Behavior Analysis and Environmental Protection: Accomplishments and Potential for More

Economic incentive in enhancing community waste separation and collection: A panel data analysis in China

While incentive mechanisms have been proven to motivate residents to separate their waste, empirical research is still needed to determine whether this separation behaviour could be maintained over time. The main objective of this paper is to investigate waste separation management activities in the city of Dongying, China, as a case study to clarify how local community citizens' waste separation participation and recycling activities change over time cross-sectionally under the influence of an economic incentive mechanism - PS. This study used least square dummy variable analysis to investigate local waste separation behaviour in 98 communities over 22 months. Results showed that community resident waste participation and recycling behaviour tend to grow in the early stages and gradually show saturation without growth in the middle and late stages. This result implies limitations to the incentive mechanism, such that it could only motivate a part of residents to participate in waste separation; for those unaffected by financial incentives, it was suggested that educational or compulsory means be used to make them separate their waste.

Increasing pro-environmental behavior in the home and work contexts through cognitive dissonance and autonomy

The aim of this study was to develop a novel cognitive dissonance intervention founded on the action-based model for enhancing pro-environmental behavior. Based on intraindividual feedback on the expression of personal pro-environmental attitudes and behavior the study confirms the effect of cognitive dissonance intervention to foster pro-environmental behavior. The effect of this intervention could be demonstrated for the home as well as for the work context, although the effects for the work domain were lower. This can be explained by specific situational conditions of the work domain. Autonomy for pro-environmental behavior is significantly lower in the work context than in the home context and significantly moderates the effect of the cognitive dissonance intervention. The present work provides information on how pro-environmental behavior can be influenced in different contexts as well as the significance of situational framework conditions for the effect of behavior-changing interventions.

Reducing the Individual Carbon Impact of Video Streaming: A Seven-Week Intervention Using Information, Goal Setting, and Feedback

This online intervention study examined whether system- and action-related information alone, together with goal setting, or together with goal setting and feedback helps people change their video streaming activities in a pro-environmental way. The participants (N = 92) documented their video streaming activities for one week prior to the intervention (week 1), three weeks after the onset of the intervention (weeks 2-4), and in a follow-up period two weeks later (week 7). A reduction of greenhouse gas emissions associated with video streaming was observed over the course of the intervention, together with reduced streaming durations and lowered resolution settings across all groups. There were no differences between the groups. It appears that as regards video streaming, information combined with self-monitoring has considerable potential to change individual behaviour and its associated ecological impact.

Urban Agriculture in Thailand: Adoption Factors and Communication Guidelines to Promote Long-Term Practice

The purpose of this study is to clarify influencing factors on the adoption and continuing practice of urban agriculture, and to propose communication guidelines to encourage more adoption and long-term practice. The psychological theories of the Theory of Reasoned Action (TRA), the Theory of Planned Behavior (TPB), and the Health Belief Model (HBM) were integrated to explain people's behavior. Both quantitative and qualitative approaches were employed with 325 villagers of 13 communities in seven provinces of Thailand. The following techniques and instruments were used: a statistical analysis crosstab, stepwise multiple linear regression, one-way ANOVA, multinomial logistic regression, decision tree analysis, and descriptive content analysis using QDA lite miner software. The key results clearly show that attitude, perceived benefits, and perceived readiness were a significantly positive influence on those who adopted urban agriculture. Key drivers to villagers' intention to continue practicing urban agriculture for the initiator group who own agricultural land were perceived to be behavioral control and social norm, while perceived readiness and communication played a crucial role for other groups to continue practicing urban agriculture. Communication guidelines to promote long-term urban agriculture practice can be designed based on the EAST framework, by making it easy, attractive, social, and timely, and through the Critical Participatory Action Research process.

Rule-Governed Behavior and Climate Change: Why Climate Warnings Fail to Motivate Sufficient Action

Climate scientists warn of dire consequences for ecological systems and human well-being if significant steps to mitigate greenhouse gas emissions are not taken immediately. Despite these warnings, greenhouse gas concentrations continue to rise, indicating that current responses are inadequate. Climate warnings and reactions to them may be analyzed in terms of rules and rule-governed behavior. The literature on rule-governed behavior in behavior analysis has identified a variety of factors that can reduce rule following, including insufficient rule exposure, insufficient learning history and rule complexity, incomplete rules, instructed behavior not sufficiently learned, rules having weak function-altering effects, conflicting rules, lack of speaker credibility, rule plausibility and inconsistency with prior learning, and insufficient reinforcement for rule following. The present paper aims to analyze how these factors might impact responses to climate change, and possible solutions and strategies are discussed. Much of the theory and research on climate-change communication has come from outside of behavior analysis. Thus, the paper also aims to integrate findings from this literature with a behavior-analytic approach to rule control. Interpreting climate warnings and climate solutions in terms of rule-governed behavior may improve our understanding of why such rules are not more effective, and aid in the development of verbal and nonverbal strategies for changing behavior and reducing greenhouse gas emissions.

Perceived determinants for modifying littering behavior – a study testing the influence of perceived behavioral control, environmental factors and intention

Purpose

The purpose of the paper is to empirically examine the impact of environmental factors and perceived behavioral control (PBC) in addition to the intention on modified littering behavior.

Design/methodology/approach

The present study followed a quantitative approach. The empirical data for the present study were drawn from 750 individuals across the states of Delhi and Punjab in India. The predictors of the antecedents of the modified behavior have been examined using confirmatory factor analysis in AMOS 21.0. The hypothesized relationships were tested using structural equation modeling.

Findings

The results of the current research found that the modified littering behavior was significantly influenced by intention, PBC and environmental factors. Among these predictor variables, environmental factors have been found influencing the modified littering behavior to the highest extent.

Practical implications

Considering the highest influence of environmental factors, social marketing interventions need to focus on cleaning the already littered areas, convenient placement of trash bins, regular cleanliness, sanitization and emptying of trash bins.

Originality/value

Looking at the uniqueness of the present study in the Indian context, this paper is the first to empirically examine the predictive ability of environmental factors and PBC in addition to the intention that may help close the intention–behavior gap.

Potential Contributions of Behavior Analysis to Research on Pro-environmental Behavior

Large parts of contemporary research on pro-environmental behavior focus on mechanistic explanations and mental constructs. Exclusive reliance on this approach may hinder the search for novel solutions to conceptual problems, more powerful methods, and innovative behavior change interventions. Theoretical diversity, on the other hand, can render a field adaptive in its responses to crises and impasses. Against this background, we describe the complementary approach of behavior analysis and its potential contributions to problems of contemporary research on pro-environmental behavior. Behavior analysis (1) provides a consistent account of phenomena that are difficult to reconcile with the mechanistic perspective, (2) redirects the spotlight to context, (3) provides a framework and methodology for assessing behavior with actual environmental impact, and (4) could inspire the development of new intervention techniques. Based on these contributions, we conclude that behavior analysis could substantially enrich research on pro-environmental behavior.

Predictors of waste sorting and recycling behavioural intention among youths: Evidence from Shenzhen, China and Turku, Finland

Waste sorting and recycling (WSAR) is a crucial issue for sustainable waste management. Growing up with new values, the younger generation has the responsibility to lead the society towards a sustainable future. The successful implementation of WSAR requires an in-depth understanding of the attitudes and obstacles of the youth participation. This study seeks to explore and compare the influencing factors of youth engagement in WSAR in Shenzhen, China and Turku, Finland by drawing on the theory of planned behaviour. Quantitative data was collected from 170 youth citizens in Shenzhen and 179 in Turku. Structural equation modelling results suggest that there is a clear consistency between the youth's intention and behaviour in both cities. Two reverse pyramids were constructed to prioritize the influencing factors based on their importance in the structural models. Subjective norms, knowledge and perceived behavioural control are key influencing factors in Shenzhen group while in Turku' s setting, compatibility acts as a top determinant whereas, subjective norms have the least influencing power. Results from Turku also reveal that lower compatibility does not necessarily hinder youth participation in WSAR practice. Several suggestions and implications on boosting youth participation in WSAR are drawn, based on these findings.

The Effect of Nudging in Promoting the Consumption of Organic Fruits and Vegetables

A field study collecting behavioral data was conducted to investigate effects of behavioral interventions, commonly known as nudges, in promoting the consumption of organic fruits and vegetables. Consumption, both organically and conventionally produced fruits and vegetables, was measured in a grocery store during 4 days (1 day every other week) where consumers were exposed to informational messages in combination with either emotional images or social norm messages. Measurements of daily consumption without exposure to nudges were carried out during four other days (1 day every other week, alternated with the nudging days). The results showed no effect of the nudging strategy; instead, it pointed to the importance of the price as a determinant of buying decisions. Buying ecological alternatives was associated with lower price differences between the ecological and non-ecological alternatives. We conclude that combined nudges and collected psychological data from participants may contribute to more successful nudging interventions. Some political measures in balancing the price difference between organically and conventionally produced products might also be interesting strategies in order to promote the consumption of organic fruits and vegetables.

Determinants of Pro-Environmental Behaviour in the Workplace

The primary notion of sustainable development is to maintain a promising future for the planet and the next of kin by raising the awareness of sustainable development of people around the world. This study seeks to foster and enhance more sustainable behaviour in households, workplaces, schools, and higher educational institutions; previous research has placed increasing attention on the identification of factors of pro-environmental behaviour. Accordingly, this study aims to examine the elements influencing the pro-environmental behaviour of employees in the workplace. A survey was performed from January to February 2020 on 150 public employees of an organisation in Terengganu. Out of 150 employees, only 84 participated and had their responses collected by using convenience sampling. The result of this study found that green lifestyles have a significant positive effect on pro-environmental behaviour. However, the impacts of environmental commitment, environmental consciousness, green self-efficacy, and green human resource management were insignificant. This study provides data that were developed using a cross-sectional design; the assessment of causality among the constructs was a risky process. Furthermore, the study collected data from a single source, namely the employees, which would enhance the relationships through common method bias. The findings of this study also offered several managerial implications for green organisations.

Humble Behaviorism Redux

The need to bring behavior analysis to scale is no more obvious or urgent than now. Collaboration between behavior analysts and healthcare workers, educators, policymakers, mental health clinicians, social workers, and so many other professionals is critical to reaching under-resourced and traditionally marginalized populations. First, however, interprofessional collaboration must be adopted widely and reinforced within the behavior analytic community. Disciplinary centrism and hubris pose barriers to effective interprofessional collaboration, leading one to assume the position that practitioners of the same discipline are better trained and smarter than those of a different field. However, cultural humility (Wright, Behavior Analysis in Practice, 12(4), 805-809, 2019) is an alternative to disciplinary centrism that allows professionals to retain identities born of cultural histories and training (Pecukonis, Journal of Teaching in Social Work, 40(3), 211-220, 2020). Furthermore, cultural reciprocity is a process of self-observation and collaborative inquiry that involves questioning one's own assumptions and forces individuals (and professions) to confront the contradictions between their values and their practices (Kalyanpur & Harry, 1999). In this paper, we revisit the call for Humble Behaviorism first made by Alan Neuringer in 1991 and the recommendations of fellow behavior analysts since. Specifically, we introduce a framework of cultural reciprocity to guide humble behaviorists as they acquire behaviors necessary to establish and maintain productive interprofessional relationships. We encourage them to act on their ethical and moral duties to address social problems of global concern and bring behavior analysis to scale.

Internet use and pro-environmental behavior: Evidence from China

Solving environmental problems relies upon cultivating pro-environmental behavior in the society. While the internet has been widely used to facilitate information transmission and communication, it's important to understand its function in promoting pro-environmental behavior. Using the data from the China General Social Survey 2013, the relationship between the use of internet and the individual's pro-environmental behavior is investigated, and overall positive effects are found. The results show that, the influence of internet use is more pronounced on the private pro-environmental behavior when further dividing pro-environmental behavior into private and public types. Moreover, the positive effect of internet use on pro-environmental behavior is more pronounced among low-income and female groups, compared to middle to high income and male counterparts, respectively, when considering the heterogeneity across different groups of individuals. We further explore the plausible channels of providing information, encouraging participation in pro-environmental campaigns and improving social relationships through which internet use facilitates pro-environmental behavior.

Water Use Behavior in a Multicultural Urban Area in Sweden

The increasing world population and climate change are major concerns for the supply of water needs. Understanding user behavior facilitates the development of effective strategies of domestic water management. This research applied a questionnaire survey and data analysis methods to analyze the water consumption behavior of tenants in a multicultural urban area, dominated by immigrants of different ethnic origins, in the city of Växjö in Sweden. Results showed that the majority of the studied participants perceived themselves to be environmentally friendly. They reported to be engaged in water conservation activities quite often, but analysis showed that they did not have accurate perceptions of their water consumption. Positive attitudes towards water conservation and self-reported water conservation activities significantly but negatively influenced respondents’ actual water consumption, i.e., water consumption was higher. Subjective norms did not have a significant influence. The results also revealed that individual measurement and debit positively influenced, i.e., reduced, actual water consumption. Therefore, water management systems should include an individual measurement and debit system combined with a visualization system to enable tenants to monitor the quantity and cost of their water consumption.

The Work for Environmental Protection Task: A consequential web-based procedure for studying pro-environmental behavior

Some human behaviors have serious societal consequences, but these consequences tend to be neglected in online research on societally relevant behaviors. For example, human activities contribute to climate change and biodiversity loss, but pro-environmental behavior is often studied using inconsequential self-reports and hypothetical scenarios. Such measures can easily be administered online, but suffer from severe validity problems. To address these problems, we developed a multi-trial web-based procedure for the study of consequential pro-environmental behavior. On the Work for Environmental Protection Task (WEPT), participants can choose to exert voluntary extra efforts screening numerical stimuli in exchange for donations to an environmental organization. They thus have the opportunity to produce actual environmental benefits at actual behavioral costs (i.e., to show actual pro-environmental behavior). In a preregistered validation study (N = 209), we found WEPT performance to systematically vary with these consequences, that is, the implemented costs and benefits were large enough for participants to effectively take them into account. In addition, aggregated WEPT performance was found to be highly reliable and to be correlated to self-reports and objective observations of other pro-environmental behaviors and conceptually related measures. These findings support the validity of the WEPT as an online procedure for the study of actual pro-environmental behavior. We discuss how the WEPT can advance the experimental analysis of pro-environmental behavior, help to address problems of common-method variance in individual difference research, and be adapted for the consequential study of other societally relevant behaviors.

Evaluating the Effect of Framing Energy Consumption in Terms of Losses versus Gains on Air-Conditioner Use: A Field Experiment in a Student Dormitory in Japan

Promoting energy conservation in university dormitories is challenging because student residents are typically charged a flat utility fee. One possibility to curb excessive energy use in the absence of monetary incentives is to highlight the environmental consequences of energy use. However, it is still largely unknown how these consequences should be communicated to effectively change people’s behavior. In the present study, we analyzed the effect of framing the environmental consequences of energy use in terms of losses versus gains on the air-conditioner use of student residents of a Japanese university dormitory. A total of 330 students were provided with stickers to attach to the air-conditioner remote control in their dormitory room during the winter term. The stickers conveyed that increasing the temperature will hurt the environment (loss frame), that reducing the temperature will protect the environment (gain frame), or that changing the temperature will affect the environment (neutral frame). Day-to-day variations in objective air-conditioner use data were analyzed as a function of experimental condition to examine the effect of message framing. The change in air-conditioner use from pre-intervention to intervention period did not differ between experimental groups and neither did the change from pre-intervention period to a period after the intervention.

Travelers’ Responsible Environmental Behavior towards Sustainable Coastal Tourism: An Empirical Investigation on Social Media User-Generated Content

There has been increasing interest in coastal tourism, sparking a debate on the responsible environmental behavior of travelers visiting sustainable destinations. To mitigate this issue, destination marketing organizations (DMOs) and environmental activists are trying to develop strategic approaches (i.e., by using digital technologies) to enhance the sustainable behavior of travelers. Environmental responsiveness and its impact on sustainable destinations is gaining attention by companies, scholars, and institutions. However, the relevant literature has not addressed social media user-generated content regarding sustainable destinations. Sharing stakeholder knowledge, activities, and experience on social media could accomplish this goal. Hence, this paper aims to explore travelers′ responsible environmental behavior towards coastal tourism within the social media user-generated content paradigm. To measure the effect of user-generated content (UGC), i.e., cognitive triggers and affective triggers, on the responsible environmental behavior of travelers, a survey questionnaire was used to collect data (n = 506) from the world’s longest sandy sea beach, Cox’s Bazar, located in the Southern part of Bangladesh. The data were examined by structural equation modeling (SEM). The results revealed that cognitive and affective triggers of user-generated content influence travelers’ environmental concerns and attitudes, making a significant contribution to shaping responsible environmental behavior. Additionally, the findings show that environmental concerns and attitudes play a significant role in producing commitment towards a sustainable coastal tourism practice. This study contributes to the effectiveness of user-generated content for persuasive interactions with destination marketing organizations to develop sustainable tourism practices.

Waste Separation Behaviour of College Students under a Mandatory Policy in China: A Case Study of Zhengzhou City

The need for effective solid waste management (SWM) is an important environmental and public health issue. As a key way of minimizing municipal solid waste (MSW), source separation has in recent years become the centre of discussion in China. Following the example of Shanghai, the city of Zhengzhou introduced its mandatory waste separation measures on 1 December 2019. But does the mandatory regulation work? This study aims to investigate the waste separation behaviour of college students in Zhengzhou under the mandatory regulation and the motivations behind students’ behaviour. A questionnaire-based survey was carried out on 62 university campuses in Zhengzhou City, and a total of 1747 valid questionnaires were completed across these campuses and analysed. It was found that under Zhengzhou’s mandatory measures, college students do have a basic knowledge of waste separation and most are familiar with where kitchen waste should be placed, but they have problems categorizing some recyclables such as glass, hazardous waste such as lightbulbs and other waste such as cigarette butts and napkins. It was also found that college students’ waste separation behaviour, their attitude towards waste separation and the convenience of waste sorting facilities in Zhengzhou in the mandatory era have been improved compared to the era prior to mandatory waste separation. The results also indicate that most of college students (86.7%) always or sometimes undertake waste separation, and students majoring in science and senior year undergraduates are more likely to participate in the practice of waste separation. Other influencing factors of college students’ waste separation behaviour include convenience of waste sorting facilities, their willingness to separate waste, knowledge of a related field, attitude towards waste separation, peer pressure as well as the existence of a reward and penalty system. Management strategies for improving college students’ waste separation behaviour under mandatory regulation are also discusses and a number of recommendations for improvement are made.

Environmentally Sustainable Food Consumption: A Review and Research Agenda From a Goal-Directed Perspective

The challenge of convincing people to change their eating habits toward more environmentally sustainable food consumption (ESFC) patterns is becoming increasingly pressing. Food preferences, choices and eating habits are notoriously hard to change as they are a central aspect of people's lifestyles and their socio-cultural environment. Many people already hold positive attitudes toward sustainable food, but the notable gap between favorable attitudes and actual purchase and consumption of more sustainable food products remains to be bridged. The current work aims to (1) present a comprehensive theoretical framework for future research on ESFC, and (2) highlight behavioral solutions for environmental challenges in the food domain from an interdisciplinary perspective. First, starting from the premise that food consumption is deliberately or unintentionally directed at attaining goals, a goal-directed framework for understanding and influencing ESFC is built. To engage in goal-directed behavior, people typically go through a series of sequential steps. The proposed theoretical framework makes explicit the sequential steps or hurdles that need to be taken for consumers to engage in ESFC. Consumers need to positively value the environment, discern a discrepancy between the desired versus the actual state of the environment, opt for action to reduce the experienced discrepancy, intend to engage in behavior that is expected to bring them closer to the desired end state, and act in accordance with their intention. Second, a critical review of the literature on mechanisms that underlie and explain ESFC (or the lack thereof) in high-income countries is presented and integrated into the goal-directed framework. This contribution thus combines a top-down conceptualization with a bottom-up literature review; it identifies and discusses factors that might hold people back from ESFC and interventions that might promote ESFC; and it reveals knowledge gaps as well as insights on how to encourage both short- and long-term ESFC by confronting extant literature with the theoretical framework. Altogether, the analysis yields a set of 33 future research questions in the interdisciplinary food domain that deserve to be addressed with the aim of fostering ESFC in the short and long term.

How do you think about stress? A qualitative analysis of beliefs about stress

This qualitative study aimed to identify common stress beliefs. Undergraduate psychology students (N = 35) completed semi-structured interviews discussing the sensations, causes, purpose, valence, consequences, control, and timeline of stress. Interviews were analysed via double-coded thematic analysis employing a latent, inductive, and realist framework. Five themes (cognition, emotion, physical health, interpersonal relations, and behaviour) and 17 subthemes were identified. Themes and subthemes were validated in a Delphi study of experts in stress research (N = 14). Many of these identified beliefs have not been incorporated into current measures of stress beliefs, suggesting the need for new approaches to measuring this construct.

Explaining Consumer Heterogeneity in Structural State-Dependence

Consumers are heterogeneous in their inertial responses to previous consumptions. Information on consumers’ structural state-dependence is valuable for evaluating consumers’ habit-forming strength and thus can be used for encouraging more sustainable consumption. Conventional methods of estimating such effects are complex and require repeated purchase data, which is difficult to obtain when consumers are inexperienced in buying sustainable products. In this paper, we utilize consumers’ previous switch behaviour data and investigate whether it can explain heterogeneous state-dependence effects. We demonstrate this in consumer-packaged goods markets using scanner datasets. Consumers’ normalized brand switches in a different product category several years ago are used to measure inter-temporal preference variations that are stable and are independent of products and markets. Accounting for household characteristics, we find that some variation in switch behaviour is highly stable: it explains a significant portion of consumers’ structural state-dependence in the market under investigation. Therefore, consumers’ switch tendencies can be structural to their preference. The finding suggests that incorporating consumers’ switch behaviour from other choice domains can be a simple and effective method of understanding the heterogeneous effects behind habit formation. Our constructed measure has broad implications in shifting consumer behaviour to be more sustainable.

Survey on Household Solid Waste Sorting at Source in Developing Economies: A Case Study of Nur-Sultan City in Kazakhstan

The exponential population growth in urban areas makes existing solid waste management policies and strategies challenging. The situation becomes more strenuous in fast-growing cities where increasing waste production can hardly be met by the capacity of existing facilities. Practices like waste prevention, recycling, reuse, and recovery are fundamental elements needed for the reduction of solid waste disposed in landfills, especially in fast-growing cities where more sustainable management practices need to be adopted. This study investigated the behavioral attitudes of citizens of the capital of Kazakhstan, Nur-Sultan (former Astana), towards household solid waste disposal and separation at the source. The survey was conducted through stratified random sampling during April and July of 2018 with the participation of 3281 respondents. It is the first attempt, to our knowledge, of assessing recycling trends in Kazakhstan from the household perspective. The results showed that 24% of respondents were already sorting household solid waste despite the absence of a separation system at the source. The study further demonstrated that separation at source could be effective if the local authorities were to introduce sound public awareness campaigns and install recycling bins in close proximity to residential buildings.

Working in a Physically Dangerous Work Environment: Employee Vitality and Sustainable Behavior

There is a limited understanding of the antecedents and consequences of employee vitality during war zone exposure. The current study is one of the first ones to investigate the direct effects of perceived danger on employee vitality by collecting data from Afghanistan, one of the most dangerous countries in the world. Furthermore, it was investigated how employee vitality affects sustainable behavior at the workplace. The hypotheses of the study have been tested by using data from two surveys collected from 192 employees working in small-sized private businesses in Afghanistan. The results indicate that high levels of perceived danger negatively impact employee vitality at work. In addition, we found that employees with vitality engage in more pro-environmental behavior in the workplace. The engagement of vital employees in pro-environmental behavior is higher among those employees who have a high level of environmental awareness. This paper concludes by presenting the limitations and implications of this study, as well as highlighting potential avenues for future research.

Cognitive Flexibility and Pro–Environmental Behaviour: A Multimethod Approach

While cognitive flexibility has been hypothesized to relate to adaptive, long–term–oriented behaviour, empirical support for such a relationship is scarce. In the present article, we examine the role of cognitive flexibility as a correlate of long–term–oriented behaviour in the domain of environmental conservation. In a first study ( N = 143), we explored potential associations between multiple self–report scales and performance–based measures of cognitive flexibility and pro–environmental behaviour. Based on its results, we conducted a pre–registered confirmatory study ( N = 264) focusing on the most promising correlations found in our exploratory study. This study generated conclusive support for a positive medium–sized correlation between cognitive flexibility and pro–environmental behaviour. Exploratory hierarchical regression analyses further revealed that cognitive flexibility accounted for a small portion of variance in pro–environmental behaviour above and beyond the Big Five. While appearing robust on the level of self–reports, the relationship between cognitive flexibility and pro–environmental behaviour did not reliably extend to the level of performance tasks, possibly because of their relatively specific scope. These results illustrate the contribution of cognitive flexibility to understanding individual differences in long–term–oriented, pro–environmental behaviour. © 2019 European Association of Personality Psychology

Beachgoer participation in prevention of marine litter: Using design for behavior change

Much marine litter comes from land-based sources, with a significant amount coming from activities on bathing beaches. Thus, the overall focus of this exploratory research is to identify elements important for the design of beach infrastructure (i.e., trash cans (TCs)) to reduce littering behaviors. We base our investigation on principles of a relatively new approach, called Design for Sustainable Behavior. In doing so, we consider design for two user groups: bathing beachgoers and beach managers. We examined these users' perceptions of beach TCs through the use of an on-line survey of beachgoers, in-depth interviews with Israeli beach managers, a survey of international Blue Flag beach managers and a design 'ideation' workshop. Most importantly, we found that there is interest on the part of beach managers and other stakeholders in applying design principles to improve TCs. The findings of this study have implications for further interdisciplinary - and multidisciplinary - research on this topic.

Waste problem in European Union and its influence on waste management behaviours

Waste generation is a critical problem globally and even in the European Union (EU). In EU countries, significant differences have been observed in terms of municipal waste generation. The level of waste generation significantly depended on economic development. The most effective tools for solving the waste problem should be the enhancement of reducing, reusing, and recycling behaviours. However, our results revealed that the level of reducing and reusing behaviours insignificantly influenced waste generation. Thus, countries seeking to minimize waste generation should also pay more attention to the promotion of sustainable consumption and production. Meanwhile, the relationship between recycling behaviour and waste generation was positive and statistically significant. Analysing the determinants of waste management behaviours, attitude to personal waste generation significantly contribute to all waste management behaviours. Meanwhile, attitudes to general waste management significantly but negatively influence waste reducing and recycling behaviours. Thus, only these respondents who understand that they personally contribute to waste problem, more perform waste management behaviours. Furthermore, the efforts to reduce waste significantly influenced only recycling behaviour while attitude to resource efficiency insignificantly determined all waste management behaviours, revealing that people in the EU have a lack of knowledge about the relationship between waste reduction and resource efficiency.

Behavioral antecedents for handwashing in a low-income urban setting in Bangladesh: an exploratory study

BACKGROUND

Health programs commonly promote handwashing by drawing attention to potential fecal contamination in the environment. The underlying assumption is that the thought of fecal contamination will result in disgust, and motivate people to wash their hands with soap. However, this has not proven sufficient to achieve high rates of handwashing with soap at key times. We argue that handwashing with soap is influenced by broader range of antecedents, many unrelated to fecal contamination, that indicate to people when and where to wash their hands. This exploratory study aimed to identify and characterize this broader range of handwashing antecedents for use in future handwashing promotion efforts.

METHODS

First, an initial list of behavioral antecedents was elicited through unstructured interviews, focus group discussions and observation with residents, from a low-income community in Dhaka, Bangladesh, who were also recipients of a handwashing intervention. Then, photographs representing three categories of behavioral antecedents were taken: activities of daily living, visual or tactile sensations, and handwashing-related hardware and activities. Finally, the research team conducted ranking exercises with a new set of participants, from the same area, to assess the perceived importance of each antecedent illustrated by the photographs. The research team probed about perceptions regarding how and why that particular antecedent, represented by the photograph, influences handwashing behavior.

RESULTS

After coming out of the bathroom and dirt (moyla) on hands were the two antecedents that ranked highest. In all the categories, intervention-related antecedents (three key times for handwashing which included handwashing after coming out of the bathroom, after cleaning a child's anus and before food preparation; intervention provided items that included handwashing station, soapy water bottle, handwashing reminders from posters and community health provider visits) that were being promoted actively in this community were perceived favorably in the qualitative responses, but did not consistently rank higher than non-intervention items. However, many other antecedents were reported to influence when and where people wash their hands: cutting greasy fish, starting a meal, contact with oil and fat stuck to dishes, oil and lice from hair, sweat, unwashed vegetables, reminders from son and daughter or observing others wash hands, and observing the sunset.

CONCLUSIONS

Beyond well-recognized antecedents related to fecal contact and dirt on hands, we identified a broader set of antecedents not reported in the literature. Adopting a handwashing promotional strategy to highlight existing antecedents that people themselves have identified as important can help inform the content of an intervention that is more relatable and effective in increasing handwashing practices.

In-car usage-based insurance feedback strategies. A comparative driving simulator study

Usage-Based Insurances (UBI) enable policyholders to actively reduce the impact of vehicle insurance costs by adopting a safer and more eco-friendly driving style. UBI is especially relevant for younger drivers, who are a high-risk population. The effectiveness of UBI should be enhanced by providing in-car feedback optimised for individual drivers. Thirty young novice drivers were therefore invited to complete six experimental drives with an in-car interface that provided real-time information on rewards gained, their driving behaviour and the speed limit. Reward size was either displayed directly in euro, indirectly as a relatively large amount of credits, or as a percentage of the maximum available bonus. Also, interfaces were investigated that provided partial information to reduce the potential for driver distraction. Compared to a control no-UBI condition, behaviour improved similarly across interfaces, suggesting that interface personalisation after an initial familiarisation period could be feasible without compromising feedback effectiveness. Practitioner Summary: User experiences and effects on driving behaviour of six in-car interfaces were compared. The interface provided information on driving behaviour and rewards in a UBI setting. Results suggest that some personalisation of interfaces may be an option after an initial familiarisation period as driving behaviour improved similarly across interfaces.

Classifying Residents who use Landscape Irrigation: Implications for Encouraging Water Conservation Behavior

Large amounts of water applied as urban irrigation can often be reduced substantially without compromising esthetics. Thus, encouraging the adoption of water-saving technologies and practices is critical to preserving water resources, yet difficult to achieve. The research problem addressed in this study is the lack of characterization of residents who use urban irrigation, which hinders the design of effective behavior change programs. This study examined audience segmentation as an approach to encouraging change using current residential landscape practices. K-means cluster analysis identified three meaningful subgroups among residential landscape irrigation users (N = 1,063): the water considerate majority (n = 479, 45 %), water savvy conservationists (n = 378, 36 %), and unconcerned water users (n = 201, 19 %). An important finding was that normative beliefs, attitudes, and perceived behavioral control characteristics of the subgroups were significantly different with large and medium practical effect sizes. Future water conservation behaviors and perceived importance of water resources were also significantly different among subgroups. The water considerate majority demonstrated capacity to conserve, placed high value on water, and were likely to engage in behavior changes. This article contributes to the literature on individuals who use residential landscape irrigation, an important target audience with potential to conserve water through sustainable irrigation practices and technologies. Findings confirm applicability of the capacity to conserve water to audience segmentation and extend this concept by incorporating perceived value of water resources and likelihood of conservation. The results suggest practical application to promoting residential landscape water conservation behaviors based on important audience characteristics.

Turn It Off: An Action Research Study of Top Management Influence on Energy Conservation in the Workplace

This paper reports the results of an intervention study that aimed to encourage workplace energy conservation behavior by office-based employees. Taking a co-production approach we worked with the participating organization to design and implement an intervention that used the influence of top management commitment and prompts to encourage workplace energy reduction. Whilst past research has shown top management is related to workplace pro-environmental behavior, this study extends this work by examining a field-based intervention over a longitudinal period. The efficacy of the intervention was measured using observational and self-reported data over a period of 6 months. Results showed that there were significant changes in objective and self-reported energy conservation behavior, perceived top management commitment, organizational culture, norms, and knowledge regarding energy conservation behavior over the course of the study. The findings also demonstrated that the intervention was most successful for those behaviors where employees have individual responsibility. Implications for future research and practice are discussed.

The diffusion of smart meters in France

Purpose

– The purpose of this paper is to study business models (BMs) for smart meters (SMs) and discuss related issues in the French institutional context. Because SM introduce deregulation on both the demand and supply sides, the authors argue that they represent an opportunity to “unlock” the system by enabling feedback to consumers. The authors discuss the empirical findings from the TICELEC (Technologies de l’Information pour une Consommation Electrique – Information Technology for Sustainable Electricity Consumption Behaviors) project which is an experimental initiative to measure potential energy savings through the implementation of SM, and to test behavioral change.

Design/methodology/approach

– The empirical data are from the TICELEC project and refer to a municipality in southern France. The project was designed to show the qualitative changes deriving from a new technology, and the quantitative changes in the form of real reductions in residential electricity consumption in the short and medium terms. The authors discuss these changes and their potential replication, and examine the nature of the feedback provided to users and the implications for SM BMs for France and for smart cities more generally.

Findings

– The authors suggest that the opportunities provided by SM have to be compared with other kinds of intervention such as self-monitoring procedures. The results show that any intervention is important for moderating the sole impact of SM. The findings on the importance of changes to “energy habits” relate mainly to “curtailment” and “low efficiency” behaviors, which represent less costly changes. The lessons learned for BM developments linked to SM include incentive systems, smart tariffs, and technologies to increase potential behavior changes and energy savings in this field.

Research limitations/implications

– The authors’ analysis of the content of behavioral change shows that curtailment behavior and low-efficiency behavior remain dominant when SMs are implemented. Promoting high-efficiency behaviors is always difficult for reasons of cost. Thus, SM should be combined with other measures such as incentives systems, e.g. “smart tariffication,” and new services to increase their impact.

Practical implications

– A proper combination of smart tariffs and SMs to reduce peaks in demand would appear to be critical to boost SM development. It will also be important to integrate SMs with smart grids to improve energy efficiency and exploit renewables and energy storage in electricity networks.

Social implications

– SMs are important but any interventions that motivate households to change their energy habits also help in the French context. SMs enable households to try to reduce their energy consumption but they are not the solution.

Originality/value

– There are no detailed results published for France. Utilities such as Electricite Reseau Distribution France, have introduced R & D programs oriented to the deployment of SM which have been tested since 2009 (e.g. see the local LINKY meter projects in Lyon and Touraine). The empirical data are from the TICELEC project and refer to a municipality in southern France. The project was designed to show the qualitative changes deriving from a new technology, and the quantitative changes in the form of real reductions in residential electricity consumption in the short and medium terms. The authors discuss these changes and their potential replication, and examine the nature of the feedback provided to users and the implications for SM BMs for France and for smart cities more generally.

The Critical Challenge of Climate Change for Psychology

For many societies, the prime political strategy for mitigating climate change has been to improve the efficiency of technology (e.g., cars, light bulbs, and refrigerators). However, World Bank data suggest that the per-capita energy consumption of societies is leveling off rather than falling. Thus, all efficiency gains are apparently eaten up by rebound. In our psychological account of this ubiquitous rebound phenomenon, we argue that individual consumption is genuinely rational (i.e., benefit-oriented) and grounded in an unlimited number of personal ends (i.e., goals and desires). Behavior and technology – the latter as an amplifier of individual behavior – are means for satisfying personal ends. Predictably, any gains in efficiency as evidenced by savings of time and/or money will be reinvested in further as-yet-unmet personal ends of individuals. Consequently, rebound is the norm and not the exception. The challenge to psychologists is thus, as we argue in this article, to motivate individuals to act comparatively more irrationally (by generally forgoing personal benefits), and by doing so, to eventually reduce the overall energy consumption of societies. Only when people are intrinsically motivated to forgo commodities, convenience, and other personal benefits can rebound be avoided.

Effects of knowledge of an endangered species on recreationists' attitudes and stated behaviors and the significance of management compliance for ohlone tiger beetle conservation

Recreation is a leading cause of species decline on public lands, yet sometimes it can be used as a tool for conservation. Engagement in recreational activities, such as hiking and biking, in endangered species habitats may even enhance public support for conservation efforts. We used the case of the endangered Ohlone tiger beetle (Cicindela ohlone) to investigate the effect of biking and hiking on the beetle's behavior and the role of recreationists' knowledge of and attitudes toward Ohlone tiger beetle in conservation of the species. In Inclusion Area A on the University of California Santa Cruz (U.S.A.) campus, adult Ohlone tiger beetles mate and forage in areas with bare ground, particularly on recreational trails; however, recreation disrupts these activities. We tested the effect of recreation on Ohlone tiger beetles by observing beetle behavior on trails as people walked and road bikes at slow and fast speed and on trails with no recreation. We also surveyed recreationists to investigate how their knowledge of the beetle affected their attitudes toward conservation of the beetle and stated compliance with regulations aimed at beetle conservation. Fast cycling caused the beetles to fly off the trail more often and to fly farther than slow cycling or hiking. Slow cycling and hiking did not differ in their effect on the number of times and distance the beetles flew off the trail. Recreationists' knowledge of the beetle led to increased stated compliance with regulations, and this stated compliance is likely to have tangible conservation outcomes for the beetle. Our results suggest management and education can mitigate the negative effect of recreation and promote conservation of endangered species. Efectos del Conocimiento de una Especie en Peligro sobre las Actitudes y Comportamientos Declarados de los Recreacionistas y el Significado del Manejo de la Conformidad para la Conservación del Escarabajo Tigre de Ohlone.

Can local voluntary environmental programs "work"? An examination of Fort Collins' (Colorado) climate wise program

Previous research on voluntary environmental programs (VEPs) frequently assesses the effectiveness of federal, state, and third party programs and why organizations seek to join such programs. Yet, research has yet to evaluate the effectiveness or firm motivation relative to local VEPs. Recognizing this gap, our paper examines the structure and organization of Fort Collins' Climate Wise program, a local VEP. Using a variety of sources, we find that the program has successfully met both short- and long-term goals by persistently self-evaluating and seeking outside financial support. Findings from this analysis can aid in understanding and developing local VEPs elsewhere. Specifically, this initial research suggests that local VEPs need to consider local context and available resources when implementing such programs. Furthermore, it is possible for local VEPs to attract a diverse variety of participating firms by avoiding one-size-fits-all participation levels and by establishing a sense of ownership among partners.