The RICO Verdict and Corrective Statements: Catalysts for Policy Change?

Objectives

A federal court ruled tobacco companies violated racketeering laws and ordered them to publish corrective statements. This study assesses effects of exposure to the statements and related court findings on attitudes toward tobacco-related policies and tobacco company influences on policymaking.

Methods

We conducted a cross-sectional survey of US adults (N = 2010) prior to publication of the statements. Participants were randomly assigned to the "unexposed" group (N = 1004), which answered attitude questions before reading the statements and court findings, or the "exposed" group (N = 1006), which answered attitude questions after reading the statements and court findings.

Results

The exposed group was less likely to think lawmakers should trust tobacco companies as much as other companies (β = -.24, p < .001) or that lawmakers should trust tobacco company lobbyists to provide accurate information (β = -.17, p = .019), compared to the unexposed group. The exposed group also was more likely to support requiring graphic warning labels (β = .15, p = .014) and point-of-sale quitline signs (β = .13, p = .028).

Conclusions

Exposure to the statements and court findings may aid tobacco industry denormalization and tobacco-related policy initiatives.

Interventions to Correct Misinformation About Tobacco Products

In 2006, the U.S. District Court held that tobacco companies had "falsely and fraudulently" denied: tobacco causes lung cancer; environmental smoke endangers children's respiratory systems; nicotine is highly addictive; low tar cigarettes were less harmful when they were not; they marketed to children; they manipulated nicotine delivery to enhance addiction; and they concealed and destroyed evidence to prevent accurate public knowledge. The courts required the tobacco companies to repair this misinformation. Several studies evaluated types of corrective statements (CS). We argue that most CS proposed ("simple CS's") will fall prey to "belief echoes" leaving affective remnants of the misinformation untouched while correcting underlying knowledge. Alternative forms for CS ("enhanced CS's") are proposed that include narrative forms, causal linkage, and emotional links to the receiver.