|
1
|
Noar SM, Barker J, Yzer M. Measurement and Design Heterogeneity in Perceived Message Effectiveness Studies: A Call for Research. J Commun 2018; 68:990-993. [PMID: 30479402 PMCID: PMC6241501 DOI: 10.1093/joc/jqy047] [Citation(s) in RCA: 9] [Impact Index Per Article: 1.5] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Key Words] [Grants] [Track Full Text] [Subscribe] [Scholar Register] [Received: 07/28/2018] [Indexed: 06/01/2023]
Affiliation(s)
- Seth M Noar
- School of Media and Journalism, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA
- Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA
| | - Joshua Barker
- School of Media and Journalism, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA
| | - Marco Yzer
- Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, MN, USA
| |
Collapse
|