriculture. OMWs potential seems, however, undervalued, and the implementation of sustainable valorization strategies in large-scale remains challenging. More efforts and policy actions, through collective actions, encouraging subsidies, and establishing public-private collaborations, are still needed to reconcile research progress with industrial practices and encourage the large-scale implementation of the waste-to-resource concept in the olive sector.

Towards a circular economy in virgin olive oil production: Valorization of the olive mill waste (OMW) "alpeorujo" through polyphenol recovery with natural deep eutectic solvents (NADESs) and vermicomposting

Virgin olive oil (VOO) production generates large amounts of a harmful by-product, olive mill waste (OMW) or alpeorujo, which has a strong environmental impact and that must be recycled to adapt VOO production to a circular economy model. Here, the valorization of OMW was studied by considering three consecutive stages: Stage 1 involves the generation of OMW; Stage 2 the recovery of bioactive phenolic compounds from the fresh OMW using natural deep eutectic solvents (NADESs), generating a valuable phenolic extract and a new by-product, a dephenolized OMW named "alpeoNADES"; and Stage 3 involves vermicomposting alpeoNADES with Eisenia fetida earthworms. Six NADES were formulated and tested, selecting a NADES composed of citric acid and fructose (CF) derived from food grade and biodegradable substances. CF was the most effective solvent to obtain phenolic extracts for nutraceutical and agronomical purposes, extracting 3988.74 mg/kg of polyphenols from fresh OMW. This alpeoNADES is a non-palatable substrate for E. fetida earthworms, as the residual CF gives it an acidic pH (pH 2). Its palatability was improved by mixing it with horse manure and straw for vermicomposting, in a 1:1 and 3:1 dry weight ratio. When these substrates were precomposted for 3 weeks they reached pH 5.5-6 and they could then be vermicomposted for 23 weeks (using OMW as a control). The best substrate for vermicomposting was determined by the worm biomass, growth rate, carbon to nitrogen (C:N) ratio, and N and P content. AlpeoNADES and manure 3:1 produced the highest quality vermicompost in the shortest time, generating a product that complied with European standards for organic fertilizers. Hence, alpeoNADES was recycled to a low-cost, organic balanced fertilizer in Stage 3, enabling the olive oil industry to transition to sustainable production through this integrated circular economy design.

Marketing strategies for waste recycling: a bibliometric analysis towards the circular economy

Companies have adopted green marketing and marketing strategies to position themselves in consumer preferences and combat the problem of accelerated consumption of resources that has compromised the planet's regenerative capacity, where the circular economy emerges as a solution to move towards responsible production and consumption patterns. From waste recycling marketing strategies, a descriptive analysis of 120 documents from the SCOPUS database was carried out using bibliometric techniques to know the existing state of the art for the period 1977-2021. The results indicate that the annual scientific production increased in the last ten years by over 200% for 2019, highlighting the USA, China, UK, Germany, and India, and Mexico is in position 22. The conceptual and trend analysis points out the relationship between marketing, waste management, commercialization, recycling, sustainable development, and circular economy, topics that have deepened research in the last 5 years due to the SDGs. Through intellectual analysis, schools of thought were identified, highlighting Chen, Wang, Zhang and Liu, Lu, and White as the most influential and connected with other authors. The results show no link between the study areas, but rather that they are developed in isolation, evidencing an area of opportunity to work on marketing strategies for waste recycling, where companies adopt circular economy objectives, obtaining an advantage. Competitive position and position in the market by offering products from a valorization that the consumer prefers.

Toward the circular economy into the olive oil supply chain: A case study analysis of a vertically integrated firm

While the paradigm of circular economy (CE) and the processes of socio-technical transition have been broadly investigated at the theoretical level, understanding how the transition toward circular models can be implemented in practice is still limited. This contribution aims to provide in-depth and evidence-based insights on an emerging pathway for the operability of CE into the olive oil supply chain. A case study from the Apulia region (the leading olive oil producing area in Italy) is presented to show how an existing business model can be transformed into a circular one, and to what extent it can be replicated. The study focuses on a vertically integrated firm, in which a new industrial process has been introduced to manage olive pomace, which is one of the most important by-products obtained from olive oil extraction. The empirical analysis is built on the Circular Business Model Canvas (CBMC), which is conceived as a suitable theoretical and methodological tool to speed up the transition process toward CE at a micro-economic level. This analytical framework allows us to identify the interplaying elements that the firm combines to capture, create, and deliver value, as well as the relationships with the broader economic system. Particular attention is paid to two distinctive components of CBMC: material loops and adoption factors. Also, internal and external factors affecting the adoption of the new circular business model have been discussed by separating drivers and barriers of the transition process.

Circular bioeconomy for olive oil waste and by-product valorisation: Actors' strategies and conditions in the Mediterranean area

The circular economy and bioeconomy can contribute to transitioning towards more sustainable production and consumption in the olive oil sector. This article is the first to analyse multi-actor strategies and multi-level socio-economic conditions for olive oil waste and by-product valorisation in the Mediterranean area using circular bioeconomy principles. Government policies, the strategies of corporations and farmers and consumers' perceptions are discussed, and various methods are applied, such as desk reviews, case studies and quantitative and qualitative surveys. The findings show strong aspirations for improved sustainability in the olive industry. Furthermore, waste and by-product valorisation strategies foster the creation of innovative practices. However, a common regulatory framework, public financial measures, new circular business models using innovative technologies, multi-actor collaboration and increased consumer awareness of the circular economy and new olive oil waste-based products are necessary for more efficient and sustainable use of olive resources. The policy and management recommendations presented in this study may aid in improving and innovating frameworks and practices for better sustainable management of valuable olive resources.

Sustainable vs. Conventional Approach for Olive Oil Wastewater Management: A Review of the State of the Art

The main goal of this review is to collect and analyze the recently published research concerning the conventional and sustainable treatment processes for olive mill wastewater (OMW). In the conventional treatment processes, it is noticed that the main objective is to meet the environmental regulations for remediated wastewater without considering the economical values of its valuable constituents such as polyphenols. These substances have many important environmental values and could be used in many vital applications. Conversely, sustainable treatment processes aim to recover the valuable constituents through different processes and then treat the residual wastewater. Both approaches’ operational and design parameters were analyzed to generalize their advantages and possible applications. A valorization-treatment approach for OMW is expected to make it a sustainable resource for ingredients of high economical value that could lead to a profitable business. In addition, inclusion of a recovery process will detoxify the residual OMW, simplify its management treatment, and allow the possible reuse of the vast amounts of processed water. In a nutshell, the proposed approach led to zero waste with a closed water cycle development.

Food Loss and Food Waste for Green Cosmetics and Medical Devices for a Cleaner Planet

To stay wealthy in a world where all can live in prosperity and wellbeing, it is necessary to develop sustainable growth at net zero emissions to stop climate change, neutralizing both risks and diseases such as the COVID-19 pandemic and inequalities. Changing the worldwide use of the great quantity of food loss and waste can help to move in this direction. At this purpose, it seems useful to transform food waste into richness, extracting and using its content in natural ingredients and biopolymers to make new sustainable products and goods, including cosmetics and medical devices. Many of these ingredients are not only bioactive molecules considered of interest to produce these consumer products but are also useful in reducing the environmental footprint. The active agents may be obtained, for example, from waste material such as grapes or olive pomace, which include, among others natural polymers, phythosterols, vitamins, minerals and unsaturated fatty acids. Among the polymers, chitin and lignin have shown particular interest because biodegradable, nontoxic, skin- and environmentally friendly ingredients can be obtained at low cost from food and forestry waste, respectively. According to our experience, these polymers may be used to make nanocomposites and micro-nanoparticles that encapsulate different active ingredients, and which may be embedded into gel and non-woven tissues to realize advanced medications and smart cosmeceuticals. However, to utilize food waste in the best possible way, a better education of both industry and the consumer is considered necessary, introducing all to change the ways of production and living. The consumer has to understand the need to privilege, food, cosmetics and goods by selecting products known to be effective that also have a low release of carbon dioxide. Thus, they must pay heed to purchasing cosmetics and medical devices made by natural ingredients and packaged by biodegradable and/or reusable containers that are possibly plastic free. Conversely, the industry must try to use natural raw materials obtained from waste by changing their actual production methods. Therefore, both industry and the consumer should depart from the linear economy, which is based on taking, making, and producing waste, to move into a circular economy, which is based on redesigning, reducing, reusing and recycling. Some examples will report on the possibility to use natural polymers, including chitin and lignin, to produce new cosmeceutical tissues. These innovative tissues, to be used as biodegradable carriers for making smart cosmetics and medical devices, may be produced at zero waste to save our health and the planet biodiversity.

Assessment of the Cholesterol-Lowering Effect of MOMAST®: Biochemical and Cellular Studies

MOMAST® is a patented phenolic complex derived from the olive oil vegetation water, a by-product of the olive oil supply chain, in which hydroxytyrosol (OH-Tyr) and tyrosol (Tyr) and verbascoside are the main compounds. This study was aimed at investigating its hypocholesterolemic effect by assessing the ability to modulate the low-density lipoprotein (LDL) receptor (LDLR)/sterol regulatory element-binding protein 2 (SREBP-2), and proprotein convertase subtilisin/kexin type 9 (PCSK9) pathways. MOMAST® inhibits the in vitro activity of 3-hydroxy-3-methylglutaryl coenzyme A reductase (HMGCOAR) with a dose-response trend. After the treatment of HepG2 cells, MOMAST® increases the SREBP-2, LDLR, and HMGCoAR protein levels leading, from a functional point of view to an improved ability of hepatic cells to up-take LDL from the extracellular environment with a final cholesterol-lowering effect. Furthermore, MOMAST® decreased the PCSK9 protein levels and its secretion in the extracellular environment, presumably via the reduction of the hepatic nuclear factor 1-α (HNF1-α). The experiments were performed in parallel, using pravastatin as a reference compound. Results demonstrated that MOMAST® may be exploited as a new ingredient for the development of functional foods and/or nutraceuticals for cardiovascular disease prevention.

Evolution of the Olive Oil Industry along the Entire Production Chain and Related Waste Management

The production of olive oil involves the sustainable management of the waste produced along the entire production chain. This review examines the developments regarding cultivation techniques, production technologies, and waste management, highlighting the goals to be achieved and the most reasonable prospects. The results show that cultivation and production technology have evolved to an almost final solution to meet economic feasibility, keeping the oil’s high quality. Continuous horizontal decanters will coexist with traditional mills in many countries with old olive oil production and consumption traditions. High-quality products have conquered markets, especially in the wealthiest countries. At the same time, the exploitation of dried pomace by solvent extraction is increasingly an obsolete practice. However, waste management is still looking for one or a few reasonable solutions that meet modern society’s constraints. The enhancement of some experienced technologies and the full-scale application of emerging technologies and strategies should solve this problem in the short–medium term. A short discussion is reported on the possibility of unifying the nature and the quality of the waste, whatever the olive oil production method is. Furthermore, modern thermochemical treatment for solid wet organic waste disposal is examined and discussed.

Innovative Extraction Technologies for Development of Functional Ingredients Based on Polyphenols from Olive Leaves

Olive tree (Olea europea L.) leaves represent around 10% of the total weight of olives arriving at any given mill, which are generally discarded, causing economic and environmental issues. However, these are rich sources of natural bioactive compounds (i.e., polyphenols), which have health-promoting potential. Thus, the valorization of olive leaves by recovering and reusing their components should be a must for food sustainability and circular economy. This review provides an insight into the principal polyphenols present in olive leaves, together with agronomic variables influencing their content. It also summarizes the recent advances in the application of novel extraction technologies that have shown promising extraction efficacy, reducing the volume of extraction solvent and saving time and cost. Moreover, potential industrial uses and international patents filed in the pharmaceutic, food, and cosmetic sectors are discussed.

Production of Bio-Oils and Biochars from Olive Stones: Application of Biochars to the Esterification of Oleic Acid

Olive stones are a by-product of the olive oil industry. In this work, the valorisation of olive stones through pyrolysis was attempted. Before pyrolysis, half of the samples were impregnated with sulphuric acid. Pyrolysis was carried out in a vertical tubular furnace with a ceramic support. The pyrolysis conditions assayed were: temperature between 400 and 600 °C, heating ramp between 5 and 20 °C∙min−1, and inert gas flow rate between 50 and 300 mL Ar∙min−1. Among them, temperature was the only parameter that influenced the pyrolysis product distribution. The most suitable temperature for obtaining biochar was 400 °C for both non-treated and pre-treated raw material, while for obtaining bio-oil, it was 600 °C for impregnated olive stones and 400 °C for the raw material. The impregnated olives stones led to bio-oils with much higher amounts of high-added-value products such as levoglucosenone and catechol. Finally, the biochars were impregnated with sulphuric acid and assayed as biocatalysts for the esterification of oleic acid with methanol in a stirred tank batch reactor at 60 °C for 30 min. Biochars from non-treated olive stones, which had lower specific surfaces, led to higher esterification yields (up to 96.2%).

Available Pathways for Operationalizing Circular Economy into the Olive Oil Supply Chain: Mapping Evidence from a Scoping Literature Review

Circular economy (CE) is increasingly seen as a promising paradigm for transitioning agri-food systems towards more sustainable models of production and consumption, enabling virtuous and regenerative biological metabolisms based on strategies of eco-efficiency and eco-effectiveness. This contribution seeks to provide a theoretical and empirical framework for operationalizing the CE principles into the olive oil supply chain, that plays a central role in the agroecological systems of the Mediterranean region. A scoping literature review has been conducted in order to identify the available pathways so far explored by scholars for reshaping the olive oil supply chain from a circular perspective. The analyzed literature has been charted on the base of the circular pathway examined, and according to the supply chain subsystem(s) to which it refers. Results are discussed highlighting the main issues, the technology readiness level of the available pathways, the prevailing approaches and knowledge gaps. A synthetic evidence map is provided, framing visually the scrutinized pathways into the Ellen MacArthur Foundation’s CE ‘butterfly’ graph. The work is intended to be a valuable baseline for inquiring how circularity can be advanced in the specific supply chain of olive oil, and which are the strategic opportunities, as well as the barriers to overcome, in order to foster the transition.

Business Model and Principles of a Values-Based Bank—Case Study of MagNet Hungarian Community Bank

The 2020–2021 global pandemic has brought significant changes to social and economic life. Companies must begin to rethink their business models and values to meet these new challenges. Given the process of intermediation, which has an indirect and catalytic impact, banks have a responsibility and opportunity to transform the economy by, for example, lending to projects that encourage decarbonization and/or green energy. The purpose of this paper is to examine the MagNet Hungarian Community Bank’s approach as a values-based bank in order to compare how the operation of the bank differs from that of traditional ones—even if these apply the Corporate Social Responsibility approach. The findings of an exploratory study of MagNet’s responsible and sustainable way of doing business can help other sectors and companies cope with the global crisis and be a part of the transition to an inclusive, fair, and decarbonised economy. The data for this study were collected using semi-structured interviews with eleven bankers and three customers of MagNet Bank in 2019, as well as bank documents. Using this information, we created a business model for the bank, using the Business Model Canvas method. Within the business model we highlighted how MagNet Bank integrates principles of the Global Alliance for Banking on Values, with the aim of truly integrating sustainability into the core of their corporate genetic makeup, instead of as a partial or insincere measure. With the projection of the models onto each other, we emphasize the role of values in the business model. The combination of the models indicates potential learning points for the further development and long-term success of the bank and serves as an example of good practices for others. This is especially relevant when considering the greater need for improved crisis and risk management due to the pandemic and for the integration of sustainability considerations into business operations which have increased the impetus in the financial sector towards sustainability.

Chemical Treatment of Bio-Derived Industrial Waste Filled Recycled Low-Density Polyethylene: A Comparative Evaluation

The search for renewable alternatives for petroleum products that can be used in industrial applications is increasing. Each year, several tons of bio-derived industrial waste is produced and most of it is burned or placed in landfills. Olive pits (OP) have unique characteristics such as abundance, renewability, and biodegradability, which can be utilized to develop new types of biocomposites. One of the most promising uses of OP is that they can reinforce the mechanical properties of polymeric biocomposites. This study describes the preparation of recycled low-density polyethylene (rLDPE) that is filled with OP flour (10, 20, 30, and 40 wt.%) using a twin-screw extruder. The effects of the chemical treatment of the OP surface (sodium hydroxide (NaOH) and dimethyl sulfoxide (DMSO)) on the bio-filler/polymer compatibility along with the produced composite's chemical, physical, mechanical, and thermal properties have been explored. Overall, the reinforced composites that were obtained with alkali-treated OP have better biocomposite properties. This indicates an improved compatibility between the bio-filler and matrix. The results are promising in terms of using OP flour in developing green composites.